Other Market Research Services

  • Blog: Defining Ad Tracking Research (& All The Ways To Measure It)

    Defining Ad Tracking Research (& All The Ways To Measure It)

    When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research

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  • Blog:

    Brand Awareness Trackers: How to Measure Brand Recognition Over Time

    This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva

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  • Blog: Business Competitive Analysis: What Is It and How To Conduct a Successful Assessment

    Business Competitive Analysis: What Is It and How To Conduct a Successful Assessment

    Most businesses are well aware that they compete with others for a share of their market. But how many really understand the full picture of their competition? Enter a business competitive analysis. There may be plenty you have learned about your competitors over time through... Hearsay through customers Intel from industry contacts Your own informal research and poking around Because of this you probably have shaped a general profile of your top competitors. However, there is real valu

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  • Blog: 5 Reasons Why You Should Ditch Mall Research

    5 Reasons Why You Should Ditch Mall Research

    With major retailers permanently closing their doors and consumers opting for online shopping (an issue only exacerbated by Coronavirus), the future for shopping malls is grim. According to CNBC,  25% of malls expected to close over the next 5 years. As mall foot traffic declines, that puts a hindrance on mall market research. For decades, retailers relied on mall market research methodologies such as: Kiosk surveys Intercept surveys Mobile ethnography However, this type of market research

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  • Blog: Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    After spending months or even years perfecting your product, you are ready to introduce it to the market. However, there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. In this blog post, our market research company discusses product naming surveys as well as tips and tricks on the process of finding the perfect product name. The Process of Finding the Perfect Product Name with Surveys

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  • Blog Post: Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. Logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. This blog post cover

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  • Blog: How to Measure Product Awareness and Purchase Intent | Market Research Company

    How to Measure Product Awareness and Purchase Intent

    When it comes to promoting products and services, there are a lot of unanswered questions as it pertains to your target audience. What percentage of Americans are aware of your product or service? What percentage of Americans are aware of your competitor's products and services? Are certain demographics more aware of your brand vs. a competitor and vice versa? As with solving most business objectives, market research can help. Product awareness and purchase intent research provides brands w

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  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies come into play. Garbage in = garbage out. To execute a successful survey, you must ask the right questions. Use these sample brand equity survey

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  • Blog: 3 Market Research Options for the Sports Industry

    3 Market Research Options for the Sports Industry

    The world of sports and entertainment is an ever-changing one. There has always been the need to evolve and adapt as audiences and economics shift over time. That’s where market research comes into play. See what I did there? Now, in the wake of the coronavirus pandemic, flexibility in the sports world is needed to succeed and survive. Here are three market research options that will encourage data-driven decision-making. Reasons for Conducting Market Research in Sports In 2020 we witne

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  • Blog: Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study

    Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study

    Today, shelf testing studies used to test the appeal of packaging design in real-time (either virtually or in-person) to get customer’s opinions. As a result, more and more brands are leveraging eye-tracking market research. Why? The use of eye-tracking in conjunction with other biometric devices provides an objective measure of product packaging performance. In this blog post, our CPG market research company discusses how eye-tracking works, tips for designing a proper shelf test with eye-tr

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  • Blog: The Ultimate Guide to Conducting a Competitor Analysis in 2020 | Competitive Analysis Company

    The Ultimate Guide to Conducting a Competitor Analysis in 2020 | Competitive Analysis Company

    Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? By conducting a competitor analysis. In this ultimate guide, our competitive analysis company will walk you through both the basics of this methodology and the common approaches we take with our clients to gain a leg up against their competitors. Already know what you need and want a proposal to partner with a competitive ana

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  • How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    There are a variety of market research options for grocery stores. Grocery research studies may include shop-alongs, mobile ethnography, intercept surveys, and mystery shopping. Each of these methodologies offers valuable and data-driven insights for the retail industry. In fact, our grocery market research company could make a case for why one of these options is better than the next. In order to select the best market research study for your supermarket, it is important to take a close look

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