Customer Satisfaction

  • Guest Satisfaction Surveys: How To Improve The Traveler Experience

    Data-driven decision-making is essential to businesses in all industry verticals, with the hospitality industry as no exception. And for hotels across the globe, some of the best data can be captured directly from the guests themselves with guest satisfaction surveys. This method of data collection is unparalleled in the world of hospitality, and it can provide organizations with countless insights into the guest experience. In this article, our hotel and hospitality market research company

    Read More

  • man with hand covering face in frustration

    3 Signs You Need Help With Customer Surveys

    Customer surveys are an important part of any business. They help you gather feedback from your customers and learn more about their needs and wants. Proving a positive customer experience has fast become a top priority for businesses and studies show 2022 will be no different. The driver here is that 86% of buyers are willing to pay more for a great customer experience. Conducting continuous customer feedback surveys is an actionable, data-driven strategy to achieving this business objectiv

    Read More

  • Customer Retention Surveys: Definition, Benefits, Process and Sample Questions

    Customer Retention Surveys: Definition, Process and Sample Questions

    Whether you are the biggest brand in the world, a small local firm, or somewhere in between – we all want to welcome new customers and keep them coming back for years to come. However, there is one thing to keep in mind. It’s more important to keep a customer than it is to acquire a new one. Why? The probability of selling to an existing customer is between 60% and 70% while, the probability of selling to a new customer is only between 5% to 20%. Even so, 44% of businesses focus on customer

    Read More

  • Blog: Airline Passenger Satisfaction Survey: Definition, Process, & Benefits

    Airline Passenger Satisfaction Surveys: Definition, Process, & Benefits

    As with most industries, it can be a head-scratcher as to why customers choose a competing airline over yours and vice versa. For this reason, airline passenger satisfaction surveys can be a great asset to understanding consumer experiences, expectations, behaviors, and more. The truth is, during these evolving times passengers are considering a variety of factors when planning their travels, such as: Ticket prices Airline awareness and reputation Brand loyalty Cleanliness Flying history (i.e

    Read More

  • Blog: Marketing Budget Planning for 2021: How to Prepare for the Unpredictable

    What Must-Have Items to Include in Your 2022 Marketing Budget

    When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark

    Read More

  • Blog: Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings

    With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve

    Read More

  • positive impacts b2b customer satisfaction survey

    8 Positive Impacts of a B2B Customer Satisfaction Survey

    The data you ignore is MUCH scarier than the data you collect. But for whatever reason, marketing research such as focus groups and client satisfaction surveys are polarizing topics. You have some organizations that live and die by data and truly believe in it. While there are other businesses that avoid it at all costs. I would argue the benefits far outweigh the negatives when implementing a B2B customer satisfaction (CSAT) survey. If you don't agree with me, here are eight positive impacts

    Read More

  • Blog: What is a Good Net Promoter Score (NPS)?

    What is a Good Net Promoter Score (NPS)?

    Word-of-mouth advertising can be a tremendous benefit for any company. Having your customers recommend your product or service to their friends and family can boost sales without increasing marketing costs. But how do you know if your customers will recommend, or criticize, your product or service? Determining a good net promoter score, or NPS, will provide you with valuable information to help answer this question. What is a Net Promoter Score? Ok, but first, what exactly is a net promo

    Read More

  • Sample Customer Satisfaction Survey Questions You Need to Be Asking

    Sample Customer Satisfaction Survey Questions You Need to Be Asking

    Experts from our market research company recently recorded a video to walk through sample customer satisfaction survey questions and why they are so important to ask. These are the same questions we’ve used to help our clients measure high areas of satisfaction and critical areas of improvement. Prefer to read? Below, we discuss some of the most important questions to ask in a customer survey. Sample Question #1: Importance and Satisfaction Rating Scales Emily Taylor, Senior Research Ana

    Read More

  • cost customer satisfaction survey

    Cost of a Customer Satisfaction Survey

    Customer satisfaction (CSAT) surveys are one of the most cost-effective market research projects. When it comes to the cost of customer satisfaction surveys, it is driven by a number of factors that will be recapped in this post. The factors that impact the cost of customer surveys include: Choice of methodology The number of survey responses Length of survey Types and number of survey invitation reminders Level of reporting Below, I'll share how to gather an accurate quote from a customer s

    Read More

  • Blog :4 Reasons Why Your Customer Surveys Are Not Working

    4 Reasons Why Your Customer Surveys Are Not Working

    Customer surveys are a product of the 1980s. Customer feedback was gathered using paper surveys, in-person interviews, and computer-assisted telephone interviewing (CATI). Fast forward to 2021 and customer satisfaction surveys are largely conducted online. With the rise of online and email marketing, came new trends within market research. In fact, market research methodologies are constantly evolving to find innovative ways to earn high response rates of qualified participants. Are your cust

    Read More

  • Blog: What are Market and Customer Profiling Surveys? | Market Research Company

    What are Market and Customer Profiling Surveys?

    When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more to

    Read More