Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
What is Incidence Rate or IR in Market Research?
Posted at: 8/24/2020 2:10 PM
Outside of the length of the survey, nothing impacts cost more than the incidence rate (IR) in market research. This article will give you a better understanding of the incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is the incidence rate (IR) in market research? The incidence rate is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymou
-
What are New Product Demand Surveys? | Market Research Firm
Posted at: 8/21/2020 12:30 PM
Product development can be a tough process for many organizations and new business developers. Time is generally not on your side and nothing is guaranteed when taking a new product to the market. What’s worse, you may dedicate significant resources to developing a physical sample or prototype before you really know enough information. Next thing you know, you have a full-blown dud of a product that never really garnered interest in the first place. How product developers avoid this predicamen
-
What is an Employee Net Promoter Score (eNPS)?
Posted at: 8/20/2020 1:02 PM
Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS in this short video. Prefer to read? Our employee engagement research firm explains what eNPS is, how to measure it, and how
-
What is the Kano Model in Market Research?
Posted at: 8/19/2020 12:30 PM
When developing a new product most entrepreneurs ask themselves, “What product features will offer the most return on investment?” If you find yourself in this exact situation - our market research company suggests using the Kano model. The Kano model is used to help new product development teams identify what features to prioritize and exclude before entering the market. It measures customer satisfaction (i.e., appeal versus importance) and considers the cost of the investment for each featur
-
The Importance of Earning Press Coverage in 2020 | PR Market Research Company
Posted at: 8/18/2020 12:30 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. In this blog post, Drive Research, a PR market research company, will dive into how we strategically earn media attention from top-tier news outlets through the use of PR surveys. What’s Earned Media? Earned media refers t
-
36 Types of Online Survey Questions From Our Market Research Company
Posted at: 8/17/2020 1:31 PM
Searching for the best type of question to ask in your upcoming customer survey, market survey, or satisfaction survey? Guess what. You will not find it. Determining the best type of question to ask in a survey ultimately boils down to preference. You will likely have a preference, I will have a preference, and a market research company would have another preference. Choosing the right type of question depends on a number of variables including: The intended length of your survey The audien
-
How to Create a Customer Journey Map to Improve Customer Experience (CX)
Posted at: 8/14/2020 12:30 PM
Not enough businesses take the time to audit the full customer experience for their products or services. Oftentimes, we make assumptions about customers, but we can’t truly understand their interactions with our organization without conducting some comprehensive market research. Customer journey mapping is the best way to document the thoughts, feelings, challenges, and successes throughout a customer process. These intricate studies typically require a multi-phase approach that seeks feedbac
-
6 Horrible Mistakes You're Making With Online Surveys
Posted at: 8/13/2020 12:30 PM
Believe it or not, there is an art to designing and curating online survey questions. Without the proper techniques, discipline, experience, or knowledge, significant mistakes are bound to be made. The one tried and true way of avoiding common mistakes in survey writing is to partner your efforts with a market research company, who specializes in online surveys. However, we know this isn’t always in the budget. In this blog post, Drive Research, an online survey company, will share six common
-
5 Factors to Examine When Conducting a Brand Competitive Audit
Posted at: 8/12/2020 1:45 PM
Trying to outperform your competition? In order to do just that, companies should conduct competitive audits to position themselves ahead of competitors. Competitive assessments apply to both new and well-established businesses. The more you know about your competition with any business, the easier it is to pinpoint what you should benchmark and what you should avoid. Our market research company considers these five critical components when conducting a brand competitive audit for our clients.
-
4 Key Components of a Market Research Feasibility Study
Posted at: 8/11/2020 1:18 PM
Although the driving force behind each feasibility study may be different, the scope and methodologies used to address the objectives follow a similar path. The objective of a feasibility study is to define the viability and success of a new venture. The venture could be a product, service, business idea, building, or any other concept you are looking to launch. What better way to do this than with reliable data to create evidence-based and fact-based decisions? Despite the fact that your ven
-
In-Person Market Research: Good or Bad Idea During Covid-19?
Posted at: 8/10/2020 12:30 PM
As with most in-person gatherings, COVID-19 is causing businesses to question if in-person market research is a good or bad idea. Throughout the past few months, our market research company has helped our clients transition traditional methodologies online to abide by social distancing guidelines. As parts of the country begin to return to normalcy, what does this mean for organizations wishing to conduct focus groups, intercept surveys and other person to person research studies? Our experts
-
How to Conduct a Corporate Image Study? | Market Research Company
Posted at: 8/7/2020 12:30 PM
A corporate image study, similar to a brand equity study, measures the perception of an organization among their specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this post, our market research company will discuss: Defining your target audience The benefits of a corpor