Market Research Analysis

  • strategies-b2b-theories-research-09112018

    Strategies to Increase B2B Sales | 5 Theories Based on Research

    There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing approaches taken must be catered to each audience separately. In the same regard, there are different strategies to increase B2B sales than to do the same for a B2C brand. Why? Because the relationship with the customer is different. Research shows B2B purchases are based more on logic, while B2C is based more on emotion. With B2B purchases there are o

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  • KPI business measuring market research tips

    7 KPIs Your Business Should Be Measuring with Market Research

    There are several key performance indicators (KPIs) that can be easily measured with a market research study. Luckily, as we explain in our ultimate guide to market research methodologies, you are never short of options. However, if you are primarily hoping to measure KPIs, our market research company recommends using a quantitative approach such as an online survey. After determining your approach, the next step is to identify your objectives. Our market research clients typically determine t

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  • Blog: Why Good Market Research Works (Even when you think it doesn't)

    Why Good Market Research Works (Even when you think it doesn't)

    Before conducting a market research study, many organizations have a preconceived notion of how the results will turn out. However, in most cases, market research presents feedback and insights that are unexpected. Market research often provides unexpected insights. That's why good market research works - even when you think it doesn't. Our market research company shares an example from Ford to explain this exact sentiment. Below, our market research company shares an example from Ford to expl

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  • components of market research proposal

    7 Components of a Market Research Proposal

    You can tell a lot about a market research company from its proposal. A market research proposal is the first and most critical step with your project or company of choice. It gives you all of the information you need on the process, approach, and most importantly: the cost. What A Proposal Tells You About a Market Research Company Aside from project cost, there are a few other important factors in choosing a market research company. Here are a few things to consider. How quickly do they t

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  • Blog: The Evolution of Market Research from the 1920’s to Today

    The Evolution of Market Research from the 1920’s to Today

    In the past 100 years, the market research industry has evolved significantly into an incredibly beneficial tool for companies to use to enhance their business and marketing plan. Market research is commonly used to: Form strategies Inform decision-making Gain a deeper understanding of target audiences  Help businesses connect with consumers Strengthen brand reputation In order to reap the benefits of market research, one must understand the origins of research methodologies and practices tha

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  • Blog: 6 Things About Conducting Market Research Your Boss Wants to Know

    6 Things About Conducting Market Research Your Boss Wants to Know

    So, you’ve decided to explore market research as a possibility for your company, but you’re not so sure how to get your boss on board? To be honest, there’s a lot to consider when deciding to conduct research and deciding which market research company to work with. In this blog post, Drive Research, a full-service market research firm, will explain the six things about conducting market research your boss wants to know. We’ll break down the cost of market research, the market research process

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  • Blog: Topline or Comprehensive Market Research Report: What’s the Difference?

    Topline or Comprehensive Market Research Report: What’s the Difference?

    Wondering the difference between a topline and a comprehensive market research report? Our market research company has your back! The main differences stem from the level of detail and the speed of executing the report. Ultimately, both can be developed to look polished and presentation-ready. With both a full comprehensive and a topline report, there is also an option to debrief after the market research is conducted. Drive Research typically schedules this debrief meeting via a conference ca

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  • Blog: Conducting Market Research in 2020: How to Leverage Consumer Insights for Marketing Strategies

    Conducting Market Research in 2020: How to Leverage Consumer Insights for Marketing Strategies

    Conducting market research in 2020 is different than ever before. This is not just a result of evolving trends in the industry, but the COVID-19 outbreak as well. All at once, the United States is experiencing a global pandemic, an economic crisis, a polarizing political climate, and a social justice movement. It’s no secret that these events have had a massive impact on consumers and businesses around the world. Conducting market research in 2020 will be different than ever before. Learn how

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  • Blog: 2020 Business & Innovation GRIT Report Key Findings

    2020 Business & Innovation GRIT Report Key Findings

    The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k

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  • Blog - 7 Market Research Options for Retail | Market Research Company

    7 Market Research Options for Retail | Market Research Company

    It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. Market research in the retail industry is more important now than ever. By speaking with consumers, your retail store will be able to better understand your target market and make better business decisions. Why should a retail store conduct market research? Market research is valuable in hel

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  • Blog - Is Market Research Necessary for Colleges and Universities?

    How Colleges and Universities Can Measure Student Experience in the Pandemic Era

    We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt

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  • Blog on 4 Signs It's Time to Switch Market Research Companies

    4 Signs It's Time to Switch Market Research Companies

    If your team has built a relationship and trust with a market research company, it’s hard to say goodbye. However, if you clicked on this article this thought is probably already lingering in your head. At the end of the day, your organization is choosing to allocate budget to conducting market research. It’s important that you are receiving high quality, reliable data to drive business forward – otherwise, you will never earn a return on your investment. Here are 4 signs it’s time to break up

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