Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • idis-interview-market-research-02152018

    What Are IDIs? Explaining In-depth Interviews in Market Research

    Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal. Keep reading to learn more about IDIs including the definition and the process you can expect when partnering with a third-party market research company. Choosing a Methodology: Explore or Measure? As a market research company serving organizations from co

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  • advantages and disadvantages of online research panels | computer research panels | computer with address book

    The Advantages and Disadvantages of Using Online Research Panels in Market Research

    In order to recruit participants or respondents for a market research study, researchers often turn to online panels. An online research panel includes a group of pre-recruited participants who have signed up to take part in future market research studies such as online surveys, focus groups, and in-depth interviews. Before choosing a panel vendor as a sampling source, learn more about the advantages and disadvantages below! The Process of Using an Online Research Panel The process of wo

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  • Blog: How to Conduct Market Research with Pet Owners

    How to Conduct Market Research with Pet Owners

    It should come as no surprise that people love their pets and treat them like family. Today, 67% of U.S. households have a pet with 60.2 million families owning a dog and 47.1 million families owning a cat. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for th

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  • Budgeting for Employee Engagement in 2020 | Drive Research

    Budgeting for Employee Engagement in 2022: Why Team Feedback is the Best Catalyst for Change

    With 2021 coming to an end (gasp), consider ways to set your organization up for success in 2022. Using data is a great way to drive new initiatives for your organization, especially when it comes to employee engagement and satisfaction. Some organizations think they know exactly how employees feel and what needs to be done to improve team culture and retention. Unfortunately, these assumptions are usually off-base. For instance, 33% of employees jump ship because they feel bored in the workpl

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  • Blog: Most Popular Seasonal Coffee Brand by New York State DMAs

    Most Popular Seasonal Coffee Brand by New York State DMAs

    Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,

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  • Blog: 4 Market Research Options for the Hotel and Hospitality Industry

    4 Market Research Options for the Hotel and Hospitality Industry

    As Americans and foreigners alike begin to resume their travel plans, there has never been a better time to distinguish yourself from the competition in the field of travel and hospitality. Our market research company recently reported that while 44% of respondents have not traveled domestically in the past 6 months, 75% plan to travel outside state lines within the next 6 months. With so many types of market research available, guests have the ability to pick and choose where they stay based

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  • Blog: 2022 Super Bowl LVI Predictions By New York State DMA

    2022 Super Bowl LVI Predictions By New York State DMA

    The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N

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  • Blog: 4 Benefits of Conducting Market Research on Your Competitors

    4 Benefits of Conducting Market Research on Your Competitors

    While competition may be worrisome, it's inevitable. Plus it can be a tremendous motivator for your business. Conducting market research on your competitors will help your business overcome customer churn and industry obstacles to ensure a successful future. Understanding the competitive landscape will provide you a unique perspective on how competitors operate and what you can do to stay ahead. This blog post will discuss the various benefits and types of market research methods perfect for

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  • Blog: 5 Characteristics to Look for When Recruiting Market Research Participants

    5 Characteristics to Look for When Recruiting Market Research Participants

    Finding high-quality market research participants can be a tricky process for many recruiters. However, as challenging as it can be, it is one of the most important components of conducting qualitative research studies. Below Drive Research outlines the 5 characteristics to look for in a participant when recruiting for market research projects. Characteristic #1: Takes the project seriously Those who are unfamiliar with market research may not understand the importance of its findings. I

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  • Blog: Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve

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  • Blog: Telemedicine Satisfaction Questionnaire: 10 Questions You Should Be Asking

    Telemedicine Satisfaction Questionnaire: 10 Questions You Should Be Asking

    More insurance companies have begun to cover telemedicine visits, which means more patients and healthcare providers are skipping the in-office experience for virtual consultations. Even after the Coronavirus pandemic, more healthcare providers will continue to offer telehealth as an option, which means patients’ are sure to have their opinions about telemedicine. Telemedicine satisfaction surveys are essential in understanding and improving the provider-patient relationship, especially as tec

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  • Blog: The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research

    The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research

    Making re-screening phone calls, while underutilized, is a vital step in ensuring a market research project’s success. Don’t fall into the trap of believing the qualitative recruiting process is complete after enough people have qualified through an emailed screener survey and signed up to participate. The more one-on-one, personalized communication with participants the better! For this reason, personalized follow-up phone calls are an important part of various types of market research. Belo

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