Customer Satisfaction
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Conducting Customer Satisfaction Surveys [2023 Guide]
Posted at: 8/25/2023 12:30 PM
Of all of the different types of market research projects an organization can pursue, conducting customer satisfaction surveys is the most common. Why? At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. The process is simple, informative, and offers a high return on investment. In this guide, we’ll cover everything from the benefits of measuring customer satisfaction to
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How To Measure Customer Satisfaction Without Surveys
Posted at: 8/18/2023 12:30 PM
While there's no way to beat measuring customer satisfaction with surveys, businesses can still gather valuable insights without them. These methods include: Net promoter score (NPS) Customer churn rate Calculating LTV Each method relays important insight into customer sentiment, allowing businesses to improve related strategies. This also leads to increased customer retention, as shoppers are happy to stay with businesses that meet their needs. Below, we’ll show you how to measure cust
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What is Customer Effort Score? [+ How to Calculate CES]
Posted at: 8/11/2023 12:30 PM
In today's digital world, customers are interacting with your brand and product around the clock through apps, websites, 24-7 customer service, and e-commerce. They demand frictionless journeys, minimal hurdles, and effortless resolutions. This shift in customer expectations has led to the ascent of Customer Effort Score (CES) as a fundamental measurement, offering businesses a comprehensive insight into the quality of their customer support, product design, and overall user experience. In t
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Top Customer Retention Strategies to Build Brand Loyalty
Posted at: 8/3/2023 12:30 PM
Customer retention is a vital aspect of any business, and it's essential to have a strategy in place to keep customers coming back. Building brand loyalty is one of the key ways to achieve this, and it can be achieved through a variety of tactics. In this blog post, we delve into the realm of customer retention strategies - a set of powerful tools and approaches designed to cultivate enduring connections with your clientele. We'll explore proven methods to keep customers coming back for more
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How To Improve Customer Satisfaction (From Research Experts)
Posted at: 7/31/2023 12:30 PM
Improving customer satisfaction is the lifeline for the health of a business. Organizations with poor ratings typically last only a short time or have notorious reputations in the market. Organizations with consistently high ratings flourish, grow, and have brands synonymous with A+ experiences. Which one are you? In this blog post, our customer satisfaction survey company delves into the insights provided by research experts to understand the significance of customer satisfaction, effectiv
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What Is The Customer Satisfaction Index & Why You Should Know
Posted at: 7/25/2023 12:30 PM
If you're running a business, you're probably already familiar with the term Customer Satisfaction Index (CSI). But do you really know what it is and why it's important? The CSI is a metric used to measure how satisfied customers are with a company's products or services. It's typically measured through customer satisfaction surveys or feedback forms, and the results are used to identify areas where a business can improve. In this blog post, our customer satisfaction survey company dives dee
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Explaining CSAT [+ How to Measure It & Example Questions]
Posted at: 4/13/2023 12:30 PM
When designing a customer survey, there are many customer satisfaction metrics to choose from. Perhaps the most popular is CSAT. Unlike other metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES), customer satisfaction (CSAT) can cover everything from rating an overall experience with your company to rating very specific categories. In this article, we'll answer frequently asked questions about CSAT including: What does CSAT mean? How is CSAT measured? How can I conduct
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Key Customer Satisfaction Metrics to Measure in 2023
Posted at: 4/8/2023 12:30 PM
Regardless of what business you are in, understanding how customer satisfaction metrics work is essential if you want to understand and meet your customers’ needs. In the current competitive market, customers have so many options, so you can’t depend on your gut to determine if they’re happy with your brand. Just like you measure your website traffic or revenue growth, you also need to measure different metrics by conducting customer satisfaction surveys. In this blog post, we'll discuss so
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![Blog: Conducting Cannabis Customer Surveys [+ Example Questions]](/media/4903/cannabis-plants.png)
Conducting Dispensary Customer Surveys [+ Example Questions]
Posted at: 4/4/2023 12:30 PM
There is no question about it. The continued effort to legalize cannabis is presenting a massive change to the recreational and consumption habits of tens of millions of Americans. However, capitalizing on this growing field requires having the appropriate information about who your customers are and what they think of your product, service, and brand. It is why cannabis customer surveys are becoming a popular tool in the industry. A dispensary customer survey will provide helpful insights
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What is a Good Net Promoter Score (NPS)?
Posted at: 3/13/2023 12:30 PM
The value of calculating your organization's net promoter score is important to measuring, benchmarking, and improving customer satisfaction. Though, creating strategies to improve customer retention can only happen if you have a better idea of what a good net promoter score is. While we dive more into how to know if your NPS is good, average, or bad below, I'll start by saying this: average net promoter scores vary based on industry and business type. Keep reading as we explore this custom
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Healthcare Net Promoter Score: Definition, Formula, & Benchmarks
Posted at: 3/13/2023 12:30 PM
Has a friend ever recommended a new doctor or healthcare provider? If so, you’re like the majority of people who strongly value first-hand healthcare recommendations. Up to 80% of patients take other patient experiences and recommendations seriously. After all, aren't you more likely to visit a doctor from a glowing, first-hand recommendation? Whether people will recommend your healthcare facility is important when evaluating your strengths and weaknesses. Thankfully, these insights are e
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Construction Company Client Surveys: Questions, Benefits, & Process
Posted at: 3/1/2023 1:30 PM
Client satisfaction is a top priority for construction companies and general contractors. And, for a good reason. Happy clients result in 5-star reviews and strong referrals. One of the best ways to measure customer feedback is with construction company client surveys. They are simple to execute and straightforward. In this blog post, our AEC market research company will share more about construction customer surveys including the benefits, process, and example questions. Looking to use a