Online Surveys

  • Digital Banking Survey | Market Research for Banks

    Digital Banking Survey | Market Research for Banks

    As the number of in-branch experiences continues to decline at banks and credit unions, digital banking experiences continue to grow. Digital banking services include: Customers accessing accounts through their mobile app Mobile deposits Applying for mortgages online Internet banking With banking services literally at your fingertips, if you own a smartphone, it makes sense why these service offerings are growing among customers. As consumers shift to rely more heavily on online banking as

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  • How to Conduct an Omnibus Survey for a Consumer Goods Brand

    How to Conduct an Omnibus Survey for a Consumer Goods Brand

    Many businesses understand the benefits of an online survey but hesitate to invest in their own custom study. This is likely due to a common misconception that third-party market research is too expensive and is likely out of budget. On the contrary, third-party online surveys can fit within nearly any budget. Feel free to consider us the Mythbusters of market research. via GIPHY What is an omnibus survey? One of the best ways to make custom research less of an investment is by sponsorin

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  • How to Measure Shifts in Consumer Behavior Due to COVID-

    How to Measure Shifts in Consumer Behavior Due to COVID-19

    Undoubtfully, the COVID-19 outbreak has caused global economic concerns and it is nearly impossible to predict when consumer behaviors will return to normalcy. In fact, it seems, for the time being, our current state will be the “new norm.” When dramatic shifts happen in the market, it is important to seek feedback and data directly from your target market. It is better to hear straight from the source, rather than rely on national, global, or even industry data. Through consumer research, you

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  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

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  • Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. When conducting an online survey, the respondent experience should always come first. Does adding a progress bar help or hurt com

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  • Case Study:  How to Conduct an Online Survey for an Airport

    Case Study: How to Conduct an Online Survey for an Airport

    Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ

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  • Brand Equity Study for Car Dealerships | Market Research Company

    Brand Equity Study for Car Dealerships | Market Research Company

    One thing is certain if you are a car dealership. You likely are spending a ton on your marketing and advertising for customer acquisition. It is one of the most highly competitive industries in the U.S. Dealerships compete for the same customers and work to win leads through SEO, PPC, infomercials, social ads, banner ads, and much more. The list goes on and your budget likely reflects that. But is understanding the true return on investment (ROI) on your advertising frustrating you? Your digi

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  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly evaluating our customer’s likes and dislikes, how can we be sure they are satisfied with our brand, product, or service? How can we be sure they will continue to give us their business? While this concept is likely no revelation to sales leaders, it is important to clarify customer satisfaction should not be the only thing you are paying close attention to. Why? Because meeting t

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  • Is Aided or Unaided Awareness Better in Market Research?

    Is Aided or Unaided Awareness Better in Market Research?

    Measuring brand awareness of an organization, product, or service can be tricky. It is one of those instances where it is better to overthink and overanalyze the choice of methodology. This is often why our market research company is commonly asked, “Is it better to measure aided or unaided awareness?” by our clients. So much so, we decided to dedicate a blog to answering just that. In this post, we’ll share the definition of both aided and unaided awareness, as well as explain which type of a

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  • Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    “How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking even

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  • Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI

    Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI

    Just like any other business, law firms have plenty to gain by conducting market research. A common objective in legal market research studies is understanding how to acquire more clients. While this can be driven by a number of factors including demand, awareness, and competition, one of the biggest factors is often perception. With the abundance of personal attorney advertisements across all forms of media, it is critical to understand how consumers perceive marketing by law firms. It is impo

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  • Quality Online Survey Respondents | Survey Sample

    Quality Online Survey Respondents | Survey Sample

    Although Drive Research is a full-service market research company, we also work with clients coast-to-coast on specific parts of projects. In some cases, our team consults with a client to design a survey or write unbiased and actionable questions. In other cases, our clients hire us to take a database of 1,000 survey responses and run advanced analysis and create PowerPoint slides for a presentation. And in many cases, clients hire our company to help them fulfill quality online survey respo

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