Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • How to Create Buyer Personas for a Website

    How to Create Buyer Personas for a Website

    The key to unlocking the potential of your website and converting visitors is by understanding their profiles, motivations, and behaviors. In the world of Google Analytics, you are likely sitting on hundreds of thousands of data points to help explain behavior on your site: bounce rates, conversion rates, etc. While Google Analytics does a great job of answering the what of your website visitors, it lacks the ability to tell you why. This is where custom-built buyer personas can fill gaps.

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  • Online Survey with Pharmacists | Health Insurance Market Research

    Case Study: Online Survey with Pharmacists | Health Insurance Market Research

    Background & Objectives Our pharmacy market research company recently partnered with a national health insurance brokerage company to conduct an online survey. The target audience for the market research was pharmacists who operate in the U.S. Drive Research worked with the client to define specific objectives for the market research. These included: (1) A better understanding of how pharmacists provide guidance to current pharmacy customers (2) How the pharmacists provide support to their

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  • Looking to Conduct a Feasibility Study in Rochester? We Can Help.

    Looking to Conduct a Feasibility Study in Rochester? We Can Help.

    Our Rochester market research company often refers to feasibility studies as the crystal ball of new business ventures. Are you thinking of opening a new office space in a new location? Do you have a great idea or concept for a business? Is there a new product or service you are thinking of developing? While a new location may seem like a perfect fit for your business or you may think your new concept is filling a gap in the market – it is never good to assume. It is necessary to determin

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  • Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)

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  • Recession-Proof Business: How to Succeed During and After an Economic Downturn

    Recession-Proof Business: How to Succeed During and After an Economic Downturn

    As the COVID-19 pandemic worsens, it’s likely that the world will face a slow recovery. Many businesses and consumers are already preparing for the next recession as key parts of the United States yield curve have started to reinvert. The COVID-19 crisis will serve as a reset moment for many consumers and companies; the need for fresh and new marketing, advertising, and insights is now even more vital than before. Now more than ever, it is important to make smart, fiscally sound business decis

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  • Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm

    Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm

    At a time where many in-person market research methodologies have been forced to be re-examined, in-home usage tests (IHUTs) are still thriving. Since the COVID-19 spread began, several stronghold methodologies have been indefinitely shelved. Some of the impacted approaches include the following: In-person focus groups In-person interviewing In-person shop-alongs In-person home interviews In-person intercept interviews Any market research which involves face-to-face contact has been shifte

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  • Mystery Shopping for a Bank or Credit Union

    Mystery Shopping for a Bank or Credit Union

    It is often difficult to truly understand the customer experience (CX) at a bank or credit union. With so many different touchpoints and contacts, management teams often find it challenging to spotlight issues with a process, representative breaking protocol, or places in the customer journey that are sub-standard. Surveys can provide some insight into these areas, such as how was the customer service with a branch teller, loan officer, or call center representative. However, they fall short

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  • Should you Use a Third-Party For an Online Survey?

    Should you Use a Third-Party For an Online Survey? | Market Research Firm

    There are plenty of resources out there to help your company conduct market research. For online surveys, options for DIY or in-house market research are seemingly endless. However, just because you can conduct your own market research in-house doesn’t mean you should. You would prefer to get your haircut by a professional as opposed to yourself, right? The same can be said of needing a third-party market research company to execute your online survey. Hiring a third-party market research fir

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  • Quantitative Data Collection Methods – And How to Find Respondents

    Quantitative Data Collection Methods – And How to Find Respondents

    Market research comes in all shapes and sizes. Where a certain quantitative data collection method might work for one organization, may not prove to be as valuable for another. It is always important to evaluate your objectives and goals before diving into a quantitative market research study. To help narrow your options, our full-service market research company has compiled our 4 favorite approaches to collecting quantitative data. There are a variety of ways to conduct market research and

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  • How to Conduct a Community Survey as a Local Business

    How to Conduct a Community Survey as a Local Business

    When was the last time you took a pulse of stakeholder feedback for your local business? It is essential to cyclically gauge brand metrics such as awareness, perception, and satisfaction – especially for small to midsize businesses (SMB)! Keeping a tab on customers, recent visitors, and the general community will ensure your organization has a roadmap to meeting its strategic goals. Organizations such as nonprofits, museums, and local attractions particularly benefit from understanding expecta

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  • Omnibus Survey Company | Here are 3 Advantages to Omnibus Survey Packages

    Omnibus Survey Company | Here are 3 Advantages to Omnibus Survey Packages

    As an omnibus survey company, we know a thing or two about running effective and cost-efficient online surveys. Omnibus surveys are an excellent way to get answers fast for your product, service, brand, or organization. They are typically short 1 to 10 question surveys sent to a general population audience in the U.S. to obtain feedback fast. Omnibus survey companies like Drive Research run survey cycles on a regular basis. If you have a more niche audience (i.e., Millennials), we can put toge

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  • How to Conduct Qualitative Research Online | Changing From In-Person to Remote Methodologies

    How to Conduct Online Qualitative Research | Changing From In-Person to Remote Methodologies

    Recently, I attended a webinar titled, “Migrating Qualitative Projects Online”. The presenters shed light on how COVID-19 is impacting the market research industry. The conversation got me thinking about how in-person qualitative research isn't going away forever, but when a global pandemic like COVID-19 happens it makes sense to conduct qualitative research online. There may be some hesitation when changing a research project from in-person to an online approach. Ultimately, it’s important to

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