Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Demographic Segmentation: What Is It & How To Do It

    Demographic Segmentation: What Is It & How To Do It

    These days in business, a one-size-fits-all approach to customers often just doesn’t cut it. It may appear cost-effective on the surface, but it neglects all the nuances of customer segments with varying needs and wants. Once you identify the need for customer segmentation, the next step is to decide how deep to go. Another type of segmentation is demographic segmentation, which allows you to identify a new layer of meaningful differences. This post will cover what demographic segmentation

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  • Conducting Employee Retention Surveys [+ Example Questions]

    Happy employees stay at their company – it's that simple! When employees feel valued by their organization, they're also far more likely to be productive and enthusiastic about their work. Thankfully, this leads to healthy employee retention within a company. To ensure staff members will continue to stay within an organization, employee retention surveys are the way to go. In this post, we'll review the definition of these surveys, their benefits, how they're conducted, and common questions

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  • Blog: March Madness Statistics: Numbers Of The NCAA Tournament

    March Madness Statistics: Numbers Of The NCAA Tournament

    It's the most wonderful time of the year...for college basketball fans! As March unfolds, the sports world braces itself for one of the most exhilarating and unpredictable events of the year: March Madness. This annual NCAA basketball tournament captivates millions of fans with its thrilling matchups, unexpected upsets, and Cinderella stories that defy the odds. While the drama on the court keeps us on the edge of our seats, behind the scenes are hundreds of statistics and facts that would in

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  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: How To Conduct It (From The Pros)

    In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. Looking to conduct a custom beauty mark

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  • Blog: How to Conduct Alumni Surveys [+ Example Questions]

    How to Conduct Alumni Surveys [+ Example Questions]

    Gathering insights from alumni provides many benefits for higher education institutions. To discover the best quality insights, we suggest running alumni surveys. These surveys, often conducted online, are sent out to alumni groups to gather feedback about their experience attending the institution. With this information, colleges and universities can improve alumni engagement and outreach methods. Below, we'll discuss the benefits of alumni market research and how it's conducted. Looking t

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  • Blog: Brand Awareness: How To Measure & Improve It [2024 Guide]

    Brand Awareness: How To Measure & Improve It [2024 Guide]

    Brand awareness is a fundamental aspect of marketing that references consumer recognition of a brand and its products or services. It serves as a foundation for constructing a brand's identity and its market presence. Establishing strong brand awareness is often the first stage in the consumer's purchase process (from research, social proof, and more). Without awareness, potential customers are less likely to consider a brand when making purchasing decisions. In this guide, we’ll go over ever

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  • Blog: Market Demographics: How to Use & Analyze

    Market Demographics: How to Use & Analyze

    The demographic makeup of populations is everchanging. However, knowing how these changes can be measured or how they will change in the future can be difficult to gather. Knowing the market demographics on a base level allows you to see how it could impact your organization. For example, market demographics could help an organization determine what percentage of its target market is Gen Z. Are there more men or women? How does the urbanicity break out? These are only just some of the que

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  • Blog: Conducting Political Surveys: Data Collection + Analysis

    Conducting Political Surveys: Data Collection + Analysis

    Political surveys are an important tool to understand the dynamics of political landscapes, habits, and perceptions. This article covers the ins and outs of political surveys, explaining their significance, benefits, and the nuances to consider when to conduct them effectively. Need help with data collection and analysis for an upcoming political survey? Contact Drive Research today by emailing [email protected] or filling out an online form. What is a Political Survey? To put it si

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  • Blog: Alternatives to NPS: How Else To Track Customer Satisfaction

    Alternatives to NPS: How Else To Track Customer Satisfaction

    In the realm of customer satisfaction metrics, the Net Promoter Score (NPS) has long been a go-to for businesses seeking to gauge customer loyalty and overall satisfaction. However, in today's dynamic landscape, relying solely on NPS may not provide a comprehensive understanding of customer sentiment. In this blog post, we explore alternative methods beyond NPS to effectively track and measure other customer satisfaction metrics. From innovative metrics to insightful approaches, discover ho

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  • 3 Market Research Options for eCommerce Companies in 2020

    eCommerce Market Research: Types + Trends

    eCommerce market research plays a pivotal role in understanding the rapidly evolving landscape of online shopping. An analysis of the market is essential for companies to make informed business decisions, from identifying consumer trends to assessing the competitive environment. It empowers businesses to tailor their strategies, optimize their operations, and ultimately enhance their market presence. With the boom of online presence for most consumers, the eCommerce boom has been reinventin

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  • Blog: Conducting Employee Surveys [2024 Guide]

    Conducting Employee Surveys [2024 Guide]

    The dynamics of the workplace are constantly shifting. Therefore, the need to understand and respond to the needs of employees has never been more critical. Employee surveys serve as invaluable tools for organizations to gain insights into the thoughts, feelings, and experiences of their workforce. In this comprehensive guide, our employee survey company delves into the best practices, types, processes, and benefits surrounding employee satisfaction surveys. Whether you're a seasoned HR profe

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  • Blog: What Are White Label Surveys? [+ Pros & Cons]

    What Are White Label Surveys? [+ Pros & Cons]

    White label surveys are a valuable market research tool that businesses can use to gather quality feedback from various audiences. Offering unique customization options, these surveys are useful for brands that want to maintain consistency throughout their materials. As a result of this, respondents are likely to have an increased trust in the survey. This not only results in quality responses but can also increase survey completion rates. In this post, we'll discuss what white label survey

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