Other Market Research Services

  • Blog: In-Person Market Research is Dead: Reasons to Go Virtual

    How to Reshape Your Market Research for the Digital World

    The market research space is no easy one to explore. If you are looking to conduct a project, you are not short of options. The decision of what type of market research to conduct often starts with choosing between in-person methodologies (e.g., face-to-face) or virtual approaches. In this blog post, our market research company discusses some of the drivers of remote technologies and their benefits to help you better understand how to communicate and advocate for online techniques going forw

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  • how much does market research cost

    How Much Does Market Research Cost?

    The cost of market research depends on a variety of factors – audience, methodology, and incentives to name a few. For example, a simple online survey that collects 100 responses from a general population will be less expensive than a phone survey that collects 1,000 responses from millennial females. While there is no average number for market research costs, it can be helpful to understand what impacts price. In this blog post, we'll discuss these factors in more detail as well as compare

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  • Blog: 40+ Influencer Marketing Statistics to Power Your 2023 Strategy

    40+ Influencer Marketing Statistics to Power Your 2023 Strategy

    Influencer marketing, the idea of getting influencers to help market your product or service, has become one of the most effective forms of marketing available today. Engaging with content creators and building longer-term influencer partnerships can place your business or company in front of new audiences. As a result, your brand will reach a heightened level of success for years to come Looking for more proof of the effectiveness of influencer marketing in 2023? Check out these astonishin

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  • Blog: Investing in Competitive Assessments: Why It's a Profitable Idea

    Investing in Competitive Assessments: Why It's a Profitable Idea

    We all want to know what our rivals are up to–the good news is that investing in competitive assessment can do just that. Roughly 53% of CEOs are uneasy about rival businesses, according to recent research. But investing in a competitive analysis gives you valuable insight that can propel your company forward–and way ahead of your rivals. In this post, we’ll be covering: A quick overview of rival assessments  Reasons to conduct assessments How often you should run assessments  Best fields

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  • Blog: Example Influencer Marketing Campaigns to Inspire Your Next Collab

    Example Influencer Marketing Campaigns to Inspire Your Next Collab

    These days, few marketing initiatives are nearly as successful as influencer marketing campaigns. However, this is still a relatively new area of marketing, which means there are still plenty of questions about what an influencer campaign looks like and how to make it successful. Let's take a closer look at some of the most successful example influencer marketing campaigns and what ties them together. These can serve as great examples of how brands can create long-term influencer partnerships

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  • Blog: Marketing Analytics: Definition, Tools, & Best Practices

    Marketing Analytics: Definition, Tools, & Best Practices

    Pro tip! Tracking your marketing analytics is the best thing you can do for your business. It's a way to monitor the success of your brand while targeting key areas. With analytical data, brands can improve productivity, measure their competition, and complete other related actions. The power is yours when you can interpret these website analytics! But measuring digital marketing analytics is easier said than done. For example, what platform is best? What should you track? Most importantly,

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  • Blog: 8 Cannabis Marketing Strategies for 2023

    8 Cannabis Marketing Strategies for 2023

    There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis market strategies has become more important than ever. As of this writing, cannabis is legal for recreational purposes in 19 states and Washington, D.C. Another 19 states have legalized cannabis for medical purposes. Meanwhile, CBD is now legal throughout the country, and other cannabis products, like Delta-8 and Delta-10, are becoming increasingly popular. This is turnin

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  • Blog: Agreement, influencer partnership concept

    Building Long-Term Influencer Partnerships

    Everyone is talking about how powerful influencer marketing is for brands. And many experts weigh in on how to execute the perfect campaign with content creators. But the main challenge businesses face is building meaningful, long-term influencer partnerships. Why is that important? Can't I just find more content creators to work with? Yes, you can, but the longer you work with a particular creator the more you learn about what type of content and promotion work with their audience. You al

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  • Blog: Airline Market Research: Options to Consider in 2023

    Airline Market Research: Options to Consider in 2023

    Investing in airline market research is the move to make in 2023. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases in 2023, the need for airlines to be efficient will be the k

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  • Blog: Influencer Partnerships: 7 Ideas for Collaborating with Creators

    Influencer Partnerships: 7 Ideas for Collaborating with Creators

    Social media is one of, if not the most influential inventions of the last decade. Whether it be Facebook, Instagram, or TikTok, nearly half of the world’s population is active on some kind of social media site. It once started as a way for people to connect with family and friends. But, social media has since turned into a profitable avenue for brands to promote their products and services. Although, as more users became inundated with ads the less impact they had. It’s why influencer part

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  • Blog: Contacting Creators: Best Ways to Reach Influencers [With Templates]

    Contacting Creators: Best Ways to Reach Influencers [With Templates]

    Consumers trust influencers’ recommendations more than they do branded social media content. But what is the best approach to contacting creators for collaborations? Here’s what 100+ influencers had to say. Influencer marketing has flipped traditional advertising approaches on its head. With 74% of consumers dodging brand messages, social media personalities are now being used as a vehicle to promote products and services. There is no denying the value content creators have in improving a c

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  • Blog: What is Competitive Benchmarking?

    What is Competitive Benchmarking? (& Why It's Important)

    There is a lot of information you can learn from conducting a competitor analysis. Although one of the most common reasons for conducting research on competitors is for accurate benchmarking. Competitive benchmarking showcases how your organization compares to competing brands on all facets of business such as costs, marketing strategies, employee retention, and customer satisfaction. Additionally, by doing this more regularly (at least once a year) organizations can see how these metrics ch

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