Market Research Analysis

Should You Conduct Market Research During a Crisis?

Posted at: 4/3/2020 12:30 PM

There is a lot of communication throughout business-to-business (B2B) and business-to-consumer (B2C) industries when a health crisis or pandemic occurs. During a crisis, the everyday status-quo within an organization and its particular industry feels like it’s completely flipped from where it was weeks or even days prior. Currently, the world is facing a global pandemic, known as COVID-19. Right now a lot of organizations are in fear for the future, while others are facing challenges right now

What is the Most Cost-Effective Market Research Methodology?

by Emily Carroll

Posted at: 3/29/2020 12:30 PM

With market research, you are never short of options. There are hundreds of qualitative and quantitative methodologies, each with their own advantages and disadvantages. A top factor of choice when deciding which market research study to conduct is cost. While it is important to find a methodology most closely aligned with your project goals and objectives, our market research company understands budget plays a large role in our client’s final decision. So this begs the question – what is the

Competitive Analysis Market Research Company | New York

by George Kuhn

Posted at: 3/19/2020 12:30 PM

You know the saying, “keep your friends close and your enemies closer.” Perhaps no other statement can be more reflective of the need for a strategic competitive analysis from a market research company. Competitive intelligence or CI is a growing need among companies and brands to help organizations understand how they compare on key components such as websites, service offerings, pricing, marketing approaches, and social media. All of this can be answered as part of a competitive analysis mar

Conducting Market Research? How to Choose the Best Methodology

by Emily Carroll

Posted at: 3/18/2020 12:30 PM

Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your

Conducting Market Research? How to Choose the Best Methodology

by Emily Carroll

Posted at: 3/18/2020 12:30 PM

Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your

4 Market Research Methodologies to Consider During the COVID-19 Outbreak

by Elizabeth Sincavage

Posted at: 3/16/2020 12:30 PM

Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore

Case Study: Third-Party Survey Data Analysis Project

by Emily Taylor

Posted at: 3/2/2020 1:30 PM

When fieldwork is closed on a survey, the fun is just beginning. It’s now time to analyze your survey data in a way that is useful and impactful on future business initiatives. What is the best way to analyze survey data? This is dependent on various factors such as how many and what type of questions were asked, how many responses were collected, what the survey data will be used for, etc. The good news is, you don’t have to do it alone. A third-party research firm, like Drive Research, can h

How Data Analytics is Changing the Sports Industry For Good

by Luke Cohen

Posted at: 2/20/2020 9:06 PM

The field of data analytics is expanding into new markets every day. Today, sports analytics is where research analysts are making their next leap. Not so long ago, players and coaches reviewed game film and made changes to their strategy solely based on the footage. Today, in almost every sport, teams look at the game film with a new sense of enlightenment. All players and coaches have access to the percentages of any major statistical category to improve their game plan. It’s now possible to

Using Research to Perfect Your Credit Union Marketing

by Tim Gell

Posted at: 2/19/2020 1:30 PM

Market research may not be on the radar of many credit unions across the country. Some may even know only a little about what market research is. Others may be aware but question what the value of research is for their marketing initiatives. So, is budgeting for research not worth the time and investment? Or is it a best-kept secret for all credit unions? I could make the argument there is a beneficial market research study for every credit union, no matter the budget. It all depends on the ob

Is Aided or Unaided Awareness Better in Market Research?

by Emily Taylor

Posted at: 2/18/2020 7:30 PM

Measuring brand awareness of an organization, product, or service can be tricky. It is one of those instances where it is better to overthink and overanalyze the choice of methodology. This is often why our market research company is commonly asked, “Is it better to measure aided or unaided awareness?” by our clients. So much so, we decided to dedicate a blog to answering just that. In this post, we’ll share the definition of both aided and unaided awareness, as well as explain which type of a

Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

by Emily Carroll

Posted at: 2/14/2020 1:30 PM

“How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking even

Market Research Milwaukee | Key Statistics, Data, and Demographics

by Elizabeth Sincavage

Posted at: 2/4/2020 1:30 PM

Looking to conduct market research in Milwaukee, WI? Before Drive Research gets started with any market research project, we always analyze the key statistics and demographics to determine the feasibility of the market research, develop strategies, and create a budget. Although based in Upstate New York, our market research firm serves organizations in Milwaukee and surrounding areas. We are not just one phone call away. Our team member, Tim Gell lives in Milwaukee and can meet in-person to dis