Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Factor Analysis In Research: Types & Examples
Posted at: 7/1/2024 12:30 PM
Factor analysis in market research is a statistical method used to uncover underlying dimensions, or factors, in a dataset. By examining patterns of correlation between variables, factor analysis helps to identify groups of variables that are highly interrelated and can be used to explain a common underlying theme. Factor analysis can be best used for complex situations where there are many data sets and potentially many variables to summarize. In this blog, we will explore the different ty
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Difference Between Qualitative and Quantitative Market Research
Posted at: 6/28/2024 5:40 PM
Market research comes in many shapes and sizes. With most organizations having limited resources to approach research, it is more important than ever to make sure that you make the correct decision when it comes to the type of research you conduct. Before you dive into responses and analysis you have to answer one simple question before everything else: qualitative or quantitative? There are a few key differences between these two approaches in the industry. Ultimately, the direction you ch
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6 Tips for Successful Market Research Project Management
Posted at: 6/27/2024 12:30 PM
Project management is one of the key factors for successfully completing market research projects within scope, time, and budget. Your ability to successfully manage the project will largely influence the client’s perspective on the overall success of the study. Continue reading this blog for my 6 top tips for successful project management. 1. Hold a Kickoff A brief kickoff meeting is a great opportunity to set the project off on the right path. The following topics are covered in a kic
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What is a Loaded Question in Surveys? (With Examples)
Posted at: 6/26/2024 12:30 PM
Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. Loaded questions are one of the common errors of surveys that we always have clients avoid. These questions not only skew data but ultimately hurt your business when you try to make important decisions based off of the now, inaccurate data. In this article, our market research company explores what loaded questions are, how they dif
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Improving Your Go-To-Market Strategy With Market Research
Posted at: 6/25/2024 12:30 PM
In today's ever-evolving market, understanding your audience is more crucial than ever. An effective Go-To-Market (GTM) strategy can be the difference between a product's success and its failure. However, crafting a winning GTM strategy isn't just about having a great product—it's about knowing your audience inside and out. This blog will explore how integrating market research can transform your GTM approach, helping you to fine-tune your offerings, better meet customer needs, and ultimatel
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B2B Net Promoter Score: How to Measure B2B Client Satisfaction
Posted at: 6/24/2024 12:30 PM
Calculating a B2B Net Promoter Score (NPS) is a straightforward way to measure the satisfaction levels of the businesses and clients you work with. Just as customer satisfaction is crucial in B2C relationships, it is equally vital in B2B interactions. To help measure overall satisfaction, NPS surveys provide essential data to enhance outreach strategies and measure the loyalty of your business clients, helping secure future business. In this blog post, our net promoter score company dives d
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Airport Community Surveys: Process & Example Questions
Posted at: 6/20/2024 12:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. Crucial for understanding the needs of travelers, these airport surveys also gather details from locals and businesses. The data obtained here provides insights into customer satisfaction, operational details, and environmental impact. The main goal of these surveys is for airports to improve using actionable data. Not only idea
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10 Famous Brands That Depend on Market Research
Posted at: 6/18/2024 12:24 PM
What do Starbucks, Apple, McDonald’s, LEGO, Dove, and Zappos all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help organizations achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishing t
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MaxDiff vs. Conjoint Analysis: Uses and Examples
Posted at: 6/17/2024 12:30 PM
If you have ever considered market research that asks respondents to make trade-off decisions, there is a good chance you have heard of MaxDiff or conjoint research. These are two powerful and advanced research techniques that go a step beyond direct question-and-answer analysis. Both of these research methods have one thing in common: they each allow businesses to understand which features directly impact their target audience. However, these techniques have distinct applications that shou
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What is Correlation Analysis? [How to Measure + Pros & Cons]
Posted at: 6/14/2024 12:30 PM
Correlation analysis is a tremendous tool to use in understanding how one variable affects another. It can also be used to find out how much they affect each other. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. Correlations can be misunderstood or misused, which is why it’s important to have experience or be using expert insights in order to get things correct. In this blog post, our on
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Customer Loyalty Surveys: How to Measure Consumer Loyalty
Posted at: 6/13/2024 12:30 PM
It is anyone's best guess where customers' loyalties lie. However, a customer loyalty survey uses data and facts to help a company or brand reduce the unknown and identify key drivers in measuring returning customers. It is not as easy as a consumer using your product one-time for he or she to indefinitely fall in love and never switch to a competitor. There are multiple emotional, psychological, and social factors in which encourage recurring usage of a product for consumers. So what is re
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What Is CSAT? [+ How to Measure It With Examples]
Posted at: 6/12/2024 12:30 PM
When it comes to customer survey, one of the most popular customer satisfaction metrics to measure is CSAT. Unlike other metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES), customer satisfaction (CSAT) can cover everything from rating an overall experience with your company to rating very specific categories. In this article, we'll answer frequently asked questions about CSAT including: What does CSAT mean? How is CSAT measured? Why is CSAT important to measure? How ca