Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • online-focus-groups-market-research-upstate-01082018

    Conducting Online Focus Groups in 2022 [Ultimate Guide]

    With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. It is no surprise that this methodology has taken the market research industry by storm in 2

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  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers never solely relied on online food delivery services, but more so used it as a luxury or out of convenience. However, as a result of more people needing to order delivery out of necessity and public safety,y man saw how convenient the process really was. Now, 60% of U.S. consumers order delivery or takeout once a week -- and 31% say they use these third-party delivery services at least twice a week (Upserve). Many restaurants and food delivery apps are left w

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  • how much does market research cost

    How Much Does Market Research Cost?

    The cost of market research depends on the size and scope of the project’s needs. For example, a simple online survey that collects 100 completes and includes an abbreviated report from a market research consultant will be less expensive than a phone survey that collects 1,000 completes with a comprehensive report. While there is no "average cost" for market research, it can be helpful to understand what impacts price. The main factors that affect the price of a market research project includ

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  • Online Survey with Pharmacists | Health Insurance Market Research

    Case Study: Online Survey with Pharmacists | Health Insurance Market Research

    No doubt about it: conducting market research with pharmacists and other medical professionals can be a challenge. This audience is exhausted and stressed out. Now more than ever healthcare professionals feel like there isn't enough time in the day to properly treat patients and enjoy a life outside the office -- much less take an online survey or participate in a focus group. However, that doesn't stop the desire to collect feedback from pharmacists and medical personnel. So how can you captu

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  • What is Syndicated Research? Explaining the Pros and Cons

    What is Syndicated Research? Explaining the Pros and Cons

    Market research can come in many forms. From qualitative research and focus groups to quantitative research and online surveys, your options are endless. Although many firms spend time creating customized studies to search for answers they need to their most pressing business questions, oftentimes purchased studies and data produced by other firms will suffice. Syndicated research is a form of secondary research which is different from common forms of primary research. All the data, but none o

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  • What is Original Research in Content Marketing from Drive Research

    What is Original Research in Content Marketing?

    Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource-type materials all makeup what it means to create content with the purpose of creating a data-driven marketing strategy. Above all else, there is one type of powerhouse, knowledge-based resource for content that is extre

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  • Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a

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  • Blog: What is Correlation Analysis in Market Research?

    What is Correlation Analysis in Market Research?

    Correlation analysis is a tremendous tool to use when identifying improvement areas. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. In this blog post, our market research company provides more insight into correlation analysis including its definition, benefits, ways to measure correlation, and more. What is Correlation Analysis? Correlation analysis in market research is a statisti

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  • breaking down a market research report

    Breaking Down a Market Research Report Into 10 Pieces

    The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. Learn about the most important components to include when reporting market research findings. At Drive Research, we believe a report should go beyond just spreadsheets, graphs, and statistics. Through several

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  • Blog: Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors

    Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors

    Comprehensive tracker studies are an excellent way to keep a pulse on consumer behavior and monitor changes to brand key performance indicators (KPIs) over a period of time. While they are generally brief to maintain optimal engagement from respondents, trackers can also take the shape of something more thorough. For instance, many grocery and consumer packaged goods (CPG) brands choose to conduct comprehensive trackers with 50 or more questions. Take for example a recent comprehensive tracke

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  • Blog: Product Concept Development Survey Questions

    15+ Product Concept Development Example Survey Questions to Steal

    Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b

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  • what is secondary research market research firm syracuse ny

    What is Secondary Research?

    Secondary research, also known as desk research, differs from primary research in that it relies solely and completely on information and data available online or through other published sources. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. Secondary research is usually a component of a larger market research project that involves primary research. In addition to

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