Online Surveys

  • Blog: Customer Motivation Surveys: Benefits, Process, and Sample Questions

    Customer Motivation Surveys: Benefits, Process, and Sample Questions

    Are you wondering what moves a customer from the initial awareness stages to becoming a life-long customer? Well, like most business questions and objectives - there’s a market research study that can answer this quorum. Customer motivation surveys are used by businesses to understand what motivates shoppers to move from awareness to interest to ultimately making a purchase. Knowing what motivates customers also helps set businesses up for success with customer satisfaction and loyalty. For

    Read More

  • Blog: Healthcare Branding: How to Test Medical Marketing and Advertising Concepts

    Healthcare Branding: How to Create the Best Medical Marketing Campaign

    According to the World Health Organization, there are an estimated 2 million different medical devices on the market which are categorized into +7000 generic device groups. So if a new healthcare product or service concept wants to enter the market, it’s safe to say it will need strong branding. The best way to test healthcare branding before entering the market is to use market research. Medical marketing and advertising concept tests can answer a variety of questions like: How appealing

    Read More

  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. For instance, an interesting figure revealed that up to 77% of brands could simply vanish without anyone caring. We don’t want that to be you! Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies

    Read More

  • Blog: Measuring Fan Experience with Season Ticket Holder Surveys

    Measuring Fan Experience with Season Ticket Holder Surveys

    Season ticket holders are some of the most loyal fans a sports franchise can have. Their significant financial commitment emphasizes their love and dedication to the team. Therefore, decisions should not be made without their input. A study from March of this year found that 65% of Americans are either casual or avid sports fans. With that great a figure, the US sports industry has much insight to gain. Conducting season ticket holder surveys with Drive Research can provide you with valuabl

    Read More

  • Blog: Concept Testing a New Healthcare Product with Doctors

    How to Test a New Healthcare Product Concept with Doctors

    There are several new technologies and innovations being introduced to the healthcare field right now. More specifically, as with many industries, medical professionals are looking for ways to adapt to digital. Major areas of interest include virtual health, cloud-based technologies, AI, collaboration, and VR. However, when introducing a new healthcare product concept, there are many uncertainties. Is there a need for the product/service? What is an appropriate price? What are the best ma

    Read More

  • Blog: Customer Perception Survey: What Is It & Why It’s So Important

    Customer Perception Survey: What Is It & Why It’s So Important

    The way a customer perceives your company is one of the most important factors in increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this b

    Read More

  • Raising the Awareness of a Nonprofit Business [With Examples]

    Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde

    Read More

  • small business owner smiling in front of restaurant

    Surveying SMB Owners and Decision-Makers

    With over 99% of America’s organizations operating as small businesses, it presents an exciting and lucrative opportunity for B2B marketers. However, despite this staggering number, most brands struggle to find and connect with small and medium-sized business (SMBs) owners and decision-makers. For this reason, it is helpful to work with a market research company to survey this audience and learn key factors of how they choose to partner with vendors. By surveying SMB owners and decision-mak

    Read More

  • Nonprofit Branding: How to Better Understand Your Audience

    Wondering what your target audience thinks about your nonprofit organization? Or how to grow community awareness for your local cause? Enter brand-equity studies can help answer these questions and maximize the efforts of your nonprofit branding. Typical goals and objectives for brand equity surveys include measuring the top of mind awareness, aided awareness, word association, perception, drivers to perception, and more. Learn more about how to approach nonprofit market research, example q

    Read More

  • Blog: Brand Perception Surveys: Definition, Process, and Sample Questions

    Brand Perception Surveys: Definition, Process, & Sample Questions

    Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to rely on data-driven feedback from your ideal consumers. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, u

    Read More

  • Blog: Surveying Greeting Card Shoppers: How to Measure Habits & Preferences

    Surveying Greeting Card Shoppers: How to Measure Habits & Preferences

    Although online shopping is on the rise, it has not eliminated in-person gift exchanges. People still enjoy the experience of seeing the reactions of their loved ones in the moment. And tied to many of those gifts are greeting cards. In fact, nine out of every ten households buy greeting cards each year. But with so many to choose from, how do greeting card shoppers decide which to purchase? Is it price-driven? Quality of the card? The perfect message? Surveying greeting card shoppers can p

    Read More

  • conduct-market-research-doctor-11292018

    7 Tips to Conducting Market Research with Doctors & Physicians

    Thinking about conducting market research with doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set

    Read More