Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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60 Example Focus Group Questions for Better Participant Feedback
Posted at: 7/15/2024 3:05 PM
Asking the right questions during a focus group plays a critical role in receiving actionable feedback. Questions should be designed to foster conversation among participants, leading them to think critically about the topic at hand and to share ideas. As a result, the feedback an organization obtains from focus groups becomes invaluable to its business strategy. The more detailed the feedback, the better the results. In this post, we'll share over 60 example focus group questions to enhanc
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What is Secondary Research? (Our Definition, Examples, and Types)
Posted at: 7/12/2024 12:30 PM
Organizations, brands, and researchers are constantly seeking ways to collect and explore more data that helps them understand the vast array of subjects. One invaluable tool at their disposal is secondary research also, known as desk research. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. While primary research involves collecting data firsthand, secondary resea
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Conducting Online Focus Groups in 7 Steps (+ How To Recruit)
Posted at: 7/11/2024 6:11 PM
With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 really pushed this methodology into overdrive. It is no surprise to us that this online methodology has taken the market research industry by storm in recent years and wil
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How to Conduct Food Product Development Market Research
Posted at: 7/10/2024 5:20 PM
Market research is a key player in launching a successful new food product. Food brands should have a clear understanding of their consumer preferences, their needs, market trends, and competing brands. This data will help them craft a food product that has a positive impact on their target audience. Food development market research can be done using multiple methods. While the chosen method depends on a brand's unique needs, common ones include in-home usage tests, focus groups, and taste t
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How to Measure Employee Experience (EX)
Posted at: 7/9/2024 12:30 PM
Measuring employee experience is essential for brands that want to have a happy, thriving staff. By gathering employee data through surveys, businesses can assess improvement areas and track staff trends over time. Using this data, employers can also create new initiatives that focus on employee improvement areas to ensure a healthy work environment. When businesses measure employee experience, they are also likely to see an increase in staff loyalty and productivity, creating an innovative
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An Expert Guide To Book Market Research
Posted at: 7/8/2024 12:30 PM
Book market research is vital for authors and publishers aiming to understand their audience and increase sales. From our experience, we've seen how gathering the right data and insights can transform a mediocre project into a successful one. This guide discusses the strategies and tools that will help you navigate the complex book market industry. From analyzing current trends to identifying your target readership and assessing competition, we'll explain how to conduct book market research i
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New Account Opening Surveys at Banks and Credit Unions
Posted at: 7/3/2024 4:15 PM
As a financial institution, when you bring on a new account customer or member it is crucial to understand how the experience went. The first experience when opening a new account with a bank or credit union will likely set the tone for the entire banking relationship. You only get one chance to make a good first impression and with financial institutions, it is no different. In this blog, our financial services market research company will explain what new account opening surveys are, their
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Factor Analysis In Research: Types & Examples
Posted at: 7/1/2024 12:30 PM
Factor analysis in market research is a statistical method used to uncover underlying dimensions, or factors, in a dataset. By examining patterns of correlation between variables, factor analysis helps to identify groups of variables that are highly interrelated and can be used to explain a common underlying theme. Factor analysis can be best used for complex situations where there are many data sets and potentially many variables to summarize. In this blog, we will explore the different ty
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Difference Between Qualitative and Quantitative Market Research
Posted at: 6/28/2024 5:40 PM
Market research comes in many shapes and sizes. With most organizations having limited resources to approach research, it is more important than ever to make sure that you make the correct decision when it comes to the type of research you conduct. Before you dive into responses and analysis you have to answer one simple question before everything else: qualitative or quantitative? There are a few key differences between these two approaches in the industry. Ultimately, the direction you ch
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6 Tips for Successful Market Research Project Management
Posted at: 6/27/2024 12:30 PM
Project management is one of the key factors for successfully completing market research projects within scope, time, and budget. Your ability to successfully manage the project will largely influence the client’s perspective on the overall success of the study. Continue reading this blog for my 6 top tips for successful project management. 1. Hold a Kickoff A brief kickoff meeting is a great opportunity to set the project off on the right path. The following topics are covered in a kic
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What is a Loaded Question in Surveys? (With Examples)
Posted at: 6/26/2024 12:30 PM
Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. Loaded questions are one of the common errors of surveys that we always have clients avoid. These questions not only skew data but ultimately hurt your business when you try to make important decisions based off of the now, inaccurate data. In this article, our market research company explores what loaded questions are, how they dif
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Improving Your Go-To-Market Strategy With Market Research
Posted at: 6/25/2024 12:30 PM
In today's ever-evolving market, understanding your audience is more crucial than ever. An effective Go-To-Market (GTM) strategy can be the difference between a product's success and its failure. However, crafting a winning GTM strategy isn't just about having a great product—it's about knowing your audience inside and out. This blog will explore how integrating market research can transform your GTM approach, helping you to fine-tune your offerings, better meet customer needs, and ultimatel