Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • cost customer satisfaction survey

    Cost of a Customer Satisfaction Survey

    Customer satisfaction (CSAT) surveys are one of the most cost-effective market research projects. When it comes to the cost of customer satisfaction surveys, it is driven by a number of factors that will be recapped in this post. The factors that impact the cost of customer surveys include: Choice of methodology The number of survey responses Length of survey Types and number of survey invitation reminders Level of reporting Below, I'll share how to gather an accurate quote from a custom

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  • Blog: What to Look For in a Mystery Shopping Research Company

    What to Look For in a Mystery Shopping Research Company

    At our national mystery shopping company, mystery shopping is just one of the many methodologies we have to help your company reach its goals! Mystery shopping is a type of market research methodology that can help businesses evaluate a particular area of their business and provide excellent insights. In this blog post, we will discuss what mystery shopping is, what to look for in a mystery shopping research company, and the benefits of utilizing a third-party market research firm! To conduct

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  • Blog: 11 Ad Concept Testing Example Survey Questions to Steal Right Now

    11 Ad Concept Testing Example Survey Questions to Steal Right Now

    Ad concept testing – we are obsessed with it, and you should be too! After all, creating marketing and advertising campaigns based on consumer feedback can mean more ROI for your brand. How to know if your feeling of having the best advertising messaging really checks out? It's easy. You need to conduct ad concept testing surveys with the right questions. In this blog post, you will get 11 professionally designed ad concept testing survey question examples to steal for your next study. De

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  • Blog :4 Reasons Why Your Customer Surveys Are Not Working

    4 Reasons Why Your Customer Surveys Are Not Working

    Customer surveys are a product of the 1980s. Customer feedback was gathered using paper surveys, in-person interviews, and computer-assisted telephone interviewing (CATI). Fast forward to 2021 and customer satisfaction surveys are largely conducted online. With the rise of online and email marketing, came new trends within market research. In fact, market research methodologies are constantly evolving to find innovative ways to earn high response rates of qualified participants. Are your cust

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  • Blog: 8 Examples of Data-Driven Marketing Strategies (& the Benefits of Implementing Them)

    9 Examples of Data-Driven Marketing Strategies (& the Benefits of Implementing Them)

    There's always an element of risk in business, but data-driven marketing strategies allow organizations to be less cautious when launching new marketing and advertising campaigns. As a market research company, we understand the power and magnitude data can have on a business. Heck, we write about it every day on our market research blog. But I was curious to hear from other business decision-makers to learn their real-world data-driven marketing examples and the benefits they find from imple

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  • Blog: 5 Factors to Look for in an Omnibus Survey Company

    5 Factors to Look for in an Omnibus Survey Company

    Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be

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  • guide-to-omnibus-survey-market-research

    Ultimate Guide to Omnibus Surveys in 2021 | Market Research Company

    Time to get on the bus. The omnibus. If you found this article in the endless stream of content available to you on Google or Bing, consider yourself lucky. You’ve made a wise choice. We’ll teach you everything you wanted (and potentially didn’t) want to know about omnibus surveys in this ultimate guide. Article Contents 📃 Let's get to it. Here are the topics we'll cover below. Simply skip directly to the section of the guide you’re interested in by touching (for the phone/tablet junkies

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  • Market Research Options for Restaurants | 10 Methodologies for the Dining Industry

    Market Research Options for Restaurants | 10 Methodologies for the Dining Industry

    Whether your restaurant is well-established on merely a concept, market research can be extremely beneficial to its success. Drive Research, a full-service market research firm, has worked with restaurants across the country from fast-food to fine dining. Our restaurant market research company has found there is always room for new insights, increased customer satisfaction, and a competitive edge. In this blog post, I'll outline ten types of market research establishments in the dining indu

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  • Blog: 3 Market Research Options for the Sports Industry

    3 Market Research Options for the Sports Industry

    The world of sports and entertainment is an ever-changing one. There has always been the need to evolve and adapt as audiences and economics shift over time. That’s where market research comes into play. See what I did there? Now, in the wake of the coronavirus pandemic, flexibility in the sports world is needed to succeed and survive. Here are three market research options that will encourage data-driven decision-making. Reasons for Conducting Market Research in Sports In 2020 we witne

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  • Blog: Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    This post covers what exactly a Package Label Test Survey entails. We walk through the objectives, approach, analysis, and outcomes of a real project our market research firm completed for a client. Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is

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  • Blog: What Incentive is Most Appealing to Market Research Participants?

    Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents

    Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey

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  • Blog: What are the Advantages and Disadvantages of Omnibus Surveys?

    What are the Advantages and Disadvantages of Omnibus Surveys?

    Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited popul

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