Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Unmoderated Research: Step By Step Process for How to Conduct It

    Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u

    Read More

  • How to Conduct an Online Survey with Tea Drinkers

    How to Conduct an Online Survey with Tea Drinkers

    The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve

    Read More

  • Blog: How to Remove a Google Review (& What To Do When It Doesn't Work)

    How to Remove a Google Review (& What To Do When It Doesn't Work)

    Although we’d like to think our customers enjoyed every part of their journey with us, that is not always the case. Mistakes happen and issues are not always resolved in the privacy of internal emails and phone calls. Instead, some customers take to Google to leave a public review of their less than stellar experience. We also know that their commentary can be exaggerated and not an actual portrayal of what happened – but our prospective customers don’t know that. For this reason, many bra

    Read More

  • Blog: Employee Survey Companies: 4 Factors to Consider Before Hiring One

    Employee Survey Companies: 4 Factors to Consider Before Hiring One

    Let’s face it, you want to know what your employees think of you–or, your company, that is. The main reason using a third party for employee surveys is so vital to an organization is that they give strategic insight into staff opinion. Through this feedback, you’re able to see what works and what doesn’t. And at a time where 63% of employers find keeping staff is harder than finding them, this feedback is more important than ever. The first step in executing a successful study is hiring the

    Read More

  • Blog: Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

    Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

    Why choose Syracuse, New York as the destination for your next focus group project? Anecdotally, our focus group company loves Syracuse for its accessibility, great outdoor attractions, and access to amazing coffee and food scenes. But, it’s not all about the coffee beans and sports. Three factors are important to consider when debating whether to make Upstate New York the location for focus groups. A great mix of demographics Cost-effective Access to the latest and greatest technology

    Read More

  • What is a Market Analysis? [+ Download an Example Report]

    A lot of time, money, and preparation is involved in starting a new business or opening a new location. Before getting too in the weeds, one of your first steps should be conducting a market analysis.  A market analysis helps organizations understand their target demographic, consumer profiles, buying habits, and much more. It yields valuable data if you are flying blind about a current or planned expansion market. In this blog post, our market research company discusses the importance of co

    Read More

  • Customer Retention Surveys: Definition, Benefits, Process and Sample Questions

    Customer Retention Surveys: Definition, Process and Sample Questions

    Whether you are the biggest brand in the world, a small local firm, or somewhere in between – we all want to welcome new customers and keep them coming back for years to come. However, there is one thing to keep in mind. It’s more important to keep a customer than it is to acquire a new one. Why? The probability of selling to an existing customer is between 60% and 70% while, the probability of selling to a new customer is only between 5% to 20%. Even so, 44% of businesses focus on customer

    Read More

  • Blog: Brand Tracking Companies: What You Can Expect With a Third-Party

    Brand Tracking Companies: What You Can Expect With a Third-Party

    Many businesses, small or large, can benefit from outsourcing their brand tracking needs. As a company grows, internal resources are less likely to have the capacity to design and analyze market research data on an ongoing basis. For this reason, many business decision-makers move toward partnering with brand tracking companies to reduce their workload. Especially with only 48% of marketers saying they measure metrics related to branding, doing so could be a huge opportunity to get ahead of

    Read More

  • Blog: 6 Easy Ways to Increase Google Reviews (+1 Secret Hack)

    6 Easy Ways to Increase Google Reviews (+1 Secret Hack)

    Is your business suffering from a low Google rating? Or are you frustrated with your few Google My Business (GMB) reviews, and are left wondering how your competitors have 10X the reviews? You have come to the right place. Now more than ever it is imperative your business creates a plan to manage and increase Google reviews. For context, 92% of B2B buyers are more likely to purchase after reading a trusted review. This article discusses 6 simple tips to add more visibility, traction, and tr

    Read More

  • Blog: Improving Job Satisfaction: 8 Examples of Why Company Culture Matters

    Improving Job Satisfaction: 8 Examples of Why Company Culture Matters

    At the crux of every successful, fast-paced organization is the people who hold it together: drumroll, please…the employees! Therefore, it should come as no surprise that “job satisfaction” is a term that, in the recent past, has been highlighted as the hallmark of a good company. In fact, a whopping 88% of those in the job market think that positive company culture is of importance. After all, if staff is not treated well, low productivity and general unhappiness can bleed into the fabric

    Read More

  • Blog: Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead

    Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead

    When most brands think of concept testing in advertising, they turn to marketing agencies or an in-house team. This can lead to biased, unreliable results. We’ll explain why this is, and a better alternative to conducting concept testing surveys. It’s no secret that the ROI of your company is huge. In fact, it’s been documented that professionals who compute marketing ROI are 1.6 times more likely to get a higher budget for future marketing endeavors. Who doesn’t want that? I’ll cut right t

    Read More

  • Blog: 8 Virtual Focus Group Best Practices

    8 Virtual Focus Group Best Practices

    With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting online focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our market research company shares our insider ti

    Read More