Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Using a Third-Party for Phone Surveys | Market Research Company

    Using a Third-Party for Phone Surveys

    Using a third-party for phone surveys is the best assurance in gathering unbiased, high-quality insights. Plus, it is beneficial to rely on industry experts to execute all moving parts of a qualitative study. For instance, a third-party phone survey company like Drive Research can provide qualitative recruitment, interviewing, scheduling, and reporting services. There is no need to hire several sub-contractors or rely on internal resources to get the job done. In this blog post, our market r

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  • Blog: The BEST Employee Opinion Survey Questions You Should Ask

    The BEST Employee Opinion Survey Questions You Should Ask

    Understanding employee opinions is a major opportunity for organizations to support overall success. Beyond the questions and data, lies a deeper purpose. Employee opinion surveys are more than just questionnaires. These tools create insight used to build a more connected, fulfilling, and productive workplace. The insights and recommendations used from employee research help spark transformations, redefine priorities, and shape workplace culture. But to be truly impactful, organizations mus

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  • Blog: Telemedicine Perception Questionnaire Tips

    Telemedicine Perception Questionnaires: Tips & Example Questions

    Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual appoi

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  • Blog: Conducting Fashion Market Research For Brands

    Conducting Fashion Market Research For Brands

    Fashion market research is an essential tool that sharpens brands' understanding of the ever-evolving trends and consumer behaviors in the industry. In our work, we've seen fashion businesses, from startups to well-established brands, leverage market research to stay ahead. That's because, analyzing data and details gives insights into the preferences of target markets, the strategies of competitors, and the overall direction of the industry. Companies looking to grow or maintain relevance

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  • Blog: What Is Employee Wellbeing? The Secret To A Great Workplace

    What Is Employee Wellbeing? The Secret To A Great Workplace

    In today's workplace climate, 73% of employees would consider leaving their jobs for the right offer. How can businesses combat this high number? Ensuring employee wellbeing is one way to go about it. Employee wellbeing encompasses many different areas of their experience. This includes everything from having a positive culture to promoting work-life balance. Keep reading to learn how organizations can measure and improve this essential element. What is Wellbeing at Work? Wellbeing at w

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  • Blog: Target Market Analysis: How to Find Your Target Audience

    Target Market Analysis: How to Find Your Target Audience

    Do you know who your target market is? Do you “know” your target market? What are their demographics, preferences, and buying behaviors? Without a clear understanding of this, it can be challenging to create products and marketing strategies that resonate with customers. In today's ever changing business environment, it is more important than ever to know who your target market is and how to reach them effectively. This blog will explore what a target market analysis is, why it's important,

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  • employee packing up belongings because he quit his job

    Reduce Employee Attrition with These 10 Strategies

    Employee attrition refers to staff members who leave a company. Retaining staff has become an ongoing issue in recent years, with more than 3.98 million workers quitting their jobs each month. In this blog post, Drive Research dives into what causes employee attrition, how to reduce employee turnover and absenteeism, and strategies to help. What Causes Poor Employee Attrition Typically, when human resources (HR) leaders talk about this employee attrition, they are referring to those who

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  • Blog: Conducting New Hire Employee Surveys [+ Example Questions]

    Conducting Employee Onboarding Surveys [+ Best Example Questions]

    Over the past few years, there has been a major effort to attract new talent and increase employee retention rates. Since 2021, we’ve gone from “the great resignation” to “quiet quitting” to “quiet hiring”. These changes have left hiring managers and human resources professionals feeling the pressure to keep strong efforts on employee recruitment and attrition. Sure, employee surveys are a great way to keep the pulse on satisfaction and engagement. But, new hire employee surveys are specif

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  • Blog image: The Ultimate Guide to Customer Satisfaction Surveys for 2020

    Conducting Customer Satisfaction Surveys: Questions & Expert Tips

    Of all of the different types of market research projects an organization can pursue, conducting customer satisfaction surveys is the most common. Why? At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. The process is simple, informative, and offers a high return on investment. In this guide, we’ll cover everything from the benefits of measuring customer satisfaction to

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  • Blog-Employee Exit Surveys: Benefits, Approaches, and Sample Questions

    Employee Exit Interview Surveys: Questions & Benefits

    Employee turnover can be a significant pain point. With staff turnover reaching 57%, it is seemingly a costly and disruptive issue for businesses everywhere. While some degree of turnover is inevitable, companies can take steps to minimize it by understanding why employees leave and addressing any underlying issues. One effective tool for gaining insights into staff departures is employee exit surveys. By the end of our blog post, you will have a better understanding of how to use exit surv

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  • How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    How to Conduct Patient Market Research

    Understanding your target audience is essential for any healthcare-related venture, be it a medical practice, pharmaceutical company, or healthcare startup. In the dynamic landscape of healthcare, patient preferences, needs, and behaviors play a pivotal role in shaping decisions. Conducting thorough patient market research is the compass that guides these decisions, offering valuable insights that can drive innovation, improve patient care, and ultimately, lead to better outcomes. In this c

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  • Blog: What is a Corporate Image Study? | Market Research Company

    Conducting Corporate Image Studies in 2023

    A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corporat

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