Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: What is Value Chain Analysis? | Market Research Company

    What is Value Chain Analysis?

    Michel Porter first introduced the value chain analysis framework in 1985 in his influential book, “Competitive Analysis”. Using value chain analysis can be extremely useful and gives businesses a clear idea of how to adjust their activities in order to increase revenue and profit margins. Using value chain analysis provides businesses with a clear idea of how to adjust their activities in order to increase revenue and profit margins. Learn more about the process of using value chain analysis

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  • Blog: How to Add a Question to an Omnibus Survey | Market Research Company

    How to Add a Question to an Omnibus Survey

    If you’ve stumbled upon this post, you likely are already aware of how an omnibus survey is conducted and its perceived benefits. Now you’re wondering, “How can I include my own question(s) to a third-party omnibus survey?” The short answer: Contact our market research company. We administer weekly online surveys and can include your questions as quickly as needed. The long answer: Continue reading this blog post to understand more about the process of sponsoring a question or series of quest

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  • How to Execute a Mystery Shopping Program for a Franchise with Drive Research

    How to Execute a Mystery Shopping Program for a Franchise

    There is a great deal of trust involved in franchising a business. Many stores, restaurants, or other retail locations operate independently from the main franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is by executing a mystery shopping program. What is mystery shopping? Mystery shopping is a market research methodology in which mystery “shoppers” po

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  • What is Original Research in Content Marketing from Drive Research

    What is Original Research in Content Marketing?

    Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource type material all make up what it means to create content with the purpose of improving marketing strategy. Above all else, there is one type of powerhouse, knowledge-based resource for content that is extremely underval

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  • How Much Does it Cost to Outsource an Online Survey Video with Drive Research

    How Much Does it Cost to Outsource an Online Survey?

    The cost of outsourcing an online survey with a third-party market research firm is dependent on several impactful factors. The cost of surveys online varies because the objectives, project specifications, and research goals differ for each client or sponsor of the study. In this video, our online survey company will discuss four factors that impact the cost of outsourcing an online survey and how they can either reduce or increase the estimate provided in a market research proposal. The five

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  • Blog: 5 Steps to Conducting an Ad Concept Testing Survey

    5 Steps to Conducting an Ad Concept Testing Survey

    We’ve all seen at least one advertisement that makes us wonder how much input real customers had in its development. It makes you wonder who signed off on it, and who they talked to while developing the ad concept. My market research brain always makes me think, “Man, they could have really benefited from an ad concept testing survey.” Don’t let this be you! Learn how and why conducting concept testing will set your marketing campaigns up for the best chance of success. Why Conduct Ad Co

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  • Blog: What is Coolhunting in Market Research?

    What is Coolhunting in Market Research?

    Initially, coolhunting was meant to focus on fashion and design. However, it has expanded to include other sectors such as technology and is a great tool to use in market research. In this blog post, our market research company will discuss what coolhunting is, what methodology to use, and what results gained from coolhunting reports can be used for! What is Coolhunting in Market Research? Coined in the 1990s, coolhunting is a market research method that seeks to predict trends and style

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  • benefits-short-market-research-survey-06042018

    3 Benefits of Short Market Research Surveys

    The average human's attention span has fallen to 8 seconds - that's shorter than a goldfish. This statistic alone should be enough to convince you of the benefits of shorter market research surveys. Long surveys that take upwards of 20 minutes to complete are becoming a thing of the past. Or at least they should be. Here's talking to you, market research industry. Have an hour to answer a 100 question survey? Probably not - and neither do your target respondents. From the experience of our ma

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  • Blog: 4 Steps to Conducting a PR Survey | Marketing Research Firm

    5 Steps to Conducting a PR Survey | Marketing Research Firm

    Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu

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  • Blog: What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    Omnibus surveys are a type of online survey. However, the two have a few differences that often confuse organizations looking to conduct quantitative market research. For a quick overview, here are the definitions of both methodologies: Online surveys: A structured questionnaire that a target audience completes via desktop, mobile phones, tablets, or other internet-enabled devices. It is sponsored by one organization. Omnibus surveys: A structured questionnaire administered to a general pop

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  • cost customer satisfaction survey

    Cost of a Customer Satisfaction Survey

    Customer satisfaction (CSAT) surveys are one of the most cost-effective market research projects. When it comes to the cost of customer satisfaction surveys, it is driven by a number of factors that will be recapped in this post. The factors that impact the cost of customer surveys include: Choice of methodology The number of survey responses Length of survey Types and number of survey invitation reminders Level of reporting Below, I'll share how to gather an accurate quote from a custom

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  • Blog: What to Look For in a Mystery Shopping Research Company

    What to Look For in a Mystery Shopping Research Company

    At our national mystery shopping company, mystery shopping is just one of the many methodologies we have to help your company reach its goals! Mystery shopping is a type of market research methodology that can help businesses evaluate a particular area of their business and provide excellent insights. In this blog post, we will discuss what mystery shopping is, what to look for in a mystery shopping research company, and the benefits of utilizing a third-party market research firm! To conduct

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