Here’s an exclusive: Publishers most commonly describe their perfect piece of content as one with exclusive research.
Drive Research has a unique knack for writing questions to make headlines. Our data is designed to be shared in news releases, press, media outlets, social media, and much more.
Where our PR research company is featured
Our PR Survey Process
Our team of senior market research executives has helped organizations across the country grab the attention of top-tier media outlets with original research. Drive Research delivers data in 24 to 72 hours, not weeks. Our approach to custom PR surveys is based on years of streamlined research to provide actionable feedback as soon as possible.
This is the 4-step process our PR survey company follows to turn your survey into a national story.
Step 1: Writing a custom PR survey
Third-party PR surveys eliminate the boundaries of how to ask questions. Our online survey agency drafts custom questions to find the right newsworthy hook or headline.
We find creative ways to ask questions to gather results that can be utilized and shared. After approval of the survey, our team moves forward with programming and testing for quality assurance.
Step 2: Reporting the results in minutes, not weeks
Next, we field the public relations survey to targeted and quality respondents – whether this is a regional, national, or demographic-specific audience.
Watch as responses start flooding in with our live dashboard portal. Your team will have access to up-to-the-second results with full exporting capabilities.
Step 3: Interpreting the data for winning headlines
Once fieldwork is complete, our team of experienced PR professionals writes a headline-driven press release that showcases the most critical pieces of your study.
Our public relations market research company follows all data integrity protocols to ensure the responses covered in your content deliverables are valid and trustworthy.
Step 4: Sharing press releases with 100,000+ media outlets
We are communicating in a loud world. It’s important to have a PR survey partner who can break through the noise.
Drive Research makes this possible by sharing your custom-written press release with 100,000 media outlets and trade categories nationwide.
Other public relations survey capabilities
Looking to truly maximize the results of a PR study? We’ve got you covered. In addition to a data-driven press release, our PR research company can provide various types of content and data visualizations to increase the ROI of a custom PR survey.
- Static and animated infographics
- Social media shareables
- SEO-friendly blog posts
- Paid social media ads
- Webinar templates
- Gated content (whitepapers, reports, etc.)
Conduct third-party PR surveys and receive credible insights that earn more media coverage
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Our PR Survey Company's Partnership with LaraPR
Drive Research is proud to partner with LaraPR to fuel the success of our PR surveys. Their team of experienced PR professionals understands the needs of journalists and how to pitch winning stories to key news outlets.
Together, we have helped world-class organizations leverage high-quality data to generate media attention and support their brand.
Interested in conducting a PR survey or PR polling with our team? Contact Drive Research for an estimate or proposal. Our pricing is flexible so you can get – and pay for – exactly what you need. Guaranteed.
Frequently Asked Questions About Our PR Surveys Services
What does PR research do?
Public relations research is conducted with a general or specific audience intending to share the results and the data through company outreach, branded content, press releases, news sources, and journalism outlets.
What are examples of PR research?
The Drive Research annual Black Friday survey is an excellent example of PR research. Our PR survey company surveys thousands of U.S. consumers each year about holiday spending and shopping habits. The results are featured on USA Today, CNBC, Yahoo News, and more.
For more PR examples, click here.
Why are surveys important for public relations?
PR surveys are helpful for public relations and communications professionals because they provide unique insights that help media pitches stand out. Exclusive research is rated as the top characteristic when publishers describe their perfect piece of content.
What is the sample size for PR surveys?
To be statistically reliable, a sample size of 1,000 responses is considered the gold standard. However, the more responses you collect, the more credible the data appears in the eyes of media outlets and readers. Sample sizes for niche business audiences or decision-makers can often be smaller.
How much does a PR survey cost?
The cost of a public relations survey varies based on respondent criteria, survey length, and the goal number of responses. Generally, you will want a minimum budget of $8,000 to $40,000 for a survey using a market research firm. Packages vary significantly depending on your audience, timeline, reporting options, and deliverables. There may be options to lower the cost.
Will a PR survey guarantee press coverage?
There is no 100% guarantee that PR market research will earn your organization press coverage. By working with a PR polling company, you stand the best chance by leveraging their experience, best practices, and understanding of headline-driven question design. These firms have access to more reporters and experience executing studies that drive media attention and views.