Intercept Surveys
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6 Steps to Conducting Visitor Intercept Surveys | Travel & Tourism Market Research
Posted at: 8/9/2021 12:30 PM
Have you ever wondered what visitors are thinking as they leave your destination? Have you wished you could ask them questions about their visit, but aren’t sure how to contact them after they’ve departed? With visitor intercept surveys, now you can! This type of market research methodology can provide you with invaluable insights as data is collected on the spot from individuals as they leave your destination. In this article, we’ll discuss the basics regarding visitor intercept surveys as
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5 Tips to Conduct Successful Airport Intercept Surveys
Posted at: 7/20/2021 12:30 PM
Work in the transportation sector? Then I think you’ll agree that the opportunity to learn how to improve your service from target consumers is critical. In the airport and aviation industry, the need for this type of research is amplified. Typical questions airport decision-makers might have include: What’s the NPS score for our airport?” “What other destinations should be offered?” "How does our airport compare to competitors? These questions and more can be addressed through airport int
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How Do Intercept Surveys Work?
Posted at: 7/14/2021 4:30 PM
Intercept surveys are a type of methodology that can provide accurate and invaluable in-the-moment data from respondents. This might be a store exit survey after a purchase, fan feedback after leaving a game, or attendee thoughts after attending an event or concert. Obtaining this feedback as the respondent leaves the event results in accurate recall and responses because the experience just took place. Depending on the type of industry and the access to on-site respondents this can be the be
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7 Example Intercept Interview Questions | Intercept Survey Company
Posted at: 7/9/2021 4:02 PM
Are you considering or ready to conduct an intercept survey for your organization? While you may understand the several advantages of conducting this type of customer research, our intercept survey company also recognizes the challenge of not knowing the right questions to ask visitors. As with any market research study, it is important to seize the opportunity of collecting feedback from target respondents by asking the right intercept interview questions. If asking the wrong questions in yo
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In-Store Surveys: Definition, Benefits, and Example Questions
Posted at: 5/21/2021 12:30 PM
When most people and brands think about surveys, their minds immediately go to an online questionnaire. However, in the world of market research, surveys come in all shapes and sizes. Take in-store surveys for example. This type of marketing research is conducted in-person at establishments such as retail stores, restaurants, college campuses, concerts, sporting events, and more. Interested in learning more about in-store intercept surveys? In this blog post, I’ll discuss what an in-store in
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5 Reasons Why You Should Ditch Mall Research
Posted at: 5/14/2021 12:30 PM
With major retailers permanently closing their doors and consumers opting for online shopping (an issue only exacerbated by Coronavirus), the future for shopping malls is grim. According to CNBC, 25% of malls expected to close over the next 5 years. As mall foot traffic declines, that puts a hindrance on mall market research. For decades, retailers relied on mall market research methodologies such as: Kiosk surveys Intercept surveys Mobile ethnography However, this type of market research
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Taste Testing Market Research | How Does it Work?
Posted at: 3/9/2021 2:44 PM
Is there anything more fun than taste testing market research? The answer is clearly no. But let's look beyond the enjoyment for both the organization conducting as well as the participant tasting. In there lies a lot of value and insight in these tests for sponsoring organizations. Fact is fact in retail. If your product does not taste good, it likely won't succeed. Unless you produce olives or wasabi. I personally haven't figured that out yet. In this blog, our market research company exp
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How to Collect Customer Feedback with In-Person and Online Intercept Surveys
Posted at: 3/3/2021 1:30 PM
An intercept survey project is a research method used to gain in-the-moment feedback from visitors. Intercept survey research is commonly used at restaurants, retail stores, events, and conferences. Typically, intercept surveys are done on-site with either a paper survey or on a tablet. However, as life has shifted online in the era of COVID-19, online intercept surveys have grown in popularity. Learn more about the most popular approaches to conducting intercept surveys in the blog post below
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3 Alternative Market Research Options for Mystery Shopping
Posted at: 11/10/2020 1:30 PM
Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/
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3 Alternative Market Research Options for Intercept Surveys | Market Research Company
Posted at: 10/28/2020 12:30 PM
When it comes to market research, there are more data collection methods available than you could ever imagine! However, the COVID-19 pandemic has certainly put restrictions on in-person market research methodologies. For example, many organizations are searching for alternatives to intercept surveys. For good reason too. Market research is more important than ever with consumer behavior changing so rapidly. Can Intercept Surveys Be Conducted During COVID-19? Intercept surveys are certai
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How to Conduct Customer Exit Surveys | Intercept Survey Company
Posted at: 10/20/2020 12:30 PM
In-person customer exit surveys are a great way to understand many components of a brick and mortar location. It provides insights on consumer shopping preferences and behaviors to guide marketing, sales, or business decisions. Customer exit surveys are a great way to understand many components of a brick and mortar location. In this post, our intercept survey company walks through the process of a customer exit survey project completed for a fast-food restaurant chain. In this post, our inter
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Website Surveys: How to Collect Feedback from Site Visitors
Posted at: 4/19/2020 12:30 PM
Website intercept surveys are a great way to collect real-time feedback and evaluate your site visitors’ online experience. There are multiple stages of a customer or prospect’s digital journey that can be measured with website surveys. A visitor browses one or two pages but ultimately leaves your website. What product/service was your site visitor looking for that they could not find on your website? A visitor put items in their cart but then abandons the page. What was the barrier to making