Phone Surveys

  • components of market research interview guide

    5 Components of a Market Research Interview Guide

    Is there anything better in market research than a good one-on-one interview with a knowledgeable participant? The two-way communication creates a ton of dialogue accompanied by insights, market research nuggets, and recommendations to highlight in the report and take back to the client. A high-quality in-depth interview (IDI) is one of the most rewarding experiences for an interviewer in market research. But strong interviews do not just happen by chance. It takes... Well-understood objec

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  • using surveys to qualify leads lead qualification survey company

    Using Surveys to Qualify Leads? Use These 8 Best Practices

    Surveys are a window into your prospects’ and customers’ minds. A well-designed lead qualification survey can lend insight into the decision maker's thoughts and how he or she will approach a purchase. The survey can even delve into the importance of specific criteria when choosing a product or service. A lead qualification survey company can work with you as a strategic partner to gather these insights to help you drive customized sales approaches. In this blog post, our market research com

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  • Blog: Using a Third-Party for Phone Surveys | Market Research Company

    Using a Third-Party for Phone Surveys

    Using a third-party for phone surveys is the best assurance in gathering unbiased, high-quality insights. Plus, it is beneficial to rely on industry experts to execute all moving parts of a qualitative study. For instance, a third-party phone survey company like Drive Research can provide qualitative recruitment, interviewing, scheduling, and reporting services. There is no need to hire several sub-contractors or rely on internal resources to get the job done. In this blog post, our market res

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  • pros cons open ended questions market research tips

    The Pros and Cons of Open-Ended Questions and Closed-Ended Questions

    While you build your survey, you have two survey design options: Open-ended questions Close-ended questions An open-ended question is a free text box that allows a survey respondent to type in a response, while a closed-ended question is when a respondent is forced to choose among shown answer options. Both have their own pros and cons for both the market research firm and the survey respondent. The good news is you only have 2 options. The bad news is you only have 2 options. In this post

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  • Blog: 4 Market Research Alternatives to Phone Surveys | Market Research Firm

    4 Market Research Alternatives to Phone Surveys | Market Research Firm

    Let’s face it. Thanks to spam calls, caller ID, and the decreased use of landline phones, phone surveys are more time-consuming and costly than other market research types. For this reason, our market research company is consistently recommending alternative research methods to phone surveys. While the use of phone surveys has dramatically changed, it also led to the increased use of other online market research methods! This includes online surveys, online interviews, in-home usage tests (IHU

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  • Blog: 3 Alternatives to Focus Groups in Market Research

    3 Alternatives to Focus Groups in Market Research

    When conducting market research, you are never short of options. Each methodology has its own pros and cons. In this case, you likely stumbled upon this blog post because you are searching for an alternative to in-person focus groups. Lucky for you, our market research company has three of them! In this blog post, Drive Research will discuss why online focus groups, in-depth interviews, and phone surveys may be more viable options for your team. Alternative to Focus Groups #1: Online Focu

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  • Quantitative Data Collection Methods – And How to Find Respondents

    Quantitative Data Collection Methods – And How to Find Respondents

    Market research comes in all shapes and sizes. Where a certain quantitative data collection method might work for one organization, may not prove to be as valuable for another. It is always important to evaluate your objectives and goals before diving into a quantitative market research study. To help narrow your options, our full-service market research company has compiled our 4 favorite approaches to collecting quantitative data. There are a variety of ways to conduct market research and

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  • Case Study: Phone Interviews with Distillery Decision-Makers to Improve a Digital Platform

    Case Study: How to Conduct Phone Interviews with Distillery Decision-Makers

    In market research, there are a variety of methodologies used to gain feedback from purchasing decision-makers. When selecting a study (phone, online, in-person), it is important to take into account your target audience, how many questions you want to ask, the level of feedback required to answer key business questions, and your budget. A market research company, like Drive Research, will take these factors into account before recommending their approach for interviewing a specific demographic

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  • market-research-interview-12172018

    Market Research Interview Recruit | 5 Tips for Your Next Project

    We've got tons of tip and tricks to make sure a research project is successful. When conducting research interviews, also known as in-depth interviews (IDIs), the recruitment is a crucial piece to make sure the project is successful. Having a stellar moderator is great, but researchers also need to recruit properly to ensure the team reaches the right audience and recruits fully participate in the research. It is important to share the exceptions of the research upfront and confirm interest wit

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  • review-market-research-survey-08142018

    3 Items to Review With a Market Research Survey

    Writing a great survey takes a lot of time, effort, and attention. It also takes a lot of experience to know what to look for and how to construct. Perhaps no type of organization knows this better than a survey market research company like Drive Research. Our team writes hundreds of surveys each year for a variety of different clients and industries. Through this experience and practice, we talk about 3 common areas in surveys which often create problems and issues for our clients. They cente

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  • Ask-bank-credit-union-ny-market-research-tips-06202018

    5 Questions You Should Be Asking in Your Bank or Credit Union Survey | Firm in NY

    So many questions, so little time. Little time both for your financial institution to craft a survey but also little time for your customers or members to answer too many questions. Narrowing the scope of your customer satisfaction or just general customer survey is essential. No one wants to answer a 100-question survey. Respondents do not have the time for this. At our bank and credit union survey firm we find customers are willing to offer feedback as long as the process is quick and painles

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  • creative-ways-generate-leads-market-research-tips-05172018

    Creative Ways to Generate Leads | Market Research Surveys

    Are your lead generation efforts getting stale? Trying to find new ways to grow your business and generate new leads? Rather than going back to the drawing board or refining old strategies with new messaging, consider lead generation surveys and market research. It's a fresh, innovative, and powerful way to attack lead generation. In this post, we outline how the lead generation survey process works and the benefits of the process. We work with a number of clients who find tremendous value in m

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