Market Research Analysis

  • benefits-performance-measurement-tracking-market-research

    6 Benefits of Continuous Performance Measurement and Tracking

    Using market research to better understand performance, employees, sales, and customer satisfaction is a great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand their placement i

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  • 3 Market Research Options for eCommerce Companies in 2020

    3 Market Research Options for eCommerce Companies in 2022

    One of the greatest things about eCommerce, or electronic commerce, is that anybody can go online and sell a product. Voila, instant business! The other side of this low barrier to entry is that someone with a similar idea can set up an online storefront just as easily. This is a major reason why competition is so intense in the eCommerce space. Additionally, if the online traffic that soared because of the COVID-19 pandemic indicates a permanent change in behavior, the opportunities for e

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  • Blog - 8 Market Research Options for Retail | Market Research Company

    8 Market Research Options for Retail Brands

    It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. For this reason, it is crucial retail brands conduct market research to learn about target shoppers -- their preferences, habits, behaviors, relationship with competitors, and more. By surveying or speaking with consumers, your retail store (whether it be online, in-person, or a hybrid) will b

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  • Blog: Should I Hire a Market Research Firm?

    Should I Hire a Market Research Firm? Absolutely.

    Yes -- you want to hire a market research firm. A third-party research company provides brands with fact-based and evidence-based data to help guide organizational decisions around operations, marketing, and strategy. It provides an objective point of view through the lens of other experts, customers, and potential customers of your brand depending on the type of market research. If you are considering hiring a third-party market research company, there are likely several thoughts and consi

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  • What is a Market Analysis? [+ Download an Example Report]

    A lot of time, money, and preparation is involved in starting a new business or opening a new location. Before getting too in the weeds, one of your first steps should be conducting a market analysis.  A market analysis helps organizations understand their target demographic, consumer profiles, buying habits, and much more. It yields valuable data if you are flying blind about a current or planned expansion market. In this blog post, our market research company discusses the importance of coll

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  • do-i-need-market-research

    Do I Need Market Research? | Why Neglecting It Is Bad For Business

    Do you need oxygen to live? Okay, I’ll spare the dramatics – but, yes! Every organization needs market research, whether it is a small startup, testing a new concept, or rebranding your business. Marketing research is an integral step in reaching out to your target audience, gaining a competitive edge, and exceeding sales goals. Think of it this way, there are more than 30 million businesses existing in the United States today. Each has a similar product or service offerings to a number of c

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  • components of market research proposal

    7 Components of a Market Research Proposal

    You can tell a lot about a market research company from its proposal. A market research proposal is the first and most critical step with your project or choosing a market research consultant. It gives you all of the information you need on the process, approach, and most importantly: the cost 💸💸. Before you sign on the dotted line read this post about market research requests for proposals. It will teach you what to look for, what the process looks like, and the key components of an RFP

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  • breaking down a market research report

    Breaking Down a Market Research Report Into 10 Pieces

    The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. The most important piece of any market research study is the report. Why? Because it summarizes all of what your study entailed and discovered. Learn about the most important components to include when reporting market research findings. At Drive Research, we believe a report should go beyond just spreadsheets, graphs, and statistics. Through several

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  • Adding Market Research to Your 2021 Budget | Drive Research

    Why Market Research Should be in Your 2022 Budget

    Budget season is here and that means it’s time to start planning for 2022 if you haven’t already. With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making 2022 the best year yet? By setting aside a portion of budget dollars for market research, businesses can be assured they are taking a step in the right direction. Types of market research methodologies to add to your 2022 budget include

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  • advantages and disadvantages of online research panels | computer research panels | computer with address book

    The Advantages and Disadvantages of Using Online Research Panels in Market Research

    In order to recruit participants or respondents for a market research study, researchers often turn to online panels. An online research panel includes a group of pre-recruited participants who have signed up to take part in future market research studies such as online surveys, focus groups, and in-depth interviews. Before choosing a panel vendor as a sampling source, learn more about the advantages and disadvantages below! The Process of Using an Online Research Panel The process of wo

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  • when is the best time of year to send a survey | thought bubble

    When is the Best Time of the Year to Send a Survey? | Survey Market Research Firm

    As a full-service market research company, we often get asked the question – “When is the best time of the year to send a survey?” In all honesty, the timing of the year doesn’t have too much of an impact on the success of a survey, whether it be conducted through phone, email, or other online channels. With the popular usage of mobile technology, everyone is most likely always connected to a device both at work and at home. Phone, tablets, laptops – for all generations of people it is becomi

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  • best-types-questions-market-research

    What are the Best Types of Questions for Quantitative Market Research?

    For qualitative research, data collection options can seem endless. As a creative research method, there are a variety of options readily available. These can include: open-ended survey questions, focus groups, one-on-one interviews, intercept interviews, and the list goes on and on. But, what about questions to ask for quantitative market research methods? Since this type of data is numerical and scientific, rather than interpretive, your question options may initially appear to be boring an

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