Market Research Case Studies

  • Blog: How to Create a Customer Journey Map to Improve Customer Experience (CX)

    How to Create a Customer Journey Map to Improve Customer Experience (CX)

    Not enough businesses take the time to audit the full customer experience for their products or services. Oftentimes, we make assumptions about customers, but we can’t truly understand their interactions with our organization without conducting some comprehensive market research. Customer journey mapping is the best way to document the thoughts, feelings, challenges, and successes throughout a customer process. These intricate studies typically require a multi-phase approach that seeks feedbac

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  • how market research saved febreze

    How Market Research Saved Febreze | Consumer Behavior Case Study

    Febreze. A product with a strong brand reputation, one that has extended into multiple product categories, and has essentially become a household name in the past few decades. But even the biggest of brands often go through bumps in the road before they reach the top. Febreze was no different for Procter & Gamble (P&G) as it was almost pulled off the shelves in the late 1990s as a result. If not for clever observational findings through market research and a complete revamp of its marketing,

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  • Blog: Market Research for Events | How to Measure Image and Awareness

    Market Research for Events | How to Measure Image and Awareness

    Annual events like summertime fairs, concerts, and festivals stand to gain incredible value from market research. By speaking with target audiences for the event, stakeholders can build an understanding of what needs to be done to increase attendance and visitor satisfaction. Event market research can answer questions such as: How many people are aware of the fair? What sentiment do they associate with the fair? What ultimately drives them to attend? These are the kinds of questions we r

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  • Creating a Concept Testing Survey for a New Business Service

    It can be exciting when your business discovers a great idea for a new product or service. You may have finally identified an opportunity in the market to provide some fresh value! What’s next? Well, you don’t want to invest too much into the idea until you have some assurances. Ask yourself... Is there really a market for it? Is it feasible for your business? What does the competition look like? You can learn the answers to these questions by conducting market research. This is what our

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  • How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    A patient satisfaction survey, or sometimes referred to as a patient affinity survey, is a common methodology in healthcare market research. A patient affinity survey answers the following questions: How satisfied are patients? Do patients trust their primary care physician (PCP)? How likely are patients to switch physicians? Why? How likely are patients to switch medical practices? Why? How can the medical practice improve patient satisfaction? Our healthcare market research firm recentl

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  • impact of dry cleaners from covid-19

    What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm

    COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the United States economy as a whole, there is very little on the effect the pandemic has had on specific B2C or B2B industries. While there is so much data on how Co

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  • Blog for How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y

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  • How to Conduct a Real Estate Development Feasibility Study | Market Research Company

    How to Conduct a Real Estate Development Feasibility Study | Market Research Company

    Taking the time to conduct a feasibility study before jumping into a new real estate development project is always a good idea. While you may think your idea is brilliant (and it very well might be), it’s always best to determine its feasibility beforehand. Market research can help you secure investments, uncover gaps in the market, realize new target markets, develop marketing strategies, and much more. What is a Feasibility Study? Essentially, a feasibility study is an analysis that ta

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  • How Will COVID-19 Impact New York Travel and Tourism in 2020?

    How Will COVID-19 Impact New York Travel and Tourism in 2020?

    As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is

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  • Top 10 Findings From the Central New York Beer Survey | Drive Research

    Top 10 Findings From the Central New York Beer Survey | Drive Research

    We always knew Central New Yorkers loved beer, but now we have the data to support it. Drive Research conducted a Central New York Beer Survey which asked important questions to area residents about their favorite brews. The online survey received 493 responses from those who live in the 7 county Syracuse designated market area (DMA). The survey was shared via Facebook postings and outreach to local members of the Drive Research survey panel. Drive Research fielded the survey from January 25 to

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  • blog-post:57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,

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  • How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    There are a variety of market research options for grocery stores. Grocery research studies may include shop-alongs, mobile ethnography, intercept surveys, and mystery shopping. Each of these methodologies offers valuable and data-driven insights for the retail industry. In fact, our grocery market research company could make a case for why one of these options is better than the next. In order to select the best market research study for your supermarket, it is important to take a close look

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