Market Research Case Studies
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Airport Community Market Research Surveys: Process & Questions
Posted at: 12/4/2024 1:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. Crucial for understanding the needs of travelers, these airport surveys also gather details from locals and businesses. The data obtained here provides insights into customer satisfaction, operational details, and environmental impact. The main goal of these surveys is for airports to improve using actionable data. Not only idea
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In-Store Qualitative Research: How to Find Participants
Posted at: 8/30/2024 12:30 PM
In-store research can be a useful tool to understand customer behavior, the effectiveness of in-store displays, impact of shelf placements, and efficiency of the store layout. In some instances, a mock store or shelf layout can be created in a controlled research environment. If you don’t have the space or ability to set up a mock store within a research facility, in-store research may be an option. After all, what better way to understand a consumer's thought process or behaviors than in-sto
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How to Use Segmentation to Improve Your Marketing Strategy
Posted at: 8/8/2024 12:30 PM
A product’s success depends on many factors, including a stellar marketing strategy that resonates with the target audience. The trouble is that one product can mean different things to different customers. This is where marketing efforts alone become ineffective with a one-size-fits-all approach. It's why many organizations are turning to customer segmentation research. This is a market research technique that is used to assign customers into groups where members are alike but the groups a
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How to Conduct Website Audits and Overcome SEO Challenges
Posted at: 8/1/2024 12:30 PM
In the ever-evolving digital landscape, SEO remains a crucial factor for driving organic traffic and achieving business goals. This case study explores how a prominent financial technology company used our SEO services to tackle its website challenges through a comprehensive audit. Here’s how we helped them navigate declining traffic, increasing bounce rates, and competitive pressures to enhance their online presence. The Challenges Our client was facing a number of different challenges
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![Blog: How to Recruit Families for Market Research [With Examples]](/media/6270/family-market-research-2.jpg)
How to Recruit Families for Market Research [With Examples]
Posted at: 8/1/2024 12:30 PM
Recruiting families to participate in market research often comes with unique challenges. When our client, a large educational non-profit organization, needed a recruitment partner to locate families to participate in research, they reached out to our qualitative recruiting company. Continue reading this case study to learn more about our approach to recruiting families to participate in remote research. Study Overview The main objective of the study was for our client team to understand
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Understanding Usage and Behaviors for a Regional Airport
Posted at: 7/17/2024 12:30 PM
Using data to drive decision-making makes a lot of sense, especially when you ask the right questions to the right audience. Recently, a regional airport wanted to understand how to better align its offerings to its market area. Cue a well-crafted market research study to the rescue! Learn more about the goals, objectives, approach, and results of this airport study below. Objectives of the Regional Airport Survey One of the most important steps when starting an online survey project is t
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How to Conduct Food Product Development Market Research
Posted at: 7/10/2024 5:20 PM
Market research is a key player in launching a successful new food product. Food brands should have a clear understanding of their consumer preferences, their needs, market trends, and competing brands. This data will help them craft a food product that has a positive impact on their target audience. Food development market research can be done using multiple methods. While the chosen method depends on a brand's unique needs, common ones include in-home usage tests, focus groups, and taste t
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Retail Customer Satisfaction: How to Measure & Improve It
Posted at: 6/4/2024 12:30 PM
Measuring the satisfaction of customers in retail is key to the continued success of a brand. Customer satisfaction implies that shoppers are pleased with a brand and continue to return over a period of time. This leads to both customer retention and loyalty. However, shopper satisfaction levels are bound to fluctuate. A great way to address this is through retail market research. Below, we'll discuss customer satisfaction in retail and how it can be measured and improved. What is Custome
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Using a Third-Party for Phone Surveys
Posted at: 5/28/2024 1:14 PM
Using a third-party for phone surveys is the best assurance in gathering unbiased, high-quality insights. Plus, it is beneficial to rely on industry experts to execute all moving parts of a qualitative study. For instance, a third-party phone survey company like Drive Research can provide qualitative recruitment, interviewing, scheduling, and reporting services. There is no need to hire several sub-contractors or rely on internal resources to get the job done. In this blog post, our market r
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How to Conduct Patient Market Research
Posted at: 5/7/2024 7:07 PM
Understanding your target audience is essential for any healthcare-related venture, be it a medical practice, pharmaceutical company, or healthcare startup. In the dynamic landscape of healthcare, patient preferences, needs, and behaviors play a pivotal role in shaping decisions. Conducting thorough patient market research is the compass that guides these decisions, offering valuable insights that can drive innovation, improve patient care, and ultimately, lead to better outcomes. In this c
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Package Testing Market Research & How to Conduct It
Posted at: 4/18/2024 12:30 PM
Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is to put your new design to the test in a package testing market research project. Don’t expect a clear-cut answer on which design is outright best, but do anticipate receiving the tools needed to prom
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Market Research With Tech Pros: How to Recruit Them?
Posted at: 3/27/2024 12:30 PM
In the fast-paced world of technology, staying ahead of the curve is essential for businesses looking to thrive in competitive markets. Market research plays a pivotal role in this pursuit, providing valuable insights into consumer preferences, industry trends, and emerging opportunities. In this blog post, we delve into the importance of recruiting tech professionals for market research endeavors. From leveraging their expertise to accessing cutting-edge tools and methodologies, we explore