Drive Research News

  • Blog: Working in Market Research: How to Make an Impact With Data

    Working in Market Research: How to Make an Impact With Data

    Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR surve

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  • Blog: 2023 Grocery Shopping Trends, Statistics, and Outlook

    2023 Grocery Shopping Trends, Statistics, and Outlook

    There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c

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  • Blog: Black Friday in Rochester: Where & How Much People Are Spending

    Black Friday in Rochester: Where & How Much People Are Spending

    The biggest holiday shopping weekend is quickly upon us. Whether it be Eastview Mall, the Waterloo Outlets, or skipping the lines and shopping online, there are many ways Rochester consumers will take part in Cyber Week 2022 (Black Friday, Small Business Saturday, Cyber Monday). Our Upstate New York market research company conducted an online survey with nearly 500 Rochester residents to learn more about their shopping habits, preferences, and attitudes surrounding Thanksgiving weekend – and

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  • Blog: Grocery Store Statistics: Where, When, & How Much People Grocery Shop

    Grocery Store Statistics: Where, When, & How Much People Grocery Shop

    Across the U.S., there are 63,328 supermarkets and grocery store businesses. Each day they are filled with different types of people who have unique needs, preferences, budgets, and other buyer characteristics. As consumer buying behaviors evolve, it’s important to stay up to date on where, when, and how much they grocery shop. To help, we surveyed over 1,100 consumers across the U.S. to look at the current landscape of grocery shoppers and identify underlying consumer segments. Grocery Sto

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  • Blog: Halloween Holiday Decorations

    2022 Fun-Sized Halloween Statistics to Share

    Happy Halloween from the ghouls and boys at Drive Research! We couldn't celebrate the holiday without sharing some of our favorite Halloween statistics from the research magicians at the National Retail Federation (NRF) and InMarket. Below are our fun, sharable Halloween facts and stats from their 2022 study. Overall Halloween Spending Habits💸 According to the NRF, total Halloween spending is expected to approach a massive $11B nationally this year, as millions of people will be looking

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  • Blog: Black Friday 2022: 50 Holiday Shopping Statistics on Cyber Week

    Black Friday 2022: 50 Holiday Shopping Statistics on Cyber Week

    Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, Drive Research launched our 3rd annual cyber week survey. We polled nearly 1,200 consumers across the U.S. to learn more about their shopping habits, preferences, and attitudes surrounding Black Friday 2022 – plus how it compares to years past. To

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  • Blog: 45% of People Admit to Texting While Driving (+ Other Car Driver Stats)

    45% of People Admit to Texting and Driving (+ Other Car Driver Stats)

    No one is a perfect driver every time they get on the road. From going over the speed limit to sending a text message while driving, most people have exuded bad driving behavior before. However, a survey conducted by our market research company, shows that some generations and genders are more guilty than others. Drive Research surveyed over 1,800 people across the U.S. to learn what bad driving habits they are guilty of. Key statistics from the national driving survey included: 63% of peo

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  • Blog: Survey Shows What Hygiene Products People Share

    Survey Shows What Hygiene Products People Share

    Is sharing caring when it comes to personal care items and hygiene products like toothbrushes, deodorant, and chapstick? According to experts, these personal hygiene items should not be shared - but in most instances, it's inevitable. Our market research company, Drive Research surveyed 1,813 Americans on what they considered the most critical hygiene habits. From sharing a toothbrush every day to never letting anyone else use their chapstick, our respondents had some very different opinion

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  • Blog: 10 Market Research Trends to Watch Out For in 2023

    15 Market Research Trends to Watch Out For in 2023

    Recently, the Drive Research team attended the Quirks event in NYC for market research and insights professionals! The event shares insight on best practices and future market research trends, as well as in-person networking opportunities. As you’ll soon see, the key points covered at the event range from diversity and inclusion to consumer psychology to branding techniques. We’ve included brief overviews of the 10 sessions we went to and a few important takeaways from each. Below are the t

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  • Blog: 2022 coffee statistics

    2022 Coffee Statistics: Consumption, Purchases, and Preferences

    At Drive Research, we love market research. We know, we know -- shocking. But we also love coffee, almost as much. So we decided to combine our two favorite things: coffee and statistics. Last month, we ran a national survey to gather fresh data on the coffee drinking habits of over 1,500 Americans. As coffee lovers, we know everyone likes their favorite caffeinated drink prepared or brewed differently–and they’re often passionate about their order. Below are some key takeaways from our 2

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  • Blog: Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

    Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

    Between the pandemic and the corresponding ‘Great Resignation,’ many companies have been forced to become more flexible with their employees. It begs the question, will the traditional 9 to 5, in-person office workplace soon be a thing of the past? In May of 2022, our market research company surveyed over 2,000 U.S. employees across various industries to ask about their current working conditions and preferences. Key findings from the survey included: The ideal meeting time for most Americ

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  • Blog: Daylight Saving Time: Survey Shows Where Americans Stand on New Bill

    Saving Daylight - 68% of Americans Support the Sunshine Protection Act

    Earlier this year, the Senate unanimously passed the Sunshine Protection Act, a bill that would make daylight saving time (DST) permanent starting in 2023. It’s no surprise that this is a hot topic for early birds, night owls, and everyone in between. So, our market research company decided we wanted in on the action and made a survey about it! After gathering 500+ survey responses, Drive Research was able to gain some unique insight into this divisive topic. Take a look at our key survey f

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