Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Recruiting Consumers for In-Store Research: Step-By-Step Process
Posted at: 8/26/2022 2:52 PM
When one leading U.S. supermarket chain decided to conduct in-store research on their shelf displays in the coffee aisle, Drive Research was contracted for the study. Though there are many ways to replicate a shelf display or aisle, some studies require in-store research. Lucky for them, there are many market research options for grocery stores. One of the biggest industries worth over $800 billion, supermarkets are constantly changing due to consumer demand. And we couldn’t think of a bett
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How to Increase Your Employee Survey Response Rates
Posted at: 8/25/2022 2:02 PM
There may be nothing worse than spending weeks writing, programming, and sending a survey to employees just to see a 2% response rate. First and foremost, I want to commend you for even taking interest in gathering team feedback. But, as an employee survey company, we understand that it’s frustrating to not be rewarded with an influx of actionable data as expected. Want to know how to increase the response rate of your employee survey? You’ve come to the right place. Recently, Drive Researc
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9 Ways to Get More Backlinks for Your Website (100% White Hat)
Posted at: 8/24/2022 12:30 PM
Link building is essential when it comes to improving your website’s search rankings and domain authority. Quality backlinks to your website are a trust signal to search engines because they show that others value and recommend your content to their readers. In fact, 53% of SEO experts believe that backlinking will one day be just as important as search. Yet, despite their importance, 94% of content on the internet never gets backlinked. That’s because unless you’re ranked #1 on Google or h
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What’s Causing the Pilot Shortage and How to Solve It
Posted at: 8/23/2022 12:30 PM
It’s no secret that the current pilot shortage is affecting far more than just airlines. The shortage doesn't have any singular cause, but many contributing factors that come together to create the perfect storm. From retirement numbers to plane manufacturers, this is an issue with many moving parts. Below, we'll cover some of the top reasons why the shortage is happening, and how employee surveys can help. What’s Causing the Shortage? So, why is there a pilot shortage? While some fligh
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How to Boost Nurse Retention Rates: 5 Effective Strategies
Posted at: 8/22/2022 12:30 PM
If you work at a healthcare facility and are concerned about nurse retention rates, you’re not alone. Recently, research found that a massive 1.1 million nurses were needed to fill the gap in the current nursing shortage. In a time where healthcare workers are stressed and overloaded with duties, medical facilities need to think of ways they can retain their nurses, and hopefully gain more. Below are five strategies to ensure your healthcare staff is happy. Strategy #1: Ask Questions If
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Patient Satisfaction Surveys: How Strategies Equal Solutions
Posted at: 8/19/2022 12:30 PM
Patient satisfaction surveys, sometimes referred to as patient affinity surveys, are a common methodology in healthcare market research. A patient affinity survey answers the following questions: How satisfied are patients? Do patients trust their primary care physician (PCP)? How likely are patients to switch physicians? Why? How likely are patients to switch medical practices? Why? How can the medical practice improve patient satisfaction? Our healthcare market research firm recently cond
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How to Conduct a Survey with Nurses
Posted at: 8/18/2022 12:30 PM
Last year, it was found that enrollment in nursing programs rose by over 3%. This came at a welcome time, as it was unclear how COVID-19 would affect the future of nursing. This post will discuss conducting online surveys with nurses by outlining a case study of a project completed by our healthcare market research company. The main focus is not simply on nursing as a career, but on factors surrounding nursing education. Market research is an excellent way to provide your team with statistic
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8 Cannabis Marketing Strategies for 2023
Posted at: 8/17/2022 12:30 PM
There is no question about it – cannabis has hit the mainstream. As of this writing, cannabis is legal for recreational purposes in 19 states and Washington, D.C. Another 19 states have legalized cannabis for medical purposes. Meanwhile, CBD is now legal throughout the country, and other cannabis products, like Delta-8 and Delta-10, are becoming increasingly popular. This is turning the cannabis industry into a multi-billion dollar one, meaning that cannabis-related businesses have the chan
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How to Conduct Market Research with Military Veterans
Posted at: 8/16/2022 12:30 PM
While almost everyone knows a military veteran, this audience can be tricky to reach and recruit for market research. Especially on a large scale! Luckily for one client who contacted Drive Research, our team has experience with this audience and knows just how to reach them. This case study outlines the step-by-step process for our most recent veteran recruitment project. Step 1: The Kickoff Once a signed contract is in place, our market research firm held a 30-minute kickoff meeting to
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Creative Testing in Market Research: Strategies & Solutions
Posted at: 8/15/2022 12:30 PM
Recently, HubSpot found that 68% of marketing professionals believe paid ads are important for a brand. This may not be a shock–of course, the popularity of ad spending is going to be high. But when so many professionals are focusing on ads, it makes you think: how many are actually effective? We’ll put it like this: your ads can always do better. Even if you have a stellar ad campaign that’s thriving, wouldn’t you want to find a way to have it be even more effective? Or, on the opposite en
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PPC Ads Not Converting? Here's What To Do Next.
Posted at: 8/12/2022 12:30 PM
If you’ve read any ‘Top Marketing Strategies’ list in the past couple of years, you know pay-per-click (PPC) ads are always a popular recommendation. And for good reason. Google AdWords campaigns produce one of the strongest returns on investment for organizations. Studies have shown for every dollar companies spend on pay-per-click advertising, they earn two dollars on average from Google Ads. While these conversion rates are the case for some, not all advertisers generate the same number
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How to Analyze Quantitative Survey Data: Reporting to the Maximum
Posted at: 8/11/2022 12:30 PM
Analyzing long surveys with endless amounts of data is intimidating, even for the best market researchers. Largely due to the time and attention required for a solid review, extracting the most relevant information from quantitative survey data is a time-consuming process–but for good reason. “Quantitative” refers to broad-scale research – think the bigger picture. There are many common forms of quantitative research we could talk about, but for now, we’ll stick to online surveys. Recently,