Online Surveys

  • Blog: What is a Corporate Image Study? | Market Research Company

    Conducting Corporate Image Studies in 2023

    A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corporat

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  • How To Send Email Surveys [+ Benefits & Best Practices]

    Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete

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  • Blog: Measuring Advertising Effectiveness with Market Research

    Advertising Effectiveness: Reasons to Measure & How To

    Advertisements are a main source of revenue for many businesses. We see brands focusing on creating ad campaigns every day to increase reach, generate leads, and make more sales. But, on the contrary, many consumers are opting out of advertising they don’t want to see. So, with this challenge coming up, you need to ask yourself one question; ‘How do I determine if my ways of marketing are working or not?’ This is where measuring advertising effectiveness comes into play. You need to ensure

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  • Blog: What is Survey Programming: How To Do It Like Experts

    What is Survey Programming: How To Do It Like Experts

    Survey programming is an intricate task that combines the art of questionnaire design with the complexity of software programming. The goal is to create a collection of questions setup in a way to effectively gather and analyze data on a specific scale. In our market research work, we've found that efficiently harnessing survey programming can drastically reduce human error and false data, as well as optimize data collection. By automating the distribution and tailoring the flow of surveys,

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  • Blog: Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    Package Testing Market Research & How to Conduct It

    Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is to put your new design to the test in a package testing market research project. Don’t expect a clear-cut answer on which design is outright best, but do anticipate receiving the tools needed to prom

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  • Blog: In-Store Surveys: Definition, Benefits, and Example Questions

    Explaining Store Surveys [+Benefits & Example Questions]

    Whether you're a seasoned business owner or just starting out, conducting store surveys can be a game-changer in understanding customer satisfaction, preferences, and areas for improvement. In this post, our retail market research company will walk you through the ins and outs of store surveys, highlight their many benefits for retail businesses, and even provide you with some example questions to kickstart your survey journey. What are store surveys? Store surveys are structured question

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  • Blog: Consumer Insight Surveys: How To Get Customer Feedback

    Consumer Insight Surveys: How To Get Customer Feedback

    Consumer behavior, preferences, and expectations can change in the blink of an eye, making it imperative for businesses to stay ahead of the curve. This is where consumer insight surveys come into play, acting as invaluable tools for unlocking the mysteries of consumer sentiment and behavior. In this blog post, we'll delve deeper into consumer insight surveys, exploring what they are, why they matter, and how they can revolutionize the way you understand and engage with your target audience.

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  • Top SurveyMonkey Alternatives and Competitors

    So, you’ve made the leap and are going to use market research to gather new data about your brand. You’ve specifically taken an interest in how surveys can help you. It’s likely you’ve seen SurveyMonkey pop up in your web travels while researching this topic. While this platform certainly has a number of pros, the cons are significant (you’ll have to keep reading to discover those). Below, we’ve listed out other platforms similar to SurveyMonkey, along with some of our most popular services.

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  • Blog: Alternatives to PollFish: Best Online Survey Providers

    The Best Alternatives to PollFish: Top Online Survey Providers

    When it comes to online survey providers, you’re never short of options. So, if you’re on the hunt for alternatives to PollFish, you’re in luck. From full-service online survey companies to DIY market research tools there is something for everyone. Depending on why you might be considering alternatives to PollFish, the following options might be useful. Here's our list of the top 11 best PollFish competitors, with the full analysis & breakdown of each below. Top 11 best PollFishcompetitors

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  • Blog: What are Brand Awareness Surveys? | Market Research Company

    Brand Awareness Surveys: Best Questions To Ask + Examples

    Brand recognition isn't built in a day. It can take a lot of time, marketing dollars, and strategic decision-making to become a household name. It’s important to know where in the process companies are with their brand It's why many organizations conduct brand awareness surveys. Brand surveys effectively track a company's progress to identify what’s working and what’s a waste of money. In this article, we'll share an in-depth overview of brand awareness surveys including how to conduct them,

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  • Blog: Brand Perception Surveys: Definition, Process, and Sample Questions

    Brand Perception Surveys: How To Conduct + Questions To Ask

    When companies want to research their brand and how consumers (the market) feel about them, there are a lot of different types of brand research to do. At the beginning of brand research, especially with market research, a brand perception measurement or study, can be the most helpful. Projects like brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. Surveys are especially great if y

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