Qualitative Recruiting

  • recruit focus group firm qualitative recruitment research

    How to Recruit for Focus Groups in 5 Steps

    The process to recruit for focus groups is similar to many other types of qualitative market research. Qualitative research is an excellent way to explore mindsets, perceptions, and the decision-making process of participants. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research is the best type of methodology compared to common forms of quantitative research. However, these projects are only as good as the people you find to p

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  • qualitative research interviews | market research company | handshaking people

    6 Step Process to Conducting Qualitative Research Interviews

    Looking for some more information about setting up a qualitative market research interview project? You are in the right place. Qualitative research interviews (often called in-depth interviews or IDIs) are an excellent methodology to dig deep on a topic, product, service, or brand. They aim to fully explore mindsets and beliefs whereas quantitative surveys aim to measure. When determining the best type of market research to utilize for your study's objectives, it is important to talk to a ma

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  • Blog: Benefits of  Pre-Qualifying Market Research Participants

    6 Benefits of Pre-Qualifying Market Research Participants

    Pre-qualifying is a market research recruitment method that has many advantages. From better informed, more engaged, and higher-quality participants to cost-effectiveness. What more could you want from a qualitative recruiting study? Our market research company discusses the benefits of pre-qualifying participants with a recruitment screener survey in this blog post. Benefit #1: Pre-Qualified Participants are More Informed About the Study If you’ve played the game of telephone, you know

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  • Blog: How to Use Social Media to Recruit Research Participants

    [Ultimate Guide] How to Use Social Media to Find Research Participants

    Finding research participants can be the most frustrating and resource-intensive part of conducting qualitative market research. Our market research company typically uses one of three methods for our clients: Our in-house online research panel Social media such as Facebook Advertising A combination of both Let’s be honest. Using social media to find research participants is not the first sampling method research firms think to utilize. Ugh. Dinosaurs. However, from our experience, there

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  • Blog: How to Recruit Social Media Influencers for Market Research Studies

    How to Recruit Social Media Influencers for Market Research Studies

    Content creators and bloggers have taken the marketing world by storm. As a result, many brands are recruiting social media influencers for market research studies. Market research is a great first step to mastering influencer marketing. It provides brands with the insights needed to target, plan, and launch a successful influencer referral program. Because this is a newer marketing strategy for most businesses, it is critical to rely on data-driven insights and not best guesses or assumptio

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  • Blog: Case Study: Mothers Participate in Qualitative Research for Kids Learning Games

    Case Study: Mothers Participate in Qualitative Research for Kids Learning Games

    It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years

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  • Blog: Education Market Research: Impact of EdTech on Children

    Education Market Research: Impact of EdTech on Children

    The following case study summarizes the approach taken by Drive Research to target, qualify, and sign-up participants for an education market research study conducted both in-person and remote. This summary includes a recap of all the relevant project details from the EdTech market research study scope of work. The scope of work included: Recruitment dates An overview of the recruitment process The outline of screening criteria Sources used to recruit participants with counts Follow-up com

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  • Blog: How to Conduct In-Person Shelf Testing | CPG Research Firm

    How to Conduct Shelf Testing Market Research | CPG Research Firm

    As consumers’ preferences and purchasing behaviors continue to rapidly evolve, the need for consumer packaged goods (CPG) market research has never been more relevant. A great methodology to consider is in-person or in-store shelf testing. Our CPG research firm recently completed a qualitative recruitment project for a client involving in-person shelf-research at their facility. We had to navigate several unique obstacles that came with onsite research in the midst of COVID-19. Below are the p

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  • what is incidence rate market research firm syracuse ny

    What is Incidence Rate or IR in Market Research?

    Outside of the length of the survey, nothing impacts cost more than the incidence rate (IR) in market research. This article will give you a better understanding of the incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is the incidence rate (IR) in market research? The incidence rate is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymou

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  • Blog for How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y

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  • How to Find Participants for Video In-Depth Interviews | Qualitative Recruiting Company

    How to Find Participants for Video In-Depth Interviews | Qualitative Recruiting Company

    Throughout the years, many brands have relied on in-person traditional focus groups to measure consumer feedback regarding their products, services, or new concepts. While our market research company enjoys hosting these types of group discussions at our New York focus group facility, we also know there are other remote methodologies brands can utilize if this is not possible. A great alternative to traditional focus groups is video in-depth interviews. In fact, our qualitative recruitment com

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  • How to Find Participants for Remote Focus Groups

    How to Find Participants for Remote Focus Groups

    Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g

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