Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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SEO For Banks: Best Practices For Better Performance
Posted at: 10/4/2024 12:30 PM
It can be hard for consumers to choose how they pick a service provider that matches their needs. This is especially true for banks and financial institutions. Often, people may rely on word of mouth to make a decision. In other cases, nearly 50% of them might use Google to find a bank near them that they can use. Optimizing for proper SEO strategy is crucial for banks to be able to get in front of potential customers and increase their trust online. In our experience, effective SEO tactics
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Conducting Medical Device Market Research: What You Need To Know
Posted at: 10/3/2024 12:30 PM
The medical device market is constantly evolving. With 32 million Americans relying on some form of medical device, it’s important these companies strive to put forth the best products patients can rely on. To stay ahead of the game, businesses in this industry can turn to market research. In our experience, understanding market trends and audience changes can make or break a medical device company's success. Knowing what tools and technologies are gaining traction helps businesses decide w
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The Pros and Cons Of Employee Surveys (From Survey Pros)
Posted at: 10/2/2024 12:30 PM
By conducting employee surveys, businesses can gather a whole lot of insight they wouldn't normally have access to. Using this employee feedback, they can create lasting change and an overall healthier work environment. However… Employee surveys have their cons, too. While the benefits of this popular research method far outweigh the cons in many cases, it's important to understand both sides. Hang tight, because we're about to tell you what they are! Employee Surveys: The Pros We'll st
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15+ Fun-Sized Halloween Statistics [2024]
Posted at: 10/1/2024 12:30 PM
Halloween, the spookiest night of the year, once again will bring out the ghouls, ghosts, and witches in all their frightening glory. To celebrate, our market research company is shining a spotlight on the intriguing statistics that defined this haunting holiday. From the top costume choices to the candy favorites that made trick-or-treating a sweet success, here are our favorite Halloween statistics for 2024. Top Halloween Statistics [Editor's Choice] Spending for Halloween 2024 is expecte
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15 Food And Beverage Marketing Strategies For Expert Results
Posted at: 9/30/2024 12:30 PM
Food and beverage marketing is a hot topic in the current industry playing field. Especially as it expands, companies use smart tricks to get people to buy their products over competitors. Furthermore, the global food and beverage market is set to grow to $8,905.5 billion by 2026. This means there's a lot of revenue to be made, but also a lot of competition. To stand out, brands need good marketing plans. These plans help them find new customers (and keep old ones coming back). Popular ways
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Online Surveys Frequently Asked Questions [Answered By Experts]
Posted at: 9/27/2024 12:30 PM
Online surveys have become a cornerstone of market research, offering businesses valuable insights and data-driven decisions with unprecedented ease. Yet, despite their widespread use, many organizations still grapple with questions about how to effectively implement and leverage online surveys. As a leading online survey company, we frequently receive questions about the process, implementation, and utilization of this type of market research. To assist those in the same boat, Drive Resear
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Online Market Research Communities: Types & Features
Posted at: 9/24/2024 12:30 PM
Online market research communities are rising in popularity, with options becoming cheaper and more accessible by the day. While you may first think of online platforms being used for large-scale quantitative research, there has been a boom of qualitative research taking place with the help of online platforms as well. But what if your company has concerns about respondent quality or has research needs that require a more specialized target audience? No worries! Many online research communiti
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The Best Strategies to Improving Customer Loyalty with Research
Posted at: 9/19/2024 12:30 PM
Building lasting relationships with customers is essential for businesses to be successful and grow in a competitive marketplace. Most organizations will attest to the fact that it costs significantly more to acquire new customers than it does to retain existing customers. Building loyalty with existing customers also allows you to deepen your relationships and grow your share of wallet with customers. To retain customers and build loyalty, businesses must make data-driven decisions and deve
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Ultimate Guide to Voice of Customer (VoC) Market Research
Posted at: 9/17/2024 12:30 PM
Understanding your customers' needs, preferences, and experiences is crucial for any business striving for success. This understanding is at the heart of Voice of Customer (VoC) market research. VoC research involves capturing and analyzing customer feedback to inform and guide business decisions, helping companies improve products, services, and overall customer satisfaction. In this ultimate guide to VoC market research, we'll delve into what VoC is, why it’s important, and how to effectiv
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What is a MROC? | Marketing Research Company Syracuse, NY
Posted at: 9/14/2024 12:30 PM
In the world of market research, leveraging the right tools and communities is essential for gathering valuable insights. One such tool is the Market Research Online Community (MROC). This blog will explain what a MROC is, how it differs from an online panel, and its benefits for market research. What is a MROC? A Market Research Online Community (MROC) is a group of pre-qualified and interested participants who share a commonality or expertise in a specific field. These online communitie
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Improve Your Advertising with Market Research
Posted at: 9/10/2024 12:30 PM
Did you know nearly 80% of businesses utilize market research to learn more about their performance, customers, competition, and trends? Those businesses can then use this valuable insight to help guide their overall business strategy and drive positive changes. But did you know research can also be applied to better position your advertising plan? Read on as we unpack how market research can uncover opportunities to enhance your next rock-solid advertising strategy. How Market Research C
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![What Is an Infographic? [+ Tips & Examples]](/media/6386/t-1.jpg)
What Is an Infographic? [+ Tips & Examples]
Posted at: 9/9/2024 12:30 PM
Infographics are an effective way for you to showcase data and information in visual form. Not only is this appealing to the eye, but infographics also take the data and make it more digestible. In doing this, an audience can quickly learn and understand the topic at hand. Infographics are highly customizable to match whatever topic they display, making them a useful tool for anyone. In fact, we're big fans of including them in our work and reports for clients. To learn more (and maybe even