Drive Research News

  • Blog: This Map Shows the Most Popular Halloween Candy in Every NY DMA

    This Map Shows the Most Popular Halloween Candy in Every NY DMA

    After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo

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  • Blog: Most Popular Seasonal Coffee Brand by New York State DMAs

    Most Popular Seasonal Coffee Brand by New York State DMAs

    Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,

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  • Blog: 2022 Super Bowl LVI Predictions By New York State DMA

    2022 Super Bowl LVI Predictions By New York State DMA

    The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N

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  • Blog: Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY

    Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY

    Drive Research, a Syracuse-based market research company is excited to announce, Emily Carroll has been named a 2021 40 Under 40 winner. Learn more about Emily and her business achievements and civil leadership that led her to be honored this year. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily was brought on board at our growing market research start-up as our fifth full-time employee. At the time, it was our most critical hire for our local firm

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  • Blog: What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?

    What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?

    Across the globe, automakers everywhere are embracing the adoption of electric vehicles. But what about car buyers? Our national market research company based in Syracuse, New York posed this same question in a recent survey. Below we share survey findings where we compare opinions and preferences of Syracuse car drivers to a national audience. If you are interested in taking a closer look at nationally representative results, read Are Electric Vehicles the Future? Survey Reveals More Than Ha

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  • Top 20 March Madness Facts and Trivia for 2021

    It's sports lovers' and gamblers' favorite time of year again. The annual NCAA men’s basketball tournament (a.k.a. “March Madness”) is well on its way. To celebrate one of the most popular sporting events in the country, our market research company compiled a list of the top 20 facts and trivia to talk about when watching the games. Statistics Sourcing Information & More Fun Facts 16.2 M tournament brackets completed in 2021. (ESPN) There is a 1 in 9.2 quintillion chance that someone cou

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  • Blog: The Long-term Impact of COVID-19: How Have Consumer Perceptions Changed

    Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April

    As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha

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  • Blog Image: How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w

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  • Blog: 2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year

    2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year

    The year 2020 did not go as anyone expected. With the new decade came some of the most unprecedented events this world has ever seen. It sucked. It may be hard for most people to look back at 2020 and take a retrospective view that is positive. But we are going to try and showcase the good that happened from this crazy year. This is not meant to diminish the challenges many are still facing today, but to highlight the silver linings and some lighter statistics in a harsh reality. From the wid

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  • Blog: Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    A new survey of 1,000 U.S. respondents reveals 87% of Americans fear an increase in COVID-19 cases after the Thanksgiving holiday. See more findings from the Thanksgiving 2020 survey. With Thanksgiving 2020 right around the corner, several state officials have released rules and guidelines on how loved ones can safely celebrate the holiday this year. To measure how different travel and Thanksgiving gatherings will look later this month, our market research company conducted a poll with 1,000

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  • Blog: Black Friday 2020: Survey of 2,000 U.S. Shoppers Predicts 13% Decline for In-Person Shopping

    Black Friday 2020: Survey of 2,000 U.S. Consumers Predicts 44% Decline for In-Person Shopping

    Drive Research surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many plan to stay home due to health and safety concerns. As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. Our market research company conducted an online survey with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. Key findings from the Black Friday 2020 Survey included: Only 1

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  • Blog: Emily Taylor Named  2020 40 Under 40 Winner | Syracuse, NY

    Emily Taylor Named 2020 40 Under 40 Winner | Syracuse, NY

    Our market research company is proud to announce, Emily Taylor has been named a 2020 40 Under 40 winner in Syracuse, NY. Learn more about Emily and her achievements within Drive Research and the local community. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily is a consummate professional in her field of market research. As a Senior Research Analyst at Drive Research, Emily manages major client accounts and research projects. Her clients describe her a

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