Market Research Case Studies

  • Blog: How to Increase Olympics Viewership? Get Your Boss to Compete in Gymnastics

    How to Increase Olympics Viewership? Get Your Boss to Compete in Gymnastics

    While still among the most viewed television events, the 2020 Olympic Games in Tokyo are experiencing record low ratings. LA Times reports the first night of competition on Saturday averaged 15.9 million viewers, down 32% from the opening night of the 2016 Summer Games. In the wise words of Harry Styles, “Just stop your crying. It's a sign of the times.” Though, not all hope is lost for the changing TV landscape. Drive Research surveyed over 1,000 Americans to learn how the Olympics can inc

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  • Blog: How to Conduct an Online Survey as a Local Non-Profit Organization

    How to Conduct an Online Survey as a Local Non-Profit Organization

    As a local non-profit organization, conducting an online survey can provide valuable data that helps improve volunteer participation and engagement within the community. For instance, our market research firm recently worked with a local non-profit organization in the Syracuse, New York area. This post will discuss the objectives, approach, questions, and results of the survey we created and executed. Keep reading to learn about how we came up with our survey and how the results will be used

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  • conduct survey airport market research

    5 Tips to Conduct Successful Airport Intercept Surveys

    Work in the transportation sector? Then I think you’ll agree that the opportunity to learn how to improve your service from target consumers is critical. In the airport and aviation industry, the need for this type of research is amplified. Typical questions airport decision-makers might have include: What’s the NPS score for our airport?” “What other destinations should be offered?” "How does our airport compare to competitors? These questions and more can be addressed through airport inter

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  • vineyard winery market research ultimate guide

    The Ultimate Guide to Winery and Vineyard Market Research

    Cheers, everyone! When guests visit your winery, they expect to be overly satisfied with the service they receive and the items they (hopefully) purchase. Their experience should be carefully crafted and leave visitors feeling appreciated. By conducting winery and vineyard market research, you can do just that — and as a result, increase visitors, improve brand awareness, and boost revenue. In this ultimate guide, we provide a birds-eye-view of winery and vineyard market research, benefits of

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  • Blog: How to Conduct a Diversity and Inclusion Survey

    How to Conduct a Diversity and Inclusion Survey

    Being a diverse and inclusive organization means employing people with various demographics and characteristics. It is extremely important for every business to achieve a broader perspective in their culture and hiring processes. In fact, 57% of employees want to see their company increase diversity. What’s stopping you? Measuring employee diversity and equality, while important, is a challenge for most organizations. It is a sensitive topic that must be handled appropriately. As a result,

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  • Blog: How to Conduct a Voice of Customer (VoC) Survey as a Manufacturing Company

    How to Conduct a Voice of Customer (VoC) Survey as a Manufacturing Company

    Conducting a Voice of Customer (VoC) research as a manufacturing company is a great initiative. The results from a VoC survey help organizations to increase customer satisfaction and retention. Just because customers are not vocal with their complaints does not mean they don’t have any. For context, only 1 out of 26 customers are likely to share their complaints with businesses (CXM). What happens with the other 25? They simply take their business to a competitor without fair warning. As a re

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    Brand Awareness Trackers: How to Measure Brand Recognition Over Time

    This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva

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  • Blog: Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan

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  • Blog: New Survey Shows Americans Favor Vaccination Requirements for Safer Domestic Traveling

    New Survey Shows Changing Traveler Behaviors & Attitudes with Vaccine Rollout

    As COVID-19 vaccination programs continue to ramp up across the United States, many Americans are eager to start traveling again. A new survey conducted by Drive Research shows 75% of Americans plan to travel domestically within the next 6 months. However, travelers still need certain COVID-19 protocols in place to feel safe when crossing state lines. For instance, 59% of respondents agree destinations with vaccination requirements are necessary to feel comfortable while traveling. Other k

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  • Blog: How to Recruit Social Media Influencers for Market Research Studies

    How to Recruit Social Media Influencers for Market Research Studies

    Content creators and bloggers have taken the marketing world by storm. As a result, many brands are recruiting social media influencers for market research studies. Market research is a great first step to mastering influencer marketing. It provides brands with the insights needed to target, plan, and launch a successful influencer referral program. Because this is a newer marketing strategy for most businesses, it is critical to rely on data-driven insights and not best guesses or assumptio

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  • market-survey-research-benefits-process

    What is Market Survey Research? | Defining the Benefits and Process of a Market Survey

    Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the success of a new

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  • Blog: How to Measure Product Awareness and Purchase Intent | Market Research Company

    How to Measure Product Awareness and Purchase Intent

    When it comes to promoting products and services, there are a lot of unanswered questions as it pertains to your target audience. What percentage of Americans are aware of your product or service? What percentage of Americans are aware of your competitor's products and services? Are certain demographics more aware of your brand vs. a competitor and vice versa? As with solving most business objectives, market research can help. Product awareness and purchase intent research provides brands w

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