Other Market Research Services
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What Is Brand Loyalty? (+ Strategies To Create It)
Posted at: 7/22/2024 12:30 PM
Brand loyalty is crucial for businesses to make their desired impact on consumers. Loyal customers are far more likely to make repeat purchases, spread positive word-of-mouth reviews, and pay a premium for a brand they love. We’ve found that building brand loyalty isn’t just about having a great product. At its core, brand loyalty is about creating memorable experiences that resonate with customers' values and needs. Brand loyalty could be the difference between seeing your company succeed
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![Blog: Guide to Custom Research Panels [+ How To Build Your Own]](/media/6255/expert-guide-to-book-market-research-1.jpg)
Guide to Online Research Panels [+ How To Build Your Own]
Posted at: 7/16/2024 12:30 PM
A custom research panel offers organizations the opportunity to gather timely, consistent, and high-quality insights tailored to their specific needs. In the age of data-driven decision-making, having direct access to a dedicated group of engaged and relevant participants is invaluable. Unlike traditional survey methods, a custom panel provides a reliable and flexible resource for continuous feedback, fostering deeper connections with your target audience. This blog will guide you through t
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An Expert Guide To Book Market Research
Posted at: 7/8/2024 12:30 PM
Book market research is vital for authors and publishers aiming to understand their audience and increase sales. From our experience, we've seen how gathering the right data and insights can transform a mediocre project into a successful one. This guide discusses the strategies and tools that will help you navigate the complex book market industry. From analyzing current trends to identifying your target readership and assessing competition, we'll explain how to conduct book market research i
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6 Tips for Successful Market Research Project Management
Posted at: 6/27/2024 12:30 PM
Project management is one of the key factors for successfully completing market research projects within scope, time, and budget. Your ability to successfully manage the project will largely influence the client’s perspective on the overall success of the study. Continue reading this blog for my 6 top tips for successful project management. 1. Hold a Kickoff A brief kickoff meeting is a great opportunity to set the project off on the right path. The following topics are covered in a kic
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Improving Your Go-To-Market Strategy With Market Research
Posted at: 6/25/2024 12:30 PM
In today's ever-evolving market, understanding your audience is more crucial than ever. An effective Go-To-Market (GTM) strategy can be the difference between a product's success and its failure. However, crafting a winning GTM strategy isn't just about having a great product—it's about knowing your audience inside and out. This blog will explore how integrating market research can transform your GTM approach, helping you to fine-tune your offerings, better meet customer needs, and ultimatel
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Tech Market Research: Types, Best Practices, & Examples
Posted at: 6/7/2024 12:30 PM
In an industry as fast-paced as the tech world, staying ahead of the curve is more challenging and crucial than ever. As a result, understanding market dynamics, customer needs, and emerging trends is no longer an advantage but a necessity. Luckily tech market research can help understanding these critical elements an easy reality. Whether you are a startup navigating your initial launch or an established tech giant looking to refine your strategies, market research provides data-driven insi
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How To Do SaaS Market Research Like The Experts (Best Practices)
Posted at: 6/5/2024 12:30 PM
Navigating the dynamic landscape of Software as a Service (SaaS) requires more than just an innovative idea. To truly succeed, understanding your target user inside out is crucial. That’s why many are turning to SaaS market research. It is the best resource for strategic decision-making, providing the insights needed to tailor your product, identify opportunities, and stay ahead of the competition. But how do the experts approach this critical task? In this blog, we'll delve into the best pr
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Your Guide to Choosing a Market Research Firm
Posted at: 5/29/2024 12:30 PM
Choosing a market research firm can be a daunting task. Especially when selecting the right partner hinges on making informed decisions for your marketing, operations, and strategy. Whether your problems center around not understanding your customers, employees, or potential buyers you need a true business partner that can deliver a clear, data-driven roadmap. But, if your organization has never worked with a market research company before or you’ve outgrown your current partner, you may fin
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Conducting Fashion Market Research For Brands
Posted at: 5/22/2024 12:30 PM
Fashion market research is an essential tool that sharpens brands' understanding of the ever-evolving trends and consumer behaviors in the industry. In our work, we've seen fashion businesses, from startups to well-established brands, leverage market research to stay ahead. That's because, analyzing data and details gives insights into the preferences of target markets, the strategies of competitors, and the overall direction of the industry. Companies looking to grow or maintain relevance
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What is Concept Testing? A Complete Market Research Guide
Posted at: 4/30/2024 7:09 PM
Concept testing is the data king of new product development. It's a common process that's used to gauge potential market reception before a product ever hits the shelves. Think of it as a predawn litmus test for the viability of an idea, be it a physical object, a service, or a campaign. In our experience, doing concept testing with different companies, we've observed that concepts honed through such testing often lead to products that not only meet market needs but also resonate deeply with
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What is Competitive Benchmarking? (& How You Can Do It)
Posted at: 4/24/2024 12:30 PM
Businesses stand to gain incredible amounts of useful data from competitor analyses. Gathering this type of data about key rivals in the industry gives businesses a unique edge against relevant companies. A common way to measure this edge is in the form of benchmarking. Benchmarking this data over time will show businesses how they stack up against competitors, allowing them to keep track of this each year. Doing this on a yearly basis is important, as businesses can look back on benchmarki
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Nonprofit Market Research: 5 Simple Steps to Execute a Project
Posted at: 4/19/2024 12:30 PM
Conducting nonprofit market research is incredibly important for a variety of reasons. Because nonprofits are so specific based on audience needs, market research helps shed more light on key demographics. Since doing this will help organizations better understand the needs of their audience, they can better align programs based on those needs. When nonprofits conduct market research, they're also able to optimize their outreach strategy due to the data. This will aid in everything from mar