Online Surveys

  • survey writing mistakes research syracuse

    6 Common Survey Writing Mistakes to Avoid | Market Research Company

    Survey writing. It is something everyone might think they can do, but it takes a professional to do it correctly. There are several common mistakes amateur survey writers unknowingly make. Without a background in survey design and programming, they are easy to overlook. You wouldn't hire an amateur to work on your vehicle. You wouldn’t ask a first-year med student to perform open-heart surgery. And, you wouldn’t try to fly a plane without any training. Yes, I know these are extreme cases – bu

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  • impact of dry cleaners from covid-19

    What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm

    COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the United States economy as a whole, there is very little on the effect the pandemic has had on specific B2C or B2B industries. While there is so much data on how Co

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  • market-research-panel-03222018

    What is a Market Research Panel?

    In the market research industry, panels are growing in popularity each day. As we start shifting away from telephone surveys and into the online and digital world, market research survey methodologies and techniques have evolved. Having access to an in-house panel, Drive Research has in-depth expertise with the process, benefits, and drawbacks to using a panel for both quantitative and qualitative research studies. Here is what we'll answer in this blog post (click a title to jump ahead to a

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  • guide-to-omnibus-survey-market-research

    Ultimate Guide to Omnibus Surveys in 2020 | Market Research Company

    Time to get on the bus. The omnibus. If you found this article in the endless stream of content available to you on Google or Bing, consider yourself lucky. You’ve made a wise choice. We’ll teach you everything you wanted (and potentially didn’t) want to know about omnibus surveys. Once you finish reading, you’ll be able to present your own 30-minute seminar on the topic, teach Omnibus Surveys 401 at your local college, and likely be able to confidently create a YouTube channel on the topic

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  • Why 75% of Americans are Not Comfortable Returning to Gyms After Quarantine

    Why 75% of Americans are Not Comfortable Returning to Gyms After Quarantine

    As many states explore re-opening, there is a long list of unknowns for many businesses, especially for gyms and fitness centers. Drive Research surveyed 600 gym-goers across the United States to better understand their opinions on this controversial topic. This study outlines how Americans expect gyms to approach the re-opening process when the time comes. Prefer to read? Here are the highlights from our online survey. Three in five said COVID-19 has severely impacted their workout routin

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  • Blog: 5 Tips to Maximize Public Relations Survey Results

    5 Tips to Maximize Public Relations Survey Results

    Public relations pros are experts at taking a topic, client, or product and slicing and dicing it into many different story angles. A tried and true tactic is using a PR survey results to help generate media coverage. However, just commissioning a survey does not guarantee results…you have to be smart about it. Tip 1: Think about your story angle Think about what you want the data to say to help move your storyline forward. Leveraging anything from what’s in the zeitgeist to gaining consu

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  • PR Polling Surveys: How to Use Surveys for Brand Awareness and Lead Generation

    The PR Pros Guide to Public Relations Surveys in 2020

    Market research was always thought of as anonymous, confidential, and proprietary. "Don't share the results." "Make sure the data says in-house." In the past, these were common phrases uttered in board rooms across America. Data and market research were always thought of as in-house, built for strategy, and built to inform and make decisions internally. The results are often used to drive internal decisions, measure success, or prepare a product for a market launch. It follows a very prec

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  • How Will COVID-19 Impact New York Travel and Tourism in 2020?

    How Will COVID-19 Impact New York Travel and Tourism in 2020?

    As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is

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  • Snowball Sampling: The Dangerous Impact on Social Sharing Surveys

    Snowball Sampling: The Dangerous Impact on Social Sharing Surveys

    Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on. The pool gradually snowballs and grows larger. Sounds pretty great, right? Our market research company utilizes different techniques to collect survey responses for our clients - snowb

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  • Top 10 Findings From the Central New York Beer Survey | Drive Research

    Top 10 Findings From the Central New York Beer Survey | Drive Research

    We always knew Central New Yorkers loved beer, but now we have the data to support it. Drive Research conducted a Central New York Beer Survey which asked important questions to area residents about their favorite brews. The online survey received 493 responses from those who live in the 7 county Syracuse designated market area (DMA). The survey was shared via Facebook postings and outreach to local members of the Drive Research survey panel. Drive Research fielded the survey from January 25 to

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  • blog-post:57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    The Ultimate Guide to Custom PR Surveys in 2020 | PR Polling Company

    If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we’ve got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to read a chapter): 1. The Definition of PR Polling 2. The Process of Conducting Custom Surveys 3. Example of a PR Polling Survey Question

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