Other Market Research Services
-
Patient Journey Market Research: Enhancing the Healthcare Experience
Posted at: 11/21/2024 1:30 PM
Patient journey market research is a critical tool for healthcare organizations aiming to improve patient satisfaction, loyalty, and overall experience. It goes beyond basic feedback, delving into the nuances of patient-provider interactions to uncover actionable insights. By leveraging patient journey research, healthcare providers can address gaps in service, strengthen relationships with patients, and create a more efficient, empathetic care environment. Partnering with a trusted market r
-
40+ Influencer Marketing Statistics to Power Your 2025 Strategy
Posted at: 11/20/2024 1:30 PM
Influencer marketing, the idea of getting influencers to help market your product or service, has become one of the most effective forms of marketing available today. Engaging with content creators and building longer-term influencer partnerships can place your business or company in front of new audiences. As a result, your brand will reach a heightened level of success for years to come! Top 10 Influencer Marketing Statistics (Editor's Choice) In 2024, the global influencer market reache
-
Segmentation Typing Tools: Types & Examples
Posted at: 11/8/2024 1:30 PM
To help differentiate points in research data, segmentation typing tools are key for highlighting respondent groups. Commonly used in customer research, typing tools will ultimately help you understand your base better by helping to determine the target audience. With this detailed data, you can make critical decisions based on data to improve your brand. In this post, we'll cover what segmentation tools are, how they're created, and developing one. Keep reading! What Are Segmentation T
-
What Is Competitive Intelligence Research? (and How To Do It)
Posted at: 10/28/2024 12:30 PM
Competing brands are everywhere, which is why it’s so important to know what they’re up to. In our experience, leveraging competitive intelligence can uncover important insights that help customize your marketing strategies and product offerings. By keeping a close watch on market patterns and customer influences, businesses can adapt and win even in a competitive environment. Investing in competitor market research can be one of the major sources of data that you use to make informed and i
-
Content Marketing Financial Services Tips & Best Practices
Posted at: 10/8/2024 12:30 PM
If financial organizations desire success, they need to implement a rock-solid content marketing strategy. You may not immediately think a content strategy is necessary for banks and other financial institutions - but we promise, it is! By having access to content, customers (and potential customers) can better understand the offerings a financial institution provides. It can also be used to target specific audiences to reach different markets. Keep reading for more information! Why Cont
-
SEO For Banks: Best Practices For Better Performance
Posted at: 10/4/2024 12:30 PM
It can be hard for consumers to choose how they pick a service provider that matches their needs. This is especially true for banks and financial institutions. Often, people may rely on word of mouth to make a decision. In other cases, nearly 50% of them might use Google to find a bank near them that they can use. Optimizing for proper SEO strategy is crucial for banks to be able to get in front of potential customers and increase their trust online. In our experience, effective SEO tactics
-
Conducting Medical Device Market Research: What You Need To Know
Posted at: 10/3/2024 12:30 PM
The medical device market is constantly evolving. With 32 million Americans relying on some form of medical device, it’s important these companies strive to put forth the best products patients can rely on. To stay ahead of the game, businesses in this industry can turn to market research. In our experience, understanding market trends and audience changes can make or break a medical device company's success. Knowing what tools and technologies are gaining traction helps businesses decide w
-
15 Food And Beverage Marketing Strategies For Expert Results
Posted at: 9/30/2024 12:30 PM
Food and beverage marketing is a hot topic in the current industry playing field. Especially as it expands, companies use smart tricks to get people to buy their products over competitors. Furthermore, the global food and beverage market is set to grow to $8,905.5 billion by 2026. This means there's a lot of revenue to be made, but also a lot of competition. To stand out, brands need good marketing plans. These plans help them find new customers (and keep old ones coming back). Popular ways
-
Online Market Research Communities: Types & Features
Posted at: 9/24/2024 12:30 PM
Online market research communities are rising in popularity, with options becoming cheaper and more accessible by the day. While you may first think of online platforms being used for large-scale quantitative research, there has been a boom of qualitative research taking place with the help of online platforms as well. But what if your company has concerns about respondent quality or has research needs that require a more specialized target audience? No worries! Many online research communiti
-
Improve Your Advertising with Market Research
Posted at: 9/10/2024 12:30 PM
Did you know nearly 80% of businesses utilize market research to learn more about their performance, customers, competition, and trends? Those businesses can then use this valuable insight to help guide their overall business strategy and drive positive changes. But did you know research can also be applied to better position your advertising plan? Read on as we unpack how market research can uncover opportunities to enhance your next rock-solid advertising strategy. How Market Research C
-
Manufacturing Content Marketing Trends to Boost Your 2024 Strategy
Posted at: 9/6/2024 12:30 PM
Manufacturing content marketing allows companies in this competitive industry to truly shine. A brand's content strategy can make or break a business, no matter the industry--and that includes the manufacturing space. While you may not associate content marketing with being of high importance in the manufacturing space, we promise you it is! The main reason? Every business can benefit from a content strategy. It's a way for consumers to connect to your brand while also driving business (and
-
Best Manufacturing Marketing Strategies for 2024
Posted at: 9/5/2024 12:30 PM
Successful manufacturing marketing strategies all have a common goal: engaging customers. As with any marketing strategy, manufacturers need to prioritize the customer experience in their campaigns and related materials. This not only enhances customer trust, but also increases sales. Marketing for manufacturing companies can include many things, from content to whitepapers to social media use. Typically, a good strategy will include all three of these (and more). Let's dive in. What is