Market Research Analysis
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Defining Ad Tracking Research (& All The Ways To Measure It)
Posted at: 7/30/2021 12:30 PM
When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research
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13 Types of Advanced Qualitative Market Research Techniques
Posted at: 7/26/2021 12:30 PM
As market research continues to evolve, so do the best practices used to obtain quality feedback from participants. Today, there are various advanced qualitative market research techniques growing in popularity. When implemented, participants for focus groups, in-depth interviews, and other types of qualitative research provide more authentic insights. To help get you thinking outside the box, our market research company discusses several different techniques as well as the benefits of using
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3 Survey Analysis Techniques for Ad Concept Testing
Posted at: 7/22/2021 12:30 PM
Ad concept testing is a critical part of any serious marketing campaign. If you’re going to make a big investment to run new ads, consider a much smaller investment in marketing and advertising research first. Doing so ensures confidence in your marketing strategy. While conducting marketing research is important, the survey analysis is just as critical to ensuring you are relying on quality data. In this post, I’ll cover three excellent techniques for ad concept testing analysis. Each of the
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What is a Good Net Promoter Score (NPS)?
Posted at: 7/6/2021 12:30 PM
Word-of-mouth advertising can be a tremendous benefit for any company. Having your customers recommend your product or service to their friends and family can boost sales without increasing marketing costs. But how do you know if your customers will recommend, or criticize, your product or service? Determining a good net promoter score, or NPS, will provide you with valuable information to help answer this question. What is a Net Promoter Score? Ok, but first, what exactly is a net promo
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3 Market Research Trends to Watch in 2021
Posted at: 6/8/2021 12:30 PM
2020 certainly brought a new set of challenges with a global pandemic, lockdowns, and restrictions. As a result, humans became more virtual than ever before. As a result, market research companies like Drive Research have continued to embrace technology as in-person methodologies were put on pause. In this blog post, we will discuss new and upcoming market research trends in 2021! Still nervous about conducting in-person market research? Get inspired with 4 Market Research Methodologies to Co
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New Survey Shows Changing Traveler Behaviors & Attitudes with Vaccine Rollout
Posted at: 5/26/2021 12:30 PM
As COVID-19 vaccination programs continue to ramp up across the United States, many Americans are eager to start traveling again. A new survey conducted by Drive Research shows 75% of Americans plan to travel domestically within the next 6 months. However, travelers still need certain COVID-19 protocols in place to feel safe when crossing state lines. For instance, 59% of respondents agree destinations with vaccination requirements are necessary to feel comfortable while traveling. Other k
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The Constant Battle: Client Needs Versus Respondent Experience in Surveys
Posted at: 5/24/2021 12:30 PM
Working as a market research supplier, our team walks a delicate line each day keeping both our clients and our survey respondents happy. This is not always an easy thing to do in our day-to-day roles. However, understanding both perspectives of these audiences is critical in market research. In this blog post, our market research company will discuss various factors of a survey that can kill response rates even if it is requested by clients. The Importance of Managing Both Client and Re
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Market Research Options for Restaurants | 10 Methodologies for the Dining Industry
Posted at: 4/8/2021 6:58 PM
Whether your restaurant is well-established on merely a concept, market research can be extremely beneficial to its success. Drive Research, a full-service market research firm, has worked with restaurants across the country from fast-food to fine dining. Our restaurant market research company has found there is always room for new insights, increased customer satisfaction, and a competitive edge. In this blog post, I'll outline ten types of market research establishments in the dining indu
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Market Research Incentives: New Survey Shows What Reward is Most Appealing to Respondents
Posted at: 4/5/2021 12:30 PM
Market research incentives and rewards often vary depending on a number of factors. Is it a qualitative or quantitative study? What is required of market research respondents? What is the criteria of your target respondent? Choosing the right market research incentive can help increase the response rate, and actually save costs. More on that here: Higher Rewards Can Equal Lower Market Research Costs. Our market research company recently conducted a study to measure factors of email survey
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8 Market Research Options for Retail | Market Research Company
Posted at: 3/25/2021 2:03 PM
It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. For this reason, market research in the retail industry is more important now than ever. By speaking with consumers, your retail store will be able to better understand your target market and make better business decisions. Why should a retail store conduct market research? Market research
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4 Greatest Factors for Choosing a Full-Service Market Research Supplier
Posted at: 3/5/2021 4:40 PM
When deciding to conduct a market research project, there are a number of important decisions that must be solved before kicking off a project. The first, and likely most important decision, is choosing the right full-service market research supplier for your goals and objectives. A full-service market research company provides businesses with its expertise in confidently executing a broad range of both qualitative and quantitative services. This could mean online surveys, qualitative recrui
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Stated Importance Versus Derived Importance: What’s the Difference?
Posted at: 3/1/2021 1:30 PM
Directly asking respondents about how important factors are is formally referred to as stated importance. Whereas derived importance is the indirect way of measuring which factors matter the most to respondents by using other answers from the survey. In this blog post, our market research company provides an overview of both approaches as well as which one is better to use. But wait...why do we need stated or derived importance in market research? Researchers trust respondents to provide the