Focus Groups

  • best-time-host-focus-group-market-research-08032018

    When is the Best Time to Host a Focus Group?

    Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions! Focus group projects typically come with a lot of variables such as: Deciding the number of focus groups to hold Deciding how many participants are needed for each focus group Finding a place to host the focus groups Finding a focus group moderator Learn more below about finding the best time to host a focus group. Or read our insider's guide to managing

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  • Blog: How to Conduct Parent Focus Groups | Education Market Research Company

    How to Conduct Parent Focus Groups

    With the transition to distance learning and reopening schools, parent focus groups have grown in popularity. School decision-makers are turning to parents of students to understand how their classes, programs, and other logistics should be executed based on our “new normal.” For instance, a private school in California contacted our education market research company to conduct parent focus groups online. In this blog post, Drive Research shares our step-by-step process for those interested i

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  • online-focus-groups-market-research-upstate-01082018

    The Ultimate Guide to Online Focus Groups in 2021 | Remote Focus Groups Company

    With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Online focus groups can provide the same qualitative in-depth feedback as a traditional focu

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  • Blog: 4 Quick Tips for Better Virtual Focus Groups | Market Research Company

    4 Quick Tips for Better Virtual Focus Groups

    Virtual focus groups are growing in popularity -- I’m pretty sure we all know why. While traditional, in-person focus groups will have their comeback, online focus groups will likely be more popular for a while longer. To help ease the transition, our focus groups market research company shares 4 quick tips for better virtual focus groups below. Need help recruiting, moderating, or hosting a virtual focus group? Drive Research can provide one or all of these services. Contact our team by emai

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  • questions-ask-customer-focus-group-market-research-08072018

    Questions to Ask in a Customer Focus Group

    A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro

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  • Blog: 3 Alternatives to Focus Groups in Market Research

    3 Alternatives to Focus Groups in Market Research

    When conducting market research, you are never short of options. Each methodology has its own pros and cons. In this case, you likely stumbled upon this blog post because you are searching for an alternative to in-person focus groups. Lucky for you, our market research company has three of them! In this blog post, Drive Research will discuss why online focus groups, in-depth interviews, and phone surveys may be more viable options for your team. Alternative to Focus Groups #1: Online Focu

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  • how much does a focus group cost

    How Much Does a Focus Group Cost? | Focus Groups Syracuse, NY

    What is the cost of conducting a focus group with the help of a third-party? You may not like this answer, but it truly depends. Focus groups can be customized to cater to any budget as a form of qualitative research. So if you're not happy with my answer for "how much does a focus group cost?" here's our take. As a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. What is considered a standard focus group study? This likely consists of 2 gro

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  • Blog for How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y

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  • 10 tips for video focus groups

    10 Tips for Video Focus Groups | Company in NY

    Focus groups are a great way to bring consumers together to share insights on product or service offerings. While many people are familiar with focus groups examples conducted in-person, they can also be conducted online. Video focus groups are becoming a popular way to conduct qualitative research discussions. In fact, there are several advantages to conducting focus groups online including: Increased accessibility to participants Lower costs Quicker turnaround times Tip 1: Leverage Fam

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  • How to Find Participants for Remote Focus Groups

    How to Find Participants for Remote Focus Groups

    Remote focus groups are a unique and trending qualitative research method. Similar to in-person focus groups, online focus groups allow a group of like-individuals to discuss a topic in-depth. With online focus groups, geographical barriers are eliminated. This means opinions can be heard from participants around the world. With in-person focus groups, location can be an issue if the audience you’re trying to target has a low incidence rate within that specific market. Remote or video focus g

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  • 3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups?  How do I make sure they’re qualified?  How do I know if they fit my screening criteria?  How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, web

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  • How Much Should You Pay Participants in Market Research?

    How Much Should You Pay Participants in Market Research?

    For those new to market research, how much to pay market research participants is probably one of, if not the most common question asked to our market research company. If you are reading case studies online, you are likely finding a wide array of reward amounts likely ranging from $5 gift cards to $500 checks. That is probably not helpful for your specific project. So how much should you pay market research participants? Unfortunately, the appropriate amount to pay market research participant

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