Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.
Market Research Company Blog
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Healthcare Mystery Shopping: Improving Patient Experience (PX)
Posted at: 3/6/2020 1:30 PM
As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is likely your top priority. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actionable feedback to empower strategic decision making. In a highly competitive space, healthcare market re
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How to Use Market Research to Become a Disruptive Brand
Posted at: 3/5/2020 1:30 PM
We live in a world where cars drive themselves, we can ask Alexa to turn the lights on, and packages magically appear on our doorsteps in two days or less. As consumers, we have started to expect more from the products and services we use each day. We’ve been given a taste of evolving technology combined with innovation and personalization, so now we seek out disruption from the brands we consume. Disruption is a way brands can meet customer needs, possibly even fixing a disconnect we didn’t e
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How to Choose an Employee Engagement Survey Vendor: 4 Things to Look For
Posted at: 3/4/2020 1:30 PM
Strong employee engagement is key to creating a workplace culture that facilitates high productivity and quality services or products. However, because employee engagement or satisfaction is often difficult to measure, this makes employee surveys particularly of value, but only when administered correctly. It is crucial to look for key characteristics when choosing an employee survey vendor. You'll want a vendor that helps with survey development, administration, analyzation, recommendations, a
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Brand Equity Study for Car Dealerships | Market Research Company
Posted at: 3/3/2020 1:30 PM
One thing is certain if you are a car dealership. You likely are spending a ton on your marketing and advertising for customer acquisition. It is one of the most highly competitive industries in the U.S. Dealerships compete for the same customers and work to win leads through SEO, PPC, infomercials, social ads, banner ads, and much more. The list goes on and your budget likely reflects that. But is understanding the true return on investment (ROI) on your advertising frustrating you? Your digi
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Case Study: Third-Party Survey Data Analysis Project
Posted at: 3/2/2020 1:30 PM
When fieldwork is closed on a survey, the fun is just beginning. It’s now time to analyze your survey data in a way that is useful and impactful on future business initiatives. What is the best way to analyze survey data? This is dependent on various factors such as how many and what type of questions were asked, how many responses were collected, what the survey data will be used for, etc. The good news is, you don’t have to do it alone. A third-party research firm, like Drive Research, can h
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Brand Equity Survey: 4 Questions You Need to Be Asking
Posted at: 2/28/2020 1:30 PM
Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly evaluating our customer’s likes and dislikes, how can we be sure they are satisfied with our brand, product, or service? How can we be sure they will continue to give us their business? While this concept is likely no revelation to sales leaders, it is important to clarify customer satisfaction should not be the only thing you are paying close attention to. Why? Because meeting t
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Case Study: How to Use a Tracking Survey to Measure Customer Satisfaction Over Time
Posted at: 2/27/2020 1:30 PM
Many businesses across the country crave the insights from a customer satisfaction study. It is or should be one of the most critical components of a business’s acquisition plan. However, some organizations assume the customer feedback collected in a survey conducted a year or two ago, is still reliable in the present day. In order to make business decisions powered by insights and statistics, the data must be constantly evolving and up to date. For this reason, our customer satisfaction compan
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Why Focus Groups Are Important for New Product Development
Posted at: 2/26/2020 3:36 PM
Producing a new product is a time-consuming process that requires research and development (R&D) on a deep level. While the initial idea for the product can come internally from asking the right questions, it is not enough. You have to go beyond the ideas of your team and collect insight from the people who matter most: your target market. Market research for new product development can act as a gut check for what you may think is an ingenious product or service. Research can showcase how succ
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Example Focus Group Questions | What Should Be Included in a Moderators Guide?
Posted at: 2/25/2020 1:30 PM
Creating a focus group moderator’s guide can be tough - especially if you don’t know where to start. When creating focus group questions, the trick is to start simple and dive into bigger questions and ideas as the conversation flows. In this blog post, our focus group company will share insider tips on how to create focus group questions based on your goals for market research. To help get you started, we will also share a moderator’s guide for a focus group project we conducted at our facili
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Case Study: Feasibility Study for Senior Housing Apartments
Posted at: 2/24/2020 1:30 PM
America is getting older. According to the 2017 Census, nearly one in four (22.9%) Americans is a baby boomer. As older Americans begin to retire, real estate developers have noticed an opportunity for retirement communities and senior housing. Even though America is aging, it is important to consider many different factors before jumping to conclusions about the feasibility of a potential senior housing development. A market research feasibility study is a great place to start. For example, o
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District Level Decision-Maker Focus Groups | Using Research to Support New Curriculum
Posted at: 2/21/2020 1:30 PM
Curriculum revision is difficult, yet necessary. Especially with the rise of EdTech products district and higher education decision-makers are constantly challenged in achieving successful curriculum reforms. In order to truly understand the processes and principles of the changing paradigms in the education sector, distributors of EdTech programs or products must speak with school decision-makers. This audience is responsible for influence purchasing decisions or changes in curriculum material
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How Data Analytics is Changing the Sports Industry For Good
Posted at: 2/20/2020 9:06 PM
The field of data analytics is expanding into new markets every day. Today, sports analytics is where research analysts are making their next leap. Not so long ago, players and coaches reviewed game film and made changes to their strategy solely based on the footage. Today, in almost every sport, teams look at the game film with a new sense of enlightenment. All players and coaches have access to the percentages of any major statistical category to improve their game plan. It’s now possible to