Focus Group Company

At Drive Research, we understand the value of in-depth customer insights in driving business success. 

Our experienced qualitative recruiters, moderators, and state-of-the-art facility ensure that your focus groups are conducted professionally and efficiently, resulting in high-quality feedback that you can act on.

Whether it be an in-person study at our Syracuse focus group facility, booking a location in other parts of the U.S., or conducting an online focus group, Drive Research can help.

Trusted by SMBs, Fortune 500s, & every organization in between

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Full-Service Focus Group Capabilities

Our focus group company works with you to tailor our services to your specific needs and objectives, ensuring that you get the insights you need to drive your business forward. 


Qualitative recruiter

Qualitative Recruiting

Our qualitative recruiting services include pre-screening participants online, re-screening them by phone, and sending confirmation emails and texts. 

These detailed, mini-touchpoints allow Drive Research to find best-in-class participants who are fully qualified for the focus groups.

It’s how we’ve earned an average show rate of 92%.



focus group facility

Focus Group Facility

Our Upstate New York focus group facility is the perfect space to host in-person focus groups. It includes features such as:

  • Focus group room with tables, whiteboards, and an 82" TV
  • One-way mirror
  • Separate client viewing room with dimmable lighting
  • Offsite HD streaming options through a private link

Visit our focus group facility page for more information.



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Professional Moderators & Design Guides

Drive Research partners with trained moderators to guide the in-person or remote focus groups.

They follow a pre-written guide of questions to inquire about opinions and thoughts about your product, service, or concept.

The moderator’s guide is custom written by our focus group company based on your unique goals and objectives for the market research.




Reporting & Analysis of Feedback

Focus groups are all about interaction and dialogue. Through these conversations, Drive Research extracts the insights you need.

Our reporting packages include transcripts of the focus group discussions, video and audio recordings, key themes and takeaways, recommendations for how to utilize the feedback, and more.



Gain valuable insights into your target audience and make data-driven decisions by partnering with our expert focus group company

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See Why Businesses Love Drive Research for Focus Groups

Drive Research is dedicated to helping our clients make informed business decisions by providing them with valuable insights from our focus group studies. It’s important to our team to manage both client and participant expectations. It’s how we’ve earned a nearly perfect 5-star Google rating from both parties.

Frequently Asked Questions About Our Focus Group Company

How much does a focus group cost?

The cost of a focus group can vary depending on several factors such as the number of participants, the location, the duration of the session, and incentives. On average, a standard focus group project can range from $4,000 to $12,000. 

How do you gather focus group participants?

There are several methods for gathering focus group participants, including paid social media ads, market research panels, or third-party panel vendors.

Based on our experience, our focus group company selects the best recruitment method to save you time and costs. Our market research recruitment agency also follows a streamlined process to screen and re-screen participants to assure they accurately match your target audience.

What is the better option - online or offline focus groups?

Both online and offline focus groups have their advantages and disadvantages, and the choice between the two largely depends on the research objectives and the target audience.

Online focus groups offer several benefits such as convenience, cost-effectiveness, and accessibility to a geographically dispersed audience. While offline focus groups, on the other hand, offer the advantage of face-to-face interaction, which can lead to more in-depth insights and a greater level of engagement among participants.

A qualitative market research company, like Drive Research, can recommend what methodology is best based on your unique research needs and audience. 

Learn more in our blog post, Traditional Focus Groups vs. Online Focus Groups.

How many participants are typically in a focus group?

The number of participants in a focus group typically ranges from 6 to 10 people. This allows for a diverse range of perspectives while still maintaining a manageable group size. However, the ideal number of participants may vary depending on the research objectives and the characteristics of the target audience.

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