Voice of Customer

  • bank-credit-union-findings-market-research-04152019

    Customer Satisfaction Surveys for Banks and Credit Unions | 3 Key Findings

    As a market research company in NY, Drive Research works with a variety of industries to become more successful by extracting insights from surveys to accelerate business strategy. A great type of market research methodology used to uncover these findings are customer satisfaction surveys. Perhaps the most-well known type of marketing research survey, customer satisfaction surveys are a formal way of simply asking consumers for feedback. Often times, general audience feedback can lead to surpri

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  • consumer-feedback-market-research-04112019

    Voice of Customer | Gain Valuable Data with Consumer Feedback

    Consumers are more demanding than ever. To best meet customer expectations, organizations are increasingly investing in Voice of Customer (VoC) services to find the answers to key business questions. Why do your customers need you? What can you help your customers with? What are your customers interests? Your customers are who can provide the best insight to these questions. Don’t rest on your laurels or assume you already have all the answers. VoC is the first step in initiating company-wide

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  • credit-union-member-survey-research-tips-01032019

    How to Run a Member Survey at Your Credit Union

    An organized process for a member survey encourages organized outcomes and organized action items. Although a member survey might seem like an easy initiative to launch, it is too easy to fall in any number of traps along the way if you are designing the program in-house. These potential traps include biasing the questions asked to members, wording questions incorrectly, not asking the right questions, asking questions where nothing can be done with the data, asking too many questions, and many

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  • customer-engagement-trends-market-research-10052018

    3 Customer Engagement Trends for 2019

    Every year market research professionals can expect new and exciting trends in market research. With technological advances, globalization, and new products and services continuing to break into an already crowded marketplace, it becomes more and more vital for businesses to better understand target markets. Developing successful marketing campaigns is key to continued success and increased revenue for the upcoming year. Market research trends have drastically changed over the years and will co

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  • market-research-services-manufacturers-collect-key-insight-09272018

    5 Market Research Services for Manufacturers to Collect Key Insights

    Obtaining customer feedback is crucial to the success of a manufacturer. As a manufacturing company, the term customer could mean many things to you. Customer could mean a distributor. Customer could mean and end-user. Customer could mean a buyer or purchasing agent. Customer could mean an OEM manufacturer. Whatever you deem as your customers, the same theory holds true: customer feedback is invaluable. When it comes to market research services for manufacturers, you are not short of options. Y

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  • Breakdown-costs-market-research-08162018

    Breakdown of Costs in a Customer Survey | Market Research Firm

    Customer surveys are a common form of market research and arguably the most valuable as well. Voice of Customer (VoC) market research is essential to businesses and organizations because it helps you better understand customer profiles, better understand motivators to choice, and helps you grow. Customer surveys come in many forms: paper surveys, mail surveys, intercept surveys, online surveys, email surveys, and phone surveys. For the purpose of this article today, I will talk about the most c

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  • increase-response-rate-market-research-07102018

    6 Ways to Increase Response Rates to Your Customer Survey

    Response rates. They can be very tricky because when you launch a survey you are jumping into the great unknown. How many will reply? You think you have an estimate but how sure are you? What if you receive only 50 responses? Are you equipped to handle 5,000 responses for analysis and reporting? That is a lot of unanswered questions. With the majority of clients our customer survey company works with, most of the concern revolves around too little feedback. We've even worked on some projects wh

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  • customer survey cost market research

    How Much Does a Customer Survey Cost? | Customer Survey Firm NY

    The age old question. A question that is asked about all types of market research, not only a customer survey. Organizations and companies always try to assess the cost of market research and customer surveys. The answer is not a simple one, but we will take some time to explain the variables which impact the cost of your customer survey. The five factors which impact the cost of the customer survey most are: (1) methodology, (2) number of customers, (3) length of survey, (4) level of reporting

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  • voc questions market research tips

    The Best Voice of Customer (VoC) Questions

    Your Voice of Customer (VoC) program and outcomes are only as good as the instrument and questions you ask in your survey. Poorly designed questions result in poor insights, recommendations, and strategy. Garbage in. Garbage out. Wouldn't we all love to ask our customers 100 questions? Unfortunately they do not have the time and most aren't willing to spend more than about 3 to 5 minutes answering a survey. This is why it is crucial to make sure the 15 questions you choose to ask are the right

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  • market research supplier | know the rules

    5 Rules of Voice of Customer (VoC) | Market Research Supplier

    Voice of Customer (VoC) is one of the most popular forms of market research. It is the essence of market research: reaching out to customers, asking for feedback, listening, and taking action. I spent the last week traveling across the northeast to present at several Digital Marketing Bootcamps in Worcester, MA, Albany, NY, and Syracuse, NY. There, I spoke about the benefits of using VoC for digital marketing strategies. Here is a recap of the 5 rules of VoC I discussed. Most of these center ar

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  • voc-mistakes-market-research-03132018

    8 Common Voice of Customer (VoC) Mistakes | VoC Company

    We've said it before on our Voice of Customer (VoC) company blog, and we'll say it again. No single type of study offers better ROI and a higher return than a customer survey. The process itself is very straightforward. It involves several steps from kickoff through reporting. Here are the 8 steps of a Voice of Customer (VoC) survey. Proposal Kickoff Survey Design Programming and Testing Soft-Launch of Fieldwork Full Launch of Fieldwork Analysis Reporting Depending on the scope of a VoC surve

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  • collect-feedback-market-research-02132018

    5 Ways to Collect Customer Feedback

    Choices. Choices. When it comes to market research, you will have a lot of options to choose from. One of the first decisions you'll need to make in-house or through the expert advice of a customer survey company is what type of methodology to move forward with. The 5 options below all center around quantitative projects. This main focus of quantitative is measurement. This is different from qualitative market research which aims to dig deep and explore. If a customer survey is of particular in

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