Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • How to Conduct an Omnibus Survey for a Consumer Goods Brand

    How to Conduct an Omnibus Survey for a Consumer Goods Brand

    Many businesses understand the benefits of an online survey but hesitate to invest in their own custom study. This is likely due to a common misconception that third-party market research is too expensive and is likely out of budget. On the contrary, third-party online surveys can fit within nearly any budget. Feel free to consider us the Mythbusters of market research. via GIPHY What is an omnibus survey? One of the best ways to make custom research less of an investment is by sponsorin

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  • Customer Attrition Survey Company | 4 Market Research Options to Examine Customer Churn

    Customer Attrition Survey Company | 4 Market Research Options to Examine Customer Churn

    No company likes to mention it. No company wants to talk about it. Unfortunately, no matter how good your product or service is, customer attrition is inevitable. Customers leave for a variety of reasons. Some of which are in your control while others may not be in your control to fix. For example, if you are a barbershop and your customer leaves because he moves half-way across the country to Texas, there is not much you can do. It would be unrealistic to think there is any type of marketing o

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  • How to Measure Shifts in Consumer Behavior Due to COVID-

    How to Measure Shifts in Consumer Behavior Due to COVID-19

    Undoubtfully, the COVID-19 outbreak has caused global economic concerns and it is nearly impossible to predict when consumer behaviors will return to normalcy. In fact, it seems, for the time being, our current state will be the “new norm.” When dramatic shifts happen in the market, it is important to seek feedback and data directly from your target market. It is better to hear straight from the source, rather than rely on national, global, or even industry data. Through consumer research, you

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  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

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  • 3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups?  How do I make sure they’re qualified?  How do I know if they fit my screening criteria?  How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, w

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  • 4 Market Research Tips to Boost Online Sales During COVID-19

    4 Market Research Tips to Boost Online Sales During COVID-19

    As the times change, and more and more customers visit websites to purchase products and services, market research can set you up for success. It’s likely each day, each week, and each month your website is drawing more and more customers in for online sales as customers become more and more comfortable with making purchases from your website. In some cases, like COVID-19, consumers may not have any choice. When it comes to purchasing behavior, the more you know about the customer, the better c

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  • 3 Advantages of Conducting an IHUT | Market Research Company

    3 Advantages of Conducting an IHUT | Market Research Company

    An in-home usage test, or IHUT for short, is a popular methodology for consumer product research. In short, IHUT market research allows participants to use food, product, or service in the environment in which the product is intended to be used. For example, Windex may choose to conduct an IHUT research study where participants are given a bottle of Windex to use on their windows at home. Once they’ve done their given tasks, they share their feedback for what they liked (or didn’t like) about t

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  • Competitive Analysis Market Research Company | New York

    Competitive Analysis Market Research Company | New York

    You know the saying, “keep your friends close and your enemies closer.” Perhaps no other statement can be more reflective of the need for a strategic competitive analysis from a market research company. Competitive intelligence or CI is a growing need among companies and brands to help organizations understand how they compare on key components such as websites, service offerings, pricing, marketing approaches, and social media. All of this can be answered as part of a competitive analysis mar

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  • Conducting Market Research? How to Choose the Best Methodology

    Conducting Market Research? How to Choose the Best Methodology

    Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your

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  • Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. When conducting an online survey, the respondent experience should always come first. Does adding a progress bar help or hurt com

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  • 4 Market Research Methodologies to Consider During the COVID-19 Outbreak

    4 Market Research Methodologies to Consider During the COVID-19 Outbreak

    Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore

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  • Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    New restaurants and new restaurant locations are popping up every day. For this reason, the restaurant industry may be the most competitive. It requires more than good food and marketing to make a new eatery successful. Our restaurant market research company often recommends encourages new establishments or those opening a new location to conduct a feasibility study. The insight and data gathered from restaurant feasibility studies will predict how likely the eatery is to be successful based o

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