Online Surveys

  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: How To Conduct It (From The Pros)

    In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. Looking to conduct a custom beauty mark

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  • Blog: How to Conduct Alumni Surveys [+ Example Questions]

    How to Conduct Alumni Surveys [+ Example Questions]

    Gathering insights from alumni provides many benefits for higher education institutions. To discover the best quality insights, we suggest running alumni surveys. These surveys, often conducted online, are sent out to alumni groups to gather feedback about their experience attending the institution. With this information, colleges and universities can improve alumni engagement and outreach methods. Below, we'll discuss the benefits of alumni market research and how it's conducted. Looking t

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  • Blog: Conducting Political Surveys: Data Collection + Analysis

    Conducting Political Surveys: Data Collection + Analysis

    Political surveys are an important tool to understand the dynamics of political landscapes, habits, and perceptions. This article covers the ins and outs of political surveys, explaining their significance, benefits, and the nuances to consider when to conduct them effectively. Need help with data collection and analysis for an upcoming political survey? Contact Drive Research today by emailing [email protected] or filling out an online form. What is a Political Survey? To put it si

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  • Blog: What Are White Label Surveys? [+ Pros & Cons]

    What Are White Label Surveys? [+ Pros & Cons]

    White label surveys are a valuable market research tool that businesses can use to gather quality feedback from various audiences. Offering unique customization options, these surveys are useful for brands that want to maintain consistency throughout their materials. As a result of this, respondents are likely to have an increased trust in the survey. This not only results in quality responses but can also increase survey completion rates. In this post, we'll discuss what white label survey

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  • Blog: What are Brand Awareness Surveys? | Market Research Company

    Brand Awareness Surveys [Questions, Examples, & Steps]

    Brand recognition isn't built in a day. It can take a lot of time, marketing dollars, and strategic decision-making to become a household name. It's why many organizations conduct brand awareness surveys. Brand surveys effectively track a company's progress to identify what’s working and what’s a waste of money. In this article, we'll share an in-depth overview of brand awareness surveys including how to conduct them, questions to include, and a real-world example of brand surveys in action.

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  • Blog: Web Surveys: Definition, Uses, and Benefits

    Web Surveys: Types, Uses, and Benefits

    Web surveys can reveal important insights and data about a specific audience. This may be companies wanting employee feedback, customer feedback, or something different. Regardless of the reason behind running these surveys, they're a fantastic tool when it comes to collecting essential data. Using the data, businesses can make improvements to their existing systems. In this blog post, our market research company dives deeper into what web surveys are, their uses, and their benefits. Def

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  • Blog: Conducting Omnibus Surveys [2023 Ultimate Guide]

    Conducting Omnibus Surveys [2024 Ultimate Guide]

    Omnibus surveys are a great pilot for market research. It is a multi-sponsor survey that includes questions on a variety of subjects. Organizations benefit from conducting omnibus surveys because they only pay for a handful of survey questions that are included in the larger survey. It is a fraction of the cost of commissioning a custom online survey. In this article, our market research company provides an in-depth guide to how to conduct omnibus studies, the benefits of doing so, and so much

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  • Blog: How to Survey Jewelry Buyers [+ Example Case Study]

    How to Survey Jewelry Buyers [+ Example Case Study]

    Jewelry is one of the most fascinating consumer products when it comes to purchase motivations. There are a wide range of reasons for buying jewelry including social status, sentimental value, gift-giving, commemorating special occasions, expressing oneself, and many more. Therefore, conveying the right marketing messaging to all these different consumers is not an easy feat. This blog post explores how our market research company surveys jewelry buyers including a real-world example of a r

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  • Blog: How to Calculate Your Net Promoter Score (NPS)

    How to Calculate Your Net Promoter Score (NPS)

    Net Promoter Score (NPS) is a critical metric used by businesses to gauge important metrics such as customer satisfaction and retention. It's a simple yet powerful figure that provides insights into customer sentiment and helps drive improvements in products, services, and overall customer experience. In this blog post, we'll delve into the process of calculating net promoter score, understand its significance, analyze its implications, and explore methods to collect NPS data effectively.

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  • Improving Your Net Promoter Score (& Why It's Important)

    In today's competitive business landscape, understanding customer satisfaction and loyalty is paramount to success. One metric that encapsulates these vital aspects is the Net Promoter Score (NPS). In this blog post, we delve into the significance of NPS as a measure of customer loyalty and satisfaction, exploring why businesses of all sizes must improve their NPS. By understanding the value of NPS and implementing effective strategies to enhance it, companies can not only foster stronger c

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  • NPS Survey Questions: Types + Examples

    Understanding the loyalty of your customer base is essential for brand success. Asking the correct Net Promoter Score (NPS) questions of your customers will determine how loyal they are to your brand, providing businesses with ways to improve their experience. Using a Likert scale, these questions allow respondents to rank their satisfaction levels from 1 to 10, revealing how likely they are to recommend your business to others. Not only is NPS important for measuring customer satisfaction

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  • Blog: Global Net Promoter Score (NPS): The Ultimate Guide

    Global Net Promoter Score (NPS): The Ultimate Guide

    Conducting a global net promoter score (NPS) survey for your organization can be a significant undertaking. Although the NPS metric is simplistic and easy to calculate, scaling an international study can be challenging. The article will highlight the definition and process for conducting global NPS surveys, plus the challenges and considerations when conducting global market research. What is a global NPS survey? A global net promoter score (NPS) survey is a type of project that assesses cu

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