Customer Satisfaction
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What Must-Have Items to Include in Your 2022 Marketing Budget
Posted at: 10/25/2021 4:28 PM
When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark
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Online Retailer Customer Survey: Using Customer Feedback to Grow Your Product Offerings
Posted at: 9/24/2021 12:30 PM
With 96% of U.S. consumers shopping online it should come as no surprise that the online retail industry is booming. The surge of online shoppers however has caused new retailers to pop up every day making it more competitive than ever. For this reason, more and more online retailers are looking to conduct online surveys with their customers. The goal is to learn more about their buyers, how brands can improve their experiences, and generate ideas for new products. Take a recent customer surve
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8 Positive Impacts of a B2B Customer Satisfaction Survey
Posted at: 9/2/2021 12:30 PM
The data you ignore is MUCH scarier than the data you collect. But for whatever reason, marketing research such as focus groups and client satisfaction surveys are polarizing topics. You have some organizations that live and die by data and truly believe in it. While there are other businesses that avoid it at all costs. I would argue the benefits far outweigh the negatives when implementing a B2B customer satisfaction (CSAT) survey. If you don't agree with me, here are eight positive impacts
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What is a Good Net Promoter Score (NPS)?
Posted at: 7/6/2021 12:30 PM
Word-of-mouth advertising can be a tremendous benefit for any company. Having your customers recommend your product or service to their friends and family can boost sales without increasing marketing costs. But how do you know if your customers will recommend, or criticize, your product or service? Determining a good net promoter score, or NPS, will provide you with valuable information to help answer this question. What is a Net Promoter Score? Ok, but first, what exactly is a net promo
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Sample Customer Satisfaction Survey Questions You Need to Be Asking
Posted at: 6/29/2021 12:30 PM
Experts from our market research company recently recorded a video to walk through sample customer satisfaction survey questions and why they are so important to ask. These are the same questions we’ve used to help our clients measure high areas of satisfaction and critical areas of improvement. Prefer to read? Below, we discuss some of the most important questions to ask in a customer survey. Sample Question #1: Importance and Satisfaction Rating Scales Emily Taylor, Senior Research Ana
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Cost of a Customer Satisfaction Survey
Posted at: 4/19/2021 4:51 PM
Customer satisfaction (CSAT) surveys are one of the most cost-effective market research projects. When it comes to the cost of customer satisfaction surveys, it is driven by a number of factors that will be recapped in this post. The factors that impact the cost of customer surveys include: Choice of methodology The number of survey responses Length of survey Types and number of survey invitation reminders Level of reporting Below, I'll share how to gather an accurate quote from a custom
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4 Reasons Why Your Customer Surveys Are Not Working
Posted at: 4/14/2021 12:30 PM
Customer surveys are a product of the 1980s. Customer feedback was gathered using paper surveys, in-person interviews, and computer-assisted telephone interviewing (CATI). Fast forward to 2021 and customer satisfaction surveys are largely conducted online. With the rise of online and email marketing, came new trends within market research. In fact, market research methodologies are constantly evolving to find innovative ways to earn high response rates of qualified participants. Are your cust
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What are Market and Customer Profiling Surveys?
Posted at: 3/2/2021 1:30 PM
When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more
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How to Improve Contract Renewal with Customer Satisfaction Surveys
Posted at: 2/2/2021 1:30 PM
If your business offers services on a contract renewal basis, you may be familiar with the constant struggle of customer retention. What do you need to do to keep your customers happy enough to renew their contracts? Stop guessing. Start relying on data-driven decision making with customer satisfaction surveys. You could make these decisions based on gut instincts or hearsay from individual customers, but the best way to understand this problem is through proper customer research. For exam
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6 Signs You Need to Conduct a Customer Satisfaction Survey
Posted at: 1/5/2021 7:50 PM
Attempting to understand your customers’ satisfaction level may seem like a daunting task. Fortunately for you and your company, this could not be further from the truth! A customer satisfaction survey is a great way to find out just how satisfied your customers are with your product or service. In this article, our market research company discusses six unique signs that may indicate the need for customer satisfaction research, how this research can offer insights on each given situation, and
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How to Survey Customers Offline
Posted at: 11/3/2020 1:30 PM
In the age of social distancing, is it possible to survey customers offline? The COVID-19 crisis has pushed the bulk of market research practices online during the year 2020. Research clients, firms, and participants alike have been understandably wary of the idea of in-person studies. As a result, virtual methodologies like online surveys, online focus groups, and video interviews became the default. But what if you are still better off collecting your data offline? Reasons to Survey Cu
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How to Conduct a Customer Analysis in 4 Easy Steps
Posted at: 8/25/2020 12:30 PM
The needs of your customers and their expectations change daily. With an effective customer analysis plan in place, you will gain critical insight into customer motivations and purchasing behaviors. Using the results of the analysis, it becomes easier to ensure your organization provides the service its customers require. Keep reading to learn how to conduct a customer analysis in 4 easy steps. Step 1: Conduct a Customer Survey Begin the customer analysis with a customer survey. Make sur