Other Market Research Services

  • Blog: Tech Market Research: Types, Best Practices, & Examples

    Tech Market Research: Types, Best Practices, & Examples

    In an industry as fast-paced as the tech world, staying ahead of the curve is more challenging and crucial than ever. As a result, understanding market dynamics, customer needs, and emerging trends is no longer an advantage but a necessity. Luckily tech market research can help understanding these critical elements an easy reality. Whether you are a startup navigating your initial launch or an established tech giant looking to refine your strategies, market research provides data-driven insi

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  • Blog: How To Do SaaS Market Research Like The Experts (Best Practices)

    How To Do SaaS Market Research Like The Experts (Best Practices)

    Navigating the dynamic landscape of Software as a Service (SaaS) requires more than just an innovative idea. To truly succeed, understanding your target user inside out is crucial. That’s why many are turning to SaaS market research. It is the best resource for strategic decision-making, providing the insights needed to tailor your product, identify opportunities, and stay ahead of the competition. But how do the experts approach this critical task? In this blog, we'll delve into the best pr

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  • Blog: Your Guide to Choosing a Market Research Firm

    Your Guide to Choosing a Market Research Firm

    Choosing a market research firm can be a daunting task. Especially when selecting the right partner hinges on making informed decisions for your marketing, operations, and strategy. Whether your problems center around not understanding your customers, employees, or potential buyers you need a true business partner that can deliver a clear, data-driven roadmap. But, if your organization has never worked with a market research company before or you’ve outgrown your current partner, you may fin

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  • Blog: Conducting Fashion Market Research For Brands

    Conducting Fashion Market Research For Brands

    Fashion market research is an essential tool that sharpens brands' understanding of the ever-evolving trends and consumer behaviors in the industry. In our work, we've seen fashion businesses, from startups to well-established brands, leverage market research to stay ahead. That's because, analyzing data and details gives insights into the preferences of target markets, the strategies of competitors, and the overall direction of the industry. Companies looking to grow or maintain relevance

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  • Blog: What is Concept Testing? A Complete Market Research Guide

    What is Concept Testing? A Complete Market Research Guide

    Concept testing is the data king of new product development. It's a common process that's used to gauge potential market reception before a product ever hits the shelves. Think of it as a predawn litmus test for the viability of an idea, be it a physical object, a service, or a campaign. In our experience, doing concept testing with different companies, we've observed that concepts honed through such testing often lead to products that not only meet market needs but also resonate deeply with

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  • Blog: What is Competitive Benchmarking?

    What is Competitive Benchmarking? (& How You Can Do It)

    Businesses stand to gain incredible amounts of useful data from competitor analyses. Gathering this type of data about key rivals in the industry gives businesses a unique edge against relevant companies. A common way to measure this edge is in the form of benchmarking. Benchmarking this data over time will show businesses how they stack up against competitors, allowing them to keep track of this each year. Doing this on a yearly basis is important, as businesses can look back on benchmarki

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  • Blog: Nonprofit Market Research: 5 Simple Steps to Execute a Project

    Nonprofit Market Research: 5 Simple Steps to Execute a Project

    Conducting nonprofit market research is incredibly important for a variety of reasons. Because nonprofits are so specific based on audience needs, market research helps shed more light on key demographics. Since doing this will help organizations better understand the needs of their audience, they can better align programs based on those needs. When nonprofits conduct market research, they're also able to optimize their outreach strategy due to the data. This will aid in everything from mar

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  • Blog: What Is Exploratory Market Research? A Guide From The Pros

    What Is Exploratory Market Research? A Guide From The Pros

    Exploratory market research is a powerful method companies can use to understand customer needs and potentially identify new opportunities in the marketplace. It helps businesses get a grasp of the unknown by asking questions and gathering information in an open-ended way. Imagine being an explorer in a vast forest; that's what it’s like for marketers navigating the complex world of consumer behavior. They collect bits of data and insights as the guide to carving out a successful path in th

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  • Blog: What Does the Future Hold for Data-Driven Marketing and Privacy?

    What Does the Future Hold for Data-Driven Marketing and Privacy?

    Content marketing is in its golden age, as more people than ever are tapping into their creative potential and producing entertaining, enlightening, and educational content millions genuinely want to consume. However, the fickle nature of hosting platforms and the tech behemoths that maintain them means such a career path is as uncertain as it is satisfying. It’s clear that creators need to galvanize their audiences if they want not just to make ends meet but to thrive. How can data-driven m

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  • Blog: What Is Brand Research? (& How To Do It Like Experts)

    What Is Brand Research? (& How To Do It Like Experts)

    Brand market research is a crucial tool for businesses aiming to understand their brand's position within the market, consumer perception, and competitive landscape. Insights drawn from brand research guide strategic decisions across product development, marketing strategies, and customer engagement to enhance brand equity and loyalty. Effective brand market research utilizes both quantitative and qualitative data to paint a comprehensive picture of a brand's reach and resonance. Understand

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  • idis-interview-market-research-02152018

    In-Depth Interviews (IDIs) in Market Research [2024 Guide]

    Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal as they are often used to gather detailed and comprehensive information from individuals or small groups. In this guide, our market research company explores the advantages and disadvantages of using in-depth interviews in market research, how they differ from ph

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