Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

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    Questions to Ask in a Customer Focus Group

    A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro

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  • Blog: How to Conduct Customer Exit Surveys | Intercept Survey Company

    How to Conduct Customer Exit Surveys | Intercept Survey Company

    In-person customer exit surveys are a great way to understand many components of a brick and mortar location. It provides insights on consumer shopping preferences and behaviors to guide marketing, sales, or business decisions. Customer exit surveys are a great way to understand many components of a brick and mortar location. In this post, our intercept survey company walks through the process of a customer exit survey project completed for a fast-food restaurant chain. In this post, our inter

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  • Blog: How to Conduct In-Person Shelf Testing | CPG Research Firm

    How to Conduct Shelf Testing Market Research | CPG Research Firm

    As consumers’ preferences and purchasing behaviors continue to rapidly evolve, the need for consumer packaged goods (CPG) market research has never been more relevant. A great methodology to consider is in-person or in-store shelf testing. Our CPG research firm recently completed a qualitative recruitment project for a client involving in-person shelf-research at their facility. We had to navigate several unique obstacles that came with onsite research in the midst of COVID-19. Below are the p

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  • Blog: What are Brand Awareness Surveys? | Market Research Company

    Brand Awareness Surveys: Process and Example Questions | Drive Research

    One of the best ways to gauge how recognizable and distinguished an organization is among a target market is through brand awareness surveys. Every successful brand reaches that threshold where it starts becoming top-of-mind among its target audience. Your products or services are defined, your reputation is expanding, and there is a strong foundation for your business. Once you feel like you have an established brand, where do you go from there? If one of your goals is continued growth, your

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  • Blog: The Evolution of Market Research from the 1920’s to Today

    The Evolution of Market Research from the 1920’s to Today

    In the past 100 years, the market research industry has evolved significantly into an incredibly beneficial tool for companies to use to enhance their business and marketing plan. Market research is commonly used to: Form strategies Inform decision-making Gain a deeper understanding of target audiences  Help businesses connect with consumers Strengthen brand reputation In order to reap the benefits of market research, one must understand the origins of research methodologies and practices tha

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  • components market research survey market research

    4 Basic Components of a Market Research Survey

    As a market research company, our team writes a lot of surveys. We enjoy the science of survey writing and share our thoughts often about the strategy and design in several posts on our market research blog. Today is no different as we tackle 4 basic components of a market research survey. To some, these may almost seem too basic while to others with little experience in survey writing, these tips may help you structure your next project. We break down the 4 components of your market research

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  • Blog: 4 Market Research Alternatives to Phone Surveys | Market Research Firm

    4 Market Research Alternatives to Phone Surveys | Market Research Firm

    Let’s face it. Thanks to spam calls, caller ID, and the decreased use of landline phones, phone surveys are more time-consuming and costly than other market research types. For this reason, our market research company is consistently recommending alternative research methods to phone surveys. While the use of phone surveys has dramatically changed, it also led to the increased use of other online market research methods! This includes online surveys, online interviews, in-home usage tests (IHU

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  • desk-researcher-how-use-02142019

    Desk Research | What It Is and How You Can Use It

    Sorry to disappoint some of you, but this post is not about finding the best deal on office furniture at IKEA. Desk research actually means something completely different in the world of market research. But, because our market research company hates turning people away with no advice or lessons learned, here is a great article on IKEA desk hacks. Okay, now back to using desk research when conducting a market research study. This method is about using data and information that already exists

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  • Blog: 3 Alternatives to Focus Groups in Market Research

    3 Alternatives to Focus Groups in Market Research

    When conducting market research, you are never short of options. Each methodology has its own pros and cons. In this case, you likely stumbled upon this blog post because you are searching for an alternative to in-person focus groups. Lucky for you, our market research company has three of them! In this blog post, Drive Research will discuss why online focus groups, in-depth interviews, and phone surveys may be more viable options for your team. Alternative to Focus Groups #1: Online Focu

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  • Blog: Brand Perception Surveys: Definition, Process, and Sample Questions

    Brand Perception Surveys: Definition, Process, and Sample Questions

    Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to utilize customer data and feedback. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, understanding your bran

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  • Blog: How to Conduct a PR Crisis Survey | Market Research Company

    How to Conduct a PR Crisis Survey | Market Research Company

    Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su

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  • components of apartment feasibility study market research

    5 Components of an Apartment Feasibility Study | Market Research Company

    A feasibility study or market assessment study is a fairly popular form of market research. As the growth of urbanization and downtown living continues, many developers are conducting apartment feasibility studies to understand market demand. This is driven by a multitude of factors. For example, there is a rise in young professionals wanting to work and live in cultural centers – while baby boomers look to downsize space and reverse flight back to the suburbs. In this blog post, our market re

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