Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Evaluation Research? + [Methods & Examples]
Posted at: 2/20/2023 1:30 PM
Every business and organization has goals. But, how do you know if the time, money, and resources spent on strategies to achieve these goals are working? Or, if they’re even worth it? Evaluation research is a great way to answer these common questions as it measures how effective a specific program or strategy is. In this post, we’ll cover what evaluation research is, how to conduct it, the benefits of doing so, and more. Article Contents Definition of evaluation research The purpose of
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AI in Content Marketing: Should You Add It To Your 2023 Strategy?
Posted at: 2/19/2023 1:30 PM
Many businesses and organizations are embracing AI in content marketing for its cost efficiency, scalability, and ease of production. There’s just one problem… Google is taking a hard stance against it, confirming AI-generated content is spam. Additionally, there are other serious drawbacks and issues organizations should understand before adding it to their content strategy in 2023. In this blog, I’ll dive more into the pros and cons of AI in content marketing, Google’s opinion on the mat
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Improve Employee Retention in Healthcare with 5 Strategies
Posted at: 2/18/2023 1:30 PM
Healthcare is one of the top ten industries with the highest quit rate among employees. In fact, from April 2022 to August 2022, the healthcare and social assistance industry saw monthly average quit levels of 520,800 with an average quit rate of 2.52% per month. In hopes of improving employee retention in healthcare, many HR professionals are looking for actionable strategies to engage and keep healthcare professionals satisfied. And for good reason. The process of onboarding new healthca
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Customer Pain Points: How to Identify Issues & Fix Them
Posted at: 2/17/2023 1:30 PM
Even if you're not familiar with the term "pain point," if you've been a customer, you've had them. Customer pain points explain themselves. The term refers to an issue/complaint a customer faces during their shopping journey. Problems during the shopping experience can occur at any point in the buying stage. Therefore, identifying where customer pain points exist during the buying journey makes it that much easier to solve them. In this blog post, we'll cover: What are customer pain poin
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Examples of Bad Market Research: Where It Goes Wrong
Posted at: 2/16/2023 1:30 PM
As our Vice President of Strategy recently stated on social media, market research is easy if you know what you're doing, but there's a good chance you have no idea what you're doing. Or something along those lines. He stated you could mow your lawn, replace your roof, or paint your house, but if you use a professional, chances are they'll get it done better in less time and it will last longer. Unfortunately, there are far too many examples of bad market research that come to mind. Here’s
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Reasons Why New Products Fail (& How to Avoid It)
Posted at: 2/15/2023 1:30 PM
The idea of launching a new product is exciting – and equally terrifying. There are a lot of unknowns that come with developing a concept. And unfortunately making decisions based on assumptions and best guesses to those unknowns is why new products fail. With up to 95 percent of all new products introduced each year failing, it’s important to beat the odds and make data-driven decisions early on. In this blog post, we’ll share common reasons causing new product failure and how market resea
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Brand Positioning: What It Is & How To Measure It
Posted at: 2/14/2023 1:30 PM
Brand positioning is more than just sending emails and texts to try to increase interaction with consumers. In fact, research shows that 81 percent of consumers need to trust a brand to consider buying from it. Even though many think of companies as just products/services, it’s really important to understand which customers are looking for more from brands and which are looking for an easy translation. All of this and more come into play when trying to measure and improve brand positioning.
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How to Increase Employee Retention for a Thriving Workplace
Posted at: 2/12/2023 1:30 PM
To have a successful business, companies don’t just need loyal customers. More importantly, they need engaged and satisfied employees that are committed to the organization. From the employees’ perspective, many times this means finding the best employer who prioritizes their happiness and growth. From the employers’ perspective, this means increasing employee retention by delivering on their team's unique wants and needs. And with 87% of human resources leaders placing their employee reten
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Tired of Following Marketing Trends? How to Start Them Instead
Posted at: 2/11/2023 1:30 PM
Marketing trends can be tricky for even the most experienced professional. Where they start, how they catch on, why they go up in smoke – it may seem like there’s no rhyme or reason to it at all. It’s clear that trends are cyclical to an extent, but it's possible to get more specific with the right tools. For instance, relying on market research to create data-driven marketing strategies is a foolproof way to allocate your budget to the right channels. Below, our market research company wi
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Starbucks Market Research Strategy: What It Is & Why It Works
Posted at: 2/10/2023 1:30 PM
There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o
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Valentine's Day Statistics, Facts, and Trends for 2023
Posted at: 2/9/2023 1:30 PM
Americans will open their hearts (and wallets) for Valentine’s Day 2023. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! 1. Love does cost a thing According to a recent survey executed by the National Retail Federation (NRF) and shared by CNBC, Americans will spend nearly $26B on Valentine's Day in 2023. The $25.
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Explaining Choice-Based Conjoint Analysis [With Examples]
Posted at: 2/7/2023 1:30 PM
If you have ever explored advanced market research techniques, there is a good chance you have come across choice-based conjoint analysis (CBC) studies. Although it may be more involved than a simple project, a well-designed conjoint survey has the potential to generate key insights about optimizing your product or service. This post dives into what choice-based conjoint analysis is, how to conduct them, when to use them, and real-world examples. Explaining Choice-Based Conjoint Analysis