Online Surveys

  • Blog: Defining Ad Tracking Research (& All The Ways To Measure It)

    Defining Ad Tracking Research (& All The Ways To Measure It)

    When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research

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  • Blog: Customer Perception Survey: What Is It & Why It’s So Important

    Customer Perception Survey: What Is It & Why It’s So Important

    The way a customer perceives your company is one of the most important factors of increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this blo

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  • Blog: How to Conduct an Online Survey as a Local Non-Profit Organization

    How to Conduct an Online Survey as a Local Non-Profit Organization

    As a local non-profit organization, conducting an online survey can provide valuable data that helps improve volunteer participation and engagement within the community. For instance, our market research firm recently worked with a local non-profit organization in the Syracuse, New York area. This post will discuss the objectives, approach, questions, and results of the survey we created and executed. Keep reading to learn about how we came up with our survey and how the results will be used

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  • Blog: 3 Survey Analysis Techniques for Ad Concept Testing

    3 Survey Analysis Techniques for Ad Concept Testing

    Ad concept testing is a critical part of any serious marketing campaign. If you’re going to make a big investment to run new ads, consider a much smaller investment in marketing and advertising research first. Doing so ensures confidence in your marketing strategy. While conducting marketing research is important, the survey analysis is just as critical to ensuring you are relying on quality data. In this post, I’ll cover three excellent techniques for ad concept testing analysis. Each of the

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  • Blog:

    Brand Awareness Trackers: How to Measure Brand Recognition Over Time

    This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva

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  • Blog: How to Conduct an Omnibus Survey in 9 Steps

    How to Conduct an Omnibus Survey in 9 Steps

    Have you purchased your omnibus ticket? Well, get ready, because the omnibus is leaving the station! Okay. So we aren’t going to be discussing an actual bus in this article, or any form of transportation for that matter. Lucky for you, that means no fare necessary! Who doesn’t love free stuff? In this article, we will go over the fundamentals of omnibus surveys and share with you the step-by-step process of how to conduct this type of market research with a third party. What is an Omnibus

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  • Blog: Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan

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  • How to Survey Non-Customers

    By now most organizations understand the impact of conducting customer surveys. However, it is equally important and beneficial to survey non-customers. While important, our market research company understands collecting feedback from members of the general community or those who make up your target demographic can be much more challenging. Read this blog post to gain insider tips for conducting non-customer surveys. Plus, we'll also discuss the benefits of this type of market research and why

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  • Blog: Product Feedback Surveys: Definition, Example Questions, and Process

    Product Feedback Surveys: Definition, Example Questions, and Process

    Product feedback surveys are a great type of market research to measure customer satisfaction and areas of improvement before or after launching a new product. It is the best approach to understanding exactly what customers think and perceives about your new business venture. In this blog post, our market research company will explore what product feedback surveys are, what they can be used for, and survey questions examples! Still in the initial phases of product creation? Read our blog post

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  • Blog: Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    After spending months or even years perfecting your product, you are ready to introduce it to the market. However, there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. In this blog post, our market research company discusses product naming surveys as well as tips and tricks on the process of finding the perfect product name. The Process of Finding the Perfect Product Name with Surveys

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  • Blog Post: Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. Logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. This blog post cover

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  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies come into play. Garbage in = garbage out. To execute a successful survey, you must ask the right questions. Use these sample brand equity survey

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