Market Research Case Studies

  • Home Blog Page: How to Conduct an Employee Credit Union Member Survey | Market Research Firm

    How to Conduct an Employee Credit Union Member Survey | Market Research Firm

    As an employee credit union, chances are your members interact with your financial institution daily. From online banking, ATMs, call centers, buying groceries, financing large purchases, and everything else in between, your credit union plays a role. A credit union member survey can be used to better understand a variety of research objectives as part of an effort to improve relationships with members, offer more personalized financial products and services, improve marketing strategies, and

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  • Blog: How to Conduct a Certification Survey | Healthcare Market Research Company

    How to Conduct a Certification Survey | Healthcare Market Research Company

    There are several certification programs available for healthcare professionals. For this reason, many healthcare organizations conduct certification surveys to measure the interest level of specific educational programs. For instance, our healthcare market research company partnered with a telehealth-based connected care platform to execute a certification survey. This case study reflects the objectives, approach, survey questions, and results of the healthcare market research. If you are in

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  • Blog: Cannabis Market Research: Measuring Purchasing Behaviors of Cannabis Users

    Cannabis Market Research: Measuring Purchasing Behaviors of Cannabis Users

    As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer behavior. With much to learn about the cannabis industry, market research studies can be a great place to start for cannabis brands and other organizations looking to get involved in the cannabis industry. Some topics to explore in market research with cannabis consumers include: Frequency of purchasing and using cannabis Primar

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  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: Measuring the Effectiveness of Advertising

    Finding success in the highly competitive beauty industry is becoming increasingly difficult as consumers continue to evolve. Beauty market research is helpful in understanding target consumers and measuring the effectiveness of advertising. Beauty market research answers key questions before launching an advertising campaign including: Wondering what ad makes customers most likely to try your product or service? Wondering what offer is most appealing to customers? Wondering what resonates wit

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  • Blog: Education Market Research: Impact of EdTech on Children

    Education Market Research: Impact of EdTech on Children

    The following case study summarizes the approach taken by Drive Research to target, qualify, and sign-up participants for an education market research study conducted both in-person and remote. This summary includes a recap of all the relevant project details from the EdTech market research study scope of work. The scope of work included: Recruitment dates An overview of the recruitment process The outline of screening criteria Sources used to recruit participants with counts Follow-up communi

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  • Blog: Using a Third-Party for Phone Surveys | Market Research Company

    Using a Third-Party for Phone Surveys

    Using a third-party for phone surveys is the best assurance in gathering unbiased, high-quality insights. Plus, it is beneficial to rely on industry experts to execute all moving parts of a qualitative study. For instance, a third-party phone survey company like Drive Research can provide qualitative recruitment, interviewing, scheduling, and reporting services. There is no need to hire several sub-contractors or rely on internal resources to get the job done. In this blog post, our market res

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  • Blog: Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    A new survey of 1,000 U.S. respondents reveals 87% of Americans fear an increase in COVID-19 cases after the Thanksgiving holiday. See more findings from the Thanksgiving 2020 survey. With Thanksgiving 2020 right around the corner, several state officials have released rules and guidelines on how loved ones can safely celebrate the holiday this year. To measure how different travel and Thanksgiving gatherings will look later this month, our market research company conducted a poll with 1,000

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  • Blog: How to Conduct Customer Exit Surveys | Intercept Survey Company

    How to Conduct Customer Exit Surveys | Intercept Survey Company

    In-person customer exit surveys are a great way to understand many components of a brick and mortar location. It provides insights on consumer shopping preferences and behaviors to guide marketing, sales, or business decisions. Customer exit surveys are a great way to understand many components of a brick and mortar location. In this post, our intercept survey company walks through the process of a customer exit survey project completed for a fast-food restaurant chain. In this post, our inter

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  • Blog: How to Conduct In-Person Shelf Testing | CPG Research Firm

    How to Conduct Shelf Testing Market Research | CPG Research Firm

    As consumers’ preferences and purchasing behaviors continue to rapidly evolve, the need for consumer packaged goods (CPG) market research has never been more relevant. A great methodology to consider is in-person or in-store shelf testing. Our CPG research firm recently completed a qualitative recruitment project for a client involving in-person shelf-research at their facility. We had to navigate several unique obstacles that came with onsite research in the midst of COVID-19. Below are the p

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  • Blog: How to Create a Customer Journey Map to Improve Customer Experience (CX)

    How to Create a Customer Journey Map to Improve Customer Experience (CX)

    Not enough businesses take the time to audit the full customer experience for their products or services. Oftentimes, we make assumptions about customers, but we can’t truly understand their interactions with our organization without conducting some comprehensive market research. Customer journey mapping is the best way to document the thoughts, feelings, challenges, and successes throughout a customer process. These intricate studies typically require a multi-phase approach that seeks feedbac

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  • how market research saved febreze

    How Market Research Saved Febreze | Consumer Behavior Case Study

    Febreze. A product with a strong brand reputation, one that has extended into multiple product categories, and has essentially become a household name in the past few decades. But even the biggest of brands often go through bumps in the road before they reach the top. Febreze was no different for Procter & Gamble (P&G) as it was almost pulled off the shelves in the late 1990s as a result. If not for clever observational findings through market research and a complete revamp of its marketing,

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  • Blog: Market Research for Events | How to Measure Image and Awareness

    Market Research for Events | How to Measure Image and Awareness

    Annual events like summertime fairs, concerts, and festivals stand to gain incredible value from market research. By speaking with target audiences for the event, stakeholders can build an understanding of what needs to be done to increase attendance and visitor satisfaction. Event market research can answer questions such as: How many people are aware of the fair? What sentiment do they associate with the fair? What ultimately drives them to attend? These are the kinds of questions we rec

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