Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • Defeating Writers Block: How One Survey Can Deliver Fresh and Lead Generating Content

    Defeating Writers Block: How One Survey Can Deliver Fresh and Lead Generating Content

    A common struggle for marketers is thinking of new and creative ways to promote their brand, product, or services with content. Content marketers are tasked with writing appealing sales material, SEO focused website content, thought leadership blog posts, actionable emails – the list goes on and on. The challenge with creating so much valuable content is eventually marketers run out of things to say, or how to position their material in a way that has not been done before. Enter every content m

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  • Good Participants Versus Good Research: There’s a Difference

    Good Participants Versus Good Research: There’s a Difference

    Working in market research for the past 15 years, I can tell you this. At the end of every qualitative market research project, we want to be afforded the chance to put together a killer report. Those of you who work in qualitative research know what I am talking about. A ton of articulate quotes and pages upon pages of insights from your conversations. All driven by a perfect pool of participants recruited for your focus groups. A series of focus groups where every single participant quickly r

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  • 3 Ways to Use Market Research to Beat Your Competition

    3 Ways to Use Market Research to Beat Your Competition

    Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? With the help of market research. Market research provides organizations with an in-depth analysis of the many business and marketing strategies executed by the competition. It is the most effective way to learn how your company compares to competitors on several factors such as customer service, quality of product/service, prici

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  • Market Research New Hampshire| Key Statistics, Data, and Demographics

    Market Research New Hampshire | Key Statistics, Data, and Demographics

    Looking to conduct market research in New Hampshire? First, you’ll have to dive deeper into some key statistics and demographic information to determine the feasibility and budget for your research. When Drive Research, a full-service market research company, executes research studies throughout the country, we like to dive a little deeper into the demographics and other key variables that represent the specific geographic area. How do we do this? Our national research company uses an in-house

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  • 3 Reasons Your Credit Union Needs to Survey Non-Members

    3 Reasons Your Credit Union Needs to Survey Non-Members

    A credit union has plenty of market research options dedicated to solving common challenges of a financial institution. Many financial market research studies center around new, current, and past members, such as new account surveys, member satisfaction surveys, and closed account surveys. While these three surveys are great resources for banks or credit unions, there is a study that often goes overlooked: non-member community surveys. Our bank and credit union market research company shares t

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  • 5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    When recruiting participants for focus groups, there are several factors organizations should pay special attention to. It is always important to keep participants in mind from the beginning stages of recruiting for the qualitative study to the end of the focus group lifecycle. As a focus group market research company, Drive Research follows a trusted and proven process for finding quality participants and meeting a near-perfect show rate. Our focus group marketing research firm believes the cl

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  • 7 Example Intercept Interview Questions | Intercept Survey Company

    7 Example Intercept Interview Questions | Intercept Survey Company

    Are you considering or ready to conduct an intercept survey for your organization? Intercept surveys can be an outstanding choice for market research when location plays an integral role in the growth and success of your business. There is plenty to learn by gathering feedback directly from customers who have recently shopped, ate, or walked into a brick and mortar location. Typically intercept surveys are conducted on-site by an interviewer with a tablet or clipboard, but can also be self-admi

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  • How to Measure Employee Experience (EX)

    Want to learn how to measure employee experience at your organization? The process starts by understanding why measuring employee experience is important. From here, organizations measure what defines each employees’ experience and better understand levels of satisfaction throughout the organization. After the data has been gathered, the crucial second step in employee experience research is to find ways to enhance employee feedback and measure the return on investment (ROI). Our employee exp

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  • Why You Need a Research Partner for Your Customer Satisfaction Surveys

    Why You Need a Research Partner for Your Customer Satisfaction Surveys

    Measuring if a customer is satisfied with a brand, product, or service goes beyond asking for their opinion. It is more important to analyze the feedback with best-practice metrics in order to really improve customer retention and loyalty. Customer satisfaction is market research in its purest form. For this reason, it is in an organization's best interest to avoid collecting customer feedback in-house or through an online survey platform. The value of partnering with a market research company

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  • Case Study: Restaurant Measures Consumer Confusion with Intercept Interviews

    Case Study: Restaurant Measures Consumer Confusion with Intercept Interviews

    In today’s world, competition is all around us. Consumers have their pick at many similar brands, products, and services. How can you be sure you stand out in a crowd? With customer confusion research. Customer or consumer confusion research is an effective methodology in answering this question that is asked by hundreds of organizations around the world. Whether you are a new or existing business, a consumer confusion study can help measure how your brand is recognized by your target audience.

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  • How to Create the Ultimate Participant Experience and Collect Better Quality Data

    How to Create the Ultimate Participant Experience and Collect Better Quality Data

    Whether conducting a 10-question online survey or a 60-minute focus group, the participant experience matters. The experience of a market research participant will always impact the quality of data earned from a study – both positively and negatively. With a greater participant experience comes better quality data. With better quality data comes more reliable data and insights to feed into decisions that move business’ forward. For this reason, it is important to always consider the point of v

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  • Market Research Maine | Key Statistics, Data, and Demographics

    Market Research Maine | Key Statistics, Data, and Demographics

    Maine is most commonly known for its long, beautiful shorelines and abundance of lobsters. However, there is much more to Maine than its beaches and its plethora of delicious seafood. Who are the residents of Maine?  Are there more males than females?  What age group makes up the majority of Maine’s population?  What are their opinions?  How do they prefer to purchase from businesses in Maine? Our market research company serving the Maine area set out to find these answers and more! We know yo

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