Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • ad-recall-market-research-02202019

    What Are Ad Recall Surveys? | Market Research Company

    Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall market research enters the fold. Article Contents 📝 Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most intere

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  • Blog: How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    Each week, US supermarkets host an average of 66-71 million shoppers with the nation’s top grocery chains accounting for over 48% of sales. It is a highly competitive industry that leaves many local grocery stores to wonder how they can win business over other household name brands. Who is your average shopper? How do others in the community perceive your brand? Is your advertising messaging memorable? Survey grocery store shoppers can provide data-driven answers to these questions. As a r

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  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers didn’t solely rely on online food delivery services - but more so used it as a luxury or out of convenience. However, when more people needed to order delivery out of necessity and public safety, they saw how convenient the process really was. Now, 60% of U.S. consumers order delivery or takeout once a week -- and 31% say they use these third-party delivery services at least twice a week (Upserve). Groceries, takeout, snacks, meal subscription kits - all forms o

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  • Blog: What are New Product Demand Surveys? | Market Research Firm

    What are New Product Demand Surveys? | Market Research Firm

    Product development can be a tough process for many organizations and new business developers. Time is generally not on your side and nothing is guaranteed when taking a new product to the market. What’s worse is that you may dedicate significant resources to developing a physical sample or prototype before you really know enough information. Next thing you know, you have a full-blown dud of a product that never really garnered interest in the first place. How do product developers avoid this

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  • Blog: How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    How to Conduct a Healthcare Employee Experience Survey | Market Research Firm

    Without a doubt, COVID-19 has been a catalyst for change in the healthcare industry. However, as challenging as it may be, the pandemic can serve as an opportunity to transform the way hospitals and medical facilities operate. In a recent study conducted by Deloitte, top concerns among healthcare employees included: Organizational culture DE&I (diversity, equity, and inclusion) strategies Consistency with virtual work Leveraging new technologies to enhance productivity  Mental wellness Ho

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  • Blog: How to Conduct Market Research with Gastroenterologists | Healthcare Market Research Firm

    How to Conduct Market Research with Gastroenterologists | Healthcare Market Research Firm

    Market research comes in all shapes and sizes. Oftentimes the structure of a research project is dependent on the type of respondent or participant brands want to gather feedback on. For example, conducting market research with gastroenterologists is much different than surveying anyone who shops at Target. It requires different best practices and processes to accomplish a successful study with doctors who are constantly on the move. Luckily our healthcare market research firm can share some i

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  • components of market research interview guide

    5 Components of a Market Research Interview Guide

    Is there anything better in market research than a good one-on-one interview with a knowledgeable participant? The two-way communication creates a ton of dialogue accompanied by insights, market research nuggets, and recommendations to highlight in the report and take back to the client. A high-quality in-depth interview (IDI) is one of the most rewarding experiences for an interviewer in market research. But strong interviews do not just happen by chance. It takes... Well-understood objec

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  • when is the best time of year to send a survey | thought bubble

    When is the Best Time of the Year to Send a Survey? | Survey Market Research Firm

    As a full-service market research company, we often get asked the question – “When is the best time of the year to send a survey?” In all honesty, the timing of the year doesn’t have too much of an impact on the success of a survey, whether it be conducted through phone, email, or other online channels. With the popular usage of mobile technology, everyone is most likely always connected to a device both at work and at home. Phone, tablets, laptops – for all generations of people it is becomi

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  • Blog: How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm

    How to Conduct Market Research with IBD Patients | Healthcare Market Research Firm

    When it comes to healthcare market research, finding people who are interested in comfortable about discussing their medical conditions can be a challenge. However, difficult as it may be, it is helpful to learn from this audience as to what they expect and need from medical professionals. Finding research participants to openly discuss their medical conditions can be challenging - but not impossible. We recently recruited IBD patients across the country in order to conduct a pricing study for

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  • what is recruitment screener

    What is a Recruitment Screener in Market Research?

    A recruitment screener is a document, survey, or call script used to qualify participants for qualitative market research such as focus groups, in-depth interviews, in-home usage tests, and more. Market research companies and their clients create parameters or quotas for the qualitative research sessions, meaning the types of participants they would like to attend. Designing a recruitment screener is a necessary step as it saves time and money when recruiting qualified participants for qualita

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  • Blog: Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY

    Emily Carroll Honored as a 2021 40 Under 40 Winner | Syracuse, NY

    Drive Research, a Syracuse-based market research company is excited to announce, Emily Carroll has been named a 2021 40 Under 40 winner. Learn more about Emily and her business achievements and civil leadership that led her to be honored this year. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily was brought on board at our growing market research start-up as our fifth full-time employee. At the time, it was our most critical hire for our local firm

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  • Blog: Ultimate Guide to Recruiting Participants for Qualitative Research

    Ultimate Guide to Recruiting Participants for Qualitative Research

    A critically important piece of qualitative research is recruiting reputable, high-quality participants. Why is this? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of qualitative research methods represents a much larger target audience in which a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes

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