Drive Research News
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Emily Taylor Named 2020 40 Under 40 Winner | Syracuse, NY
Posted at: 9/3/2020 9:49 PM
Our market research company is proud to announce, Emily Taylor has been named a 2020 40 Under 40 winner in Syracuse, NY. Learn more about Emily and her achievements within Drive Research and the local community. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily is a consummate professional in her field of market research. As a Senior Research Analyst at Drive Research, Emily manages major client accounts and research projects. Her clients describe her a
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In-Person Market Research: Good or Bad Idea During Covid-19?
Posted at: 8/10/2020 12:30 PM
As with most in-person gatherings, COVID-19 is causing businesses to question if in-person market research is a good or bad idea. Throughout the past few months, our market research company has helped our clients transition traditional methodologies online to abide by social distancing guidelines. As parts of the country begin to return to normalcy, what does this mean for organizations wishing to conduct focus groups, intercept surveys and other person to person research studies? Our experts
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Should I Hire a Market Research Firm?
Posted at: 7/22/2020 12:30 PM
Yes. A market research firm provides brands with fact-based and evidence-based data to help guide organizational decisions around operations, marketing, and strategy. It provides an objective point of view through the lens of other experts, customers, and potential customers of your brand depending on the methodology. If you are considering hiring a third-party market research company, there are likely several thoughts and considerations running through your mind. Should I conduct market re
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Should Facebook Intervene in the Spread of Hate-Speech? 3 in 4 Facebook Users Say, “Yes.”
Posted at: 7/21/2020 9:48 PM
In June of this year, advocacy groups including the Anti-Defamation League, the NAACP, and the Color Of Change launched a “Stop Hate for Profit” campaign against social media conglomerate, Facebook. “We have long seen how Facebook has allowed some of the worst elements of society into our homes and our lives,” said Jonathan Greenblatt, chief executive officer of the Anti-Defamation League, in a statement. “Our organizations have tried individually and collectively to push Facebook to make th
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What it is like Participating in a Market Research Study
Posted at: 7/2/2020 12:30 PM
Working for a market research company, I generally am not given the opportunity to participate in research studies. Although my role at Drive Research is heavily focused on executing inbound and outbound marketing strategies, it is common for those working in the research industry to not be selected to join a study. To my surprise, I was qualified and asked to participate in a market research study with Facebook! In this blog post, I will outline the exact process from start to finish. Intere
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5 Things I Learned as an Intern at a Market Research Company
Posted at: 6/3/2020 12:30 PM
This past semester I became an intern at Drive Research. My name is Luke Cohen and I am currently a junior at Castleton University. Castleton is a small liberal arts college located in Vermont - the same alma matter that George Kuhn, Owner & President of Drive Research attended. We actually had some of the same professors advising both of us some ten years after his graduation. Over the past five months, I have learned more about market research and how it is conducted then I could have ever t
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46 Market Research Resources for Students in 2020 | A Complete List
Posted at: 5/15/2020 12:30 PM
Our market research firm knows 2 things. One, we love working with colleges and universities on market research projects, including student enrollment surveys, program feasibility work, admissions surveys, and student housing focus groups. Two, we love helping students and giving away all (well, at least most) of the tips and tricks of the trade our staff has learned over the years in this space. That's why we've compiled a list of 46 Market Research Resources for Students. Like to skip ah
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A Recap of the 2019 Quirk's Event in Chicago | Market Research Conference
Posted at: 4/9/2019 7:16 PM
How would I describe the Quirk's Event in three words to someone who has never been? A market researcher's paradise. I recently had the privilege to attend the April 2019 Quirk's Event in Chicago, Illinois. As a first time attendee, I was captivated by such a large event dedicated to the researchers, clients, and vendors of the market research industry. I experienced two days at the conference filled to the brim with presentations, conversations, and activities. I left with all the latest tren
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Brand Like a Boss | Using Market Research to Grow Business Awareness
Posted at: 4/4/2019 6:53 PM
When you see the phrase, “Just do it” – what comes to mind? What about, “I’m Lovin’ It?” Can you immediately identify the brand responsible for these slogans? Of course, you can! This is because the brand recognition around Nike and McDonald’s is something that has been engraved in our heads for years. Brand awareness is the level of which customers are able to recognize a company or product. More importantly, brand awareness plays an intricate role in a business’s strategy to promote their s
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March Madness | What are the Odds?
Posted at: 3/21/2019 3:34 PM
They’re playing basketball. We love that basketball. Anyone else feel like dancing? 64 hopeful NCAA men’s division basketball teams sure do (well, technically 72 teams but no one cares about the games until Thursday). For most sports fans, March Madness is better than their birthday and Christmas combined. For us fans of statistics, data, and research, we know there's more to the tournament than just basketball. On and off the court there are hundreds of facts and statistics about the NCAA tour
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5 Key Points in Our Market Research Explainer Video
Posted at: 7/5/2018 7:37 PM
Searching for a quick explanation about market research in a short explainer video? Look no further. Our market research firm gives you a recap on the basics of market research and how working with an expert might look like. The 60-second explainer video below recaps several parts of market research. Spend a minute watching this video and then read our recap below on our 5 key points from our market research explainer video. Watch the 60-second explainer video on our market research firm her
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Top 5 Books You Must Read if You Work in Market Research
Posted at: 5/23/2018 6:11 PM
Over the years, I've really enjoyed reading books related to my passion and career in market research. The books that still sit on my bookshelf today collecting dust have helped me learn about perspective, new ways of thinking, and have even offered me tactical changes to improve how I do work at my market research company. Market research is a niche topic and there are not a lot of authors out there writing about it. So when I find a book in my travels that touches on the principles of market