Focus Groups

  • Blog: Conduct Gen Z Focus Groups With These 7 Steps

    Conduct Gen Z Focus Groups With These 7 Steps

    In the fast-paced world of consumerism, understanding the preferences and behaviors of the younger generation is vital for brands seeking to stay relevant. As we dive into the nuances of Generation Z, it becomes more necessary to gather their feedback and learn more about their wants, needs, preferences, and other buying characteristics. One valuable methodology to accomplish this is Gen Z focus groups. In this blog post, our focus group company explores who Generation Z is, delves into the

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  • online-focus-groups-market-research-upstate-01082018

    Conducting Online Focus Groups [2024 Ultimate Guide]

    With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Therefore, it is no surprise that this methodology has taken the market research industry by

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  • restaurant-focus-case-study-customers-04162019

    Restaurant Focus Groups: Your Recipe for Success

    In the ever-evolving landscape of the culinary world, understanding the preferences of your customers is incredibly important. Enter: Restaurant focus groups. These curated groups of diners offer a direct line into the minds (and palates) of your target audience, providing insights that can transform your eatery into a dining destination of choice. In this blog post, our restaurant market research company explores focus groups: what they are, their value in the restaurant industry, and exam

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  • features-observation-focus-group-facility-research-tips-05162019

    5 Must-Have Features of an Observation Room for Focus Groups

    If you are conducting qualitative market research that involves an observation room, you have probably done your research on a few different focus group facilities to host your study. How do you know what market research facility is best for you? What focus group facility will best accommodate your specific observational needs? Here are 5 things to consider when you are evaluating your options. Some are more basic than others but all provide value-adds in your choice of facility for your marke

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  • Blog: 3 Alternatives to Focus Groups in Market Research

    4 Focus Group Alternatives in Market Research

    Market research plays a pivotal role in guiding businesses toward informed decision-making and success. Traditionally, focus groups have been a reliable method for gathering valuable consumer insights. However, the evolving landscape of technology, changing consumer behaviors, and rising expenses have spurred the need for innovative approaches that go beyond the conventional focus group setup. In this blog post, we share the best focus group alternatives in market research that still provid

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  • how much does a focus group cost

    How Much Does a Focus Group Cost?

    How much does a focus group cost with the help of a third party? The cost of a focus group depends on several factors, but as a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. Factors that impact the cost of focus groups include: Number of participants Number of focus groups Length of the focus g

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  • recruit focus group firm qualitative recruitment research

    How to Recruit for Focus Groups in 5 Steps

    The process to recruit for focus groups is similar to many other types of qualitative market research. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research describes exploratory methodologies that explore the mindsets, perceptions, and decision-making processes of participants. However, these projects are only as good as the people you find to participate in them. In this blog post, our market research recruitment agency detail

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  • Blog: 8 Virtual Focus Group Best Practices

    11 Virtual Focus Group Best Practices

    With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting virtual focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our focus group company shares insider tips and

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  • What is Group Effect? [Examples & How to Avoid It]

    What is Group Effect? [Examples & How to Prevent It]

    It's important to be aware of group effect when performing market research. This bias can negatively impact a person's answers when taking part in qualitative research studies. Keep reading to learn more about the group effect, including what it is and how to prevent it from occurring when conducting focus group studies for market research. What is Group Effect? Group effect is a type of bias that primarily affects focus groups. It is also referred to as group bias. It can occur during

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  • Blog: What are Text Focus Groups? (& Why They're Beneficial)

    What are Text Focus Groups? (& Why They're Beneficial)

    Between the ongoing major shift to digital, long-distance communication, and the rapid advancement of the technology we use to connect in our daily lives, smartphones and texting has become second nature for many of us. So, hosting text focus groups for research discussions seems like a no-brainer, right? Surprisingly, it’s an area little-explored in the world of market research. But the reason for it couldn’t be more timely. According to Pew Research, 97% of Americans 18 and older own cell

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  • best-time-host-focus-group-market-research-08032018

    When is the Best Time to Host a Focus Group?

    Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions! Market research focus groups typically come with a lot of variables such as: Deciding the number of focus groups to hold Deciding how many participants are needed for each focus group Finding a place to host the focus groups Finding a focus group moderator Keep on reading to learn about the best time to host a focus group. Or, read our insider's guide t

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  • Blog: Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

    Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

    Why choose Syracuse, New York as the destination for your next focus group project? Anecdotally, our focus group company loves Syracuse for its accessibility, great outdoor attractions, and access to amazing coffee and food scenes. But, it’s not all about the coffee beans and sports. Three factors are important to consider when debating whether to make Upstate New York the location for focus groups. A great mix of demographics Cost-effective Access to the latest and greatest technology Le

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