Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Exploring Email Surveys [+ Benefits & Best Practices]

    Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete

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  • multivariate analysis market research central new york

    What is Multivariate Analysis? [+Types & Examples]

    Multivariate analysis is like a powerful magnifying glass for data enthusiasts. It's a set of techniques that helps us make sense of complex information by examining multiple variables at once. Imagine you have a basket of fruits with various characteristics like weight, color, and sweetness. Multivariate analysis allows us to unravel how these traits relate to each other, revealing hidden patterns and insights. In this blog post, we'll dive deeper into multivariate analysis, exploring its typ

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  • AI in Market Research: Dos and Don'ts

    Within less than a year, the popularity of artificial intelligence (AI) has expanded dramatically. From songs to images to videos, AI can seemingly create anything. But what does this mean for industries like market research? Believe it or not, AI in market research isn't new - but it's becoming more clear how this tool can be successfully leveraged. That said, there are areas where AI can hinder the research process. Keep reading to learn more about when it's best to use AI market research

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  • Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]

    Conducting In-Home Usage Tests (IHUTs) [2024 Guide]

    In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, your product is shipped to targeted audiences where they can use it in their home as they normally would in its natural environment. And with preferences for contactless research on the rise, IHUTs are an effective way for brands to remotely test concepts, products, and services before fully launching them into the market. In this ultimate guide, we'll cover ever

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  • Blog: What Are Customer Experience (CX) Insights? [& How Do I Use Them]

    Explaining Customer Experience Insights [& How to Use Them]

    Customer experience isn't just a buzzword; it's the lifeblood of businesses striving for sustainable growth and customer loyalty. Therefore, collecting customer experience insights to drive business decisions is incredibly important. In this blog, we'll explore the multifaceted world of CX insights, from deciphering customer sentiments to identifying pain points and implementing strategies that resonate with your audience. We’ll also dive into the methodologies that help collect customer feedb

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  • Blog: Fast Food Consumption Statistics

    75+ Fast Food Consumption Statistics

    Indulging in fast food has become a cornerstone of modern dietary habits, shaping the way many of us approach mealtime. Knowing that we surveyed over 950 consumers to collect the latest and most essential fast food consumption statistics such as: 2 in 3 people consume fast food at least once a week (65%) Males are nearly three times more likely to eat fast food daily than females On average, people spend $148 on fast food each month 40% of American consumers use drive-thrus to purchase fast

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  • Blog: Copy Testing Surveys

    Copy Testing Surveys: How to Use Data-Driven Copywriting

    In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin

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  • Blog: How to Recruit Participants for a Study in 8 Steps

    How to Recruit Participants for a Study in 8 Steps

    One of the first steps in a market research study is often the most crucial: participant recruitment. Think of it as assembling the dream team for your project. In this guide, we're breaking down the process into eight straightforward steps to recruiting participants for a study, plus common ways to find people. From defining your target audience to sending out friendly reminders, we share everything you need to know to find, schedule, and retain market research participants. Need help with

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  • Blog: Ultimate Guide to Recruiting Participants for Qualitative Research

    Recruiting Participants for Market Research [2024 Guide]

    A critically important piece of market research is recruiting reputable, high-quality participants. But why? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of market research methods represents a much larger target audience that a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes, step-by-step pro

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  • Blog: New Year's Resolutions Statistics and Trends [2023]

    New Year's Resolutions Statistics and Trends [2023]

    As the calendar flips to a new year, it's a tradition for many of us to reflect on the past and set our sights on a better, brighter future. New Year's resolutions are a ubiquitous part of this annual ritual. But how many of these resolutions actually come to fruition, and what drives us to set these goals in the first place? In this article, we dive deep into the world of New Year's resolutions, exploring the statistics that surround them. Top New Year's Resolutions Statistics [Editor's Ch

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  • Blog: What is Employee Perception and Why Does it Matter?

    What is Employee Perception and Why Does it Matter?

    Understanding employee perception is essential for companies who want to create a strong work culture and improve employee engagement and productivity. It is a critical aspect of the organization as a whole because it affects employee behavior, attitudes, and performance. Employee perception can be influenced by various factors, such as past experiences, personal values, and expectations. It can also be affected by the company's communication strategies, feedback mechanisms, and recognition

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  • Blog: Halloween Holiday Decorations

    15+ Fun-Sized Halloween Statistics [2023]

    Halloween, the spookiest night of the year, once again will bring out the ghouls, ghosts, and witches in all their frightening glory. To celebrate, our market research company is shining a spotlight on the intriguing statistics that defined this haunting holiday. From the top costume choices to the candy favorites that made trick-or-treating a sweet success, here are our favorite Halloween statistics for 2023. Top Halloween Statistics [Editor's Choice] 44% of consumers will cut down on cost

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