Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: 3 Reasons to Not Use Automated Market Research Recruitment

    3 Reasons to Not Use Automated Market Research Recruitment

    Automation, automation, automation - any Brady Bunch fans? Every industry seems to be moving toward this model, and while it’s something that I understand in the grand scheme of things, there’s one form of automation I will never fully support: qualitative recruitment. This blog outlines the 3 reasons you should refrain from utilizing automated market research recruitment. For a refresher on all things recruitment practices, check out our Ultimate Guide to Recruiting Participants for Qualit

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  • third-party-employee-survey-market-research-04032019

    Using a Third Party for Employee Surveys: Costs, Benefits, & Process

    Considering using a third-party market research company for your employee survey project? You have come to the right place. This article offers a ton of insights and tips to help guide you down the path of pursuing an employee survey in-house versus using an outside firm. It includes all of the benefits and potential pitfalls of your choice. The good news is you’re here! This means you already find value in or understand the need to conduct employee survey research.  Happy employees = happy cust

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  • Blog: 5 Ways to Attract More Repeat Customers to Your Brand

    5 Ways to Attract More Repeat Customers to Your Organization

    What feels better than attracting new businesses? Turning those people into brand loyalists and repeat customers for life. It's better for business too. According to SEMrush, the probability of selling to an existing customer is between 60% and 70%. And the probability of selling to a new customer is only between 5% to 20%. Despite these figures, 44% of businesses focus on customer acquisition, while only 18% focus on customer retention. There are several customer retention strategies orga

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  • Blog: Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

    Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

    Between the pandemic and the corresponding ‘Great Resignation,’ many companies have been forced to become more flexible with their employees. It begs the question, will the traditional 9 to 5, in-person office workplace soon be a thing of the past? In May of 2022, our market research company surveyed over 2,000 U.S. employees across various industries to ask about their current working conditions and preferences. Key findings from the survey included: The ideal meeting time for most Americ

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  • Blog: What is the Cost of Competitor Analysis With a Third Party?

    What is the Cost of Competitor Analysis With a Third Party?

    The short answer: not as much as you might think. Market research can be seen as pricey, but that’s not always the case. What really matters is the type of project you’ll be using market research for. For instance, you likely stumbled across this post because you're wondering about the cost of competitor analysis. This type of research can be as cost-effective as an online survey or more of an investment that contains many phases and components. While there’s no single answer to this questi

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  • hybrid-research-results-market-research-choices-05102019

    Hybrid Research: Combining Qualitative and Quantitative Methods

    Deciding between qualitative or quantitative research methods? Who says you have to choose? With market research, you are never short of options. No matter your business objectives or goals, there are a number of qualitative or quantitative methodologies at your disposal. Each method is designed to answer a specific question in order to get desirable and actionable results. With hundreds of market research methodologies to choose from, it is easy to get bogged down in choosing just one stud

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  • recruit focus group firm qualitative recruitment research

    How to Recruit for Focus Groups in 5 Steps

    The process to recruit for focus groups is similar to many other types of qualitative market research. Qualitative research is an excellent way to explore mindsets, perceptions, and the decision-making process of participants. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research describes exploratory methodologies compared to common forms of quantitative research. However, these projects are only as good as the people you find

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  • guide-to-omnibus-survey-market-research

    Ultimate Guide to Omnibus Surveys in 2022

    Time to get on the bus. The omnibus. If you found this article in the endless stream of content available to you on Google or Bing, consider yourself lucky. You’ve made a wise choice. We’ll teach you everything you wanted (and potentially didn’t) want to know about conducting omnibus surveys in this ultimate guide. Article Contents 📃 Let's get to it. Here are the topics we'll cover below. Simply skip directly to the section of the guide you’re interested in by touching (for the phone/table

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  • Blog: 5 Components of a New Product Feasibility Study | Market Research Company

    5 Components of a New Product Feasibility Study

    Have a brilliant idea for a new product? You probably also have a lot of questions like: Who would buy my product? What audience(s) should I target? What products are competitors? What’s the market share for competitors? How much should I sell my product for? How should I promote my product? A new product feasibility study answers these questions and other key performance indicators. Furthermore, as a product/service distributor, you need to always be thinking of innovative strategies to p

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  • Blog: Daylight Saving Time: Survey Shows Where Americans Stand on New Bill

    Saving Daylight - 68% of Americans Support the Sunshine Protection Act

    Earlier this year, the Senate unanimously passed the Sunshine Protection Act, a bill that would make daylight saving time (DST) permanent starting in 2023. It’s no surprise that this is a hot topic for early birds, night owls, and everyone in between. So, our market research company decided we wanted in on the action and made a survey about it! After gathering 500+ survey responses, Drive Research was able to gain some unique insight into this divisive topic. Take a look at our key survey f

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  • Blog: How to Conduct a Diversity and Inclusion Survey

    How to Conduct a Diversity and Inclusion Survey

    Being a diverse and inclusive organization means employing people with various demographics and characteristics. It is extremely important for every business to achieve a broader perspective on its culture and hiring processes. In fact, 57% of employees want to see their company increase diversity. However, measuring employee diversity and equality, while important, is a challenge for most organizations. It is a sensitive topic that must be handled appropriately. As a result, many companie

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  • in-house-outsourced-market-research-tips-04292019

    Market Research: Is In-House or Outsourced Better?

    Market research is one of the most crucial things a company can invest in as part of their digital marketing, sales, or overall business strategy. Various types of market research methodologies help an organization understand: Customer satisfaction Competition Pricing models Consumers habits Market trends Product or project feasibility Employee engagement Overall, quantitative and qualitative market research strategies help companies investigate and answer questions that influence their str

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