Qualitative Research Recruitment Agency

Drive Research assists organizations across the country with their qualitative recruiting needs.

Our qualitative market research company has 80+ years of combined experience recruiting participants for various types of qualitative research such as focus groups, in-home usage tests, phone surveys, web interviews, and more.

Leading Brands Use Drive Research for Qualitative Market Research Recruitment

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Why Drive Research is the Best Company for Qualitative Recruitment

We know you have many options when for outsourcing your qualitative recruitment. However, when it comes to providing high-quality research participants that follow through on promises, many firms fall short. Here’s how Drive Research is different.


We quickly find and recruit participants

Drive Research places a focus on digital. We believe waiting weeks for a qualitative recruitment company to dial through a list of random telephone numbers is a dinosaur methodology.

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We recruit participants through the following methods:

  • Emailing invitations to our panel members across the country
  • Launching highly targeted social media ads to new audiences you need to find
  • Partnering with third-party panels with competitive pricing

Doing so creates a pool of recruits within just 24 to 48 hours of launching fieldwork giving us the flexibility to choose the best-qualified participants.


We focus on quality market research recruitment

In today’s qualitative world, so many are trying to automate the recruitment process and sign-up participants without running quality checks.

The problem? Participants know how to game the system and they are not re-screened before they meet the moderator.

Drive Research employs the opposite approach. When recruiting participants for market research, our team focuses on mini-touchpoints with each person through a series of contacts.

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We provide higher show-rates

We run our participants through a personal step-by-step process.

  1. Pre-screening participants online 
  2. Re-screening them by phone to quality check responses
  3. Sending a confirmation email and calendar invitation
  4. Making reminder phone calls the night before the study
  5. Sending reminder texts on the day of the qualitative research

Our proven approach has led Drive Research to achieve an average show rate of 92%.




We adopt a single-recruiter approach

From start-to-finish participants have a single point of contact to answer any questions or concerns. Our fieldwork recruitment team builds mini-relationships with each participant.

The rigorousness we apply in our follow-up communication not only produces high turn-out rates for your project but also leads participants to have a higher level of comfort with the research process.



Earn quality feedback from targeted B2B and B2C market research participants

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What Clients & Participants Say About Our Qualitative Recruiting Agency

Managing both client needs and participant experiences is critical. Drive Research knows how to give our clients the participant mix they want while ensuring the research meets the expectations of participants. This mantra is how we've earned over 150, 5-star reviews from both research participants and clients. 

Frequently Asked Questions About Qualitative Market Research Recruitment

How much does qualitative recruiting cost?

The cost of recruiting participants for market research varies based on several different factors such as audience criteria, type of qualitative study, number of participants needed, incentives, and more. 

How do you source & recruit participants for a qualitative research study?

Common ways to source participants in qualitative research are targeted social media ads, panels (both in-house and third-party), and customer or prospect lists.

Our hands-on approach includes unique recruiting through various platforms, pre-screening, re-screening/scheduling phone calls, and a thorough confirmation process all through a single point of contact. This often leads to building a mini-relationship with participants which helps with the completion, engagement, and quality of responses provided in the research.

What are the advantages of hiring a qualitative research recruitment agency?

A qualitative recruiting agency is the best option for finding participants in the most effective and efficient way possible. Partnering with a qualitative recruitment company helps to save time and resources. Better yet, they provide better outcomes with show rates and quality of the feedback received.

How long does it take to recruit participants for market research?

While the timeline for qualitative recruitment can vary, most agencies require two weeks of prep time to find participants for your study. This allows time to launch the recruitment screener and make phone calls to re-screen and schedule participants. The two-week timeline is also beneficial for participants to make any necessary adjustments to their schedules. 

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