In-Home Usage Tests
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How to Conduct Food Product Development Market Research
Posted at: 7/10/2024 5:20 PM
Market research is a key player in launching a successful new food product. Food brands should have a clear understanding of their consumer preferences, their needs, market trends, and competing brands. This data will help them craft a food product that has a positive impact on their target audience. Food development market research can be done using multiple methods. While the chosen method depends on a brand's unique needs, common ones include in-home usage tests, focus groups, and taste t
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![Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]](/media/5304/houses.png)
Conducting In-Home Usage Tests (IHUTs) [2024 Guide]
Posted at: 9/26/2023 12:30 PM
In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, your product is shipped to targeted audiences where they can use it in their home as they normally would in its natural environment. And with preferences for contactless research on the rise, IHUTs are an effective way for brands to remotely test concepts, products, and services before fully launching them into the market. In this ultimate guide, we'll cover ever
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Posted at: 12/21/2021 1:30 PM
There are several types of market research that are great for measuring in-depth consumer feedback on your products and services. Perhaps the most effective is in-home usage tests (IHUTS). The benefits of in-home testing are many and can be utilized by both national and local brands. Plus, they can be utilized regardless of what industry you serve. From consumer packaged goods to skincare products, to outdoor power tools – IHUT market research provides the most realistic analysis of how cust
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Skincare Market Research: How to Test a New Cosmetics Product
Posted at: 11/9/2021 1:30 PM
Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste
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How to Increase Participation in an In-Home Usage Test Study
Posted at: 1/29/2021 7:22 PM
Finding qualified participants for an in-home usage test (IHUT) study is a critical, yet challenging task of this type of market research project. There is a lot of trust that goes into selecting the right people to test your product without the supervision or guidance of a focus group moderator. To help make this goal of increasing participation in an IHUT market research study a little less daunting, Drive Research shares our step-by-step approach below. Our in-home usage test company was
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In-Home Product Placement Tests: How They Work and When To Use Them
Posted at: 1/21/2021 2:05 PM
With the ability to skip an ad at a click of a button, it seems modern consumers are blinded by most advertising and marketing efforts. In-home product placement tests are quickly becoming a foolproof way for brands to reach their target audience in a less direct avenue. What exactly are product placement tests, how do they work and when is the best time to use them? Hang tight, these answers and more will be with you momentarily. Our market research company just finished completing an 8-w
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Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm
Posted at: 4/14/2020 12:30 PM
At a time where many in-person market research methodologies have been forced to be re-examined, in-home usage tests (IHUTs) are still thriving. Since the COVID-19 spread began, several stronghold methodologies have been indefinitely shelved. Some of the impacted approaches include the following: In-person focus groups In-person interviewing In-person shop-alongs In-person home interviews In-person intercept interviews Any market research which involves face-to-face contact has been shifted to
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In-Home Use Tests (IHUTs) Explained in 60-Seconds | Market Research Video
Posted at: 7/22/2019 2:55 PM
In-home use tests (IHUTs) are an efficient and cost-effective market research methodology for testing a product before it is ready for a full-launch. No, products are not tested in a lab or a research facility, but tested by real people who match your target consumer criteria in their home environments. IHUTS provide brands with clear and accurate results and key recommendations for how to enhance your product offering. In turn, brands know exactly what to expect before releasing their new or e
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What is a Market Research Home Audit? | In-Home Usage Test (IHUT) Company
Posted at: 7/1/2019 8:37 PM
What do your consumers look like? What other types of products are they purchasing? What style is best reflected inside their homes? What food is in their cupboards? What about their fridge? What types of technology are they using the most at home? To answer these questions in more, consider conducting home audit market research. It is a lot less creepy than it may sound, trust me. In this blog post, our home audit research company will define what a market research home audit study is, t
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Home Product Testing | Finding quality and engaged recruits
Posted at: 4/2/2019 6:34 PM
Drive Research, a home product testing market research company, recently completed another home appliance usage test. The home product test was conducted on behalf of a name brand home appliance company. The goal of the research was to better understand how the target audience used a brand new version of the home appliance. The study answered several questions including: How often users turned on the appliance How long the appliance was used for Feedback on the effectiveness of the appliance
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At-Home Product Testing Market Research
Posted at: 1/16/2019 3:03 PM
If your brand is on the brink of entering a full-fledged product launch, you may want to consider at-home product testing market research. As part of the testing, your product is shipped to a variety of participants where they can use it in their home as they normally would in its natural environment. Also crucial to the testing is customer feedback, which is usually garnered over the phone, via an online feedback survey, or in person. The length of time that passes from the point in which the
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In-Home Interviews in Market Research
Posted at: 1/9/2019 9:46 PM
So many methodologies to choose from in market research. Each offer their own unique pros and cons. Quantitative or qualitative? Phone surveys or focus groups? Work with a market research advisor to understand which approach is best suited for your objectives. If you have a product or service that consumers use in-home, you should consider in-home interviews. No methodology will provide you more real-use context and feedback than interviewing consumers in their natural setting. Want to learn
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