Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How To Do Market Research For Consulting Like a Pro
Posted at: 1/17/2025 1:30 PM
Investing in market research needs to be added to every consulting firm's to-do list. While that may sound like a bold statement, we know it's true. Market research can provide these firms with the data they need to exceed the needs of each client they work with. In this post, we'll review our method when it comes to working with consulting firms and how we generate actionable data suited to their needs. Why Do Market Research for Consulting Firms? Market research provides consulting fir
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Product Testing Research Guide From Market Research Pros
Posted at: 1/16/2025 5:22 PM
Product testing research is a proactive and essential process that helps companies determine their next step in developing a new product. Whether it be a new product or service or updating original versions, collecting feedback before launching can ensure it meets customer expectations, regulatory standards, and market demands. Developing a new product is not easy, that’s why in this blog post we'll go beyond a basic definition of product testing research, but also dive into its benefits, ty
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How To Do Market Research For Financial Services
Posted at: 1/16/2025 1:30 PM
The financial services industry is ever-evolving, with shifting customer or member expectations, disruptive technologies, and increasing competition. To truly succeed, you need more than just financial expertise—you need to truly understand your audience. Market research for financial services provides the clarity to uncover what banking customers want, where the opportunities lie, and how to stay ahead. In this blog, our financial services market research company will guide you step-by-step
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Market Research Questions: Crafting The Best For Your Audience
Posted at: 1/14/2025 1:30 PM
Market research data is only as good as the questions used to obtain it, plain and simple. At Drive Research, we're sticklers when it comes to creating questions that will yield the best quality data. Asking relevant questions in a market research project ensures the data is actionable for our clients - which means they get the most out of it. Below, we'll discuss the importance of asking the right market research questions, and run through a few examples. What Is Market Research? Market
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Market Intelligence Research Guide (How To Do It Like The Experts)
Posted at: 1/13/2025 1:30 PM
For businesses wanting to get ahead, understanding market intelligence is critical. There are multiple ways market intelligence can push a business from good to great, such as establishing customer needs, revealing current industry trends and unlocking competitor insights. Using this information, businesses gain access to quality information about the inner workings of their organizations. In this blog post, we'll dive into what market intelligence is, how to collect it, and how to best use
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Cohort Analysis Made Easy: Definition + Use Cases
Posted at: 1/10/2025 1:30 PM
Customers are the heart of any business. A lot of effort goes into attracting and retaining customers through marketing campaigns, customer satisfaction surveys, targeted sales strategies, and more. But if you don’t truly understand what your customers want and how they behave, all these tactics fall on deaf ears. That's where cohort analysis comes in. In this tricky landscape where you want to reel your customers in, make them happy and keep them satisfied, it requires a deeper assessment
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Top Manufacturing Market Research Options for 2025
Posted at: 1/9/2025 9:29 PM
The manufacturing industry is no stranger to variety and complexity. From offering hundreds of thousands of SKUs to balancing supply chains, the ability to adapt and innovate is crucial. When it comes to manufacturing market research, the landscape is no different—numerous options exist, each designed to solve unique challenges with actionable insights. Market research is the foundation for informed decision-making, enabling manufacturers to understand customer needs, optimize products, and
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An Expert Guide to Market Research Data Collection (The 5 Best Ways)
Posted at: 1/9/2025 1:30 PM
Quality data is at the core of any successful market research project. As researchers, we know the best ways to collect this data, and how each method of collection can provide different results. In this post, we'll cover the two key data collection methods, their pros and cons, and their roles in providing actionable results for clients. What Is Data Collection in Market Research? Data collection in market research is the process of gathering information that allows organizations to gai
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What Is a Global Customer Survey?
Posted at: 1/7/2025 1:30 PM
Did you know that roughly 95% of the world’s purchasing power is outside of America’s borders? In today's globalized economy, understanding your customers across borders is no longer optional – it's imperative. Global customer surveys are the bridge to connecting with your international audience. Keep on reading to learn the importance of global customer surveys and how they work. Explaining Global Customer Surveys A global customer survey is an effective research method to gather valuab
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What Is Quantitative Research? (Definition + Tips From The Pros)
Posted at: 1/6/2025 1:30 PM
In today’s competitive landscape, businesses can’t afford to rely on hunches when making critical decisions. To thrive, organizations must embrace data-driven decision-making. Conducting quantitative research can provide businesses with the concrete numbers and facts needed to guide strategy. This type of research ultimately allows businesses to stay competitive and offer better products and services for consumers. What Exactly Is Quantitative Market Research? Using numerical data, quant
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20+ Sweet Valentine's Day Statistics & Facts for 2025
Posted at: 1/3/2025 1:30 PM
Believe it or not, Valentine’s Day 2025 is right around the corner. In this blog post, our market research company shares Valentine’s Day statistics, facts, and trends that best encompass the holiday. Whether you've been planning the perfect gift for months or still need ideas, we think this post will help generate some ideas! Below are some of our favorite Valentine's Day stats from this post: Roughly 59% of consumers celebrate Valentine’s Day across the globe Galentine’s Day originated
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How to Identify Potential Customer Needs
Posted at: 1/2/2025 1:30 PM
Did you know that 80% of customers say the experience a company provides is as important as its product or service? Because of this, we think it’s safe to say that efforts focused on delivering outstanding customer service to customers is sure to benefit you in the long run. One important way to ensure customers are happy? Have a better understanding of their needs. Regardless of industry or vertical, understanding customer needs is crucial for success. This has a direct connection to custo