Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Survey Shows What Hygiene Products People Share

    Survey Shows What Hygiene Products People Share

    Is sharing caring when it comes to personal care items and hygiene products like toothbrushes, deodorant, and chapstick? According to experts, these personal hygiene items should not be shared - but in most instances, it's inevitable. Our market research company, Drive Research surveyed 1,813 Americans on what they considered the most critical hygiene habits. From sharing a toothbrush every day to never letting anyone else use their chapstick, our respondents had some very different opinion

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  • Blog: Ultimate Guide to Market Research for Startups in 2023

    Ultimate Guide to Market Research for Startups in 2023

    Do you have a great business or product idea? Are you entertaining the idea of launching a startup? Perhaps there is no more exciting time than the spot you are in right now. How do I know? I’ve been there. My startup idea just happened to be a market research firm, so I am very excited to share my expertise on both of these topics. Startup market research can answer the common questions racing through your mind. Combatting the excitement and potential of your startup idea are likely some s

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  • Have a New Banking Product Concept? Here’s How to Measure Demand.

    The financial industry is changing fast, which means banks and credit union decision-makers need to introduce new products and service offerings even faster. For instance, digital banking usage is at an all-time high. It is estimated that 65% of people use online banking features, with digital transaction volume also growing by 10% in 2022. As the transition of people managing their finances online continues to grow, many institutions are looking to introduce new banking product concepts. A

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  • Blog: How to Conduct User Experience For Airline Websites and Apps

    How to Conduct User Experience For Airline Websites and Apps

    Over the past several years, the airline industry has been challenged from several angles. From the pandemic to pilot shortages, the industry is in flux - and many airlines are struggling to adapt. Flight delays and cancellations have been plentiful over the past year. In fact, it was reported that more than 88,000 domestic flights were canceled from January to May 2022 alone - putting a dent into the “Great Travel Rebound.” Economic conditions such as rising fuel prices and inflation have

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  • Blog: Surveying Families: How to Recruit Parents & Kids for Market Research

    Surveying Families: How to Recruit Parents & Kids for Market Research

    After working in recruitment for so many years, I’m no stranger to challenging audiences. There used to be one audience that would make my stomach drop: parents. And that's because parents and kids come with many factors that may dissuade them from participating. However, that was before I learned a few tips and tricks for surveying families, which I’ll outline below. Continue reading this blog to learn more about the challenges of recruiting parents and kids, and suggestions on what you sh

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  • Blog: What are Text Focus Groups? (& Why They're Beneficial)

    What are Text Focus Groups? (& Why They're Beneficial)

    Between the ongoing major shift to digital, long-distance communication, and the rapid advancement of the technology we use to connect in our daily lives, smartphones and texting has become second nature for many of us. So, hosting text focus groups for research discussions seems like a no-brainer, right? Surprisingly, it’s an area little-explored in the world of market research. But the reason for it couldn’t be more timely. According to Pew Research, 97% of Americans 18 and older own cell

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  • PR Polling Surveys: How to Use Surveys for Brand Awareness and Lead Generation

    The PR Pros Guide to Public Relations Surveys in 2023

    Press coverage. We need to earn more press coverage! But how? Every day, journalists and news directors receive hundreds of pitches from brands hoping to share their stories. To stand out against the masses, your pitch needs to include information that is relevant, unique, and compelling. And that is the type of insight and value custom public relations surveys can provide. Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets

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  • Blog: Children Run Together to the Summer Camp

    How to Increase Summer Camp Registrations and Attract Families

    What better way to improve your summer program than to rely on direct feedback from your campers and their parents or guardians? While there are several different ways to get their opinions and understand areas of improvement, online surveys have proven to be an effective outlet for gathering this information. Take for example a recent project our market research company completed for a daycare and learning center in Portland, Oregon. Below we share our easy-to-follow process for conducting

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  • Blog: How to Conduct a Telehealth Satisfaction Survey | Healthcare Market Research Company

    How to Conduct a Telehealth Satisfaction Survey

    Over the past decade, telehealth has slowly evolved into healthcare facilities across the world. However, it was not until more recently that telemedicine became more widespread. A survey by our healthcare market research firm shows that 64% of people are more likely to consider using telemedicine or digital healthcare since COVID-19 hit. For this reason, many healthcare institutions are conducting telehealth satisfaction surveys with their patients to measure how they feel about this new ag

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  • Blog: Surveying Gynecologists: 6 Steps of Obstetrician Market Research

    Surveying Gynecologists: 6 Steps of Obstetrician Market Research

    Just as medicine has various specialties, so does market research. In today's post, we'll be covering how to survey gynecologists through the use of online healthcare market research. Surveying obstetricians can reveal key data that will work to improve medical treatments, products and other important factors. This allows healthcare and wellness brands to perfect their services. Keep reading to learn how to create a survey for gynecologists. Benefits of Conducting Market Research with Gy

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  • Blog: Website Analytics: Guide to Measuring and Improving (+ Free Checklist)

    Website Analytics: Guide to Measuring and Improving (+ Free Checklist)

    Imagine this. You launch a landing page and see that it’s generating hundreds of page views, but people are leaving the page after a few seconds. Why is that? In the same scenario, you have published a series of blog posts that are generating contact form fills but you can’t tell which post is driving the most conversions. Or, which post is providing very little traffic, and why that is? To truly understand your website users and how well it performs, you need data. And that’s why reviewing

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  • Blog: How to Survey Dermatologists: Key Steps to Consider

    How to Survey Dermatologists: Key Steps to Consider

    There are many reasons to conduct online surveys and healthcare market research with dermatologists. Some key reasons may be: Feedback on patient/practitioner relations Feedback on new healthcare product concepts Understanding common pain points Regardless of your objectives, conducting market research with doctors is unlike any other audience. They are short on time and therefore need higher incentives to share their feedback. Luckily, our healthcare market research company has experience

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