Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • components market research study tips

    4 Key Components of a Market Research Feasibility Study

    Although the driving force behind each feasibility study may be different, the scope and methodologies used to address the objectives follow a similar path. The objective of a feasibility study is to define the viability and success of a new venture. The venture could be a product, service, business idea, building, or any other concept you are looking to launch. What better way to do this than with reliable data to create evidence-based and fact-based decisions? Despite the fact that your ven

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  • Blog: In-person market research: Good or Bad Idea During Covid-19?

    In-Person Market Research: Good or Bad Idea During Covid-19?

    As with most in-person gatherings, COVID-19 is causing businesses to question if in-person market research is a good or bad idea. Throughout the past few months, our market research company has helped our clients transition traditional methodologies online to abide by social distancing guidelines. As parts of the country begin to return to normalcy, what does this mean for organizations wishing to conduct focus groups, intercept surveys and other person to person research studies? Our experts

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  • Blog: What is a Corporate Image Study? | Market Research Company

    How to Conduct a Corporate Image Study? | Market Research Company

    A corporate image study, similar to a brand equity study, measures the perception of an organization among their specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this post, our market research company will discuss: Defining your target audience The benefits of a corpor

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  • Blog image: The Ultimate Guide to Customer Satisfaction Surveys for 2020

    The Ultimate Guide to Customer Satisfaction Surveys for 2020

    Of all of the different types of market research projects an organization can pursue, a customer satisfaction (CSAT) survey is likely the most widely used. Why? The process is simple, informative, and offers a high return on investment. At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. When you say survey, it’s what everyone thinks about: customer feedback. In this g

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  • Blog: PR Surveys for Travel and Tourism | Process, Benefits, & Sample Questions

    PR Surveys for Travel and Tourism | Process, Benefits, & Sample Questions

    Whether your company is a travel agency, hotel chain, rental car service, tour company, or some other travel, tourism, or hospitality business, chances are you’ve seen the effects of the COVID-19 crisis firsthand. For companies in the travel industry, COVID-19 is a chance to explore new marketing strategies, create brand awareness, and generate revenue in creative ways. During this unprecedented period of the unknown, there is no better time to invest in a market research PR survey than right

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  • Blog image: What is Mobile Market Research (MMR)?

    What is Mobile Market Research (MMR)?

    According to Statista, over 275 million Americans are estimated to own a smartphone in 2020. That’s more than 4 in 5 people in the entire United States. Still, you probably aren’t that surprised to see this statistic. Mobile devices are so ingrained in American culture you probably are within arm’s reach of your smartphone right now. They can arguably do just about everything a desktop can but on a smaller and more accessible device. The market research industry has adapted well to this evolut

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    What is Regression Analysis in Market Research? | Definition, Uses, and Benefits

    Regression analysis is another tool market research firms used on a daily basis with their clients to help brands understand survey data from customers. The benefit of using a third-party market research firm is that you can leverage their expertise to tell you the “so what” of your customer survey data. Regression analysis helps you make sense of priority areas and what will have the most impact and influence on your customer relationships. This article will help you understand the definition

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  • Blog: 7 Reasons to Conduct PR Market Research

    7 Reasons to Conduct PR Market Research

    In the marketing world, market research and public relations are commonly referred to as distant cousins. Traditionally, public relations professionals will turn to market research to drive the strategy for PR or marketing campaigns. However, there is an entirely other relationship between market research and public relations to be explored. PR surveys are a powerful public relations tool that a number of major brands have utilized for years to make headlines from top news outlets across the w

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  • how long does market research take

    How Long Does Market Research Take?

    From focus groups to in-depth interviews to surveys, are you left wondering how long market research actually takes? In truth, the answer is that it depends. However, we can provide some more information and context to those market research timelines below. There are several different factors involved which impact timelines for market research, but the biggest factors are: Understanding the objectives of the research. Developing an effective market research methodology to meet those needs. R

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  • Blog: Become an Online Reputation Management Expert by Watching These 7 Videos

    Become an Online Reputation Management Expert by Watching These 7 Videos

    In 2020, creating a strategic and impactful strategy for online reputation management (ORM) is essential for businesses everywhere. A negative customer or client review can be a dealbreaker for whether a new prospect chooses to use your products and services. If you are looking to create an ORM process for your organization, but don’t know where to get started, our online reputation management company is here to help. We’ve compiled 7 videos from experts from all over the country on this exac

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  • BLOG: Employee Spot Surveys: Definition, Benefits, & Sample Questions

    Employee Spot Surveys: Definition, Benefits, & Sample Questions

    Your company's health is more important than ever. Employee spot surveys make it simple to assess and address the overall sentiment and satisfaction of team members in your organization. Surveys of any type have proven useful throughout the past century. When you take the results of a survey and readjust your processes, it becomes possible to improve the employee satisfaction of your company. Even better, a positive work environment can lead to stellar customer service and higher revenue level

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  • qualitative research interviews | market research company | handshaking people

    6 Step Process to Conducting Qualitative Research Interviews

    Looking for some more information about setting up a qualitative market research interview project? You are in the right place. Qualitative research interviews (often called in-depth interviews or IDIs) are an excellent methodology to dig deep on a topic, product, service, or brand. They aim to fully explore mindsets and beliefs whereas quantitative surveys aim to measure. When determining the best methodology to utilize for your study's objectives, it is important to talk to a market research

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