Market Research Case Studies

  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: How To Conduct It (From The Pros)

    In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. Looking to conduct a custom beauty mark

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  • How to Survey Marketing Professionals (Steps & Best Practices)

    In the ever-evolving landscape of marketing, staying ahead of trends, understanding industry challenges, and grasping the pulse of consumer behavior are paramount. If you're looking to gain valuable insights from the professionals shaping the marketing world, conducting surveys can be an invaluable tool. In this blog post, our online survey company shares our secrets to crafting effective surveys that resonate with marketing professionals and yield actionable insights. Value of Surveying

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  • Blog: How to Conduct Customer Exit Surveys | Intercept Survey Company

    Customer Exit Surveys: Tips & Example Questions

    In the dynamic landscape of business, understanding why customers choose to discontinue their engagement is just as crucial as attracting new ones. A great channel for collecting feedback is a customer exit survey which unveils insights into the minds of departing customers. In this blog post, we'll explore the significance of exit surveys, offering valuable tips on how to optimize your approach. Additionally, our intercept survey company provides you with a curated list of example questions th

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  • Blog: Conducting Physicians Surveys | Laptop with doctor crossing his arms

    Surveying Physicians: Process, Tips & Examples

    In the rapidly evolving landscape of healthcare, understanding the perspectives of physicians is invaluable. Surveying physicians can offer crucial insights into their experiences, challenges, and preferences, ultimately leading to improved patient care and more effective healthcare systems. Whether you're a healthcare administrator, researcher, or simply someone passionate about enhancing medical practices, conducting a physician survey can be a powerful tool in your arsenal. In this blog

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  • Blog: How to Recruit Social Media Influencers for Market Research Studies

    How to Recruit Influencers for Market Research

    Content creators and bloggers have taken the marketing world by storm. As a result, many brands are turning to social media influencers to promote their brand, products, and services. Recruiting influencers for market research is a great first step to mastering influencer marketing. It provides brands with the insights needed to target, plan, and launch a successful influencer referral program. Because this is a newer marketing strategy for most businesses, it is critical to rely on data-dr

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  • restaurant-focus-case-study-customers-04162019

    Restaurant Focus Groups: Your Recipe for Success

    In the ever-evolving landscape of the culinary world, understanding the preferences of your customers is incredibly important. Enter: Restaurant focus groups. These curated groups of diners offer a direct line into the minds (and palates) of your target audience, providing insights that can transform your eatery into a dining destination of choice. In this blog post, our restaurant market research company explores focus groups: what they are, their value in the restaurant industry, and exam

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  • Blog: Copy Testing Surveys

    Copy Testing Surveys: How to Use Data-Driven Copywriting

    In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin

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  • Blog: Ultimate Guide to Recruiting Participants for Qualitative Research

    Recruiting Participants for Market Research [2024 Guide]

    A critically important piece of market research is recruiting reputable, high-quality participants. But why? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of market research methods represents a much larger target audience that a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes, step-by-step pro

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  • Blog: Skincare Statistics and Trends in 2023

    Skincare Statistics and Trends in 2023

    In an era where self-care and wellness take center stage, understanding the statistics and trends behind skincare can provide a fascinating glimpse into the evolving preferences, practices, and innovations shaping the way we nurture our skin. To discover the latest beauty industry trends, Drive Research surveyed over 1,000 women across the world. From the hours spent on skincare routines to unique beauty hacks, here is what our research found. Top Skincare Statistics [Editor's Choice] Moist

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  • Blog: Conducting Market Research with Alternative Medicine Patients

    Market Research with Alternative Medicine Patients

    Alternative and complementary medicine is not that far out of the norm for the United States. In fact, studies show 38% of adults use some form of complementary and alternative medicine that's nearly half! With this on the rise, many healthcare professionals are looking to conduct market research with alternative medicine patients to learn more about their preferences, factors in choosing providers, and more. All with the intention of using the data to drive decision-making. For instance, ou

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  • Blog:Brand Naming Research: How to Choose the Best Business Name

    Brand Naming Research: How to Choose the Best Business Name

    Finding the perfect business name is no easy feat, and it requires a strategic approach that combines creativity, market research, and a deep understanding of your brand's values and objectives. In this blog post, we will walk you through the essential steps of brand naming research, providing valuable insights and practical tips to help you make an informed decision that resonates with your audience and sets you apart from the competition. Interested in conducting brand naming research? Dri

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  • Blog: How to Conduct a Diversity and Inclusion Survey

    Conducting a Diversity and Inclusion Survey [+ Example Questions]

    Conducting a diversity and inclusion survey is a powerful tool for organizations seeking to create a more inclusive and equitable workplace or community. By gathering valuable data on the representation, experiences, and perceptions of different groups, these surveys provide insights that can inform strategic initiatives, policies, and programs. In this blog post, we will explore the importance of conducting a diversity and inclusion survey and provide you with the step-by-step survey proces

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