Qualitative Recruiting

Working With Our Qualitative Recruiting Company

Drive Research assists organizations across the country with their qualitative recruiting needs.

Our team has 30+ years of experience recruiting participants for various types of qualitative research such as:

  • Focus groups
  • Web interviews
  • Phone surveys
  • In-home usage tests

We're not naive. You have many options when it comes to outsourcing your qualitative recruitment.

However, when it comes to providing high-quality research participants that follow through on promises, many firms fall short. 

Here’s how Drive Research is different.

We Place a Focus on Digital

Drive Research utilizes various approaches to finding qualified participants.

Our qualitative recruitment methods include:

Our digital marketing background finds the most cost-effective way to recruit participants quickly without sacrificing quality.

Because our national qualitative recruiting company places our focus on digital, we can recruit better and faster than other national qualitative recruitment firms.

Many of our qualitative recruits create a pool of highly qualified participants within just 24 to 48 hours of launching fieldwork.

This gives us the flexibility to choose the best-qualified participants from our large pool of recruits.

We Adopt a Single-Recruiter Approach

From start-to-finish participants have a single point-of-contact to answer any questions or concerns. Our newly hired Fieldwork Manager manages a team that builds mini-relationships with each participant.

This approach leads to a higher level of comfort with the research process and an increased likelihood of show rates across the board.


Our Recruitment Process is High-Touch

We run our participants through a rigorous yet personal step-by-step process which includes:

  • Pre-screening participants online to build an initial pool of targeted participants.
  • Re-screening them by phone to quality check responses, answer questions, and build rapport.
  • Sending a confirmation email and calendar invitation with a required confirmation.
  • Making reminder phone calls the night before the study and requiring a verbal confirmation.
  • Sending reminder texts the day of the group study as a final touchpoint.

We Manage Both Client and Participant Expectations

There is a constant battle between managing client needs and participant experiences in qualitative research. However, understanding both audience perspectives is critical.

Drive Research knows how to give our clients the participant mix you want while ensuring the research meets the expectations for the participant.

This mantra is how we've earned over 70, 5-star reviews from both research participants and clients.

Here are some of our favorites!

"We have been completely thrilled with the participants we are getting through Drive Research. You are knocking it out of the park. You can quote me. Every single interviewee has been stellar!"

"I'm amazed how quickly these responses have rolled in. Great work recruiting. And for the record, you and your team have outdone yourselves again. These participants are absolutely fantastic. I'm not sure there's a dud in the bunch and that's saying a lot considering the large number we needed and the task they were asked to do. Thank you for such an awesome job!"

Our Team Flips the Automated Research Process On It’s Head

In today’s qualitative world so many are trying to automate the recruitment process and sign-up participants as quickly as possible for focus groups, interviews, or mobile ethnography through self-service models.

The problem? Participants know how to game the system and they are not re-screened before they meet the moderator.

Drive Research employs the opposite approach.

Our team focuses on mini-touchpoints with each participant through a series of contacts.

Contact Our Qualitative Recruitment Firm

Whether you are looking for people to participate in a focus group, interview, website usability, or participants for any form of qualitative or quantitative market research, we can help.

We ask more from qualitative recruiting and we believe waiting weeks for a qualitative recruitment company to dial through a list of random telephone numbers is a dinosaur methodology.

We apply the rigor and relentlessness in follow-up communication to produce high turn-out rates for your project.

Want to learn more about how we do things differently at Drive Research? Contact our qualitative recruiting company.

Contact Drive Research


blog posts about Qualitative Recruiting

Learn More About Qualitative Recruiting 

We don't just conduct market research, we write about it...a lot. Our experts share their insider tips, tricks, and trends for qualitative recruiting. Enjoy!

Read Here