Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How Much Does a Mystery Shopping Project Cost?
Posted at: 4/1/2021 2:09 PM
If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. Like most types of market research, it's hard to give one clear cut price. It's dependent on various factors such as project management, length of mystery shops, time of mystery shops, and more. In this blog post, our market research company will discuss these components in detail to give you a better idea of ho
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Struggling to Find Survey Respondents? Consider These 5 Options
Posted at: 3/31/2021 8:28 PM
As a market research company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find your target audience to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this blog post
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![BLOG: How to Conduct Customer Orientation Surveys [+ Example Survey Questions]](/media/3784/customer-orientation-surveys.png)
How to Conduct Customer Orientation Surveys [+ Example Survey Questions]
Posted at: 3/30/2021 5:35 PM
Tired of making assumptions about who your target customer is? Customer orientation surveys are the answer. Below is an overview of the definition of a customer orientation survey, the benefits of this type of market research, the process of conducting a survey with a third-party, and example customer orientation survey questions. Definition of a Customer Orientation Survey A customer orientation survey identifies the target audience that is most likely to purchase a product or service. T
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How Much Does Ad Concept Testing Cost?
Posted at: 3/29/2021 12:30 PM
The cost of ad concept testing surveys is dependent on various factors. For this reason, it’s difficult to provide a clear-cut answer to this common question. Think of it like this. Would you walk into a car dealership and ask, “How much does a car cost?” without needing to answer a few follow-up questions? What type of car would you like? What make, model, color, year? And just like car shopping, there are many ways to adjust an ad concept testing project to fit within most budgets. In t
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Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger
Posted at: 3/26/2021 12:30 PM
Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne
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8 Market Research Options for Retail | Market Research Company
Posted at: 3/25/2021 2:03 PM
It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. For this reason, market research in the retail industry is more important now than ever. By speaking with consumers, your retail store will be able to better understand your target market and make better business decisions. Why should a retail store conduct market research? Market research
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Top 20 March Madness Facts and Trivia for 2021
Posted at: 3/24/2021 12:30 PM
It's sports lovers' and gamblers' favorite time of year again. The annual NCAA men’s basketball tournament (a.k.a. “March Madness”) is well on its way. To celebrate one of the most popular sporting events in the country, our market research company compiled a list of the top 20 facts and trivia to talk about when watching the games. Statistics Sourcing Information & More Fun Facts 16.2 M tournament brackets completed in 2021. (ESPN) There is a 1 in 9.2 quintillion chance that someone co
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11 Benefits of Employee Surveys
Posted at: 3/23/2021 10:09 PM
Employee surveys are one of the most valuable yet underutilized market research tools on the market. With so many benefits of employee surveys, organizations are able to take a step in the right direction by understanding the needs of their team. What's on your employees' minds? What do they like most about your organization? What needs to be improved? What do they think about leadership? Find out all of these answers with an employee survey. In this blog post, our employee survey firm d
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Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study
Posted at: 3/22/2021 12:30 PM
Today, shelf testing studies used to test the appeal of packaging design in real-time (either virtually or in-person) to get customer’s opinions. As a result, more and more brands are leveraging eye-tracking market research. Why? The use of eye-tracking in conjunction with other biometric devices provides an objective measure of product packaging performance. In this blog post, our CPG market research company discusses how eye-tracking works, tips for designing a proper shelf test with eye-tr
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Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead
Posted at: 3/19/2021 1:38 PM
When most brands think of conducting ad concept testing, they turn to marketing agencies or an in-house team. This can lead to biased, unreliable results. In this post, we explain why this is and a better alternative to conducting concept testing surveys. I’ll cut right to the chase. Working with marketing agencies for ad concept testing could be impacting the ROI of your advertising efforts. It is instead better to rely on market research companies to execute these studies. But wait, what d
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4 Reasons to Invest in Employee Surveys | Market Research Company
Posted at: 3/18/2021 12:30 PM
Something that nearly all business stakeholders are aware of is the need for engaged, satisfied, and motivated employees. However, it is all too easy to get caught up in other pressing things, like marketing, sales, and customer experience to ignore the need to invest in employee surveys. So, here is your reminder that measuring employee satisfaction is still an important, invaluable tool that can improve the performance and engagement of your team! Continue reading to better understand wha
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When is the Best Time to Host a Focus Group?
Posted at: 3/17/2021 1:32 PM
Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions! Focus group projects typically come with a lot of variables such as: Deciding the number of focus groups to hold Deciding how many participants are needed for each focus group Finding a place to host the focus groups Finding a focus group moderator Learn more below about finding the best time to host a focus group. Or read our insider's guide to managi