Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Breaking Down a Market Research Report Into 10 Pieces
Posted at: 11/22/2021 1:30 PM
The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. Learn about the most important components to include when reporting market research findings. At Drive Research, we believe a report should go beyond just spreadsheets, graphs, and statistics. Through several
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Comprehensive Tracker Surveys: How to Measure New Consumer Behaviors
Posted at: 11/19/2021 1:30 PM
Comprehensive tracker studies are an excellent way to keep a pulse on consumer behavior and monitor changes to brand key performance indicators (KPIs) over a period of time. While they are generally brief to maintain optimal engagement from respondents, trackers can also take the shape of something more thorough. For instance, many grocery and consumer packaged goods (CPG) brands choose to conduct comprehensive trackers with 50 or more questions. Take for example a recent comprehensive tracke
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15+ Product Concept Development Example Survey Questions to Steal
Posted at: 11/18/2021 1:30 PM
Product concept development plays a significant role in bringing a new idea to life. The feedback gathered from new product development market research should impact design, packaging, taste, pricing, marketing -- the list goes on and on. Whether you are conducting ad concept testing or comparing product packaging, online surveys are an excellent vehicle for collecting quick, in-depth, and cost-effective insights from your target consumer. However, in order to earn the best results, you must b
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Posted at: 11/17/2021 1:30 PM
Secondary research, also known as desk research, differs from primary research in that it relies solely and completely on information and data available online or through other published sources. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. Secondary research is usually a component of a larger market research project that involves primary research. In addition to
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Looking For an Online Survey Company? Here Are 5 Things to Consider
Posted at: 11/16/2021 1:30 PM
When searching for the best online survey company, there are a variety of factors organizations should consider. As you look for the best third-party market research firm ask about factors such as: Sample sources used to find survey respondents Experience in your industry or sector Process for survey programming and cleaning Available reporting options Level of consultation throughout the report It is important to not only collect feedback from target respondents but to have a research
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Winter in Syracuse: 56% of People Predict Higher Than Average Snowfall
Posted at: 11/15/2021 1:30 PM
Syracuse, NY is one of, if not the snowiest city in New York State. It is a running joke that CNY celebrates Mother’s Day with snow still on the ground. Our Syracuse market research company wanted to poll the community to learn how much snow they thought we’d get this 2021 winter season. For context, Syracuse average 104 inches of snow per year compared to the national average of 28 inches. Our survey showed that 56% of Syracuse residents predict 100 to 149 inches of snowfall this upcoming wi
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57% of Consumers Support Retail Stores Closing on Thanksgiving Day
Posted at: 11/12/2021 1:30 PM
It was not long ago that major retailers started their Black Friday sales on Thanksgiving Day. While the tradition was met with controversy, it didn’t stop big-box stores from keeping their doors open. That was until COVID-19 forced stores everywhere to rethink their Black Friday store hours. In 2020, 3 in 5 U.S. shoppers avoided in-person Black Friday shopping due to health and safety concerns. As a result, many retailers remained closed on Thanksgiving Day. Fast forward to the present day
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What Impacts the Feasibility of a Market Research Study?
Posted at: 11/10/2021 1:30 PM
Deciding on your target audience is an important step when constructing a plan for your market research project. In most instances, brands interested in conducting research have an idea of who they want to target in their future marketing campaigns or product and service offerings. However, there are a few things to consider before settling on your ideal participant. How does your target audience impact feasibility? How do study requirements impact feasibility? What does a low feasibility
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Skincare Market Research: How to Test a New Cosmetics Product
Posted at: 11/9/2021 1:30 PM
Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste
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Why Market Research Should be in Your 2022 Budget
Posted at: 11/8/2021 1:30 PM
Budget season is here and that means it’s time to start planning for 2022 if you haven’t already. With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making 2022 the best year yet? By setting aside a portion of budget dollars for market research, businesses can be assured they are taking a step in the right direction. Types of market research methodologies to add to your 2022 budget include
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Case Study: How to Conduct Market Research with Medical Professionals
Posted at: 11/5/2021 12:30 PM
Testing, medications, and the patient treatment process varies significantly from country to country. In a recently completed study by Drive Research, a healthcare market research company, we worked with a client to understand how these behaviors varied between different physician roles as well as countries. This global healthcare survey provided insight into tests and assays physicians use with patients when it comes to heart failure. The scientific healthcare company uses data to drive deci
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Cyber Week 2021: What, Where, & How Much Are Syracuse Shoppers Spending?
Posted at: 11/4/2021 12:30 PM
We surveyed Syracuse residents to discuss what, where, and how much they will spend during Cyber Week 2021. See how we compare to national averages. Believe it or not, the holiday shopping season is quickly upon us. Our local market research company wanted to learn more about CNY shopping preferences and behaviors for Black Friday, Small Business Saturday, and Cyber Monday. In addition to surveying Syracuse residents, Drive Research also polled 1,000 U.S. consumers. We asked the same questio