Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: B2B Qualitative Research: How to Collect Insights Into Your Audience

    B2B Qualitative Research: How to Collect Insights Into Your Audience

    B2B qualitative research dives deep into the "why" behind customer actions, providing invaluable insights into their needs, motivations, and decision-making processes. Unlike quantitative research which focuses on "what" customers do, qualitative research explores the underlying reasons and perceptions driving those actions. Instead of just crunching numbers, this type of research involves actually talking to your customers – through in-depth interviews or lively group discussions. It's about

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  • Blog: What is an Industry Outlook Survey? Examples and Case Study Insights

    What is an Industry Outlook Survey? Examples and Case Study Insights

    Achieving thought leadership is a critical goal for brands looking to stand out in a competitive market. In our experience, conducting an industry outlook survey is a highly effective way to reach this milestone. These studies not only provide invaluable insights into your target market, but also generate data-driven content that positions your brand as an authority within your industry. In this case study, we’ll dive into how Drive Research partnered with a leading software provider to exec

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  • Blog: Improving CSAT in Healthcare: A Case Study for Better Customer Insights

    Turning Customer Satisfaction into Actionable Insights: A CSAT Case Study

    Customer satisfaction is the heartbeat of any successful business, and the healthcare industry is no exception. In a highly competitive and ever-evolving market, understanding and improving customer satisfaction (CSAT) is essential for building trust, loyalty, and long-term success. We recently partnered with a healthcare solutions provider to conduct an in-depth CSAT survey aimed at uncovering the drivers of customer loyalty, pinpointing areas for improvement, and identifying actionable ins

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  • Blog: Improving CSAT in Healthcare: A Case Study for Better Customer Insights

    Improving CSAT in Healthcare: A Case Study for Better Customer Insights

    Customer satisfaction is the heartbeat of any successful business, and the healthcare industry is no exception. In a highly competitive and ever-evolving market, understanding and improving customer satisfaction (CSAT) is essential for building trust, loyalty, and long-term success. We recently partnered with a healthcare solutions provider to conduct an in-depth CSAT survey aimed at uncovering the drivers of customer loyalty, pinpointing areas for improvement, and identifying actionable ins

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  • What Are B2B Focus Groups?

    Understanding your customers and clients isn't just about crunching numbers – it's about getting into their heads.  Sure, surveys and analytics can tell you what your customers are doing, but to truly understand why they're doing it, you need to go deeper. That's where B2B focus groups come in. This blog post will explore the ins and outs of B2B focus groups, from their primary purpose and different types to when they're most effective and how to determine if they're the right fit for your need

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  • Blog: New Tech Development: Using Market Research to Perfect AI Offerings

    New Tech Development: Using Market Research to Perfect AI Offerings

    Artificial Intelligence (AI) has the power to transform how we live and work.This begs the question, can businesses truly harness the power of AI to better meet the needs of their target audience? Recently, our market research company conducted a study for a Software as a Service (SaaS) company seeking to fine-tune its AI offering and optimize its go-to-market strategy. Through in-depth research interviews, our team explored user motivations, gauged interest in AI-powered solutions, and uncov

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  • Blog: Expert’s Guide to B2B Customer Experience Research

    Expert’s Guide to B2B Customer Experience Research

    B2B customer experience research can have numerous positive effects on a business. By ensuring each interaction between businesses is top-notch, organizations have a higher chance of repeat customers, increased customer loyalty, and many more bonuses that we'll cover in this post. Keep reading to learn more about what B2B customer experience and how market research fits into it. What Is B2B Customer Experience? B2B customer experience refers to the interactions that one business has with

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  • Blog: How To Do Market Research For Consulting Like a Pro

    How To Do Market Research For Consulting Like a Pro

    Investing in market research needs to be added to every consulting firm's to-do list. While that may sound like a bold statement, we know it's true. Market research can provide these firms with the data they need to exceed the needs of each client they work with. In this post, we'll review our method when it comes to working with consulting firms and how we generate actionable data suited to their needs. Why Do Market Research for Consulting Firms? Market research provides consulting fir

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  • Blog: Product Testing Research Guide From Market Research Pros

    Product Testing Research Guide From Market Research Pros

    Product testing research is a proactive and essential process that helps companies determine their next step in developing a new product. Whether it be a new product or service or updating original versions, collecting feedback before launching can ensure it meets customer expectations, regulatory standards, and market demands. Developing a new product is not easy, that’s why in this blog post we'll go beyond a basic definition of product testing research, but also dive into its benefits, ty

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  • How To Do Market Research For Financial Services

    The financial services industry is ever-evolving, with shifting customer or member expectations, disruptive technologies, and increasing competition. To truly succeed, you need more than just financial expertise—you need to truly understand your audience. Market research for financial services provides the clarity to uncover what banking customers want, where the opportunities lie, and how to stay ahead. In this blog, our financial services market research company will guide you step-by-step

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  • Blog: Market Research Questions: Crafting The Best For Your Audience

    Market Research Questions: Crafting The Best For Your Audience

    Market research data is only as good as the questions used to obtain it, plain and simple. At Drive Research, we're sticklers when it comes to creating questions that will yield the best quality data. Asking relevant questions in a market research project ensures the data is actionable for our clients - which means they get the most out of it. Below, we'll discuss the importance of asking the right market research questions, and run through a few examples. What Is Market Research? Market

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  • Blog: Market Intelligence Research Guide (How To Do It Like The Experts)

    Market Intelligence Research Guide (How To Do It Like The Experts)

    For businesses wanting to get ahead, understanding market intelligence is critical. There are multiple ways market intelligence can push a business from good to great, such as establishing customer needs, revealing current industry trends and unlocking competitor insights. Using this information, businesses gain access to quality information about the inner workings of their organizations. In this blog post, we'll dive into what market intelligence is, how to collect it, and how to best use

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