Drive Research News

  • Top 20 March Madness Facts and Trivia for 2021

    It's sports lovers' and gamblers' favorite time of year again. The annual NCAA men’s basketball tournament (a.k.a. “March Madness”) is well on its way. To celebrate one of the most popular sporting events in the country, our market research company compiled a list of the top 20 facts and trivia to talk about when watching the games. Statistics Sourcing Information & More Fun Facts 16.2 M tournament brackets completed in 2021. (ESPN) There is a 1 in 9.2 quintillion chance that someone co

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  • Blog: The Long-term Impact of COVID-19: How Have Consumer Perceptions Changed

    Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April

    As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha

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  • Blog Image: How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w

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  • Blog: 2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year

    2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year

    The year 2020 did not go as anyone expected. With the new decade came some of the most unprecedented events this world has ever seen. It sucked. It may be hard for most people to look back at 2020 and take a retrospective view that is positive. But we are going to try and showcase the good that happened from this crazy year. This is not meant to diminish the challenges many are still facing today, but to highlight the silver linings and some lighter statistics in a harsh reality. From the wid

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  • Blog: Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    Thanksgiving 2020: 87% of Americans Fear an Increase in COVID-19 Cases After the Holiday

    A new survey of 1,000 U.S. respondents reveals 87% of Americans fear an increase in COVID-19 cases after the Thanksgiving holiday. See more findings from the Thanksgiving 2020 survey. With Thanksgiving 2020 right around the corner, several state officials have released rules and guidelines on how loved ones can safely celebrate the holiday this year. To measure how different travel and Thanksgiving gatherings will look later this month, our market research company conducted a poll with 1,000

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  • Blog: Black Friday 2020: Survey of 2,000 U.S. Shoppers Predicts 13% Decline for In-Person Shopping

    Black Friday 2020: Survey of 2,000 U.S. Consumers Predicts 44% Decline for In-Person Shopping

    Drive Research surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many plan to stay home due to health and safety concerns. As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. Our market research company conducted an online survey with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. Key findings from the Black Friday 2020 Survey included: Only 1

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  • Blog: Emily Taylor Named  2020 40 Under 40 Winner | Syracuse, NY

    Emily Taylor Named 2020 40 Under 40 Winner | Syracuse, NY

    Our market research company is proud to announce, Emily Taylor has been named a 2020 40 Under 40 winner in Syracuse, NY. Learn more about Emily and her achievements within Drive Research and the local community. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily is a consummate professional in her field of market research. As a Senior Research Analyst at Drive Research, Emily manages major client accounts and research projects. Her clients describe her a

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  • Blog: In-person market research: Good or Bad Idea During Covid-19?

    In-Person Market Research: Good or Bad Idea During Covid-19?

    As with most in-person gatherings, COVID-19 is causing businesses to question if in-person market research is a good or bad idea. Throughout the past few months, our market research company has helped our clients transition traditional methodologies online to abide by social distancing guidelines. As parts of the country begin to return to normalcy, what does this mean for organizations wishing to conduct focus groups, intercept surveys and other person to person research studies? Our experts

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  • Blog: Should I Hire a Market Research Firm?

    Should I Hire a Market Research Firm?

    Yes. A market research firm provides brands with fact-based and evidence-based data to help guide organizational decisions around operations, marketing, and strategy. It provides an objective point of view through the lens of other experts, customers, and potential customers of your brand depending on the methodology. If you are considering hiring a third-party market research company, there are likely several thoughts and considerations running through your mind. Should I conduct market re

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  • Should Facebook Intervene in the Spread of Hate-Speech? 3 in 4 Facebook Users Say, “Yes.”

    In June of this year, advocacy groups including the Anti-Defamation League, the NAACP, and the Color Of Change launched a “Stop Hate for Profit” campaign against social media conglomerate, Facebook. “We have long seen how Facebook has allowed some of the worst elements of society into our homes and our lives,” said Jonathan Greenblatt, chief executive officer of the Anti-Defamation League, in a statement. “Our organizations have tried individually and collectively to push Facebook to make th

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  • Blog : What it is like Participating in a Market Research Study

    What it is like Participating in a Market Research Study

    Working for a market research company, I generally am not given the opportunity to participate in research studies. Although my role at Drive Research is heavily focused on executing inbound and outbound marketing strategies, it is common for those working in the research industry to not be selected to join a study. To my surprise, I was qualified and asked to participate in a market research study with Facebook! In this blog post, I will outline the exact process from start to finish. Intere

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  • 6 Things I Learned Interning at a Market Research Company

    5 Things I Learned as an Intern at a Market Research Company

    This past semester I became an intern at Drive Research. My name is Luke Cohen and I am currently a junior at Castleton University. Castleton is a small liberal arts college located in Vermont - the same alma matter that George Kuhn, Owner & President of Drive Research attended. We actually had some of the same professors advising both of us some ten years after his graduation. Over the past five months, I have learned more about market research and how it is conducted then I could have ever t

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