Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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6 Signs You Need to Conduct a Customer Satisfaction Survey
Posted at: 1/5/2021 7:50 PM
Attempting to understand your customers’ satisfaction level may seem like a daunting task. Fortunately for you and your company, this could not be further from the truth! A customer satisfaction survey is a great way to find out just how satisfied your customers are with your product or service. In this article, our market research company discusses six unique signs that may indicate the need for customer satisfaction research, how this research can offer insights on each given situation, and
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The Ultimate Guide to Custom PR Surveys in 2021 | PR Polling Company
Posted at: 1/4/2021 2:45 PM
Updated on January 4th, 2021 If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we have got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to read a chapter): Chapter One: The Definition of PR Polling Chapter Two: The Process of Conducting Custom Su
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How to Conduct an Online Survey for a Retail Store
Posted at: 12/30/2020 1:30 PM
Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Interested in conducting an online survey for your re
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4 Tips for Conducting a Telemedicine Perception Questionnaire
Posted at: 12/29/2020 10:16 PM
Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual appoint
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How to Write an Employee Satisfaction Survey Report
Posted at: 12/28/2020 1:30 PM
With any market research study, one of the most important stages in writing the report. An employee satisfaction survey report is certainly no exception. It is important to write a clear, yet thorough document for all stakeholders to understand key findings and how to act on them. The main reason your employees provide their feedback in the form of a survey is that they expect something to be done with the results. An employee satisfaction survey report is the framework for making this change.
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Product Prototype Surveys: What Are They and Why Do They Matter?
Posted at: 12/23/2020 1:30 PM
With any new product idea, it is crucial to determine the potential value your product may have and the impact it could have on the market before launching. This can easily be identified with product prototype surveys. There is a good chance that you have already conducted initial research on the product landscape. And, you have probably conducted extensive research throughout the development process for your product. That’s a lot of research! But don’t forget one of the most important steps
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9 Signs You Should Invest in Market Research
Posted at: 12/22/2020 8:44 PM
Market research. Do I need to invest in it? Why do I need it? What can it answer for me? What will I get for ROI? How do I know if I need it? So many questions. You are not alone. Unlike marketing or advertising, market research is a very specialized and niche service offered by very few firms in local and regional markets. Because so many small and mid-size businesses use it infrequently, it's hard to determine when you should use it and when you shouldn't. Well, our national market research
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Tips to Conduct Market Research with Doctors and Physicians
Posted at: 12/21/2020 3:36 PM
Thinking about conducting market research doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set up for
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Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April
Posted at: 12/18/2020 1:30 PM
As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha
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How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans
Posted at: 12/17/2020 9:32 PM
On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w
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How to Recruit for Focus Groups? | Qualitative Recruitment Firm NY
Posted at: 12/16/2020 7:49 PM
The process to recruit for focus groups is similar to many other qualitative market research studies. Qualitative research is an excellent way to explore mindsets, perceptions, and the decision-making process of participants. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research is the best type of methodology rather than a quantitative study. However, these projects are only as good as the participants you recruit to participat
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2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year
Posted at: 12/15/2020 1:30 PM
The year 2020 did not go as anyone expected. With the new decade came some of the most unprecedented events this world has ever seen. It sucked. It may be hard for most people to look back at 2020 and take a retrospective view that is positive. But we are going to try and showcase the good that happened from this crazy year. This is not meant to diminish the challenges many are still facing today, but to highlight the silver linings and some lighter statistics in a harsh reality. From the wid