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Market Research Company Blog
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![Conducting Brand Tracking Studies [2024 Guide]](/media/5498/track-1.jpg)
What is Brand Tracking? [Expert Methods & Guide]
Posted at: 6/11/2024 12:22 PM
Sometimes brands aren’t sure how they are perceived by their customers or the market in general. Plus, with social media and different ways customers engage with brands, these sentiments can change a lot over the course of even a day. Brand tracking can help measure this type of uncertainty. Brand tracking research provides real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and prospects of an organization. The study helps you keep a true and continua
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What Is a Consumer Survey? [+ Types & Sample Questions]
Posted at: 6/10/2024 12:30 PM
Consumer surveys are a great way to tap into the general market of consumers in order to find out more information about your business. From a simple customer survey to something like concept testing, companies have much they can learn from consumers and their feedback. Consumer surveys are not just one simple type of survey however. The truth is, this a broad term that can refer to testing a variety of topics such as: Unaided awareness Aided awareness Perception Price Purchase history In
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Employee Survey Frequently Asked Questions [Answered By Experts]
Posted at: 6/7/2024 4:25 PM
In today’s dynamic workplace, employee surveys are essential tools for gauging morale, identifying areas for improvement, and fostering a culture of continuous feedback. As a leading employee survey company, we frequently receive questions about the process, implementation, and utilization of these surveys. To assist those in the same boat, Drive Research addresses the most frequently asked questions about employee surveys below. General How will employees receive the survey? Employees
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Tech Market Research: Types, Best Practices, & Examples
Posted at: 6/7/2024 12:30 PM
In an industry as fast-paced as the tech world, staying ahead of the curve is more challenging and crucial than ever. As a result, understanding market dynamics, customer needs, and emerging trends is no longer an advantage but a necessity. Luckily tech market research can help understanding these critical elements an easy reality. Whether you are a startup navigating your initial launch or an established tech giant looking to refine your strategies, market research provides data-driven insi
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How To Do SaaS Market Research Like The Experts (Best Practices)
Posted at: 6/5/2024 12:30 PM
Navigating the dynamic landscape of Software as a Service (SaaS) requires more than just an innovative idea. To truly succeed, understanding your target user inside out is crucial. That’s why many are turning to SaaS market research. It is the best resource for strategic decision-making, providing the insights needed to tailor your product, identify opportunities, and stay ahead of the competition. But how do the experts approach this critical task? In this blog, we'll delve into the best pr
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Retail Customer Satisfaction: How to Measure & Improve It
Posted at: 6/4/2024 12:30 PM
Measuring the satisfaction of customers in retail is key to the continued success of a brand. Customer satisfaction implies that shoppers are pleased with a brand and continue to return over a period of time. This leads to both customer retention and loyalty. However, shopper satisfaction levels are bound to fluctuate. A great way to address this is through retail market research. Below, we'll discuss customer satisfaction in retail and how it can be measured and improved. What is Custome
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Employee Net Promoter Score (eNPS): How to Measure & Calculate
Posted at: 6/3/2024 3:42 PM
Employee net promoter score (eNPS) helps employers understand how likely employees are to recommend it as a place to work. Alongside other employee satisfaction metrics, this score helps organizations understand employee engagement, identify areas for improvement, and implement strategies to enhance workplace satisfaction and loyalty. Keep reading as we’ll discuss what eNPS is, how to measure and calculate it, and tips for how to improve your employee net promoter score. What is Employee
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What is TURF Analysis? [+ When & How You Should Use It]
Posted at: 5/31/2024 12:30 PM
It's not feasible for a business to offer every product, service, and feature that its customers want. Knowing this is a limitation, organizations need to carefully pick and choose which products, services, or features to offer to customers. TURF analysis provides valuable insights for businesses looking to optimize and/or expand product portfolios by identifying the market reach and potential for each combination of products they might offer. What is TURF Analysis? TURF analysis is a commo
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18 Demographic Survey Questions (With Examples)
Posted at: 5/30/2024 12:30 PM
Demographic questions are another way that market research studies can get specific characteristic information from respondents. In our experience, by segmenting this way based on factors like age, gender, income, education, and more businesses can get more specific data for better use for marketing strategies and products. By using specific data to plan for each demographic instead of generalizing, products can better serve the specific needs of each group and in return, give businesses bet
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Your Guide to Choosing a Market Research Firm
Posted at: 5/29/2024 12:30 PM
Choosing a market research firm can be a daunting task. Especially when selecting the right partner hinges on making informed decisions for your marketing, operations, and strategy. Whether your problems center around not understanding your customers, employees, or potential buyers you need a true business partner that can deliver a clear, data-driven roadmap. But, if your organization has never worked with a market research company before or you’ve outgrown your current partner, you may fin
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Using a Third-Party for Phone Surveys
Posted at: 5/28/2024 1:14 PM
Using a third-party for phone surveys is the best assurance in gathering unbiased, high-quality insights. Plus, it is beneficial to rely on industry experts to execute all moving parts of a qualitative study. For instance, a third-party phone survey company like Drive Research can provide qualitative recruitment, interviewing, scheduling, and reporting services. There is no need to hire several sub-contractors or rely on internal resources to get the job done. In this blog post, our market r
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The BEST Employee Opinion Survey Questions You Should Ask
Posted at: 5/27/2024 12:30 PM
Understanding employee opinions is a major opportunity for organizations to support overall success. Beyond the questions and data, lies a deeper purpose. Employee opinion surveys are more than just questionnaires. These tools create insight used to build a more connected, fulfilling, and productive workplace. The insights and recommendations used from employee research help spark transformations, redefine priorities, and shape workplace culture. But to be truly impactful, organizations mus