Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How to Conduct Online Qualitative Research | Changing From In-Person to Remote Methodologies
Posted at: 4/9/2020 12:30 PM
Recently, I attended a webinar titled, “Migrating Qualitative Projects Online”. The presenters shed light on how COVID-19 is impacting the market research industry. The conversation got me thinking about how in-person qualitative research isn't going away forever, but when a global pandemic like COVID-19 happens it makes sense to conduct qualitative research online. There may be some hesitation when changing a research project from in-person to an online approach. Ultimately, it’s important to
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Point-of-Purchase (POP) Market Research for Grocery Stores
Posted at: 4/8/2020 12:30 PM
One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. The market research options for grocery stores are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person focus groups. These are
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Adapting Your Bank or Credit Union Strategy to the New Normal | COVID-19
Posted at: 4/7/2020 12:30 PM
To say the COVID-19 or coronavirus crisis has been a disruption to the economy would be a major understatement. All businesses have been affected by this with banks and credit unions being no different. Although the impact on both the health system and economy can make everyone think conservatively, the best businesses will use this time to better understand customers, make short-term and long-term institutional changes, and demonstrate your organization is thought leader in the industry by.
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Taking the 2020 U.S. Census as a Market Research Professional
Posted at: 4/6/2020 12:30 PM
It’s National Census Day (April 1st) as I’m sitting down to write this blog post, so what better topic to cover than the 2020 U.S. Census? I received the notification in the mail a few weeks ago to take the government-mandated survey. The U.S. Census is unique in that it is a form of market research that just about everyone in the country is familiar with. According to the official 2020 Census website, the data helps to determine congressional representation, inform hundreds of billions in fede
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4 Benefits of Using Facebook for Market Research During Coronavirus
Posted at: 4/5/2020 12:30 PM
Due to rising economic concerns caused by the COVID-19 pandemic, many businesses have pulled back or completely stopped their advertising spend. On the contrary, social media users have never been higher. Facebook recently shared its own data, noting that time across all apps (Facebook Messenger, Instagram, WhatsApp) had grown 70% since the crisis came to fruition. Right now, there is a major opportunity to leverage Facebook Ads for market research. With little competition, ads can be shown to
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Content Marketing Survey with Small and Midsize Business (SMB) Decision-Makers
Posted at: 4/4/2020 12:30 PM
A content survey is a great asset for any marketer. Small and midsize businesses (SMB) may not have access to an in-house marketing team where team members are pumping out content every day. The power of inbound marketing is strong - but it takes time and resources to create powerfully lead-generating content. The data gathered from a content marketing survey can easily be recreated to help fuel decision making and create quality deliverables on a variety of promotional platforms. The inbound
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Should You Conduct Market Research During a Crisis?
Posted at: 4/3/2020 12:30 PM
There is a lot of communication throughout business-to-business (B2B) and business-to-consumer (B2C) industries when a health crisis or pandemic occurs. During a crisis, the everyday status-quo within an organization and its particular industry feels like it’s completely flipped from where it was weeks or even days prior. Currently, the world is facing a global pandemic, known as COVID-19. Right now a lot of organizations are in fear for the future, while others are facing challenges right now
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Market Research to Build Your Inbound Marketing Strategy
Posted at: 4/2/2020 7:18 PM
A strategic inbound content strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. The key to a lasting inbound marketing strategy is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or brand be that solution for them? With these answers, you can create thought-provoking content so that when customers are ready to buy, you are first on their list (or…search query
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How to Find Participants for Remote Focus Groups
Posted at: 4/1/2020 12:30 PM
Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g
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4 Benefits of a COVID-19 Community Survey | Market Research Company
Posted at: 3/31/2020 12:30 PM
If you are a news or media organization, the community is likely visiting your site more than ever since COVID-19 or the Coronavirus hit your region. The community is regularly checking the news more than ever. As a news organization, you’ve likely seen the overwhelming amount of news and content around COVID-19 data. Tons of national studies completed on consumers and their concerns about the virus. But have you seen any specialized data for your community or region? How does your community o
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Digital Banking Survey | Market Research for Banks
Posted at: 3/30/2020 5:24 PM
As the number of in-branch experiences continues to decline at banks and credit unions, digital banking experiences continue to grow. Digital banking services include: Customers accessing accounts through their mobile app Mobile deposits Applying for mortgages online Internet banking With banking services literally at your fingertips, if you own a smartphone, it makes sense why these service offerings are growing among customers. As consumers shift to rely more heavily on online banking as
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What is the Most Cost-Effective Market Research Methodology?
Posted at: 3/29/2020 12:30 PM
With market research, you are never short of options. There are hundreds of qualitative and quantitative methodologies, each with their own advantages and disadvantages. A top factor of choice when deciding which market research study to conduct is cost. While it is important to find a methodology most closely aligned with your project goals and objectives, our market research company understands budget plays a large role in our client’s final decision. So this begs the question – what is the