Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is Online Reputation Management? How to Improve Customer Reviews
Posted at: 4/20/2022 12:30 PM
How many times have you gone online to make a purchase or research a brand and reviewed company ratings? Often right? You are no different than your potential customers who are actively researching and forming opinions about your brand before they even contact you. We call them stealth customers. You know they are researching you. Yet, they have not reached out to your organization through a contact form, phone call, email, or simply came to your retail location. That's because, before maki
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How to Calculate the ROI of Software/SaaS with Market Research
Posted at: 4/19/2022 12:30 PM
When companies are on the hunt for new software or SaaS, there are several boxes that must be checked before they move forward. However, perhaps the most influential deciding factor is the average return on investment (ROI) the solution provides its current customers. Being transparent about the return on investment of software/SaaS helps accelerate the buyer's journey. Here's how to easily calculate your platform's ROI and competitors with market research. Providing either a percentage incr
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How to Conduct a Leadership Feedback Survey
Posted at: 4/18/2022 12:30 PM
Leadership feedback surveys are an excellent methodology to assess the strengths and weaknesses of management. Establishing a benchmark, like an employee net promoter score (eNPS), is a great way to identify what employees are most and least satisfied with. This type of insight is proven to increase employee retention and improve engagement. Our employee survey company recently conducted a leadership effectiveness survey with a manufacturing company. This blog post will detail the objectives
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6 Benefits of Continuous Performance Measurement and Tracking
Posted at: 4/15/2022 12:30 PM
Using market research to better understand performance, employees, sales, and customer satisfaction is a great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand their placement i
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9 Strategies for Reducing Employee Attrition
Posted at: 4/14/2022 12:30 PM
Employee attrition refers to staff members who leave a company. Typically, when human resources (HR) representatives talk about this topic, they are referring to those who leave the company to join a different employer, rather than those who simply retire or stop working. Retaining staff has become an ongoing issue in recent years, with more than 3.98 million workers quitting their jobs each month in 2021. When it comes to reducing employee attrition, certain factors must be in place to rev
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6 Factors to Consider Before a Product or Service Launch
Posted at: 4/13/2022 12:30 PM
So, you have a product idea. Before you jump into manufacturing, there are a few factors to consider that could ultimately impact your sales when launching a new product. For context, studies have shown that the failure rate for new products is as high as 70 to 80%. Even the largest brands have a product miss from time to time -- we're looking at you Life Savers soda and Cheetos lip balm. Thankfully, there is something brands can do to avoid this… Market research! Teaming up with a third-
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5 Reasons Why Employees Aren't Answering Your Survey
Posted at: 4/12/2022 12:30 PM
To have a successful business, it needs to be a well-oiled machine. And what makes that machine run? Your employees! Without happy employees, all you’ll get is a clunky, rusty machine. Who wants that? A fantastic way to see where your employees stand is with–you guessed it–employee surveys. This research method is most often run as online surveys, where your employees will receive it in their email inbox. Recent research found that staff can be up to 12% more effective at work when they’re
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4 Tips to Improve Google Ratings at Your Auto Dealership
Posted at: 4/11/2022 12:30 PM
Buckle up, it’s time to boost those Google ratings. If you own an auto dealership and are noticing your Google reviews and ratings are not where you want them to be, our market research company has some tips and tricks up our sleeve. When you want to improve Google ratings, you need to focus on one key aspect of your brand: reputation. Recent research shows that 67% of local businesses keep up at least a 4-star review. There’s no reason why you can’t be part of that club! When you work on
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Brand Perception Surveys: Definition, Process, & Sample Questions
Posted at: 4/8/2022 12:30 PM
Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to rely on data-driven feedback from your ideal consumers. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, u
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How to Successfully Brand Your Loyalty Rewards Program
Posted at: 4/7/2022 12:30 PM
If you have ever stayed at a hotel, purchased airlines tickets, or even bought a piece of clothing – there is a good chance that you were, at one point in time, asked to join that brand’s loyalty rewards program. With roughly 90% of adults in the US belonging to one loyalty program, this is an area ripe for market research. As a way to gain access to more amenities and perks, these offerings show customers that they are valued and appreciated. However, not all customer rewards programs are c
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Surveying Greeting Card Shoppers: How to Measure Habits & Preferences
Posted at: 4/6/2022 12:30 PM
Although online shopping is on the rise, it has not eliminated in-person gift exchanges. People still enjoy the experience of seeing the reactions of their loved ones in the moment. And tied to many of those gifts are greeting cards. In fact, nine out of every ten households buy greeting cards each year. But with so many to choose from, how do greeting card shoppers decide which to purchase? Is it price-driven? Quality of the card? The perfect message? Surveying greeting card shoppers can p
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7 Tips to Conducting Market Research with Doctors & Physicians
Posted at: 4/5/2022 12:30 PM
Thinking about conducting market research with doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set