Drive Research News
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A Recap of the 2019 Quirk's Event in Chicago | Market Research Conference
Posted at: 4/9/2019 7:16 PM
How would I describe the Quirk's Event in three words to someone who has never been? A market researcher's paradise. I recently had the privilege to attend the April 2019 Quirk's Event in Chicago, Illinois. As a first time attendee, I was captivated by such a large event dedicated to the researchers, clients, and vendors of the market research industry. I experienced two days at the conference filled to the brim with presentations, conversations, and activities. I left with all the latest tren
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Brand Like a Boss | Using Market Research to Grow Business Awareness
Posted at: 4/4/2019 6:53 PM
When you see the phrase, “Just do it” – what comes to mind? What about, “I’m Lovin’ It?” Can you immediately identify the brand responsible for these slogans? Of course, you can! This is because the brand recognition around Nike and McDonald’s is something that has been engraved in our heads for years. Brand awareness is the level of which customers are able to recognize a company or product. More importantly, brand awareness plays an intricate role in a business’s strategy to promote their s
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March Madness | What are the Odds?
Posted at: 3/21/2019 3:34 PM
They’re playing basketball. We love that basketball. Anyone else feel like dancing? 64 hopeful NCAA men’s division basketball teams sure do (well, technically 72 teams but no one cares about the games until Thursday). For most sports fans, March Madness is better than their birthday and Christmas combined. For us fans of statistics, data, and research, we know there's more to the tournament than just basketball. On and off the court there are hundreds of facts and statistics about the NCAA tour
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5 Key Points in Our Market Research Explainer Video
Posted at: 7/5/2018 7:37 PM
Searching for a quick explanation about market research in a short explainer video? Look no further. Our market research firm gives you a recap on the basics of market research and how working with an expert might look like. The 60-second explainer video below recaps several parts of market research. Spend a minute watching this video and then read our recap below on our 5 key points from our market research explainer video. Watch the 60-second explainer video on our market research firm her
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Top 5 Books You Must Read if You Work in Market Research
Posted at: 5/23/2018 6:11 PM
Over the years, I've really enjoyed reading books related to my passion and career in market research. The books that still sit on my bookshelf today collecting dust have helped me learn about perspective, new ways of thinking, and have even offered me tactical changes to improve how I do work at my market research company. Market research is a niche topic and there are not a lot of authors out there writing about it. So when I find a book in my travels that touches on the principles of market
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2018 Market Research Trends | Drive Research Recap of the Quirk's Event
Posted at: 3/1/2018 3:16 PM
This week Emily, Research Analyst at Drive Research, attended The Quirk’s Event 2018 in Brooklyn, NY. Over the course of two days, the event featured several speakers who discussed new case studies, tips, and insight on the market research industry. At the event, Emily attended 13 sessions which meant 390 minutes to learn new tips and insight! Below are a few tidbits learned from each of the sessions she attended. Emily, Research Analyst at Drive Research, attended The Quirk's Event in Brook
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5 Morning Routines for Someone Who Works in Market Research
Posted at: 10/3/2017 5:40 PM
Working in market research is a rewarding career. With market research, you are always learning new information about a client, product, service, or industry. It's part of the job: asking questions. Our market research firm in NY asks questions through surveys, focus groups, and intercept interviews. We then take that feedback and pull out insights, assumptions, and recommendations for our client. The variety of the projects is a nice benefit of the career. Particularly on the market research s
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4 Core Values of Drive Research | Market Research Company New York
Posted at: 9/27/2017 5:14 PM
Looking for a market research company in New York? In this article we talk about 4 differentiators of our market research company which separates us from the pack. We've categorized what we do best into 4 key areas. These include: (1) responsiveness, (2) growth, (3) perspective, and (4) Drive. Each of these differentiators is explained in greater detail below. Our market research company specializes in a number of qualitative and quantitative market research services. We work with a variety of
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Posted at: 9/2/2017 3:43 PM
Summer may be winding down, but the Drive Research team isn't. August has been a busy month for our team. Over the past 4 or 5 weeks, our team has been making a lot of impact. We've completed projects, began several new projects, networked with other professionals, and remained committed to giving back to the community. Safe to say we've been having a blast. Especially since we've been at The Great New York State Fair conducting the official fair survey! Here's to our awesome survey team, Team
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Participate in Market Research | Here’s Your Chance!
Posted at: 6/2/2017 1:54 PM
Drive Research is excited to reveal and announce a new opportunity to work with our team! We've recently launched an in-house market research panel to assist our clients with their data and feedback needs. As a client, are you wondering about the benefits of using a market research panel? Read more here. If you want to be a participant, we are now accepting sign-ups. Want to give your thoughts on a new product? Would you like to share your opinion on a commercial? Want to give advice to organi
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Guide to the Top 5 Social Media Platforms
Posted at: 5/28/2017 8:38 PM
The social media landscape can be overwhelming. With so many options available to businesses it's easy to wonder where you'll find the time to manage 1, let alone 10. However, by understanding how each platform works and which audience each platform caters to, it becomes a little easier to make evidence and fact-based decisions about which ones to invest time and energy into and which ones you may be able to pass on. In this post, I'll take a look at the top 5 social media platforms for busines
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4 Reasons I Love Working in Market Research | Firm in Syracuse
Posted at: 3/25/2017 3:13 PM
It's no secret market research has always been a strong passion of mine. Entering college as an accounting major, numbers have always been intriguing to me. As a kid, I spent countless hours reading and studying the stats on the backs of baseball cards. My love affair with numbers probably explains a thing or two about my fantasy baseball habits. Isn't fantasy sports its own market research in a way? You review past trends and analyze numbers to make assumptions and predictions about the future
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