Qualitative Recruiting

  • what is incidence rate market research firm syracuse ny

    What is Incidence Rate or IR in Market Research?

    Outside of the length of the survey, nothing impacts cost more than the incidence rate (IR) in market research. This article will give you a better understanding of the incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is the incidence rate (IR) in market research? The incidence rate is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymou

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  • qualitative research interviews | market research company | handshaking people

    6 Step Process to Conducting Qualitative Research Interviews

    Looking for some more information about setting up a qualitative market research interview project? You are in the right place. Qualitative research interviews (often called in-depth interviews or IDIs) are an excellent methodology to dig deep on a topic, product, service, or brand. They aim to fully explore mindsets and beliefs whereas quantitative surveys aim to measure. When determining the best methodology to utilize for your study's objectives, it is important to talk to a market research

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  • Blog for How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y

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  • How to Find Participants for Video In-Depth Interviews | Qualitative Recruiting Company

    How to Find Participants for Video In-Depth Interviews | Qualitative Recruiting Company

    Throughout the years, many brands have relied on in-person traditional focus groups to measure consumer feedback regarding their products, services, or new concepts. While our market research company enjoys hosting these types of group discussions at our New York focus group facility, we also know there are other remote methodologies brands can utilize if this is not possible. A great alternative to traditional focus groups is video in-depth interviews. In fact, our qualitative recruitment com

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  • How to Find Participants for Remote Focus Groups

    How to Find Participants for Remote Focus Groups

    Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g

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  • 3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups?  How do I make sure they’re qualified?  How do I know if they fit my screening criteria?  How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, w

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  • District Level Decision-Maker Focus Groups | Using Research to Support New Curriculum

    District Level Decision-Maker Focus Groups | Using Research to Support New Curriculum

    Curriculum revision is difficult, yet necessary. Especially with the rise of EdTech products district and higher education decision-makers are constantly challenged in achieving successful curriculum reforms. In order to truly understand the processes and principles of the changing paradigms in the education sector, distributors of EdTech programs or products must speak with school decision-makers. This audience is responsible for influence purchasing decisions or changes in curriculum material

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  • Case Study: How to Recruit a Representative Sample for Qualitative Research

    Case Study: How to Use Segmentation in Qualitative Recruiting

    The insight collected from qualitative and quantitative market research is only as valuable as the sample of people recruited to participate. In other words, if you are conducting market research to improve a product, service, or brand then participants must closely align with your target audience. For example, if you are a manufacturer of winter coats and you would like to use consumer feedback to generate new ideas for next year’s line of jackets, then it would not be wise to survey people li

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  • Good Participants Versus Good Research: There’s a Difference

    Good Participants Versus Good Research: There’s a Difference

    Working in market research for the past 15 years, I can tell you this. At the end of every qualitative market research project, we want to be afforded the chance to put together a killer report. No questions there. Those of you who work in qualitative research know what I am talking about. A report that includes a boatload of articulate quotes, and pages upon pages of insights from your conversations. All driven by the perfect pool of participants recruited for your focus groups. A series of fo

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  • Good Participants Versus Good Research: There’s a Difference

    Good Participants Versus Good Research: There’s a Difference

    Working in market research for the past 15 years, I can tell you this. At the end of every qualitative market research project, we want to be afforded the chance to put together a killer report. No questions there. Those of you who work in qualitative research know what I am talking about. A report that includes a boatload of articulate quotes, and pages upon pages of insights from your conversations. All driven by the perfect pool of participants recruited for your focus groups. A series of fo

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  • 5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    When recruiting participants for focus groups, there are several factors organizations should pay special attention to. It is always important to keep participants in mind from the beginning stages of recruiting for the qualitative study to the end of the focus group lifecycle. As a focus group market research company, Drive Research follows a trusted and proven process for finding quality participants and meeting a near-perfect show rate. Our focus group marketing research firm believes the cl

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  • How to Create the Ultimate Participant Experience and Collect Better Quality Data

    How to Create the Ultimate Participant Experience and Collect Better Quality Data

    Whether conducting a 10-question online survey or a 60-minute focus group, the participant experience matters. The experience of a market research participant will always impact the quality of data earned from a study – both positively and negatively. With a greater participant experience comes better quality data. With better quality data comes more reliable data and insights to feed into decisions that move business’ forward. For this reason, it is important to always consider the point of v

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