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Market Research Company Blog
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4 Benefits of Location-Based Market Research Surveys
Posted at: 12/12/2019 5:46 PM
Utilizing location-based data is a rising phenomenon in market research. Whether you’ve seen/heard the methodology being referred to as location-based research, geofencing surveys, or GPS exit surveys – the approach is the same. A location-based market research survey leverages geofencing technology to provide a feed of data from multiple sources such as Wi-Fi and GPS to target a specific audience. If a person steps inside the geofenced area, they are sent a push notification to fill out a ques
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Market Research Request For Proposal Template | Get a Free RFP Sample
Posted at: 12/11/2019 6:28 PM
Are you on the hunt for a proposal, quote, or estimate from a qualified market research company – but, don’t know how to properly request this information? We’ve got you covered with our free market research RFP template. Market research is a broad term that covers hundreds of methodologies, therefore it is helpful to clearly identify project goals, objectives, and specifications when requesting the help of a third-party research partner. This free market research request for proposal (RFP) tem
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Posted at: 12/10/2019 6:42 PM
Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research? How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an
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How Can I Increase Employee Retention? | Reducing Staff Turnover with Surveys
Posted at: 12/9/2019 5:05 PM
The average person will spend a third of their life at work. Spending that much time doing anything will certainly have an impact on an individual’s level of happiness, which is why it is incredibly important to truly love your job. For many, this means finding their best-fit employer. In other words, it’s not just what you are doing, but who you are doing it for. Employee satisfaction is often reflected by a company’s retention rate. When employees love their jobs and their employer, they te
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Conducting Research on a Tight Marketing Budget? Here are 4 Cost Saving Tips
Posted at: 12/6/2019 2:48 PM
Contrary to popular belief, research does not have to break a marketing budget to be effective. In fact, a simple online survey can provide the individualized and high-quality data you are looking for at a fraction of the cost of other methodologies. While the cost of market research ranges based on a variety of factors, there are easy ways to reduce the cost of conducting research to fit within the means of any tight marketing budget. Before getting started with market research, hone in on wha
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Case Study: Department Store Uses Geofencing Surveys to Understand BOPUS Process
Posted at: 12/5/2019 7:06 PM
Put yourself in the shoes of a customer. You are presented with a multitude of options when buying an item. Do you want to buy your goods online or in-store? If bought online, will you pick it up in-store (BOPUS) or do you want your purchased item to be delivered to your home? Understanding a shopper’s behavior is critical in shaping the perfect online or in-store customer experience (CX). Instead of guessing and assuming what customers want, why not use data to validate the key business decisi
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What is a Simulated Test Market (STM)? | Qualitative Research Company
Posted at: 12/4/2019 5:37 PM
Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im
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Case Study: Economic Development Nonprofit Uses Online Survey to Measure Member Satisfaction
Posted at: 12/3/2019 5:28 PM
Did you know market research can make an impact at the local and community level? Take our recent research project for example. A nonprofit organization emailed an online survey to its members to gauge satisfaction and learn how to improve engagement. Being based out of Syracuse, NY, our market research company, Drive Research, is always thrilled to support businesses in the community. We bring the voices of customers, residents, employees, and fellow businesses to decision-makers with every pr
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Millennials and Generation Z Share Their Customer Experience When Shopping for New Devices
Posted at: 12/2/2019 8:28 PM
Marketing to multiple generations at once poses a challenge to many different companies across a number of industries. Millennials and Generation Z are often thought to have opposing consumer behaviors and expectations when it comes to shopping compared to each other and the generations that came before. While most Millennials grew up before the digital era and the world of online shopping, the large majority of Gen Z has grown up dependent on technology and can’t imagine a package taking longe
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How Market Research Could Have Saved These Failed Celebrity Businesses
Posted at: 11/27/2019 7:14 PM
Just because they’ve made hundreds of thousands of dollars, doesn’t always mean celebrities are smart with how they spend their money. Outside of acting, singing, or whatever it is that makes someone ~famous~ many celebrities have tried to amplify their success by introducing a new business to the market. And while there is no real research behind the percentage of celebrity businesses that fail, we’ll just say A LOT. Market research can be conducted in many phases when launching or have alrea
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Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM)
Posted at: 11/26/2019 6:13 PM
Wondering how a customer survey can be used to boost online review scores? Market research to the rescue! In this post, we discuss a recently completed project conducted with a software company. The company wanted to gather insight from customers, but also gather testimonials and reviews from customers who reported being highly satisfied. It seems like a great way to tackle two objectives through one customer survey, right? Drive Research, a customer survey company, understands the real value
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How to Survey Lost Customers | Ask These 5 Questions
Posted at: 11/25/2019 6:22 PM
Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a break-up. You are left wondering what went wrong and how you can get them back. Why not take the time to survey or question former customers the reason they’ve taken their business elsewhere. Well, what if you could sit down with your ex and get down to the bottom of why they decided to part ways? As awkward as it may be, you can