Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Statistical Significance in Market Research [Types & Examples]

    Statistical Significance in Market Research [Types & Examples]

    If you have ever encountered market research data, chances are you have heard the phrase, “statistically significant.” It sounds great, but what does it actually mean? Statistical significance in market research refers to the likelihood that observed differences or relationships between variables are not due to random chance but are meaningful and reliable. By applying significance testing in market research, researchers can gain insights into the effectiveness of different marketing approac

    Read More

  • Blog: How to Conduct a Diversity and Inclusion Survey

    Conducting a Diversity and Inclusion Survey [+ Example Questions]

    Conducting a diversity and inclusion survey is a powerful tool for organizations seeking to create a more inclusive and equitable workplace or community. By gathering valuable data on the representation, experiences, and perceptions of different groups, these surveys provide insights that can inform strategic initiatives, policies, and programs. In this blog post, we will explore the importance of conducting a diversity and inclusion survey and provide you with the step-by-step survey proces

    Read More

  • Blog: The Best Event Survey Questions From An Event Survey Company

    The Best Event Survey Questions From An Event Survey Company

    Find out more about your event from attendees, participants, and others with this list of event survey questions we picked. Generally, all feedback is good feedback but it’s important to have an engaging survey that won’t scare off your event-goers. A lot of companies lose precious feedback from using boring questions or asking the wrong things. When using the right survey you’ll get all the feedback you need (both positive and negative). In this article, you’ll find event survey questions

    Read More

  • what is a nested sample marketing research company

    What is a Nested Sample? [+ Examples and Uses]

    One powerful technique within market research is the use of nested sampling, a strategic approach that allows researchers to delve deeper into the intricacies of a population. By employing a nested sample design, researchers can investigate specific subgroups within a larger population, enabling them to gain valuable insights into consumer behavior, preferences, and market segments. In this blog post, we will explore the concept of nested sampling, its benefits, examples, and how it contribu

    Read More

  • Blog: How Much Does Ad Concept Testing Cost? | Market Research Company

    How Much Does Ad Concept Testing Cost?

    The cost of ad concept testing surveys ranges between $11,000 to $30,000 but it is dependent on various factors. For this reason, it’s difficult to provide a clear-cut answer to this common question. Think of it like this. Would you walk into a car dealership and ask, “How much does a car cost?” without needing to answer a few follow-up questions? What type of car would you like? What make, model, color, or year? And just like car shopping, there are many ways to adjust an ad concept testin

    Read More

  • Blog: 8 Employee Engagement Trends Coming to Workplaces in 2024

    8 Employee Engagement Trends Shaping Workplaces in 2024

    Employee engagement is a critical factor for organizations striving to create a motivated and productive workforce. This blog post explores eight key employee engagement trends that are set to shape workplaces in the coming year, offering valuable insights and actionable strategies for employers seeking to foster a culture of engagement and maximize the potential of their teams. From the rise of remote work and flexible schedules to the growing emphasis on employee well-being and development

    Read More

  • Blog: Customer Perception Survey: What Is It & Why It’s So Important

    Explaining Customer Perception Surveys [+ Example Questions]

    The way a customer perceives your company is one of the most important factors in increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this b

    Read More

  • Blog: Explaining Key Driver Analysis [Calculation, Uses, Examples]

    Explaining Key Driver Analysis [Definition, Uses, & Examples]

    Understanding the factors that drive consumer behavior is vital for any organization aiming to gain a competitive edge. And market research, as a powerful tool, plays a crucial role in deciphering the intricate dynamics of consumer preferences and decision-making processes. Within the realm of market research, one approach that holds immense value is key driver analysis. By delving into the underlying motivations behind consumer choices, key driver analysis unveils the crucial factors that

    Read More

  • 9 Retail Market Research Options for Increased Sales

    9 Retail Market Research Options for Increased Sales

    It’s no secret that retail is a crowded and competitive industry. Consumers are presented with a large array of options, allowing them to choose where they want to spend their money. For this reason, it is crucial brands explore retail market research options to learn about target shoppers - their preferences, habits, behaviors, relationship with competitors, and more. By surveying or speaking with consumers, your retail store (whether it be online, in-person, or hybrid) will be able to bett

    Read More

  • Measuring Brand Essence with Market Research Blog Image

    Measuring Brand Essence [Examples, Process & Benefits]

    Brand essence is the core characteristic that defines a company. It is an intangible attribute that separates a brand from the competition. A good brand essence should meet the following criteria: Authentic: Is it credible?  Memorable: Is it short, punchy, and crisp? Unique: How does it stand out from competitors?  Sustainable and Scalable: Will the brand essence work as the company grows?   Relevant: Is it relevant to customers and the target audience? This blog post will discuss what bran

    Read More

  • Blog How Alcohol Brands Can Conduct Market Research with Target Consumers

    Conducting Market Research for Alcohol Brands [With Examples]

    Market research is a vital tool for alcohol brands seeking to understand their target consumers, identify emerging trends, and make data-driven decisions in a highly competitive industry. With ever-evolving consumer preferences and a dynamic market landscape, conducting thorough research is crucial to gain a competitive edge. From surveys and focus groups to observational research, this blog post explores the various market research methods available to alcohol brands and highlights their va

    Read More

  • features-observation-focus-group-facility-research-tips-05162019

    5 Must-Have Features of an Observation Room for Focus Groups

    If you are conducting qualitative market research that involves an observation room, you have probably done your research on a few different focus group facilities to host your study. How do you know what market research facility is best for you? What focus group facility will best accommodate your specific observational needs? Here are 5 things to consider when you are evaluating your options. Some are more basic than others but all provide value-adds in your choice of facility for your marke

    Read More