Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • when is the best time of year to send a survey | thought bubble

    When is the Best Time of the Year to Send a Survey? | Survey Market Research Firm

    As a survey market research company, we often get asked the question – “When is the best time of the year to send a survey?” In all honesty, the timing of the year doesn’t have too much of an impact into the success of a survey, whether it be conducted through phone, email, or other online channels. With the popular usage of mobile technology, everyone is most likely always connected to a device both at work and at home. Phone, tablets, laptops – for all generations of people it is being the no

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  • advantages and disadvantages of online research panels | computer research panels | computer with address book

    The Advantages and Disadvantages of Using Online Research Panels in Market Research

    In order to recruit participants or respondents for a market research study, researchers often turn to online panels. What is an online research panel? Online research panels include a group of pre-recruited participants who have signed up to take part in future market research studies such as online surveys, focus groups, and in-depth interviews. Typically, there are a few factors of a study market researchers are aware of before they reach out to an online research panel. This includes facto

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  • how to fix 3 major customer survey mistakes | error symbol

    3 Mistakes that Ruin Customer Surveys and How to Fix Them

    Customer surveys (CX) are an important component of any organization’s business strategy. They are essential for gaining competitive advantages, understanding strengths and weaknesses, forging positive relationships, driving business growth, and much more. Customer surveys are crucial to the success of any business. However, there are many common mistakes that ruin the survey experience for customers, resulting in poor quality data and feedback. In this blog post, our national customer survey

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  • power tool users participate in an ethnographic study

    Case Study: Mobile Market Research Firm Recruits Power Tool Users for Ethnographic Study

    When marketing or design businesses are tasked by their clients to include research into their project, a qualitative recruiting market research company is often contacted to help connect them with the right participants for the study. It is not uncommon for the study to be fully executed but simply lack access to the targeted audience. Once partnered with a qualitative recruiting company, the marketing or design company can lean on them to find high-quality participants to complete research ta

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  • Syracuse Focus Group Facility Video Tour

    Syracuse Focus Group Facility Video Tour

    Take a tour of our new focus group facility in Upstate, New York. It’s here that businesses from all over the country choose to conduct focus groups with the assistance of our qualitative market research and recruitment team. Syracuse has long been known as one of the best cities for market research studies. It is a mirror of America with similar demographics in age, household incomes, and other demographics. This video includes details about facility specifications, the convenience of our Syr

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  • winery uses market research for website redesign | computer with wine on the screen

    Case Study: Winery Uses Market Research to Redesign Website and Improve User Experience

    Every day, organizations are taking action to improve their websites in order to present their brand, products, and services in the most flattering light. Rather than just a nice design, it is also critical for a website to be user friendly with fast load times, easy navigation, and clear call to actions. If you are looking to create or redesign your current website, it is important to conduct user experience research in order to best meet the expectations of website visitors. It takes the gues

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  • mobile ethnography with adult learners

    Case Study: Adult Learners Recruited to Participate in a Mobile Ethnography Study

    Mobile technology, such as smartphones and tablets, have evolved rapidly over the past decade. This has not only allowed consumers access to on-the-go communication, but has come to be more of an expectation for many people. In market research, it’s important to make the experience most conducive and easy for the respondent or participant. This assures a participant is very comfortable and willing to provide their honest feedback, which in turn translates to high-quality data clients can rely o

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  • what is a tracking study?

    What is a Tracking Study? | Definition, Uses, and Benefits of Tracker Surveys

    Successful businesses are built on creating challenging goals and objectives. It is necessary to define our desired achievements and identify the specific actions it will take to meet these goals. Often times, businesses share general, common goals among areas of profitability, customer satisfaction, community awareness, retention of employees, and so on. What is the best way to achieve these goals? By tracking your progress and key benchmarks on a continuous basis. In other words, these areas

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  • why every successful company uses employee surveys

    Why Every Successful Company Uses Employee Surveys

    The employee survey process is really simple. In fact, the whole process can be completed in as quickly as 2 to 3 weeks with the assistance of a market research company and if the organization is able to move quickly. Steps include holding a kickoff meeting with leaders, designing the employee survey, sending a pre-notification email about the survey to employees, sending the survey to employees, analyzing the results, and debriefing on the results. Here's more on the employee survey process.

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  • creating the ultimate participant experience | people on their cell phones

    4 Tips for Creating the Ultimate Participant Experience in Market Research

    Working in market research, it is always important to remember that participants are not emotionless robots. And no, we don't count survey-taking bots that just want to hack the system and collect the rewards. Our market research company designs these projects and studies for our clients but, it is important to remember the participants are the ones actually completing the studies. With that in mind, those conducting market research need to consider the participant experience as much as anythi

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  • Consider This Before Choosing a Market Research Company

    Consider This Before Choosing a Market Research Company | Market Research Video

    Just as there are countless methodologies to choose from in market research, the same can be said of marketing research companies. First, Drive Research would like to offer a slow clap for making the best and most important decision so far – choosing to conduct market research in the first place 👏…👏…👏. The tough choices are however just beginning. Who is the audience you are researching? What type of methodology or study is best fit for meeting your objectives? What should you look for in a

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  • comparing qualitative research methods | chat bubble with pie chart

    Comparing the Advantages and Disadvantages of Qualitative Research Methods

    When it comes to qualitative market research, there are a variety of methods Drive Research uses to collect data. No two research methods are created equal, which is why we heavily consider the pros and cons of each market research method with every unique project. At Drive Research, there is no such thing as a “one size fits all” market research study. Each project is handcrafted by our qualitative and quantitative research team to best fit specific needs and accomplish the goals of our client

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