Qualitative Recruiting

  • Good Participants Versus Good Research: There’s a Difference

    Good Participants Versus Good Research: There’s a Difference

    Working in market research for the past 15 years, I can tell you this. At the end of every qualitative market research project, we want to be afforded the chance to put together a killer report. No questions there. Those of you who work in qualitative research know what I am talking about. A report that includes a boatload of articulate quotes, and pages upon pages of insights from your conversations. All driven by the perfect pool of participants recruited for your focus groups. A series of fo

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  • 5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    When recruiting participants for focus groups, there are several factors organizations should pay special attention to. It is always important to keep participants in mind from the beginning stages of recruiting for the qualitative study to the end of the focus group lifecycle. As a focus group market research company, Drive Research follows a trusted and proven process for finding quality participants and meeting a near-perfect show rate. Our focus group marketing research firm believes the cl

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  • How to Create the Ultimate Participant Experience and Collect Better Quality Data

    How to Create the Ultimate Participant Experience and Collect Better Quality Data

    Whether conducting a 10-question online survey or a 60-minute focus group, the participant experience matters. The experience of a market research participant will always impact the quality of data earned from a study – both positively and negatively. With a greater participant experience comes better quality data. With better quality data comes more reliable data and insights to feed into decisions that move business’ forward. For this reason, it is important to always consider the point of v

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  • Struggling to Get People to Attend Qualitative Research? Use These 4 Tips

    4 Ways to Improve Show Rates For Your Qualitative Research

    We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled finding qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard-to-reach. Plus! This process helps with getting our dream participants

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  • Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater de

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  • market-research-generation-z-tips-06102019

    Market Research with Generation Z | 4 Things You Need to Know

    With all the talk of Millennials seemingly killing and reviving industries every day in the news, you might not have noticed that Generation Z is entering adulthood. In fact, the oldest "kids" in Generation Z are now 23 years old! Like it or not, these are your upcoming market research respondents. Businesses can no longer afford to solely focus on Baby Boomers and Millennials with a new generation of buying power around the corner. They currently already influence 93% of household spending. I

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  • mock-trial-market-research-04242019

    Mock Trial Recruiting and Facility

    Discussion groups are often conducted in the initial discovery stage of mock trial research. These mock trial discussions follow a very similar flow to market research focus groups. These allow attorneys to better understand common juror concerns and experiences in order to determine what areas of the case need further explanation or educate in an actual court case. In order to achieve the most life like results, a legal team will choose to rent a mock trial facility and recruit mock jurors wh

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  • participate-increase-market-research-tips-03112019

    How to Increase Participation in Qualitative Research

    Drive Research, a Syracuse-based market research company, is in the process of completing an 8-week qualitative research study with a 96% full participation rate. Here's an inside look at this project... The qualitative research study involved testing a household appliance over the course of 8-weeks. The study was used to gather information on usage and feedback. A total of 75 participants were sent a new household appliance which was valued at over $100. At the start of the study, all part

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  • ensure-turnout-market-research-tips-03052019

    2 Sure Fire Ways to Ensure 100% Turnout for Focus Groups

    In this post, I discuss some basic tips to help with recruiting for focus groups. The ultimate goal with every focus group recruit is to achieve 100% participation or a perfect show rate. What is a focus group? A focus group is a collection of diverse or similar people assembled to give feedback and opinions on specific products or services. It is a market research strategy that is conducted by a moderator to discuss qualitative data of a person's beliefs and preferences. These groups cons

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  • qualitative-recruiting-case-study-02262019

    Qualitative Recruiting and Focus Group Rental | CPG Case Study

    Drive Research works with companies and organizations across the world to recruit and host focus groups in Syracuse, NY. With our brand new focus group facility being added for 2019, we have already hosted a number of focus groups on-site spanning from grocery and consumer packaged goods (CPG) to home energy and utilities. In this case study, we provide an overview of a recent project completed for a meatless substitute product at our facility. Learn more about the overview for the project, our

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  • tips-recruit-participants-market-research-02122019

    5 Tips to Recruit Participants for Qualitative Market Research

    Recruiting participants for qualitative market research is no easy task. If your organization has never embarked on this before, it may make a lot of sense to reach out for some advice or a quote for the job from a qualitative recruiting company. There are several factors your organization will need to excel at in order to make the recruitment project successfully. In this post, I discuss 5 tips to assist with your qualitative market research recruiting. They are aimed to make the process effec

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  • signs-recruiting-focus-group-research-11302018

    3 Signs You Are Not Recruiting for Focus Groups Correctly

    When it comes to recruiting for focus groups, there is the easy way, and the right way. Working in the market research industry for about 15 years, it becomes easier to point out the difference. Yet, organizations far too frequently opt for the easy and inexpensive route. Focus groups are one of the most common methodologies in market research. Because of this, many organizations opt to try to run their own focus groups internally. The groups are often developed on a whim among professionals wi

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