Market Research Case Studies
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Casino Customers Surveys: 5 Steps to a Winning Study
Posted at: 4/12/2023 12:30 PM
In today's highly competitive casino industry, understanding customer preferences and behavior is crucial for casinos to stay ahead of the curve. Casino customer surveys help to understand visitor preferences & behaviors to remain ahead in a competitive industry. This article shares how to survey casino members and customers. One way to gain valuable insights into the minds of casino goers and gamers is through customer satisfaction surveys. Casino customer surveys can help your entertainment
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How to Conduct Market Research with Cannabis Users
Posted at: 4/9/2023 12:30 PM
The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked by cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed? How can we effectively advertise to our target audience? Conducting market research
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How to Measure Cannabis Consumer Buying Habits
Posted at: 4/4/2023 12:46 PM
As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer buying habits. With many unknowns facing the cannabis and marijuana industry, conducting different types of market research can be a great place to start for brands, dispensaries, cultivators, and marketing agencies. Measuring cannabis consumer buying behaviors includes reviewing factors such as: Frequency of purchasing and us
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How to Determine Service-Market Fit in Healthcare
Posted at: 1/15/2023 1:30 PM
When you think about service-market fit in healthcare, you want to think about your service providing enough value to customers that they become your brand ambassadors. Brand ambassadors that help you grow your customer base because they love your service that much. While this is likely every healthcare organization’s goal, it’s surely easier said than done. How can you know if your healthcare service is something people would be interested in? How can you know it is the perfect service-mar
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How Retail Stores Measure Customer Satisfaction (& Other KPIs)
Posted at: 1/7/2023 1:30 PM
Collecting in-the-moment feedback is truly powerful knowing customers just completed their in-store experience. Think about it. Is it easier for you to recall how satisfied you were in a store if your last experience was a week or even a month ago, or is it easier to recall right after you exit the store? In-store surveys, or enter/exit surveys, are a great tool for retail stores to measure customer satisfaction and other key performance indicators. Some of the common questions retail store
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Ultimate Guide to Recruiting Participants for Market Research
Posted at: 12/23/2022 1:30 PM
A critically important piece of market research is recruiting reputable, high-quality participants. But why? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of market research methods represents a much larger target audience that a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes, step-by-step pro
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Opening a Liquor Store? Here’s How to Choose the Right Location
Posted at: 12/9/2022 1:30 PM
There’s a reason most people are familiar with the saying, ‘location, location, location.’ It can truly make or break the success of a new business. For this reason, when opening a liquor store, choosing the right location is one of the most important business decisions you’ll make. Questions you have to ask yourself include… Are there enough potential buyers in the area? Who will be my main competitors? What will foot traffic look like? What is the cost of rent? The mistake some busine
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![Blog: Choosing the Best Product Label Design [With Data - Not Assumptions]](/media/4754/paper-bags-and-cup-for-coffee-on-table-outdoors.png)
Choosing the Best Product Label Design [With Data - Not Assumptions]
Posted at: 11/14/2022 5:02 PM
More than anything, customers are drawn to products with attractive packaging. Therefore, choosing the best product label design can be a direct correlation to a product’s success. Take Tropicana for example. In 2009, they were the best-selling juice brand on the market, earning more than 700 million dollars a year. That was until they invested 35 million dollars in new packaging and advertising. After introducing the new design to the market, sales dropped by 20% forcing Tropicana to return
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How to Measure the Impact of a PR Crisis on Brand Perception
Posted at: 11/9/2022 1:30 PM
When a PR crisis emerges for your organization, it can prove to be a stressful time. Trying to manage communication internally and externally is challenging and will keep you working around the clock 24/7. No one wishes a public relations disaster on anyone, but things happen. One of the ways to get a read on the reaction of external audiences and the general public is through a PR crisis survey. Although it may be easier to manage how the crisis is communicated and handled internally, exte
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Have a New Banking Product Concept? Here’s How to Measure Demand.
Posted at: 10/4/2022 6:29 PM
The financial industry is changing fast, which means banks and credit union decision-makers need to introduce new products and service offerings even faster. For instance, digital banking usage is at an all-time high. It is estimated that 65% of people use online banking features, with digital transaction volume also growing by 10% in 2022. As the transition of people managing their finances online continues to grow, many institutions are looking to introduce new banking product concepts. A
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How to Increase Summer Camp Registrations and Attract Families
Posted at: 9/27/2022 12:30 PM
What better way to improve your summer program than to rely on direct feedback from your campers and their parents or guardians? While there are several different ways to get their opinions and understand areas of improvement, online surveys have proven to be an effective outlet for gathering this information. Take for example a recent project our market research company completed for a daycare and learning center in Portland, Oregon. Below we share our easy-to-follow process for conducting
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How to Analyze the Customer Journey with Surveys
Posted at: 9/20/2022 1:48 PM
Analyzing the customer journey is hugely important because it tells businesses how shoppers interact with their brand. This is why businesses need to prioritize the customer experience as a whole. Using secondary data, we can make accurate assumptions about this essential process. For instance, here are a few stats Google collected on online shopping behaviors: 87% of consumers said knowing they got a good deal is important when deciding which brand/retailer to purchase from 85% said produ