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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

December 6, 2018

Determining the best place to host a focus group is no easy task. If you are in charge of making the decision or making recommendations for your team, you'll likely be overwhelmed by the number of cities and choices within each city which offer a facility...

May 7, 2018

The age old question. A question that is asked about all types of market research, not only a customer survey. Organizations and companies always try to assess the cost of market research and customer surveys. The answer is not a simple one, but we will t...

September 29, 2017

So you are ready to conduct some market research? After months of your own research to understand whether you want to use a Voice of Customer (VoC) or Image and Awareness Study, you are finally ready to take the next steps. You understand the value that m...

August 14, 2017

Customer satisfaction (CSAT) surveys are one of the most cost-effective market research projects. When it comes to cost of a customer satisfaction surveys, it is driven by a number of factors which will be recapped in this post. The factors which impact c...

July 3, 2017

Addressing pricing in market research is one of the most trickiest areas to cover. Those who ask direct pricing questions will almost always get flawed data.

If you ask a customer, "How much are you willing to pay for this Widget?" They will almost always...

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