Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • How to Successfully Change the Name of Your Business

    Case Study: How to Successfully Change the Name of Your Business or Brand

    The decision to change the name of an established organization or brand should not be taken lightly. There are a variety of factors to consider before rebranding such as loss of brand recognition, customer confusion, and new competition. With that being said, there are several well-known companies who didn’t always go by their now household names. For example, in 1996 Larry Page and Sergey Brin introduced their search engine “BackRub” to the market. Have you ever heard of it? Probably not. A ye

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  • Struggling to Get People to Attend Qualitative Research? Use These 4 Tips

    4 Ways to Improve Show Rates For Your Qualitative Research

    We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled finding qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard-to-reach. Plus! This process helps with getting our dream participants

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  • Should I Survey My Customers During the Holidays?

    Should I Survey My Customers During the Holidays?

    ‘Tis the season for being in the giving mood and feeling thankful for all this year has brought us. With that being said, it is also the season of feeling the stresses of holiday shopping, cooking, and traveling. The one question still remains. Is it the best time of the year to survey customers? As a survey market research company, Drive Research executes various types of surveys (online surveys, intercept surveys, customer surveys, etc.) at all times of the year. We understand the desire to c

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  • Case Study: Travel and Leisure Focus Group Recruitment Project

    Case Study: Leisure and Attraction Focus Group Recruitment Project

    Whether it is a traditional focus group, an online focus group, or even a study using mobile ethnography, Drive Research has developed qualitative recruitment methods that are proven to be successful for many types of market research methodologies. Regardless of the target participants or where the research is being conducted, our team is available to help. As a focus group recruitment firm, Drive Research works to meet each client’s specific research needs, while managing and creating a positi

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  • Case Study: How to Conduct Customer Intercept Surveys

    Fast Food Intercept Surveys | How to Measure Potential Lost Sales

    Wondering what it takes to successfully conduct customer intercept surveys for a chain restaurant? Drive Research is happy to help. Intercept surveys are one of the best methodologies for collecting in-the-moment feedback. Customer intercept surveys or interviews serve as a valuable resource for building a customer experience strategy build on key data and insights - no guesswork. The feedback from a customer intercept interview allows an organization to develop strategic brand messaging to en

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  • Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer

    Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer

    Drive Research, a market research company in New York, recently partnered with a leading thermal management solutions manufacturer to complete a customer loyalty survey and new product development workshops with its customers. These components were a key element of a broader CX program that the manufacturer continued to develop. This case study details the objectives, approach, and outcome of the market research. When accumulating many customers around the globe for your business, it helps to

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  • 4 Benefits of Location-Based Market Research Surveys

    4 Benefits of Location-Based Market Research Surveys

    Utilizing location-based data is a rising phenomenon in market research. Whether you’ve seen/heard the methodology being referred to as location-based research, geofencing surveys, or GPS exit surveys – the approach is the same. A location-based market research survey leverages geofencing technology to provide a feed of data from multiple sources such as Wi-Fi and GPS to target a specific audience. If a person steps inside the geofenced area, they are sent a push notification to fill out a ques

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  • market research RFP template_thumbnail

    Market Research Request For Proposal Template | Get a Free RFP Sample

    Are you on the hunt for a proposal, quote, or estimate from a qualified market research company – but, don’t know how to properly request this information? We’ve got you covered with our free market research RFP template. Market research is a broad term that covers hundreds of methodologies, therefore it is helpful to clearly identify project goals, objectives, and specifications when requesting the help of a third-party research partner. This free market research request for proposal (RFP) tem

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  • What is evaluation research-thumbnail

    What is Evaluation Research?

    Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research?  How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an

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  • increasing employee retention rates_thumbnail

    How Can I Increase Employee Retention? | Reducing Staff Turnover with Surveys

    The average person will spend a third of their life at work. Spending that much time doing anything will certainly have an impact on an individual’s level of happiness, which is why it is incredibly important to truly love your job. For many, this means finding their best-fit employer. In other words, it’s not just what you are doing, but who you are doing it for. Employee satisfaction is often reflected by a company’s retention rate. When employees love their jobs and their employer, they te

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  • conducting-research-on-a-tight-marketing-budget-video-thumbnail

    Conducting Research on a Tight Marketing Budget? Here are 4 Cost Saving Tips

    Contrary to popular belief, research does not have to break a marketing budget to be effective. In fact, a simple online survey can provide the individualized and high-quality data you are looking for at a fraction of the cost of other methodologies. While the cost of market research ranges based on a variety of factors, there are easy ways to reduce the cost of conducting research to fit within the means of any tight marketing budget. Before getting started with market research, hone in on wha

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    Case Study: Department Store Uses Geofencing Surveys to Understand BOPUS Process

    Put yourself in the shoes of a customer. You are presented with a multitude of options when buying an item. Do you want to buy your goods online or in-store? If bought online, will you pick it up in-store (BOPUS) or do you want your purchased item to be delivered to your home? Understanding a shopper’s behavior is critical in shaping the perfect online or in-store customer experience (CX). Instead of guessing and assuming what customers want, why not use data to validate the key business decisi

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