Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Creative Testing in Market Research: Strategies & Solutions

    Creative Testing in Market Research: Strategies & Solutions

    Recently, HubSpot found that 68% of marketing professionals believe paid ads are important for a brand. This may not be a shock–of course, the popularity of ad spending is going to be high. But when so many professionals are focusing on ads, it makes you think: how many are actually effective? We’ll put it like this: your ads can always do better. Even if you have a stellar ad campaign that’s thriving, wouldn’t you want to find a way to have it be even more effective? Or, on the opposite en

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  • Blog: PPC Ads Not Converting? Here's What To Do Next.

    PPC Ads Not Converting? Here's What To Do Next.

    If you’ve read any ‘Top Marketing Strategies’ list in the past couple of years, you know pay-per-click (PPC) ads are always a popular recommendation. And for good reason. Google AdWords campaigns produce one of the strongest returns on investment for organizations. Studies have shown for every dollar companies spend on pay-per-click advertising, they earn two dollars on average from Google Ads. While these conversion rates are the case for some, not all advertisers generate the same number

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  • Blog: How to Analyze Quantitative Survey Data: Reporting to the Maximum

    How to Analyze Quantitative Survey Data: Reporting to the Maximum

    Analyzing long surveys with endless amounts of data is intimidating, even for the best market researchers. Largely due to the time and attention required for a solid review, extracting the most relevant information from quantitative survey data is a time-consuming process–but for good reason. “Quantitative” refers to broad-scale research – think the bigger picture. There are many common forms of quantitative research we could talk about, but for now, we’ll stick to online surveys. Recently,

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  • Blog: Retail Marketing: 5 Key Strategies to Gain More Customers

    Retail Marketing: 5 Key Strategies to Gain More Customers

    We have a shocking fact for you today, are you ready? Businesses need customers. But get this – customers also need businesses. That’s how loyal, frequent consumer relationships are made in retail. When you're able to successfully market your business, you develop a relationship with new customers while also giving them a reason to keep coming back. That's where effective retail marketing comes in! Maybe you have a top-notch social media account with incredible shots, but it’s not generat

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  • Blog: Brand Sentiment: What It Is and How You Can Track It

    Brand Sentiment: What It Is and How You Can Track It

    Perhaps there is no more vital aspect to measure and understand than your brand. What is it? What does it stand for? How do people define it? Brand sentiment is arguably the most valuable asset for any person, organization, product, or service and is the umbrella image that shapes all other interactions. It is an evolving asset of a collection of ideas and impressions that can change for the good or bad over time. It’s always shifting based on the internal culture, marketing, strategy, ma

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  • Blog: kids laying and laughing in the grass

    How to Get More Members for Kids Programs and Youth Organizations

    After facing changes due to COVID-19 and returning to the new normal, making new friends is an important topic for many parents. So much so, PBS provided tips for parents to help their child(ren) make friends as children's social worlds are expanding again. Luckily for parents and caregivers, there are several different afterschool programs, extracurriculars, and youth classes to help the social development of young children. Consequently, this can mean a lot of competition for nonprofit org

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  • Blog: Name Testing a Healthcare Product or Service

    Name Testing a Healthcare Product or Service

    You are likely never short of ideas when naming a product or service in healthcare. You can spend weeks or months with your internal teams fine-tuning the name and figuring out the best path forward. However, some brands fail to realize that your buyers, not your sellers, determine the best product or service name. Although you may have arrived at an internal consensus, it is always essential to conduct market research to get feedback from your buying audience – whether that be doctors, phys

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  • how much does a focus group cost

    How Much Does a Focus Group Cost?

    How much does a focus group cost with the help of a third party? You may not like this answer, but it truly depends. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. If you're not satisfied with our answer for the cost of a focus group, here's our market research company's take. As a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. A traditional

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  • Blog: Market Research vs. Marketing Research: What’s the Difference?

    Market Research vs. Marketing Research: What’s the Difference?

    The two terms we will discuss today seem interchangeable at first glance. It’s only a difference of 3 letters, they can’t be that different right? Well actually, there are many differences between market research and marketing research. To put it more simply, market research pertains to events that occur in and around markets. Marketing research refers to the research tasks related to marketing. I know, it’s still a bit confusing. Throughout this blog post, we will discuss both market and m

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  • Blog: 5 Tips for Conducting Market Research with Content Creators

    5 Tips for Conducting Market Research with Content Creators

    It’s a content creator's and we’re just living in it, right? It’s no secret that influencers, bloggers, and social media personalities are some of the best marketers out there. In fact, a recent study revealed that up to 17% of businesses spend half of their yearly funds on influencer campaigns. Chances are if you’re reading this, you already know your way around influencer marketing strategy, at least a little bit. But do you know how market research can play into it? Types of market resea

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  • Blog: 5 Sure-Fire Ways to Prevent Employee Burnout

    5 Sure-Fire Ways to Prevent Employee Burnout

    If you’re reading this, it's likely because you're seeing some staff burnout happening at your workplace. Now, more than ever, employee burnout is spoken about on a regular basis. A recent statistic shows that a whopping 67% of employees think burnout has gotten worse since 2020. So, how to actually prevent employee burnout? Go straight to the source: your employees! They are the best data-driven strategy for determining how to improve workplace culture and seeing more long-term employment.

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  • Blog: Measuring the ROI My Product or Service Provides My Customers

    Measuring the ROI My Product or Service Provides My Customers

    There are many articles available on how to calculate the ROI of the tools and resources you use in-house. But what about proving the ROI your products or services offers your customers? Wouldn't this metric be nice to have to feature in marketing and sales collateral? Or, to better understand what key components customers value the most. Luckily, we have a great resolution: conducting market research with your customers. From our experience, Drive Research has leveraged various market rese

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