Market Research Analysis

  • Blog: 2020 Business & Innovation GRIT Report Key Findings

    2020 Business & Innovation GRIT Report Key Findings

    The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k

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  • Blog - 7 Market Research Options for Retail | Market Research Company

    7 Market Research Options for Retail | Market Research Company

    It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. Market research in the retail industry is more important now than ever. By speaking with consumers, your retail store will be able to better understand your target market and make better business decisions. Why should a retail store conduct market research? Market research is valuable in hel

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  • Blog - Is Market Research Necessary for Colleges and Universities?

    How Colleges and Universities Can Measure Student Experience in the Pandemic Era

    We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt

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  • Blog on 4 Signs It's Time to Switch Market Research Companies

    4 Signs It's Time to Switch Market Research Companies

    If your team has built a relationship and trust with a market research company, it’s hard to say goodbye. However, if you clicked on this article this thought is probably already lingering in your head. At the end of the day, your organization is choosing to allocate budget to conducting market research. It’s important that you are receiving high quality, reliable data to drive business forward – otherwise, you will never earn a return on your investment. Here are 4 signs it’s time to break up

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  • 3 Market Research Trends to Watch in 2020

    3 Market Research Trends to Watch in 2020

    As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke

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  • What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology

    What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology

    As we begin the 2020s, many of us have been reflecting on what we experienced during the previous decade. Among all the technological innovations like virtual reality (VR), artificial intelligence (AI), and cloud computing, I would argue one of the most intriguing inventions to rise in popularity was wearable technology. What are Wearables? Wearables are smart devices that people attach to themselves to typically measure or track something. The device can then communicate with another de

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  • 3 Market Research Options for eCommerce Companies in 2020

    3 Market Research Options for eCommerce Companies in 2020

    One of the greatest things about eCommerce, or electronic commerce, is that anybody can go online and sell a product. Voila, instant business! The other side of this low barrier to entry is that someone with a similar idea can set up an online storefront just as easily. This is a major reason why competition is so intense in the eCommerce space. Additionally, if the online traffic that soared because of the COVID-19 pandemic indicates a permanent change in behavior, the opportunities for e

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  • Blog: Five Market Research Options for EdTech Companies

    5 Market Research Options for EdTech Companies

    Given the COVID-19 pandemic, it’s safe to assume that most students and educators have made the transition to virtual learning. For EdTech companies, this switch to virtual classrooms has provided unprecedented opportunities through increased demand for their innovative teaching tools. The goal of many EdTech companies is to improve education through the use of technology. Now more students, teachers, and educators are using these technologies than ever before. As a market researcher, I can’t

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  • using market research to increase furniture store sales

    How to Increase Sales for Furniture Stores with Market Research

    If you are in the furniture business, you don’t need our market research company to tell you how challenging it can be. Factors like daily operations, fierce competition, online retail, and evolving consumer needs are just some of the obstacles to growth in the industry. Marketing and advertising for a furniture store are especially important components of its growth. However, with significant potential spend in these areas, it is essential to make well-informed decisions. Market research c

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  • Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry

    Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry

    Museums have their own challenges just like any other organization. Some struggle to increase attendance, while others may have difficulty with visitor engagement. Issues like these are often best addressed with a market research study. Proper research will equip a museum with data, insights, and a roadmap for improving their organization. If you work in the arts and culture industry, perhaps you have thought about market research in the past but written it off for one reason or another. Barri

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  • 2020 U.S. Census | What Impact Does Census Data Have on Market Research?

    2020 U.S. Census | What Impact Does Census Data Have on Market Research?

    The 2020 Census is the most significant market research conducted by the federal government this year. The goal is to gather demographic information for every individual living in the United States once a decade. Data from the Census is ultimately used to determine congressional representation, help allocate federal dollars, and act as a resource for business owners. Did you also know the United States Census has implications for the market research industry as a whole? The resulting data fr

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  • 10 Lessons I’ve Learned as a Market Research Analyst

    10 Lessons I’ve Learned as a Market Research Analyst

    At the time of this blog post, I have been a Research Analyst at a market research company known as Drive Research for a little over a year and a half. By making the jump from an assistant to an analyst after a few years in the industry, I’ve experienced more of the methodologies and practices within market research. As you can imagine, I didn’t pick up on all the nuances overnight. Fortunately, each misstep is an opportunity to learn something new and improve. Below are the top ten lessons,

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