Other Market Research Services
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Online Market Research Communities: Types & Features
Posted at: 9/24/2024 12:30 PM
Online market research communities are rising in popularity, with options becoming cheaper and more accessible by the day. While you may first think of online platforms being used for large-scale quantitative research, there has been a boom of qualitative research taking place with the help of online platforms as well. But what if your company has concerns about respondent quality or has research needs that require a more specialized target audience? No worries! Many online research communiti
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Improve Your Advertising with Market Research
Posted at: 9/10/2024 12:30 PM
Did you know nearly 80% of businesses utilize market research to learn more about their performance, customers, competition, and trends? Those businesses can then use this valuable insight to help guide their overall business strategy and drive positive changes. But did you know research can also be applied to better position your advertising plan? Read on as we unpack how market research can uncover opportunities to enhance your next rock-solid advertising strategy. How Market Research C
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Manufacturing Content Marketing Trends to Boost Your 2024 Strategy
Posted at: 9/6/2024 12:30 PM
Manufacturing content marketing allows companies in this competitive industry to truly shine. A brand's content strategy can make or break a business, no matter the industry--and that includes the manufacturing space. While you may not associate content marketing with being of high importance in the manufacturing space, we promise you it is! The main reason? Every business can benefit from a content strategy. It's a way for consumers to connect to your brand while also driving business (and
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Best Manufacturing Marketing Strategies for 2024
Posted at: 9/5/2024 12:30 PM
Successful manufacturing marketing strategies all have a common goal: engaging customers. As with any marketing strategy, manufacturers need to prioritize the customer experience in their campaigns and related materials. This not only enhances customer trust, but also increases sales. Marketing for manufacturing companies can include many things, from content to whitepapers to social media use. Typically, a good strategy will include all three of these (and more). Let's dive in. What is
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Best Hotel Marketing Strategies in 2024
Posted at: 9/4/2024 12:30 PM
Hotel marketing revolves around creating a fantastic experience for guests, from start to finish. Effective hotel marketing strategies prioritize key aspects of the guest experience, from services, amenities, and other unique features that would encourage more bookings. The best hotel marketing strategies will utilize channels like social media, email campaigns, and search engine optimization strategies. Let’s discuss! Why Hotel Marketing is Important Competition Incredibly competitive,
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![Blog: How to Find Your Target Market [With Data]](/media/6290/how-to-find-your-target-market-with-data-1.jpg)
How to Find Your Target Market [With Data]
Posted at: 8/13/2024 12:30 PM
Finding a target market is a critical step for all organizations to take. Locating the proper target market greatly increases the likelihood of long-term success and frequent customers. Once a target market is established, organizations can then cater to this group with tailored marketing strategies, offerings, and so on. To properly identify a target market, market research is essential. This becomes even more important as a business grows and further develops its offerings. In this post,
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How to Measure Brand Value & How It Affects Your Brand
Posted at: 8/12/2024 12:30 PM
Measuring brand value is like understanding the hidden treasure of a company: it tells us how much a brand is really worth. In our experience working with brands firsthand, we know that the value of a brand has a big impact on businesses as a whole. Companies that know their brand's value can make smarter decisions about how to grow their brands and how to talk to their customers. However, measuring a brand's value isn't just about seeing how much money it brings in. It's about discovering t
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B2B Market Research Companies: The 20 Best Firms To Use
Posted at: 8/5/2024 12:30 PM
Market research in the B2B landscape is one of the best ways for companies to collect data to use for business decisions. Some of the important things it can help with is getting direct data on customers, a target audience, competitors, and more. With many different methodologies and projects, companies can access more information that can help them answer specific questions they have about their brand. To have successful projects means that you’ll want to work with a B2B market research comp
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Conducting Telecom Market Research Like An Expert
Posted at: 7/31/2024 12:30 PM
Companies in the telecommunications industry help keep the world going round. Especially after the pandemic, with more and more businesses and consumers relying on telecom services and products, companies in the industry have been more relied upon than ever before. Since their exponential growth, telecom businesses have been looking for ways to grow their brands. Telecom market research can help companies understand the new landscape, as well as look for new ways to grow in the evolving indus
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What Is Brand Loyalty? (+ Strategies To Create It)
Posted at: 7/22/2024 12:30 PM
Brand loyalty is crucial for businesses to make their desired impact on consumers. Loyal customers are far more likely to make repeat purchases, spread positive word-of-mouth reviews, and pay a premium for a brand they love. We’ve found that building brand loyalty isn’t just about having a great product. At its core, brand loyalty is about creating memorable experiences that resonate with customers' values and needs. Brand loyalty could be the difference between seeing your company succeed
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![Blog: Guide to Custom Research Panels [+ How To Build Your Own]](/media/6255/expert-guide-to-book-market-research-1.jpg)
Guide to Online Research Panels [+ How To Build Your Own]
Posted at: 7/16/2024 12:30 PM
A custom research panel offers organizations the opportunity to gather timely, consistent, and high-quality insights tailored to their specific needs. In the age of data-driven decision-making, having direct access to a dedicated group of engaged and relevant participants is invaluable. Unlike traditional survey methods, a custom panel provides a reliable and flexible resource for continuous feedback, fostering deeper connections with your target audience. This blog will guide you through t
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An Expert Guide To Book Market Research
Posted at: 7/8/2024 12:30 PM
Book market research is vital for authors and publishers aiming to understand their audience and increase sales. From our experience, we've seen how gathering the right data and insights can transform a mediocre project into a successful one. This guide discusses the strategies and tools that will help you navigate the complex book market industry. From analyzing current trends to identifying your target readership and assessing competition, we'll explain how to conduct book market research i