Focus Groups

  • Blog for How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y

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  • 10 tips for video focus groups

    10 Tips for Video Focus Groups | Company in NY

    Focus groups are a great way to bring consumers together to share insights on product or service offerings. While many people are familiar with focus groups examples conducted in-person, they can also be conducted online. Video focus groups are becoming a popular way to conduct qualitative research discussions. In fact, there are several advantages to conducting focus groups online including: Increased accessibility to participants Lower costs Quicker turnaround times Tip 1: Leverage Fam

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  • How to Find Participants for Remote Focus Groups

    How to Find Participants for Remote Focus Groups

    Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g

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  • 3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups?  How do I make sure they’re qualified?  How do I know if they fit my screening criteria?  How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, web

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  • How Much Should You Pay Participants in Market Research?

    How Much Should You Pay Participants in Market Research?

    For those new to market research, how much to pay market research participants is probably one of, if not the most common question asked to our market research company. If you are reading case studies online, you are likely finding a wide array of reward amounts likely ranging from $5 gift cards to $500 checks. That is probably not helpful for your specific project. So how much should you pay market research participants? Unfortunately, the appropriate amount to pay market research participant

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  • Why Focus Groups Are Important for New Product Development

    Why Focus Groups Are Important for New Product Development

    Producing a new product is a time-consuming process that requires research and development (R&D) on a deep level. While the initial idea for the product can come internally from asking the right questions, it is not enough. You have to go beyond the ideas of your team and collect insight from the people who matter most: your target market. Market research for new product development can act as a gut check for what you may think is an ingenious product or service. Research can showcase how succ

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  • Example Focus Group Questions | What Should Be Included in a Moderators Guide?

    Example Focus Group Questions | What Should Be Included in a Moderators Guide?

    Creating a focus group moderator’s guide can be tough - especially if you don’t know where to start. When creating focus group questions, the trick is to start simple and dive into bigger questions and ideas as the conversation flows. In this blog post, our focus group company will share insider tips on how to create focus group questions based on your goals for market research. To help get you started, we will also share a moderator’s guide for a focus group project we conducted at our facili

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  • Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third-party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a B

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  • Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    “How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking event

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  • Food and Beverage Consumer Focus Groups | How Does the Process Work?

    Food and Beverage Consumer Focus Groups | How Does the Process Work?

    Focus groups are one of the most effective ways food and beverage (F&B) companies can analyze consumer opinions, emotions, and feedback regarding their products. The insights derived from F&B focus groups can help determine critical marketing decisions such as shelf product placement, packaging, best sources of advertising, etc. Not only do consumer focus groups provide the most in-depth insight compared to surveys or other quantitative research studies, but this type of qualitative project ca

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  • Syracuse Focus Group Facility Video Tour

    Syracuse Focus Group Facility Video Tour

    Take a tour of our new focus group facility in Upstate, New York. It’s here that businesses from all over the country choose to conduct focus groups with the assistance of our qualitative market research and recruitment team. Syracuse has long been known as one of the best cities for market research studies. It is a mirror of America with similar demographics in age, household incomes, and other demographics. This video includes details about facility specifications, the convenience of our Syr

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  • tips-focus-group-moderator-focus-group-market-research

    4 Tips for Focus Group Moderator Beginners | Focus Group Company

    I often say, the data from a market research study is only as strong as the questions asked. This sentiment can be equated to a focus group and the moderator of the group discussion. In other words, the success and insight gathered from qualitative research is dependent on who is interviewing or moderating the participants. Are you new to moderating focus groups or interested in becoming a focus group moderator?Everyone has to start somewhere! Drive Research, a market research company with a c

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