Customer Satisfaction
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How to Conduct a Customer Analysis in 4 Easy Steps
Posted at: 8/25/2020 12:30 PM
The needs of your customers and their expectations change daily. With an effective customer analysis plan in place, you will gain critical insight into customer motivations and purchasing behaviors. Using the results of the analysis, it becomes easier to ensure your organization provides the service its customers require. Keep reading to learn how to conduct a customer analysis in 4 easy steps. Step 1: Conduct a Customer Survey Begin the customer analysis with a customer survey. Make sur
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The Ultimate Guide to Customer Satisfaction Surveys for 2020
Posted at: 8/6/2020 12:30 PM
Of all of the different types of market research projects an organization can pursue, a customer satisfaction (CSAT) survey is likely the most widely used. Why? The process is simple, informative, and offers a high return on investment. At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. When you say survey, it’s what everyone thinks about: customer feedback. In this g
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The Pros and Cons of Responding to Negative Feedback from a Customer Survey
Posted at: 5/18/2020 12:30 PM
Can you follow up with unhappy customers when they respond to a survey? Probably. Should you? It depends. Market research is extremely important when it comes to understanding a customer’s experience with your brand. In most cases, customer experience (CX) research, such as satisfaction surveys, will uncover the good and the bad parts of your business. In this blog post, Drive Research, a customer satisfaction survey company, will detail the do'sand cons of following-up with dissatisfied cust
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Customer Retention Surveys: Definition, Benefits, Process and Sample Questions
Posted at: 5/12/2020 1:00 PM
Whether you are the biggest brand in the world, a small local firm, or somewhere in between – we all want to welcome new customers and keep them coming back for years to come. However, there is one thing to keep in mind. It’s more important to keep a customer than it is to acquire a new one. Why? Keeping the same base of customers will result in a greater return-on-investment (ROI) – not to mention, it’s cheaper. Customer retention surveys are a cost-effective and strategic way for businesses
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Using Market Research to Save Your Business Money AND Still Increase Profits
Posted at: 5/8/2020 12:30 PM
A question Drive Research hears a lot is, how can market research help my business save money – whether it be on marketing, operations, or strategy expenses. I sat down with our President and Founder, George Kuhn and Research Director, Chris Coville to answer this question and more. Prefer to read? Navigate to each question by clicking the titles below: The best market research study to conduct to find ways to save my business money> The recommendation for quantitative vs. qualitative The
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Sample Customer Satisfaction Survey Questions You Need to Be Asking
Posted at: 4/30/2020 12:30 PM
Experts from our market research company recently recorded a video to walk through sample customer satisfaction survey questions and why they are so important to ask. These are the same questions we’ve used to help our clients measure high areas of satisfaction and critical areas of improvement. Prefer to read? Here are examples of the most important questions to ask in a customer survey. Importance and Satisfaction Rating Scales Emily Taylor, Senior Research Analyst Importance and sati
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CPG NPS Benchmarks | Consumer Packaged Goods Market Research
Posted at: 4/25/2020 12:30 PM
Before we specifically get into CPG NPS benchmarks in market research, here is a quick 101 crash course on net promoter score (NPS). It includes detail on what the score is, how it is calculated, examples of NPS calculations, and recommendations to add context to your CPG NPS benchmark. What is Net Promoter Score (NPS)? Net promoter score (NPS) in market research is one of, if not the most popular benchmarks from quantitative surveys. It is a score that ranges from -100 to +100 using a calc
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Case Study: How to Use a Tracking Survey to Measure Customer Satisfaction Over Time
Posted at: 2/27/2020 1:30 PM
Many businesses across the country crave the insights from a customer satisfaction study. It is or should be one of the most critical components of a business’s acquisition plan. However, some organizations assume the customer feedback collected in a survey conducted a year or two ago, is still reliable in the present day. In order to make business decisions powered by insights and statistics, the data must be constantly evolving and up to date. For this reason, our customer satisfaction compan
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Why You Need a Research Partner for Your Customer Satisfaction Surveys
Posted at: 1/13/2020 1:30 PM
Measuring if a customer is satisfied with a brand, product, or service goes beyond asking for their opinion. It is more important to analyze the feedback with best-practice metrics in order to really improve customer retention and loyalty. Customer satisfaction is market research in its purest form. For this reason, it is in an organization's best interest to avoid collecting customer feedback in-house or through an online survey platform. The value of partnering with a market research company
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Should I Survey My Customers, Non-Customers, or Both?
Posted at: 1/2/2020 9:11 PM
When it comes to market research surveys, there are specific methodologies best conducted with customers and others for non-customers! Below are three survey project examples that reach either or both of these audiences. Option #1: Organizations may have objectives that are aligned with a customer satisfaction survey, which as you can probably guess focuses on customers. Option #2: Organizations may have objectives that are aligned with a competitive assessment survey, which focuses on non-cu
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Case Study: Customer Loyalty Survey for Global Heating and Cooling Manufacturer
Posted at: 12/13/2019 3:08 PM
Drive Research, a market research company in New York, recently partnered with a leading thermal management solutions manufacturer to complete a customer loyalty survey and new product development workshops with its customers. These components were a key element of a broader CX program that the manufacturer continued to develop. This case study details the objectives, approach, and outcome of the market research. When accumulating many customers around the globe for your business, it helps to
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Case Study: How Customer Surveys Can be Used for Online Reputation Management (ORM)
Posted at: 11/26/2019 6:13 PM
Wondering how a customer survey can be used to boost online review scores? Market research to the rescue! In this post, we discuss a recently completed project conducted with a software company. The company wanted to gather insight from customers, but also gather testimonials and reviews from customers who reported being highly satisfied. It seems like a great way to tackle two objectives through one customer survey, right? Drive Research, a customer survey company, understands the real value