Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Why Good Market Research Works (Even when you think it doesn't)
Posted at: 11/6/2020 1:30 PM
Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl
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What is Ad-Hoc Market Research? | National Market Research Company
Posted at: 11/5/2020 4:26 PM
Market research projects come in many shapes and forms. There are 2 core types of studies in market research: Tracking studies or long-term projects Ad-hoc market research projects So, what is a typical day like in market research? The answer is: "it depends.” What does it depend on? It depends on the type of market research team you work for (client-side or supplier side), your role and title in your organization, the industries or methodologies your organization specializes in, and a numbe
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Marketing Budget Planning for 2021: How to Prepare for the Unpredictable
Posted at: 11/4/2020 4:41 PM
With the New Year right around the corner, many of us have been tasked with creating a marketing budget or plan for 2021. It's time to think outside the box. When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2021 marketing budget – especially after a year of uncertainty – try and think outside of the box. In other
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How to Survey Customers Offline
Posted at: 11/3/2020 1:30 PM
In the age of social distancing, is it possible to survey customers offline? The COVID-19 crisis has pushed the bulk of market research practices online during the year 2020. Research clients, firms, and participants alike have been understandably wary of the idea of in-person studies. As a result, virtual methodologies like online surveys, online focus groups, and video interviews became the default. But what if you are still better off collecting your data offline? Reasons to Survey Cu
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How to Conduct a Leadership Feedback Survey | Employee Survey Company
Posted at: 11/2/2020 1:30 PM
Wondering when the best time to conduct a leadership feedback survey? Even with the uncertainty of the COVID-19 pandemic, the answer is likely right now. Leadership effectiveness surveys are an excellent methodology to assess the strengths and weaknesses of management. Establishing a benchmark, like an employee net promoter score (eNPS), is a great way to identify what employees are most and least satisfied with. This type of insight is proven to increase employee engagement and decrease turno
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The Case for a Geofencing Survey
Posted at: 10/30/2020 1:24 PM
The meteoric rise of mobile device ownership has opened countless doors for market research. Geofencing surveys, also known as location-based targeting, is one of the most effective applications of mobile devices for conducting market research. When there is interest in targeting respondents who visit specific locations, a geofencing survey could be the best choice to address research needs. Wondering if a geofencing survey is right for your business objectives? In this blog post, our market
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The Pros and Cons of Open-Ended Questions and Closed-Ended Questions
Posted at: 10/29/2020 3:38 PM
While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post,
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3 Alternative Market Research Options for Intercept Surveys | Market Research Company
Posted at: 10/28/2020 12:30 PM
When it comes to market research, there are more data collection methods available than you could ever imagine! However, the COVID-19 pandemic has certainly put restrictions on in-person market research methodologies. For example, many organizations are searching for alternatives to intercept surveys. For good reason too. Market research is more important than ever with consumer behavior changing so rapidly. Can Intercept Surveys Be Conducted During COVID-19? Intercept surveys are certai
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The What, How, and Why of Voice of Customer (VoC) Market Research
Posted at: 10/27/2020 1:25 PM
Voice of Customer (VoC) is a formal market research process structured to ask questions, collect feedback, tabulate results, and take action based on customer data. The program is designed to learn more from customers including their profile, their needs, their wants, and drivers to loyalty. Ultimately, VoC is a form of market research designed to better connect with customers. In this blog post, our market research company will share the what, how, and why of voice of customer research. Plus,
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What is Correlation Analysis in Market Research?
Posted at: 10/26/2020 12:30 PM
Correlation analysis in market research is a statistical method that identifies the strength of a relationship between two or more variables. In a nutshell, the process reveals patterns within a dataset’s many variables. Using one of the several formulas, the end result will be a numerical output between -1 and +1. Let’s say you are interested in the relationship between two variables, Variable A and Variable B. Results close to +1 indicate a positive correlation, meaning as Variable A incr
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What Does it Mean for a Market Research Study to be Blinded?
Posted at: 10/22/2020 1:48 PM
One of the most frequent questions our market research company hears is, "What does it mean or a market research study to be blinded? Let's say you've decided to field an online survey among the customers of your product or service. Before you start designing the questions and moving too far ahead, there is an important question to ask yourself: do I want to want to remain anonymous as the sponsor of the survey? If the answer to that question is "Yes," then the best option for your market res
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Questions to Ask in a Customer Focus Group
Posted at: 10/21/2020 1:47 PM
A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro