Drive Research News

  • Blog: Saratoga Race Track: Survey Shows What Albany Residents Like and Dislike

    Saratoga Race Course: Survey Shows Albany Residents Likes and Dislikes

    Let the races begin! 🏇🏇 A hallmark of the Albany area, the Saratoga racing season is a summer-long national event based in New York’s capital region. Starting in mid-July, horse races are held weekly until early September at the Saratoga Race Course. With ticket sales beginning May 18, our New York market research company wanted to see how Capital region residents felt about the event by launching a survey. Drive Research surveyed over 450 Albany residents who were happy to share their l

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  • Survey Shows What Bills Fans Want for New Stadium in Buffalo

    According to Buffalo News, the Buffalo Bills submitted a proposal to build a $1.4 billion, 60,000-seat stadium to replace Highmark Stadium. As development ideas begin, our Upstate New York market research company was interested to hear from Bills Mafia to learn their hopes and dreams for the new venue. Drive Research surveyed 1,100+ Buffalo residents regarding the new Bills stadium. The key findings included: 7 in 10 Buffalo residents agree with the submitted proposal for a new Bills stadiu

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  • What Does 5 Years of Drive Research Look Like?

    As an entrepreneur, I'm often asked what it's like to start a business from the ground up. Some days it can feel like an absolute grind. But there is no other feeling like it in the world. To be in charge of your own destiny and our company’s destiny, it’s the most rewarding feeling and very motivating. That sentiment rings true as we celebrate Drive Research and its five-year anniversary. The achievements we've experienced so far are a testament to our dedicated staff, loyal clients, and part

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  • 5+ Market Research Trends to Expect in 2022

    5+ Market Research Trends to Expect in 2022

    The end of the year is a great time to look at market research trends we'll likely see in 2022. To make a solid business plan for the short term, it’s important to keep an eye on where your target customers' preferences, attitudes, and behaviors are heading in the long term. Adding market research to your 2022 budget will allow your team to make informed, data-driven decisions for improved marketing, sales, and operations strategies. In this article, I’ll be looking in more detail at specif

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  • Blog Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall

    Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi

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  • 57% of Consumers Support Retail Stores Closing on Thanksgiving Day

    It was not long ago that major retailers started their Black Friday sales on Thanksgiving Day. While the tradition was met with controversy, it didn’t stop big-box stores from keeping their doors open. That was until COVID-19 forced stores everywhere to rethink their Black Friday store hours. In 2020, 3 in 5 U.S. shoppers avoided in-person Black Friday shopping due to health and safety concerns. As a result, many retailers remained closed on Thanksgiving Day. Fast forward to the present day

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  • Blog: Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?

    Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?

    We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio

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  • Blog: Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping

    Black Friday 2021: Survey Predicts 119% Increase for In-Person Shopping

    We asked 1,000 U.S. consumers when, where, and how much they plan on spending during Cyber Week including Black Friday, Small Business Saturday, and Cyber Monday. 'Tis the season for holiday shopping. With Cyber Week 2021 quickly approaching, many are wondering how it will compare to last year's socially distanced holiday season. While our studies predict online shopping will still reign supreme, attendance for in-person Black Friday will likely increase for the first time since 2018. Highl

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  • Blog: This Map Shows the Most Popular Halloween Candy in Every NY DMA

    This Map Shows the Most Popular Halloween Candy in Every NY DMA

    After last year’s socially distanced Halloween, we’re due for a big comeback this upcoming season. Luckily with the majority of New Yorkers getting their vaccinations, people are feeling more comfortable about trick-or-treating. Our market research company in New York wants you to be prepared for what candy is most popular in your DMA. Whether you live in Albany or New York City, we have the data to support what Halloween candy is most popular in your area. Drive Research surveyed over 500 peo

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  • Blog: Most Popular Seasonal Coffee Brand by New York State DMAs

    Most Popular Seasonal Coffee Brand by New York State DMAs

    Right now, the country is divided. We have two sides with opposite opinions, each feeling very passionate that they are in the right. Of course, I am referring to the pumpkin spice coffee debate. You either love pumpkin-flavored beverages, or you hate them. As a market research company based in New York, we couldn’t help but put some data behind these two opinions. We were curious to learn of New Yorkers, what percent of the state is for or against seasonal coffee flavors. In a recent survey,

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  • Blog: 2022 Super Bowl LVI Predictions By New York State DMA

    2022 Super Bowl LVI Predictions By New York State DMA

    The 2021-2022 NFL season is well on its way. For many New Yorkers, this means one of two things. As a New York Bills fan, you’re optimistic about how the season is going so far. But if you’re part of the New York Giants or New York Jets fandom, then Sundays have become much less enjoyable. Being based in New York, our market research company was curious to compare what NFL teams were most favored across the 11 Designated Market Areas (DMAs). In a recent survey, Drive Research asked over 500 N

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  • Blog: Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY

    Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY

    Drive Research, a Syracuse-based market research company is excited to announce, Emily Carroll has been named a 2021 40 Under 40 winner. Learn more about Emily and her business achievements and civil leadership that led her to be honored this year. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily was brought on board at our growing market research start-up as our fifth full-time employee. At the time, it was our most critical hire for our local firm

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