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Market Research Company Blog
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Best Manufacturing Marketing Strategies for 2024
Posted at: 9/5/2024 12:30 PM
Successful manufacturing marketing strategies all have a common goal: engaging customers. As with any marketing strategy, manufacturers need to prioritize the customer experience in their campaigns and related materials. This not only enhances customer trust, but also increases sales. Marketing for manufacturing companies can include many things, from content to whitepapers to social media use. Typically, a good strategy will include all three of these (and more). Let's dive in. What is
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Best Hotel Marketing Strategies in 2024
Posted at: 9/4/2024 12:30 PM
Hotel marketing revolves around creating a fantastic experience for guests, from start to finish. Effective hotel marketing strategies prioritize key aspects of the guest experience, from services, amenities, and other unique features that would encourage more bookings. The best hotel marketing strategies will utilize channels like social media, email campaigns, and search engine optimization strategies. Let’s discuss! Why Hotel Marketing is Important Competition Incredibly competitive,
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What is Sample Contamination? | Market Research Firm Syracuse, NY
Posted at: 9/3/2024 12:30 PM
Market research can experience its own zombie-like virus through sample contamination. What is sample contamination? Much like it sounds, it's a sample of people who do not represent the traits of the intended population surveyed. Market research involves two groups of people - a sample and a population. What is Sample Contamination? Sample contamination occurs when the sample does not accurately reflect the population it's meant to represent. This can happen when individuals who shouldn't
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In-Store Qualitative Research: How to Find Participants
Posted at: 8/30/2024 12:30 PM
In-store research can be a useful tool to understand customer behavior, the effectiveness of in-store displays, impact of shelf placements, and efficiency of the store layout. In some instances, a mock store or shelf layout can be created in a controlled research environment. If you don’t have the space or ability to set up a mock store within a research facility, in-store research may be an option. After all, what better way to understand a consumer's thought process or behaviors than in-sto
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5 Steps to Conducting Customer Satisfaction Surveys
Posted at: 8/27/2024 12:30 PM
Conducting customer satisfaction surveys provides brands with valuable data to improve their outreach strategies. This can range from boosting customer service efforts to creating a seamless shopping experience. No matter how a brand uses customer survey data, the main goal is to always ensure the shopper has a pleasant experience. In this blog post, we'll cover the basics of customer surveys, why they matter, and the 5 main steps to conducting them. What Are Customer Satisfaction Surveys
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Posted at: 8/22/2024 12:30 PM
VoC in-depth interviews (IDIs) with customers, former customers, and prospects can provide a business with a wealth of information. By engaging directly with your target audience, you can uncover valuable information that drives strategic decision-making and enhances customer satisfaction. Learn more about the process from our VoC research company. What are VoC Interviews? Voice of the Customer (VoC) interviews are in-depth conversations with customers aimed at understanding their needs,
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How to Conduct Phone Surveys in 15 Steps
Posted at: 8/16/2024 12:30 PM
Phone surveys are a versatile research method designed to easily gather respondent feedback for qualitative or quantitative projects. This approach still remains incredibly useful even in today's digitized landscape. These surveys also provide a more personalized experience for the respondent, which often leads to higher-quality data. Like any market research method, it's only successful when done correctly. In this post, our phone survey company will walk you through key steps to conducting
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Best Employee Safety Survey Questions + Practices
Posted at: 8/16/2024 12:30 PM
Employees need to feel safe and secure in their workplace to thrive. This is where employee safety surveys come in. These surveys are designed to gather feedback from staff about current safety measures/policies in place. Additionally, employee safety surveys also assess the awareness levels staff have about these policies. Using the survey feedback, businesses are able to better market these essential policies to their employees. In turn, this leads to a more open work environment where bot
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Survey Straightlining: What It Is & How To Spot It
Posted at: 8/15/2024 3:51 PM
Behold, one of the major red flags in market research: survey straightlining. 🚩 Caught during the cleaning process after survey fieldwork wraps, straightlining can have a significant negative impact on the data. Thankfully, it's pretty simple to catch from the researcher's perspective. In this post, our online survey company will cover what straightlining is, how it impacts survey data, how it's detected, and more. Let's go! What Is Survey Straightlining? Straightlining is the act of se
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What is a Confidence Level? (+ How to Interpret It)
Posted at: 8/15/2024 12:30 PM
Understanding the confidence level is crucial for interpreting the reliability of online surveys. In this blog, we'll explore the concept of confidence levels and how they indicate the accuracy of market research results. Defining Confidence Level Confidence level in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%
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What is an Image & Awareness (I&A) Survey?
Posted at: 8/14/2024 12:30 PM
I&A surveys are a great way for businesses to gather data and insights on how to improve their brand strategy. The survey data will reveal how the public views the brand, what kind of associations they have with it, and much more. Using this information, brands will not only improve their public perception, but their brand equity as well. In this post, we'll dive into the details of I&A surveys, their benefits, and a list of commonly included questions. What Is an I&A Survey? I&A surveys
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What is a Quota in Market Research?
Posted at: 8/14/2024 12:30 PM
Understanding quotas is crucial for effective market research project management. Whether it's a broad survey or segmented study, quotas help streamline participant recruitment and data accuracy. Learn more in our blog post below. What Is a Quota? A quota stipulates the targeted number of interviews or complete survey responses that must be obtained through recruitment or fieldwork. It is a common project management term that is commonly used in both qualitative and quantitative market res