Drive Research News
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26 Popular 4 Day Work Week Statistics [2023]: Facts, Trends, and Projections
Posted at: 5/31/2023 12:30 PM
The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour w
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Grocery Store Statistics: Where, When, & How Much People Grocery Shop
Posted at: 4/27/2023 12:30 PM
Across the U.S., there are 63,328 supermarkets and grocery store businesses. Each day they are filled with different types of people who have unique needs, preferences, budgets, and other buyer characteristics. As consumer buying behaviors evolve, it’s important to stay up to date on where, when, and how much they grocery shop. To help, we surveyed over 1,100 consumers across the U.S. to look at the current landscape of grocery shoppers and identify underlying consumer segments. Keep readin
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Electric Vehicle (EV) Statistics: Are Electric Cars the Future?
Posted at: 3/2/2023 2:44 PM
It’s no secret that choosing a new car is challenging. Today's car buyer is presented with hundreds of options, each with its own pros and cons. Perhaps the biggest debate is deciding between an electric vehicle (EV) or a traditional gas-powered car. While driving past gas stations and reducing your carbon footprint is intriguing, it's not enough of a draw for most Americans. A survey conducted by Drive Research shows 51% of respondents will not even consider buying an electric car for thei
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Starbucks Market Research Strategy: What It Is & Why It Works
Posted at: 2/10/2023 1:30 PM
There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o
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Valentine's Day Statistics, Facts, and Trends for 2023
Posted at: 2/9/2023 1:30 PM
Americans will open their hearts (and wallets) for Valentine’s Day 2023. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! 1. Love does cost a thing According to a recent survey executed by the National Retail Federation (NRF) and shared by CNBC, Americans will spend nearly $26B on Valentine's Day in 2023. The $25.
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Working in Market Research: How to Make an Impact With Data
Posted at: 2/1/2023 1:30 PM
Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR
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2023 Grocery Shopping Trends, Statistics, and Outlook
Posted at: 11/15/2022 1:30 PM
There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c
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Black Friday in Rochester: Where & How Much People Are Spending
Posted at: 11/7/2022 5:21 PM
The biggest holiday shopping weekend is quickly upon us. Whether it be Eastview Mall, the Waterloo Outlets, or skipping the lines and shopping online, there are many ways Rochester consumers will take part in Cyber Week 2022 (Black Friday, Small Business Saturday, Cyber Monday). Our Upstate New York market research company conducted an online survey with nearly 500 Rochester residents to learn more about their shopping habits, preferences, and attitudes surrounding Thanksgiving weekend – and
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2022 Fun-Sized Halloween Statistics to Share
Posted at: 10/31/2022 12:30 PM
Happy Halloween from the ghouls and boys at Drive Research! We couldn't celebrate the holiday without sharing some of our favorite Halloween statistics from the research magicians at the National Retail Federation (NRF) and InMarket. Below are our fun, sharable Halloween facts and stats from their 2022 study. Overall Halloween Spending Habits💸 According to the NRF, total Halloween spending is expected to approach a massive $11B nationally this year, as millions of people will be looking
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Black Friday 2022: 50 Holiday Shopping Statistics on Cyber Week
Posted at: 10/20/2022 12:30 PM
Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, Drive Research launched our 3rd annual cyber week survey. We polled nearly 1,200 consumers across the U.S. to learn more about their shopping habits, preferences, and attitudes surrounding Black Friday 2022 – plus how it compares to years past. To
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45% of People Admit to Texting and Driving (+ Other Car Driver Stats)
Posted at: 10/7/2022 12:30 PM
No one is a perfect driver every time they get on the road. From going over the speed limit to sending a text message while driving, most people have exuded bad driving behavior before. However, a survey conducted by our market research company, shows that some generations and genders are more guilty than others. Drive Research surveyed over 1,800 people across the U.S. to learn what bad driving habits they are guilty of. Key statistics from the national driving survey included: 63% of peo
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Survey Shows What Hygiene Products People Share
Posted at: 10/6/2022 12:30 PM
Is sharing caring when it comes to personal care items and hygiene products like toothbrushes, deodorant, and chapstick? According to experts, these personal hygiene items should not be shared - but in most instances, it's inevitable. Our market research company, Drive Research surveyed 1,813 Americans on what they considered the most critical hygiene habits. From sharing a toothbrush every day to never letting anyone else use their chapstick, our respondents had some very different opinion