Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • How to Conduct Resident Satisfaction Surveys

    The success of any neighborhood, apartment unit, or housing complex lies in the satisfaction and engagement of its residents. Understanding the pulse of your tenants is not a mere luxury but a necessity for fostering a positive living environment. Enter resident satisfaction surveys — an invaluable tool that opens a direct line of communication between community stakeholders and the individuals who call it home. In this blog post, we delve into the significance of resident surveys and explo

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  • How to Survey Marketing Professionals (Steps & Best Practices)

    In the ever-evolving landscape of marketing, staying ahead of trends, understanding industry challenges, and grasping the pulse of consumer behavior are paramount. If you're looking to gain valuable insights from the professionals shaping the marketing world, conducting surveys can be an invaluable tool. In this blog post, our online survey company shares our secrets to crafting effective surveys that resonate with marketing professionals and yield actionable insights. Value of Surveying

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  • Surveying Non-Customers [Process & Questions]

    By now most organizations understand the impact of conducting customer surveys. However, it is equally important and beneficial to survey non-customers. While important, our online survey company understands collecting feedback from members of the general community or those who make up your target demographic can be much more challenging. Read this blog post to gain insider tips for conducting non-customer surveys. Plus, we'll also discuss the benefits of this type of market research and why

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  • Blog: How to Conduct Customer Exit Surveys | Intercept Survey Company

    Customer Exit Surveys: Tips & Example Questions

    In the dynamic landscape of business, understanding why customers choose to discontinue their engagement is just as crucial as attracting new ones. A great channel for collecting feedback is a customer exit survey which unveils insights into the minds of departing customers. In this blog post, we'll explore the significance of exit surveys, offering valuable tips on how to optimize your approach. Additionally, our intercept survey company provides you with a curated list of example questions th

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    Guide to Custom PR Surveys [Updated for 2024]

    In the dynamic landscape of public relations, understanding the nuanced preferences and perceptions of your target audience is huge. In this ultimate guide, we delve into the power of custom PR surveys, exploring how tailoring your approach can unveil invaluable insights and elevate your strategic communication efforts to new heights. Here is what we’ll cover in this ultimate guide: What is a PR Survey? Why are Surveys Important for PR? The Process of Conducting Custom PR Surveys Example o

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  • Blog: Pulse Surveys: Types & Best Practices

    Pulse Surveys: Types & Best Practices

    In the dynamic landscape of modern business, staying attuned to the pulse of your organization is paramount. That's where pulse surveys come into play, offering a powerful tool to gauge employee sentiment, customer feedback, and market trends in real time. In this blog post, we'll delve into the essence of pulse surveys, exploring what they are, the various types available, and why they stand as indispensable instruments for informed decision-making in today's fast-paced world. What exactly

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  • Blog: Conducting Usage and Attitude Studies in 2023 [Ultimate Guide]

    Conducting Usage and Attitude Studies [2024 Guide]

    Usage and attitude (U&A) studies are an important tool for businesses to analyze customer behavior and better understand the motivations behind their decisions. They are used to measure customer loyalty, brand preferences, purchasing behaviors, and other aspects of the customer experience. Companies use this information to make informed decisions about their product or service offerings and develop better customer outreach strategies. In this guide, our market research company will discuss us

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  • Blog: Survey Design That Makes Survey Taking Easy For Respondents

    Survey Design That Makes Survey Taking Easy For Respondents

    Surveys are powerful tools for gathering valuable insights, but a poorly designed survey can lead to frustration and inaccurate responses. In this blog, we'll explore the key elements of survey design that prioritize the respondent's experience. From crafting clear and concise questions to the use of different question types, we'll guide you through the steps to ensure your survey is user-friendly and effective. What Exactly is Survey Design? Survey design refers to the process of creati

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  • Blog: Cognitive Survey Testing: What It Is & Why It's Important

    Cognitive Testing Surveys [Examples + Benefits]

    Surveys seem easy to write. However, there are uncountable variables to account for with survey design to ensure the answers you receive are accurate, inclusive, and honest. Any of which you need to correct can throw off multi-million dollar decisions made around operations, marketing, or strategy. Unfortunately, many organizations that utilize surveys do not test them properly. Whether the market research is conducted internally or externally with the target respondents, proper testing is

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  • Blog: How to Conduct B2B Market Research [+Types & Benefits]

    Conducting B2B Market Research [+Types & Benefits]

    In the dynamic world of business-to-business (B2B), success hinges on making informed decisions. To achieve this, organizations often turn to B2B market research because it generates insights that guide them through the maze of opportunities and challenges. In this blog post, we'll explore the essential steps, types, and benefits of B2B market research, equipping you with the knowledge and strategies to not only stay competitive and carve out a winning edge in your industry. Looking to cond

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  • Blog: Small Business Saturday Statistics [2023]

    Small Business Saturday Statistics [2023]

    Between the whirlwind of Black Friday and Cyber Monday is Small Business Saturday. This festive shopping day is designed to draw consumers to buy from local businesses, providing a sense of community across the country. Recently, Drive Research ran a national survey to uncover consumer habits during Cyber Week. Take a look at some of our top Small Business Saturday statistics that we found below… 36% of Americans plan to shop on Small Business Saturday 2023 Women are 5% more likely to shop o

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  • ad-recall-market-research-02202019

    What Are Ad Recall Surveys? [+Example Questions]

    Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall surveys enter the fold. Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most interested in. Article Contents 📝

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