Online Surveys

  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies come into play. Garbage in = garbage out. To execute a successful survey, you must ask the right questions. Use these sample brand equity survey

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  • Blog: How to Add a Question to an Omnibus Survey | Market Research Company

    How to Add a Question to an Omnibus Survey

    If you’ve stumbled upon this post, you likely are already aware of how an omnibus survey is conducted and its perceived benefits. Now you’re wondering, “How can I include my own question(s) to a third-party omnibus survey?” The short answer: Contact our market research company. We administer weekly online surveys and can include your questions as quickly as needed. The long answer: Continue reading this blog post to understand more about the process of sponsoring a question or series of questi

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  • How Much Does it Cost to Outsource an Online Survey Video with Drive Research

    How Much Does it Cost to Outsource an Online Survey?

    The cost of outsourcing an online survey with a third-party market research firm is dependent on several impactful factors. The cost of surveys online varies because the objectives, project specifications, and research goals differ for each client or sponsor of the study. In this video, our online survey company will discuss four factors that impact the cost of outsourcing an online survey and how they can either reduce or increase the estimate provided in a market research proposal. The five

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  • Blog: 5 Steps to Conducting an Ad Concept Testing Survey

    5 Steps to Conducting an Ad Concept Testing Survey

    We’ve all seen at least one advertisement that makes us wonder how much input real customers had in its development. It makes you wonder who signed off on it, and who they talked to while developing the ad concept. My market research brain always makes me think, “Man, they could have really benefited from an ad concept testing survey.” Don’t let this be you! Learn how and why conducting concept testing will set your marketing campaigns up for the best chance of success. Why Conduct Ad Co

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  • benefits-short-market-research-survey-06042018

    3 Benefits of Short Market Research Surveys

    The average human's attention span has fallen to 8 seconds - that's shorter than a goldfish. This statistic alone should be enough to convince you of the benefits of shorter market research surveys. Long surveys that take upwards of 20 minutes to complete are becoming a thing of the past. Or at least they should be. Here's talking to you, market research industry. Have an hour to answer a 100 question survey? Probably not - and neither do your target respondents. From the experience of our ma

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  • Blog: 4 Steps to Conducting a PR Survey | Marketing Research Firm

    5 Steps to Conducting a PR Survey | Marketing Research Firm

    Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu

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  • Blog: What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    Omnibus surveys are a type of online survey. However, the two have a few differences that often confuse organizations looking to conduct quantitative market research. For a quick overview, here are the definitions of both methodologies: Online surveys: A structured questionnaire that a target audience completes via desktop, mobile phones, tablets, or other internet-enabled devices. It is sponsored by one organization. Omnibus surveys: A structured questionnaire administered to a general popu

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  • Blog: 11 Ad Concept Testing Example Survey Questions to Steal Right Now

    11 Ad Concept Testing Example Survey Questions to Steal Right Now

    Ad concept testing – we are obsessed with it, and you should be too! After all, creating marketing and advertising campaigns based on consumer feedback can mean more ROI for your brand. How to know if your feeling of having the best advertising messaging really checks out? It's easy. You need to conduct ad concept testing surveys with the right questions. In this blog post, you will get 11 professionally designed ad concept testing survey question examples to steal for your next study. De

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  • Blog: 5 Factors to Look for in an Omnibus Survey Company

    5 Factors to Look for in an Omnibus Survey Company

    Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be

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  • guide-to-omnibus-survey-market-research

    Ultimate Guide to Omnibus Surveys in 2021 | Market Research Company

    Time to get on the bus. The omnibus. If you found this article in the endless stream of content available to you on Google or Bing, consider yourself lucky. You’ve made a wise choice. We’ll teach you everything you wanted (and potentially didn’t) want to know about omnibus surveys in this ultimate guide. Article Contents 📃 Let's get to it. Here are the topics we'll cover below. Simply skip directly to the section of the guide you’re interested in by touching (for the phone/tablet junkies

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  • Blog: Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    This post covers what exactly a Package Label Test Survey entails. We walk through the objectives, approach, analysis, and outcomes of a real project our market research firm completed for a client. Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is

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  • Blog: What are the Advantages and Disadvantages of Omnibus Surveys?

    What are the Advantages and Disadvantages of Omnibus Surveys?

    Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited populati

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