Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • Market Research Maine | Key Statistics, Data, and Demographics

    Market Research Maine | Key Statistics, Data, and Demographics

    Maine is most commonly known for its long, beautiful shorelines and abundance of lobsters. However, there is much more to Maine than its beaches and its plethora of delicious seafood. Who are the residents of Maine?  Are there more males than females?  What age group makes up the majority of Maine’s population?  What are their opinions?  How do they prefer to purchase from businesses in Maine? Our market research company serving the Maine area set out to find these answers and more! We know yo

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  • Case Study: How to Recruit B2B Professionals for Qualitative Market Research

    Case Study: How to Recruit B2B Professionals for Qualitative Market Research

    When recruiting participants for qualitative research, it is important to keep the intended audience in mind. Typically popular audiences are categorized by two major segments B2B (business to business) or B2C (business to consumer). B2B and B2C market research are very different. Each audience requires its own specifications in order to encourage participation in market research studies. Particularly when it comes to recruiting B2B professionals, market researchers are challenged to think outs

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  • Qualitative Recruiting Company Finds Qualified Focus Group Participants in One Week

    Case Study: Qualitative Recruiting Company Finds Qualified Focus Group Participants in One Week

    Drive Research, a national qualitative recruiting company, recently completed a focus group recruitment project for a renowned feminine hygiene product company. In under one week, the sponsor of the study partnered with our market research company to recruit women who met specific health conditions. Typically, our market research company who specializes in qualitative recruitment, recommends a two-week timeline when finding qualified participants for a focus group. However, because Drive Resear

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  • How Can I Survey Recent Visitors of My Store? | Retail Market Research Company

    Unless you have the widespread customer base of major national companies like Wal-Mart or Starbucks for your business, it may be a challenge to accurately survey those who visit your store. You likely won’t get very many qualified respondents by sending out a questionnaire to the general population. Don’t give up there, though! By partnering with a survey market research company, you can efficiently reach visitors and obtain high-quality data to support your business decisions and marketing eff

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  • Should I Survey My Customers, Non-Customers, or Both?

    Should I Survey My Customers, Non-Customers, or Both?

    When it comes to market research surveys, there are specific methodologies best conducted with customers and others for non-customers! Below are three survey project examples that reach either or both of these audiences. Option #1: Organizations may have objectives that are aligned with a customer satisfaction survey, which as you can probably guess focuses on customers.  Option #2: Organizations may have objectives that are aligned with a competitive assessment survey, which focuses on non-cus

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  • 2019 Year in Review Survey | What Trend Most Defined the End of the Decade?

    2019 Year in Review Survey | What Trend Most Defined the End of the Decade?

    There were many fashion, entertainment, sports, and technology trends of 2019 - but what were America's favorites? Drive Research, a national market research company, surveyed over 600 people through their in-house panel to find out. Panel participants ranged in ages, genders, and geographies. Here are the results of our 2019 Year in Review Survey! Overall Interest in 2019 Trends Below are the top categories our panel participants were most interested in: Movies (78%) TV (78%) Music (74%

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  • How to Successfully Change the Name of Your Business

    Case Study: How to Successfully Change the Name of Your Business or Brand

    The decision to change the name of an established organization or brand should not be taken lightly. There are a variety of factors to consider before rebranding such as loss of brand recognition, customer confusion, and new competition. With that being said, there are several well-known companies who didn’t always go by their now household names. For example, in 1996 Larry Page and Sergey Brin introduced their search engine “BackRub” to the market. Have you ever heard of it? Probably not. A ye

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  • Struggling to Get People to Attend Qualitative Research? Use These 4 Tips

    4 Ways to Improve Show Rates For Your Qualitative Research

    We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled finding qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard-to-reach. Plus! This process helps with getting our dream participants

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  • Should I Survey My Customers During the Holidays?

    Should I Survey My Customers During the Holidays?

    ‘Tis the season for being in the giving mood and feeling thankful for all this year has brought us. With that being said, it is also the season of feeling the stresses of holiday shopping, cooking, and traveling. The one question still remains. Is it the best time of the year to survey customers? As a survey market research company, Drive Research executes various types of surveys (online surveys, intercept surveys, customer surveys, etc.) at all times of the year. We understand the desire to c

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  • Case Study: Travel and Leisure Focus Group Recruitment Project

    Case Study: Leisure and Attraction Focus Group Recruitment Project

    Whether it is a traditional focus group, an online focus group, or even a study using mobile ethnography, Drive Research has developed qualitative recruitment methods that are proven to be successful for many types of market research methodologies. Regardless of the target participants or where the research is being conducted, our team is available to help. As a focus group recruitment firm, Drive Research works to meet each client’s specific research needs, while managing and creating a positi

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  • Case Study: How to Conduct Customer Intercept Surveys

    Fast Food Intercept Surveys | How to Measure Potential Lost Sales

    Wondering what it takes to successfully conduct customer intercept surveys for a chain restaurant? Drive Research is happy to help. Intercept surveys are one of the best methodologies for collecting in-the-moment feedback. Customer intercept surveys or interviews serve as a valuable resource for building a customer experience strategy build on key data and insights - no guesswork. The feedback from a customer intercept interview allows an organization to develop strategic brand messaging to en

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  • Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer

    Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer

    Drive Research, a market research company in New York, recently partnered with a leading thermal management solutions manufacturer to complete a customer loyalty survey for its customers. This survey was a key element of a broader CX program that the manufacturer continued to develop. This case study details the objectives, approach, and outcome of the market research. When accumulating many customers around the globe for your business, it helps to keep a pulse on their needs. You never want

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