Mail Surveys
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4 Methods to Increase Mail Survey Response Rates
Posted at: 8/8/2019 6:12 PM
In a world of digital mail, postal mail still prevails as a preferred form of communication. Shocking, right? Think of it this way. According to Campaign Monitor on average, 124.5 billion emails were sent everyday in 2018. It has become so easy for emails to get lost in a feed, especially if being sent from an unknown source. What does this mean for businesses? It means that a mail survey as a market research methodology is an excellent way to garner valuable customer data. While less physical
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4 Situations Where It Makes Sense to Choose a Mail Survey
Posted at: 9/18/2018 6:26 PM
Although the growth of technology has led to cost-effective, timely, and quality market research through methodologies like online surveys, there remains situations where mail surveys remain relevant. Many organizations we work with do not have email contacts for all of their customers so outside of phone calls, they often choose a mail survey outright or a hybrid combination of a mail survey and email survey. The response rates are strong. Whether it is a mailed letter survey or postcard, we a
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What is the Process for a Mail Survey?
Posted at: 2/22/2018 7:58 PM
I know, I know... I recently discussed why my favorite research methodology is online surveys, but that does not mean I don't appreciate the benefits of mail surveys. Albeit, mail surveys may seem like an archaic methodology, but they do offer some intriguing benefits. For starters, mail surveys are great when reaching the target audience(s) via social media, email, or other online methods are not feasible. Second, mail surveys can offer a credibility factor. For example, if the survey is bein
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How Do Mail Surveys Work? | Market Research Company
Posted at: 1/3/2018 7:42 PM
Our market research company near Rochester, NY works with a number of organizations across Upstate NY and the country assisting them with their mail surveys. Mail surveys are used less frequently than they were 10 or 20 years ago but they still remain a core methodology in market research outside of online surveys and phone surveys. As organizations look to limit expenses and maximize budget, many have jumped to online methodologies. It's hard to argue with the decision. Online surveys offer a
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4 Ways to Save Budget on Your Next Mail Survey | Firm in Syracuse, NY
Posted at: 4/6/2017 8:21 PM
Although mail surveys may be a dying breed, there are some instances where they still remain a player. Mail is so rare these days we often get excited to open the mailbox and find something new, yet we delete our emails so quickly. About 20 years ago it was the exact opposite, excitement for email and boredom with USPS mail. Times have changed. Thinking about some situations where mail surveys still apply, a few come to mind. For instance, some banks and credit unions are only able to communica