Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • product-development-market-research-02012018

    Market Research For New Product Development

    Organizations often depend on new product development to stay competitive within an industry. While the process can be challenging, and oftentimes lengthy, new products and services allow organizations to grow and further expand their market reach. With roughly 40% of new products never making it to the shelves, this type of market research becomes imperative. In order to ensure the time and cost invested in new product development doesn’t go to waste, it is essential organizations make inf

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  • Blog: employees high fiving - happy workplace

    How to Improve Workplace Culture for Better Long-Term Employment

    No one wants to be surrounded by miserable employees, right? Nor do you want to manage or lead a team that dreads coming to work every day. When you improve workplace culture, you’re ultimately improving the work your company puts out. But for employees to not be miserable, they need to work in a space that’s healthy. By healthy work environment, we mean: Cultivating positivity in the office  Listening to the concerns/complaints of employees Offering team-bonding activities (office parties

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  • Blog: Market Research with Vloggers: Best Practices for Recruiting YouTubers

    Market Research with Vloggers: Best Practices for Recruiting YouTubers

    Social media vloggers, bloggers, and influencers are one of the more popular audiences in research lately. Lucky for many of our clients, Drive Research is highly experienced in recruiting this audience. When an agency reached out to us on behalf of a large international video tech/equipment brand, we knew we were the right fit for the project. This case study blog outlines our step-by-step process of recruiting YouTubers and vloggers. Project Overview Our goal was to recruit 10 social m

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  • Blog: Customer Motivation Surveys: Benefits, Process, and Sample Questions

    Customer Motivation Surveys: Benefits, Process, and Sample Questions

    Are you wondering what moves a customer from the initial awareness stages to becoming a life-long customer? Well, like most business questions and objectives - there’s a market research study that can answer this quorum. Customer motivation surveys are used by businesses to understand what motivates shoppers to move from awareness to interest to ultimately making a purchase. Knowing what motivates customers also helps set businesses up for success with customer satisfaction and loyalty. For

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  • Blog: Healthcare Branding: How to Test Medical Marketing and Advertising Concepts

    Healthcare Branding: How to Create the Best Medical Marketing Campaign

    According to the World Health Organization, there are an estimated 2 million different medical devices on the market which are categorized into +7000 generic device groups. So if a new healthcare product or service concept wants to enter the market, it’s safe to say it will need strong branding. The best way to test healthcare branding before entering the market is to use market research. Medical marketing and advertising concept tests can answer a variety of questions like: How appealing

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  • Blog: 7 Mistakes Recruiters Make and How to Avoid Them

    7 Mistakes Market Research Recruiters Make (& How to Avoid Them)

    Recruiting research participants can be challenging. While I’ve always said there’s no single way to find participants willing to be part of market research recruitment (we’ll get into that later), there are definitely things that you can be doing wrong. This blog outlines some common mistakes I’ve witnessed recruiters make, and how to avoid them. Recommended Reading: Ultimate Guide to Recruiting Participants for Qualitative Research Mistake #1: Lying To or Misleading the Participant Lo

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  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. For instance, an interesting figure revealed that up to 77% of brands could simply vanish without anyone caring. We don’t want that to be you! Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies

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  • Blog: 4 Ways Hotels Can Reduce Employee and Staff Turnover

    4 Ways Hotels Can Reduce Employee and Staff Turnover

    There’s a lot more to a hotel than Insta-worthy shots and amazing service. In order to compete in the industry, hotels need to have proper staffing to meet customer demands. Unfortunately, employee turnover in the hospitality industry isn’t a new dilemma. Over 73% of hotels and motels are experiencing staff turnover. So, how can you reduce employee turnover at your hotel? We’ve got a hunch. Here’s what you can do: Invest in Voice of Employee (VoE) market research Communicate with employe

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  • Blog: Measuring Fan Experience with Season Ticket Holder Surveys

    Measuring Fan Experience with Season Ticket Holder Surveys

    Season ticket holders are some of the most loyal fans a sports franchise can have. Their significant financial commitment emphasizes their love and dedication to the team. Therefore, decisions should not be made without their input. A study from March of this year found that 65% of Americans are either casual or avid sports fans. With that great a figure, the US sports industry has much insight to gain. Conducting season ticket holder surveys with Drive Research can provide you with valuabl

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  • Blog: Difference Between Qualitative and Quantitative Market Research

    Difference Between Qualitative and Quantitative Market Research

    Market research comes in many shapes and sizes. The most popular way to compare and contrast different methodologies is by explaining the difference between qualitative and quantitative market research. There are a few key differences between these two approaches in the industry. Ultimately, the direction you choose should be guided by your objectives and goals. Each type offers its own unique set of pros and cons. It often helps to receive advice from a professional market research company

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  • blog: 5 Ways a Dental Practice Can Improve Online Reviews

    5 Ways a Dental Practice Can Improve Google Ratings

    There’s more to a dental practice than pearly whites. Okay, that’s the main part–but in order to keep those pearly whites coming, positive reviews of your practice are essential. To say Google reviews matter is an understatement. Recent research shows that a whopping 84% of consumers will trust patient reviews as much as they would from an in-person recommendation. If you’re wanting to increase Google reviews for your dentistry, there are some important things you need to implement. Thankfu

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  • Blog: Concept Testing a New Healthcare Product with Doctors

    How to Test a New Healthcare Product Concept with Doctors

    There are several new technologies and innovations being introduced to the healthcare field right now. More specifically, as with many industries, medical professionals are looking for ways to adapt to digital. Major areas of interest include virtual health, cloud-based technologies, AI, collaboration, and VR. However, when introducing a new healthcare product concept, there are many uncertainties. Is there a need for the product/service? What is an appropriate price? What are the best ma

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