In-Home Usage Tests

  • Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]

    Conducting In-Home Usage Tests (IHUTs) [2024 Guide]

    In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, your product is shipped to targeted audiences where they can use it in their home as they normally would in its natural environment. And with preferences for contactless research on the rise, IHUTs are an effective way for brands to remotely test concepts, products, and services before fully launching them into the market. In this ultimate guide, we'll cover ever

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  • Blog: 4 Benefits of In-Home Testing | IHUT Market Research

    6 Benefits of In-Home Testing

    There are several types of market research that are great for measuring in-depth consumer feedback on your products and services. Perhaps the most effective is in-home usage tests (IHUTS). The benefits of in-home testing are many and can be utilized by both national and local brands. Plus, they can be utilized regardless of what industry you serve. From consumer packaged goods to skincare products, to outdoor power tools – IHUT market research provides the most realistic analysis of how cust

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  • Blog:Skincare Market Research: How to Test a New Cosmetics Product

    Skincare Market Research: How to Test a New Cosmetics Product

    Even the most successful brands recognize there are areas of improvement or opportunities to further understand their target audience. When a leading sunscreen and skincare manufacturer came to a tech partner of ours for a home usage test, they knew we’d be a great fit to manage the surveys and source research participants. Continue reading to learn more about how our market research company successfully completed a sunscreen home-usage test with participants across the United States. Ste

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  • How to Increase Participation in an In-Home Usage Test Study

    How to Increase Participation in an In-Home Usage Test Study

    Finding qualified participants for an in-home usage test (IHUT) study is a critical, yet challenging task of this type of market research project. There is a lot of trust that goes into selecting the right people to test your product without the supervision or guidance of a focus group moderator. To help make this goal of increasing participation in an IHUT market research study a little less daunting, Drive Research shares our step-by-step approach below. Our in-home usage test company was

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  • product-placement-market-research-04102019

    In-Home Product Placement Tests: How They Work and When To Use Them

    With the ability to skip an ad at a click of a button, it seems modern consumers are blinded by most advertising and marketing efforts. In-home product placement tests are quickly becoming a foolproof way for brands to reach their target audience in a less direct avenue. What exactly are product placement tests, how do they work and when is the best time to use them? Hang tight, these answers and more will be with you momentarily. Our market research company just finished completing an 8-w

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  • Food Product Development: The Best Way to Test Market a New Food Product

    Food Product Development: The Best Way to Test Market a New Food Product

    There are a lot of logistics that go into in-person research like focus groups, intercept surveys, and interviews. Oftentimes, consumer packaged goods (CPG) organizations forget about ways food product research can be conducted remotely. In fact, our market research company can argue that remote or in-home research can provide CPG companies with more realistic, and insightful data from their test markers. Of course, every project and company is different. There are pros and cons of doing resea

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  • Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm

    Best Time to Conduct In-Home Usage Tests (IHUTs) | Market Research Firm

    At a time where many in-person market research methodologies have been forced to be re-examined, in-home usage tests (IHUTs) are still thriving. Since the COVID-19 spread began, several stronghold methodologies have been indefinitely shelved. Some of the impacted approaches include the following: In-person focus groups In-person interviewing In-person shop-alongs In-person home interviews In-person intercept interviews Any market research which involves face-to-face contact has been shifted to

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  • market-research-home-audit-test

    What is a Market Research Home Audit? | In-Home Usage Test (IHUT) Company

    What do your consumers look like? What other types of products are they purchasing? What style is best reflected inside their homes? What food is in their cupboards? What about their fridge? What types of technology are they using the most at home? To answer these questions in more, consider conducting home audit market research. It is a lot less creepy than it may sound, trust me. In this blog post, our home audit research company will define what a market research home audit study is, t

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  • Home-product-testing-case-studies-04022019

    Home Product Testing | Finding quality and engaged recruits

    Drive Research, a home product testing market research company, recently completed another home appliance usage test. The home product test was conducted on behalf of a name brand home appliance company. The goal of the research was to better understand how the target audience used a brand new version of the home appliance. The study answered several questions including: How often users turned on the appliance How long the appliance was used for Feedback on the effectiveness of the appliance

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  • market-research-at-home-product-test-01162019

    At-Home Product Testing Market Research

    If your brand is on the brink of entering a full-fledged product launch, you may want to consider at-home product testing market research. As part of the testing, your product is shipped to a variety of participants where they can use it in their home as they normally would in its natural environment. Also crucial to the testing is customer feedback, which is usually garnered over the phone, via an online feedback survey, or in person. The length of time that passes from the point in which the

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  • In-Home-Interviews-Market-Research

    In-Home Interviews in Market Research

    So many methodologies to choose from in market research. Each offer their own unique pros and cons. Quantitative or qualitative? Phone surveys or focus groups? Work with a market research advisor to understand which approach is best suited for your objectives. If you have a product or service that consumers use in-home, you should consider in-home interviews. No methodology will provide you more real-use context and feedback than interviewing consumers in their natural setting. Want to learn

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  • diy-national-in-home-usage-market-research-04092018

    How to Conduct a National In-Home Usage Test (IHUT) Project?

    In-Home Usage Test (IHUT) project can offer a lot of value for a company. IHUTs are often used to test the feasibility, appeal, or potential barriers with a new product in a new market. Products are sent to homes and tested with willing respondents who offer feedback in exchange for trying the new product. Sometimes companies allow the respondent to keep the product as the reward while others have the product shipped back to them. Wondering how an in-home usage test (IHUT) project might work fo

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