Voice of Customer

  • what how why voice of customer voi market research

    The What, How, and Why of Voice of Customer (VoC) Market Research

    Voice of Customer (VoC) is a formal market research process structured to ask questions, collect feedback, tabulate results, and take action based on customer data. The program is designed to learn more from customers including their profile, their needs, their wants, and drivers to loyalty. Ultimately, VoC is a form of market research designed to better connect with customers. In this blog post, our market research company will share the what, how, and why of voice of customer research. Plus,

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  • voice of customer research manufacturers market

    Voice of Customer (VoC) Research for Manufacturers

    But first...what is VoC? Voice of customer (VoC) is the process of better understanding needs and wants of customers. It can be both qualitative and quantitative. Qualitative is typically the first step before any kind of measurement data is collected through quantitative research. VoC research for is critical in the manufacturing industry because much like many industries, understanding the needs of customers drives both product-level and service-level improvements within your company. Voic

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  • Blog: Customer Motivation Surveys: Benefits, Process, and Sample Questions

    Customer Motivation Surveys: Benefits, Process, and Sample Questions

    Are you wondering what moves a customer from the initial awareness stages to becoming a life-long customer? Well, like most business questions and objectives - there is a market research study that can answer this quorum. A customer motivation survey is used by businesses to understand what motivates customers to move from awareness to interest to ultimately making a purchase. Understanding what motivates customers also helps set businesses up for success with customer satisfaction and loyalty

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  • voc questions market research tips

    The Best Voice of Customer (VoC) Questions

    Your Voice of Customer (VoC) program and outcomes are only as good as the instrument and questions you ask in your survey. Imagine this... Your business decides to create a customer experience program. Your organization next decides to create an online survey to help fuel insights for your new VoC program. To best reach your customers, your organization feels it is most beneficial to include the link to the online survey in an email. You hit send on the email and it is received by your enti

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  • 4 Excellent Strategies for Improving Customer Retention in 2020

    4 Excellent Strategies for Improving Customer Retention in 2020

    Year after year, improving customer retention is consistently a common goal is businesses across the country. Why? It takes more money to acquire a new customer than it does to keep the same audience coming back for more. No, really…it does. It is more fiscally responsible and smart for organizations to focus their efforts on improving customer satisfaction than it is to beef up new customer acquisition strategies. To help get the ball rolling, our Voice of Customer (VoC) research firm will p

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  • Using Customer Data to Inform Business Decisions Post-Coronavirus

    Using Customer Data to Inform Business Decisions Post-Coronavirus

    It seems we hear statements like these get thrown around all day, every day... “New normal...” “We’re all in this together...” “We’re standing by…” “We’re here to help…” “During these uncertain times…” It had me thinking. Are consumers tired of receiving these same types of messages? There has to be a better way to proactively and actually help customers rather than just saying “we’re here if you need us.” What is it that customers really want during a time of crisis? Typically, cust

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  • How to Create Buyer Personas for a Website

    How to Create Buyer Personas for a Website

    The key to unlocking the potential of your website and converting visitors is by understanding their profiles, motivations, and behaviors. In the world of Google Analytics, you are likely sitting on hundreds of thousands of data points to help explain behavior on your site: bounce rates, conversion rates, etc. While Google Analytics does a great job of answering the what of your website visitors, it lacks the ability to tell you why. This is where custom-built buyer personas can fill gaps.

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  • Adapting Your Bank or Credit Union Strategy to the New Normal | COVID-19

    Adapting Your Bank or Credit Union Strategy to the New Normal | COVID-19

    To say the COVID-19 or coronavirus crisis has been a disruption to the economy would be a major understatement. All businesses have been affected by this with banks and credit unions being no different. Although the impact on both the health system and economy can make everyone think conservatively, the best businesses will use this time to better understand customers, make short-term and long-term institutional changes, and demonstrate your organization is thought leader in the industry by.

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  • Customer Attrition Survey Company | 4 Market Research Options to Examine Customer Churn

    Customer Attrition Survey Company | 4 Market Research Options to Examine Customer Churn

    No company likes to mention it. No company wants to talk about it. Unfortunately, no matter how good your product or service is, customer attrition is inevitable. Customers leave for a variety of reasons. Some of which are in your control while others may not be in your control to fix. For example, if you are a barbershop and your customer leaves because he moves half-way across the country to Texas, there is not much you can do. It would be unrealistic to think there is any type of marketing o

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  • VOC-Questions-Need-Asking-Video

    3 Voice of Customer (VoC) Questions You Need to be Asking | Market Research Video

    Your business has decided to run a Voice of Customer (VoC) program. Your organization as next decided to create an online survey for your VoC program. To best reach your customers and non-customers, your organization feels it is most beneficial to include the link to the online survey in an email. You hit send on the email and it is received by your entire contact list. This may include customers, potential customers, and the general public. Online survey responses start flooding in. However, a

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  • bank-credit-union-findings-market-research-04152019

    Customer Satisfaction Surveys for Banks and Credit Unions | 3 Key Findings

    As a market research company in NY, Drive Research works with a variety of industries to become more successful by extracting insights from surveys to accelerate business strategy. A great type of market research methodology used to uncover these findings are customer satisfaction surveys. Perhaps the most-well known type of marketing research survey, customer satisfaction surveys are a formal way of simply asking consumers for feedback. Often times, general audience feedback can lead to surpri

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  • consumer-feedback-market-research-04112019

    Voice of Customer | Gain Valuable Data with Consumer Feedback

    Consumers are more demanding than ever. To best meet customer expectations, organizations are increasingly investing in Voice of Customer (VoC) services to find the answers to key business questions. Why do your customers need you? What can you help your customers with? What are your customers interests? Your customers are who can provide the best insight to these questions. Don’t rest on your laurels or assume you already have all the answers. VoC is the first step in initiating company-wide

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