Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • voc questions market research tips

    The Best Voice of Customer (VoC) Questions

    Your Voice of Customer (VoC) program and outcomes are only as good as the instrument and questions you ask in your survey. Imagine this... Your business decides to create a customer experience program. Your organization next decides to create an online survey to help fuel insights for your new VoC program. To best reach your customers, your organization feels it is most beneficial to include the link to the online survey in an email. You hit send on the email and it is received by your enti

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  • 3 Ways to Use Research to Improve Your Marketing Creative

    3 Ways to Use Research to Improve Your Marketing Creative

    If you subscribe to the belief that a marketer’s ability to evoke a positive response from a consumer happens more readily, efficiently, or consistently when a legitimate consumer need has been identified, it’s self-evident the marketer must first know – and, if need be, ascertain – what that need is. This, in a nutshell, is the power of research: Consciously accumulated, accurately interpreted, and adeptly used by content generators – research can have a profoundly positive impact on marketing

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  • third-party-employee-survey-market-research-04032019

    Using a Third Party for Employee Surveys: Understanding the Cost, Benefits, & Process

    Considering using a third-party expert for your employee survey project? You have come to the right place. This article offers a ton of insights and tips to help guide you down the path of pursuing an employee survey in-house versus using an outside firm. It includes all of the benefits and potential pitfalls of your choice. The good news is you’re here! This means you already find value in or understand the need to conduct employee survey research.  Happy employees = happy customers 🎉 If you a

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  • shop along market research syracuse

    The Comprehensive Guide to Conducting a Shop-Along in 2020

    Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service over the competition. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. A great market research option for collecting this type o

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  • sum-scale-market-research-08222018

    What is a Constant Sum Scale in Market Research?

    A constant sum scale is a type of question used in a market research survey in which respondents are required to divide a specific number of points or percents as part of a total sum. The allocation of points are divided to detail the variance and weight of each category. Constant sum scales are a less frequently used question in surveys when compared to basic likert scales, single radio responses, or checklists (i.e. multiple response options). They are an excellent way to create variance amon

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  • survey writing mistakes research syracuse

    6 Common Survey Writing Mistakes to Avoid | Market Research Company

    Survey writing. It is something everyone might think they can do, but it takes a professional to do it correctly. There are several common mistakes amateur survey writers unknowingly make. Without a background in survey design and programming, they are easy to overlook. You wouldn't hire an amateur to work on your vehicle. You wouldn’t ask a first-year med student to perform open-heart surgery. And, you wouldn’t try to fly a plane without any training. Yes, I know these are extreme cases – bu

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  • Blog: Market Research for Events | How to Measure Image and Awareness

    Market Research for Events | How to Measure Image and Awareness

    Annual events like summertime fairs, concerts, and festivals stand to gain incredible value from market research. By speaking with target audiences for the event, stakeholders can build an understanding of what needs to be done to increase attendance and visitor satisfaction. Event market research can answer questions such as: How many people are aware of the fair? What sentiment do they associate with the fair? What ultimately drives them to attend? These are the kinds of questions we rec

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  • Blog: 2020 Business & Innovation GRIT Report Key Findings

    2020 Business & Innovation GRIT Report Key Findings

    The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k

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  • Creating a Concept Testing Survey for a New Business Service

    It can be exciting when your business discovers a great idea for a new product or service. You may have finally identified an opportunity in the market to provide some fresh value! What’s next? Well, you don’t want to invest too much into the idea until you have some assurances. Ask yourself... Is there really a market for it? Is it feasible for your business? What does the competition look like? You can learn the answers to these questions by conducting market research. This is what our ma

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  • Blog : What it is like Participating in a Market Research Study

    What it is like Participating in a Market Research Study

    Working for a market research company, I generally am not given the opportunity to participate in research studies. Although my role at Drive Research is heavily focused on executing inbound and outbound marketing strategies, it is common for those working in the research industry to not be selected to join a study. To my surprise, I was qualified and asked to participate in a market research study with Facebook! In this blog post, I will outline the exact process from start to finish. Intere

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  • Blog: PR Surveys for Financial Institutions | Process, Examples, & Sample Questions

    PR Surveys for Financial Services | Process, Examples, & Sample Questions

    Public relations surveys are a unique way for banks and credit unions to garner media attention and grow brand awareness. In this blog post, our market research company will cover (click each title to skip ahead): What is PR market research? What are the benefits of a PR survey for banks and credit unions? Examples of bank and credit union market research in the media. What is involved in a PR research study for financial institutions? What type of questions should I include in my bank or cr

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  • How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    A patient satisfaction survey, or sometimes referred to as a patient affinity survey, is a common methodology in healthcare market research. A patient affinity survey answers the following questions: How satisfied are patients? Do patients trust their primary care physician (PCP)? How likely are patients to switch physicians? Why? How likely are patients to switch medical practices? Why? How can the medical practice improve patient satisfaction? Our healthcare market research firm recently co

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