Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Employee Spot Surveys: Definition, Benefits, & Sample Questions
Posted at: 7/28/2020 12:30 PM
Your company's health is more important than ever. Employee spot surveys make it simple to assess and address the overall sentiment and satisfaction of team members in your organization. Surveys of any type have proven useful throughout the past century. When you take the results of a survey and readjust your processes, it becomes possible to improve the employee satisfaction of your company. Even better, a positive work environment can lead to stellar customer service and higher revenue level
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6 Step Process to Conducting Qualitative Research Interviews
Posted at: 7/27/2020 1:07 PM
Looking for some more information about setting up a qualitative market research interview project? You are in the right place. Qualitative research interviews (often called in-depth interviews or IDIs) are an excellent methodology to dig deep on a topic, product, service, or brand. They aim to fully explore mindsets and beliefs whereas quantitative surveys aim to measure. When determining the best methodology to utilize for your study's objectives, it is important to talk to a market research
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What is the Best Approach to Conducting Employee Surveys? | Market Research Company
Posted at: 7/24/2020 5:03 PM
When it comes to employee engagement and satisfaction, every company has a different approach to measuring this type of sentiment. With that being said, there are many ways to gauge one's job satisfaction, especially in the form of a survey. These types of surveys include online surveys, phone surveys, mail surveys, and even in-person interviews to better understand each employee. However, choosing the right kind of survey for your company’s needs is dependent on a few factors. We’re not going
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3 Ways to Use Research to Improve Your Marketing Creative
Posted at: 7/23/2020 12:30 PM
If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing
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Should I Hire a Market Research Firm?
Posted at: 7/22/2020 12:30 PM
Yes. A market research firm provides brands with fact-based and evidence-based data to help guide organizational decisions around operations, marketing, and strategy. It provides an objective point of view through the lens of other experts, customers, and potential customers of your brand depending on the methodology. If you are considering hiring a third-party market research company, there are likely several thoughts and considerations running through your mind. Should I conduct market re
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Should Facebook Intervene in the Spread of Hate-Speech? 3 in 4 Facebook Users Say, “Yes.”
Posted at: 7/21/2020 9:48 PM
In June of this year, advocacy groups including the Anti-Defamation League, the NAACP, and the Color Of Change launched a “Stop Hate for Profit” campaign against social media conglomerate, Facebook. “We have long seen how Facebook has allowed some of the worst elements of society into our homes and our lives,” said Jonathan Greenblatt, chief executive officer of the Anti-Defamation League, in a statement. “Our organizations have tried individually and collectively to push Facebook to make th
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How Much Does a Focus Group Cost? | Focus Groups Syracuse, NY
Posted at: 7/20/2020 1:00 PM
What is the cost of conducting a focus group with the help of a third-party? You may not like this answer, but it truly depends. Focus groups can be customized to cater to any budget as a form of qualitative research. So if you're not happy with my answer for "how much does a focus group cost?" here's our take. As a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. What is considered a standard focus group study? This likely consists of 2 gro
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How Market Research Saved Febreze | Consumer Behavior Case Study
Posted at: 7/17/2020 1:30 PM
Febreze. A product with a strong brand reputation, one that has extended into multiple product categories, and has essentially become a household name in the past few decades. But even the biggest of brands often go through bumps in the road before they reach the top. Febreze was no different for Procter & Gamble (P&G) as it was almost pulled off the shelves in the late 1990s as a result. If not for clever observational findings through market research and a complete revamp of its marketing,
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How Target Used Data Analytics to Predict Pregnancies
Posted at: 7/16/2020 12:27 PM
As crazy as that title may seem, the case study is absolutely true. Using big data and predictive analytics can tell a frighteningly accurate story. It explains how Target used modeling and data analytics to identify women as being pregnant before those same women tell their closest friends and family members. This Target story may be something you've seen or read over the years online or in Charles Duhigg's book on The Power of Habit but it's worth recapping. It was also featured in the New Y
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The Best Voice of Customer (VoC) Questions
Posted at: 7/15/2020 1:01 PM
Your Voice of Customer (VoC) program and outcomes are only as good as the instrument and questions you ask in your survey. Imagine this... Your business decides to create a customer experience program. Your organization next decides to create an online survey to help fuel insights for your new VoC program. To best reach your customers, your organization feels it is most beneficial to include the link to the online survey in an email. You hit send on the email and it is received by your enti
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Using a Third Party for Employee Surveys: Understanding the Cost, Benefits, & Process
Posted at: 7/14/2020 12:45 PM
Considering using a third-party expert for your employee survey project? You have come to the right place. This article offers a ton of insights and tips to help guide you down the path of pursuing an employee survey in-house versus using an outside firm. It includes all of the benefits and potential pitfalls of your choice. The good news is you’re here! This means you already find value in or understand the need to conduct employee survey research. Happy employees = happy customers 🎉 If you a
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The Comprehensive Guide to Conducting a Shop-Along in 2020
Posted at: 7/13/2020 12:50 PM
Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service over the competition. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. A great market research option for collecting this type o