Market Research Case Studies

  • Blog: Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    This post covers what exactly a Package Label Test Survey entails. We walk through the objectives, approach, analysis, and outcomes of a real project our market research firm completed for a client. Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is

    Read More

  • Blog: What Incentive is Most Appealing to Market Research Participants?

    Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents

    Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey i

    Read More

  • Blog: Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger

    Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger

    Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne

    Read More

  • Blog: Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan

    Read More

  • How to Conduct a Senior Loan Officer Survey

    Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectives

    Read More

  • Blog: Case Study: Mothers Participate in Qualitative Research for Kids Learning Games

    Case Study: Mothers Participate in Qualitative Research for Kids Learning Games

    It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years

    Read More

  • How to Conduct a Real Estate Development Feasibility Study | Market Research Company

    How to Conduct a Real Estate Development Feasibility Study

    Taking the time to conduct a feasibility study before jumping into a new real estate development project is always a good idea. While you may think your idea is brilliant (and it very well might be), it’s always best to determine its feasibility beforehand. Market research can help you secure investments, uncover gaps in the market, realize new target markets, develop marketing strategies, and much more. In this blog post, our feasibility study market research company will explore: The def

    Read More

  • Blog: Copy Testing Surveys

    Copy Testing Surveys: Using Data-Driven Marketing Messaging for the Best ROI

    Market research can be an invaluable tool for testing key aspects of your marketing - especially before launching an advertising campaign. Once you have established some advertising copy and design for a product or service, market research can identify strengths, weaknesses, and areas of improvement before wasting advertising budgets. For instance, copy testing surveys allow brands to show advertisements at any stage to their target audience and receive feedback. Through a multitude of analys

    Read More

  • Blog: How to Conduct an Online Survey for a Retail Store | Market Research Company

    How to Conduct an Online Survey for a Retail Store

    Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Interested in conducting an online survey for your re

    Read More

  • Blog: The Long-term Impact of COVID-19: How Have Consumer Perceptions Changed

    Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April

    As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha

    Read More

  • Blog Image: How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w

    Read More

  • Blog: Airport Community Surveys: Process, Example Questions, and Benefits

    Airport Community Surveys: Process, Example Questions, and Benefits

    Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. The insights garnered from airport market research create a data-driven marketing and sales strategy to increase the number of travelers. Our travel and tourism market research company recently conducted an airport community survey. This blog post will share our process, example questions, and best practices to ensure your survey

    Read More