Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Employee Satisfaction vs. Employee Engagement Surveys

    Gathering employee sentiment is key to a thriving workplace. But you probably already knew that, right? You may also think that there's no difference between running employee satisfaction surveys and employee engagement surveys. But there is, and it's bigger than you might think. Below, our employee survey company covers the difference between the two methodologies, what they offer, and when to use them. Defining Employee Engagement Employee engagement refers to the multiple factors that

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  • Blog: Healthcare Net Promoter Score: Definition, Formula, & Benchmarks

    Healthcare Net Promoter Score: Formula & Benchmarks

    In the dynamic landscape of healthcare, where patient satisfaction and loyalty are paramount, the traditional metrics of success are changing. Beyond clinical outcomes and operational efficiency, healthcare providers are increasingly recognizing the critical importance of patient experience. Amidst this shift, one metric stands out as a beacon of insight into patient satisfaction and loyalty: Healthcare Net Promoter Score (NPS). In this blog post, our healthcare market research company dives

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  • Blog: Content Surveys: Crafting Tailored Content for Customers

    Content Surveys: Crafting Tailored Content for Customers

    In a landscape where user preferences evolve rapidly, staying attuned to the pulse of your readership is not just beneficial—it's imperative. Content surveys are a great tool to generate copy and selling points to help position the value a company provides to its customers. In this blog post, our content marketing research company dives into the what, why, and how of content surveys. What is a Content Survey? A content survey is a method used by businesses and marketers to gather valuabl

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  • Blog: Improving customer experience

    11 Best Ways To Improve Customer Experience & Why It Matters

    Improving customer experience is the most important move you can make for your brand. That’s because customer experience strategies come with many benefits, including improved customer retention, increased customer acquisition, and better online reviews and testimonials. Since customers are the foundation of all companies, their needs must be made a priority. All too often, brands overlook the needs of their buyers, leaving them unhappy and ready to switch to a competitor. By working to imp

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  • Blog image: The Ultimate Guide to Customer Satisfaction Surveys for 2020

    Conducting Customer Satisfaction Surveys [2024 Guide]

    Of all of the different types of market research projects an organization can pursue, conducting customer satisfaction surveys is the most common. Why? At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. The process is simple, informative, and offers a high return on investment. In this guide, we’ll cover everything from the benefits of measuring customer satisfaction to

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  • Blog: Product Testing Research Guide From Market Research Pros

    Product Testing Research Guide From Market Research Pros

    Product testing research is a proactive and essential process that contributes to the overall success and sustainability of a business. Whether it be a new product or service or updating original versions, collecting feedback before launching can ensure it meets customer expectations, regulatory standards, and market demands. In this blog post we'll go beyond a basic definition of product testing research, but also dive into its benefits, types, and steps to conducting a successful study. L

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  • Blog: Employee Benefits Surveys for a Better Workplace

    Employee Benefits Surveys for a Better Workplace

    Employee benefits surveys allow businesses to get feedback on company perks and programs. By sending out these surveys to staff members, HR and management teams can learn what benefits employees like, what they don't, and additional useful insights that can help to improve team satisfaction and retention. Keep reading to learn more about the benefits, importance, and creation of these surveys! Employee Benefits Survey Definition An employee benefits survey is a tool used by organizations

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  • Blog: How To Conduct Pricing Market Research

    How To Conduct Pricing Research [Methods + Benefits]

    Setting the right price for your product or service is a delicate balance. Whether you're launching a new product or reassessing your existing offerings, understanding the market and its pricing dynamics is essential. It's why many businesses conduct pricing market research to collect insights that allow them to thrive in any ever-evolving market. In this blog post, our pricing research company offers insights and practical tips to navigate the complexities and make informed pricing decisio

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  • Blog: Price Optimization: Be Confident the Price is Right

    Price Optimization: Be Confident the Price is Right

    Nothing is more impactful in business than nailing the right price for your product or service. Nailing an optimal price point for products and services allows you to scale profitability, increase market share, price yourselves competitively with your peers, and ensure the value-to-cost equation is on point. In this blog post, our pricing research company delves into the realm of price optimization, exploring the key factors that influence pricing decisions and providing actionable insights

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  • Blog:Valentine's Day Statistics, Facts, and Trends for 2023

    20+ Sweet Valentine's Day Statistics & Facts for 2024

    Americans will open their hearts (and wallets) for Valentine’s Day 2024. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! Below are some of our top Valentine's Day stats from this post: Up to 52% of consumers celebrate Valentine's Day Around 3 in 10 Americans will go into credit card debt from V-day spending 35% of

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  • Blog: Customer Experience Trends to Expect in 2024

    Customer Experience Trends to Expect in 2024

    As businesses shift into preparing for 2024, management teams need to prioritize one key aspect of their brand: the customer experience (CX). The realm of customer experience continues to undergo transformative shifts driven by technological advancements, changing consumer behaviors, and the pursuit of more personalized interactions. To better help businesses prepare, our customer experience company chatted with a few experts in the field to get their opinions on what customer experience tre

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  • PR Polling Surveys: How to Use Surveys for Brand Awareness and Lead Generation

    The PR Pros Guide to Public Relations Surveys in 2024

    Press coverage. We need to earn more press coverage! But how? Every day, journalists and news directors receive hundreds of pitches from brands hoping to share their stories. To stand out against the masses, your pitch needs to include information that is relevant, unique, and compelling. And that is the type of insight and value custom public relations surveys can provide. Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets,

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