Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    A new survey of 1,000 U.S. respondents reveals 87% of Americans fear an increase in COVID-19 cases after the Thanksgiving holiday. See more findings from the Thanksgiving 2020 survey. With Thanksgiving 2020 right around the corner, several state officials have released rules and guidelines on how loved ones can safely celebrate the holiday this year. To measure how different travel and Thanksgiving gatherings will look later this month, our market research company conducted a poll with 1,000

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  • Blog: 3 Alternative Market Research Options for Mystery Shopping

    3 Alternative Market Research Options for Mystery Shopping

    Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/

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  • blog: Ultimate Guide to Brand Tracking in 2021 | Market Research Company

    Ultimate Guide to Brand Tracking in 2021 | Market Research Company

    A brand tracking study can help take the guesswork out of market fluctuations or dips in sales by providing continuous and fresh insight into any industry and target audience. Sometimes it feels as though there is no rhyme or reason as to why our business is performing well or why it is not hitting revenue goals. Brand tracking can help measure this type of uncertainty. Tracking studies provide real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and p

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  • Blog: Why Good Market Research Works (Even when you think it doesn't)

    Why Good Market Research Works (Even when you think it doesn't)

    Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl

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  • what is ad hoc market research

    What is Ad-Hoc Market Research? | National Market Research Company

    Market research projects come in many shapes and forms. There are 2 core types of studies in market research: Tracking studies or long-term projects Ad-hoc market research projects So, what is a typical day like in market research? The answer is: "it depends.” What does it depend on? It depends on the type of market research team you work for (client-side or supplier side), your role and title in your organization, the industries or methodologies your organization specializes in, and a numbe

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  • Blog: Marketing Budget Planning for 2021: How to Prepare for the Unpredictable

    Marketing Budget Planning for 2021: How to Prepare for the Unpredictable

    With the New Year right around the corner, many of us have been tasked with creating a marketing budget or plan for 2021. It's time to think outside the box. When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2021 marketing budget – especially after a year of uncertainty – try and think outside of the box. In other

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  • Blog: How to Survey Customers Offline | Market Research Options

    How to Survey Customers Offline

    In the age of social distancing, is it possible to survey customers offline? The COVID-19 crisis has pushed the bulk of market research practices online during the year 2020. Research clients, firms, and participants alike have been understandably wary of the idea of in-person studies. As a result, virtual methodologies like online surveys, online focus groups, and video interviews became the default. But what if you are still better off collecting your data offline? Reasons to Survey Cu

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  • Blog: How to Conduct a Leadership Feedback Survey | Employee Survey Company

    How to Conduct a Leadership Feedback Survey | Employee Survey Company

    Wondering when the best time to conduct a leadership feedback survey? Even with the uncertainty of the COVID-19 pandemic, the answer is likely right now. Leadership effectiveness surveys are an excellent methodology to assess the strengths and weaknesses of management. Establishing a benchmark, like an employee net promoter score (eNPS), is a great way to identify what employees are most and least satisfied with. This type of insight is proven to increase employee engagement and decrease turno

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  • case-geofencing-survey-market-research-10012018

    The Case for a Geofencing Survey

    The meteoric rise of mobile device ownership has opened countless doors for market research. Geofencing surveys, also known as location-based targeting, is one of the most effective applications of mobile devices for conducting market research. When there is interest in targeting respondents who visit specific locations, a geofencing survey could be the best choice to address research needs. Wondering if a geofencing survey is right for your business objectives? In this blog post, our market

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  • pros cons open ended questions market research tips

    The Pros and Cons of Open-Ended Questions and Closed-Ended Questions

    While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post,

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  • Blog: 3 Alternative Market Research Options for Intercept Surveys | Market Research Company

    3 Alternative Market Research Options for Intercept Surveys | Market Research Company

    When it comes to market research, there are more data collection methods available than you could ever imagine! However, the COVID-19 pandemic has certainly put restrictions on in-person market research methodologies. For example, many organizations are searching for alternatives to intercept surveys. For good reason too. Market research is more important than ever with consumer behavior changing so rapidly. Can Intercept Surveys Be Conducted During COVID-19? Intercept surveys are certai

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  • what how why voice of customer voi market research

    The What, How, and Why of Voice of Customer (VoC) Market Research

    Voice of Customer (VoC) is a formal market research process structured to ask questions, collect feedback, tabulate results, and take action based on customer data. The program is designed to learn more from customers including their profile, their needs, their wants, and drivers to loyalty. Ultimately, VoC is a form of market research designed to better connect with customers. In this blog post, our market research company will share the what, how, and why of voice of customer research. Plus,

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