Market Research Case Studies

  • Blog: How to Design the Best Product Packaging with an Online Survey

    How to Design the Best Food Product Packaging with Market Research

    Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t

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  • Blog How Alcohol Brands Can Conduct Market Research with Target Consumers

    How Alcohol Brands Can Conduct Market Research with Target Consumers

    If you work in the alcohol industry, you’re probably well aware of the craze around hard seltzer. For context, studies found that over half of all alcohol consumers in the United States drink hard seltzer at least once a week (55%). As a result of this staggering percentage, many new brands are popping up every day with a new twist hard seltzer. Some claim to have fewer calories, fewer carbs, no sugar, more antioxidants – you name it. We also have existing brands such as Bud Light and Michel

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  • Blog: How to Boost Advertising Sales with Market Research | Online Survey Company

    How to Boost Advertising Sales with Market Research | Online Survey Company

    In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa

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  • Blog: How to Conduct Market Research with Cannabis Consumers

    How to Conduct Market Research with Cannabis Consumers

    The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked from cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed?  How can we effectively advertise to our target audience? Conducting market research w

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  • Blog: This Map Shows the Most Popular Halloween Candy in Every NY DMA

    This Map Shows the Most Popular Halloween Candy in Every NY DMA

    After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo

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  • Blog: How to Conduct Market Research with Pet Owners

    How to Conduct Market Research with Pet Owners

    It should come as no surprise that people love their pets and treat them like family. Today, 67% of U.S. households have a pet with 60.2 million families owning a dog and 47.1 million families owning a cat. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for th

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  • Blog: Most Popular Seasonal Coffee Brand by New York State DMAs

    Most Popular Seasonal Coffee Brand by New York State DMAs

    Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,

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  • Blog: 2022 Super Bowl LVI Predictions By New York State DMA

    2022 Super Bowl LVI Predictions By New York State DMA

    The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N

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  • Blog: Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve

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  • Blog: How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    Each week, US supermarkets host an average of 66-71 million shoppers with the nation’s top grocery chains accounting for over 48% of sales. It is a highly competitive industry that leaves many local grocery stores to wonder how they can win business over other household name brands. Who is your average shopper? How do others in the community perceive your brand? Is your advertising messaging memorable? Survey grocery store shoppers can provide data-driven answers to these questions. As a r

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  • Blog: How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    Without a doubt, COVID-19 has been a catalyst for change in the healthcare industry. However, as challenging as it may be, the pandemic can serve as an opportunity to transform the way hospitals and medical facilities operate. In a recent study conducted by Deloitte, top concerns among healthcare employees included: Organizational culture DE&I (diversity, equity, and inclusion) strategies Consistency with virtual work Leveraging new technologies to enhance productivity  Mental wellness Ho

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  • Blog: How to Conduct Market Research with Gastroenterologists | Healthcare Market Research Firm

    How to Conduct Market Research with Gastroenterologists | Healthcare Market Research Firm

    Market research comes in all shapes and sizes. Oftentimes the structure of a research project is dependent on the type of respondent or participant brands want to gather feedback on. For example, conducting market research with gastroenterologists is much different than surveying anyone who shops at Target. It requires different best practices and processes to accomplish a successful study with doctors who are constantly on the move. Luckily our healthcare market research firm can share some i

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