Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How To Segment Your B2B Customers
Posted at: 1/5/2024 1:30 PM
Segmenting B2B customers allows businesses to understand who their audience is. When businesses know exactly who their customers are, they can easily improve marketing and engagement strategies. Segmenting customers is just that - grouping customers together based on certain characteristics from demographic information to industry data. It's recommended to run this research frequently or semi-frequently based on the type of business. What Is B2B Market Segmentation? Market segmentation r
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How to Create the Best B2B Customer Journey Map
Posted at: 1/3/2024 1:30 PM
Crafting a B2B customer journey map highlights the interactions between one business with another from beginning to end. Measuring these trends and details allows businesses to see what makes other businesses choose to work with them. Think of it as an outline to better understand and improve upon current customer experience strategies in place. What is a B2B Customer Journey Map? A customer journey map in the B2B space is a visual representation of touchpoints and interactions between b
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How to Improve B2B Employee Engagement
Posted at: 1/1/2024 6:20 PM
B2B employee engagement is key for businesses that want a happy and motivated workplace. Employee engagement refers to the overall commitment, fulfillment, and motivation staff have for their workforce. A number of factors go into shaping how B2B employees are engaged with their work, especially as remote work has risen in popularity. Measuring employee engagement is especially important right now, as levels are the lowest they've been in nine years. Thankfully, employers can easily measur
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Faculty Satisfaction Surveys [Questions + Process]
Posted at: 12/22/2023 1:30 PM
If you work in the education sector, it’s easy to concentrate too much on students without putting emphasis on your faculty and staff needs. Faculty satisfaction surveys help your institution understand the wants, needs, and satisfaction levels of your faculty. Listening to their feedback can often lead to major improvements to the student experience, operations, curriculum, marketing, and strategy employed by your school or college. What is a Faculty Survey? A faculty satisfaction surve
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Ad Concept Testing Surveys [Marketer's Guide for 2024]
Posted at: 12/21/2023 1:30 PM
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, what the color of the interior was, and what features your family would want for your trip across the country next summer? Probably not. So why jump into an advertising campaign without k
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How to Conduct Campaign Evaluation Surveys
Posted at: 12/20/2023 1:30 PM
Today’s marketers are faced with a number of different analytics to test the success of a marketing or advertising campaign. How many link clicks did your PPC campaign earn? 🤔 How many people made a purchase as a result of your social media campaign? 🤔 What percentage of people who received your email actually opened it? 🤔 While these high-level analytics offer value to brands or clients of marketing and advertising agencies, it can be disheartening when they don't reflect an increase in
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Measuring Advertising Effectiveness with Surveys
Posted at: 12/19/2023 1:30 PM
Advertisements are a main source of revenue for many businesses. We see brands focusing on creating ad campaigns every day to increase reach, generate leads, and make more sales. But, on the contrary, many consumers are opting out of advertising they don’t want to see. So, with this challenge coming up, you need to ask yourself one question; ‘How do I determine if my ways of marketing are working or not?’ This is where measuring advertising effectiveness comes into play. You need to ensure
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What is a Customer Profile? [+How to Create One]
Posted at: 12/15/2023 1:30 PM
What is a customer profile? Customer profiles allow businesses to understand who purchases from them and why they do so. This profile includes important customer details like their needs, preferences, and other important demographic information. This information is used by the business to understand how they can better market to their base. What Is The Definition of a Customer Profile? A customer profile details the preferences and needs of a brand's average consumer. Profiles vary widel
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Employee Satisfaction vs. Employee Engagement Surveys
Posted at: 12/14/2023 1:30 PM
Gathering employee sentiment is key to a thriving workplace. But you probably already knew that, right? You may also think that there's no difference between running employee satisfaction surveys and employee engagement surveys. But there is, and it's bigger than you might think. Below, our employee survey company covers the difference between the two methodologies, what they offer, and when to use them. Defining Employee Engagement Employee engagement refers to the multiple factors that
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Healthcare Net Promoter Score: Formula & Benchmarks
Posted at: 12/13/2023 1:30 PM
In the dynamic landscape of healthcare, where patient satisfaction and loyalty are paramount, the traditional metrics of success are changing. Beyond clinical outcomes and operational efficiency, healthcare providers are increasingly recognizing the critical importance of patient experience. Amidst this shift, one metric stands out as a beacon of insight into patient satisfaction and loyalty: Healthcare Net Promoter Score (NPS). In this blog post, our healthcare market research company dives
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Content Surveys: Crafting Tailored Content for Customers
Posted at: 12/12/2023 1:30 PM
In a landscape where user preferences evolve rapidly, staying attuned to the pulse of your readership is not just beneficial—it's imperative. Content surveys are a great tool to generate copy and selling points to help position the value a company provides to its customers. In this blog post, our content marketing research company dives into the what, why, and how of content surveys. What is a Content Survey? A content survey is a method used by businesses and marketers to gather valuabl
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11 Best Ways To Improve Customer Experience & Why It Matters
Posted at: 12/11/2023 7:24 PM
Improving customer experience is the most important move you can make for your brand. That’s because customer experience strategies come with many benefits, including improved customer retention, increased customer acquisition, and better online reviews and testimonials. Since customers are the foundation of all companies, their needs must be made a priority. All too often, brands overlook the needs of their buyers, leaving them unhappy and ready to switch to a competitor. By working to imp