Other Market Research Services

  • Blog: Best Healthcare Marketing Strategies (2024)

    Best Healthcare Marketing Strategies (2024)

    In today's rapidly evolving healthcare landscape, implementing effective healthcare marketing strategies is crucial for providers to connect with patients, build trust, and ultimately thrive in a competitive market. With emerging trends, technological advancements, and shifting consumer behaviors, staying ahead requires a strategic approach tailored to the unique needs of the industry. In this post, we'll explore the most effective strategies that healthcare organizations can leverage to enh

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  • Blog: Best Marketing Strategies for Banks (2024)

    Best Marketing Strategies for Banks (2024)

    In the intricate realm of banking in 2024, the significance of effective marketing strategies cannot be overstated. As financial institutions grapple with dynamic market conditions, implementing different marketing approaches is imperative to not only stay competitive but also to foster customer engagement and loyalty. To help, this blog post dives into several different bank marketing strategies to consider this year and their importance. Plus, we’ll share real-world examples of financial

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  • Blog: Online Casino Industry Statistics & 2024 Trends: The Future with AI

    Online Casino Industry Statistics & 2024 Trends: The Future with AI

    The casino industry with its multi-billion dollar stature, is still on the rise (and changing). From casinos currently open to the money wagered on a daily basis, there are tons of statistics to dive into in relation to the casino industry. In this blog post, we will take a look at some interesting and important casino industry statistics and explore their importance. We will also take a look at how these statistics can be used to look deeper at the industry as a whole. The Casino Indust

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  • Blog: What is White Label Market Research? (With Benefits & Tips)

    What is White Label Market Research? (With Pros & Cons)

    White-labeling products and services have existed for a long time. It’s not often immediately thought of in the professional services space. Still, it can be a fit if you are a brand or agency that needs an expert partner but you do not want to expose your client to some of the behind-the-scenes outsourcing. In this article, we will discuss... The definition of white labeling Examples of white labeling How white labeling relates to professional market research services How the process works

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  • B2B Audience

    How To Do B2B Audience Research The Right Way

    You might be surprised by how much your B2B marketing strategy relies on knowing your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving different segments on the table. It's always possible to optimize your B2B customer journey too. In our current landscape, customer data is easily accessible (especially through market research). So when it comes to knowing your audience, there should be no reason for you not to know them better than they know themse

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  • Blog: Insights Community in Market Research [Ultimate Guide]

    Insights Community in Market Research [Ultimate Guide]

    This ultimate guide discusses everything you need to know about insights communities and leveraging them for immediate and ongoing rich insights for your brand. Our market research company will define insights communities, benefits, recruitment, engagement, choices on how to build it, how it can be used, and the ROI. It is a comprehensive and ultimate guide to the insights community topic. Article contents What is an insights community? Benefits of an insights community for brands Building a

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  • Using Brand Insights To Improve Your Business Strategy

    Using Brand Insights To Improve Your Business Strategy

    When it comes to your marketing and brand strategy, a lot goes into both the creation and execution of it. What if there was a way to make that process easier? That’s what brand insights can help with. Things like reaching your target audiences, improving your products based on feedback, and understanding where your brand stands with your audience and everyone else can be valuable info We'll give a closer look at how we approach brand insights for market research including how brand insights

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  • Blog: How To Conduct Pricing Market Research

    How To Conduct Pricing Research [Methods + Benefits]

    Setting the right price for your product or service is a delicate balance. Whether you're launching a new product or reassessing your existing offerings, understanding the market and its pricing dynamics is essential. It's why many businesses conduct pricing market research to collect insights that allow them to thrive in any ever-evolving market. In this blog post, our pricing research company offers insights and practical tips to navigate the complexities and make informed pricing decisio

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  • Blog: Price Optimization: Be Confident the Price is Right

    Price Optimization: Be Confident the Price is Right

    Nothing is more impactful in business than nailing the right price for your product or service. Nailing an optimal price point for products and services allows you to scale profitability, increase market share, price yourselves competitively with your peers, and ensure the value-to-cost equation is on point. In this blog post, our pricing research company delves into the realm of price optimization, exploring the key factors that influence pricing decisions and providing actionable insights

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  • Blog: How to Conduct B2B Market Research [+Types & Benefits]

    Conducting B2B Market Research [+Types & Benefits]

    In the dynamic world of business-to-business (B2B), success hinges on making informed decisions. To achieve this, organizations often turn to B2B market research because it generates insights that guide them through the maze of opportunities and challenges. In this blog post, we'll explore the essential steps, types, and benefits of B2B market research, equipping you with the knowledge and strategies to not only stay competitive and carve out a winning edge in your industry. Looking to cond

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  • Blog: Airline Market Research: Options to Consider in 2023

    Airline Market Research: Options to Consider in 2024

    Investing in airline market research is the move to make in 2024. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases, the need for airlines to be efficient will be the key to su

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  • Blog: 8 Cannabis Marketing Strategies for 2023

    12 Cannabis Marketing Strategies for 2024

    There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis marketing strategies has become more important than ever. However, that is not without challenges for cannabis businesses: As the cannabis field becomes more crowded, businesses have to do more to stand out better within their specific niche of the industry. Here are the top cannabis marketing strategies to better grow your business in 2024 - click to skip ahead: Know you

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