Focus Groups

  • online-focus-groups-market-research-upstate-01082018

    Conducting Online Focus Groups [2023 Ultimate Guide]

    With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Therefore, it is no surprise that this methodology has taken the market research industry by

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  • Blog: What are Text Focus Groups? (& Why They're Beneficial)

    What are Text Focus Groups? (& Why They're Beneficial)

    Between the ongoing major shift to digital, long-distance communication, and the rapid advancement of the technology we use to connect in our daily lives, smartphones and texting has become second nature for many of us. So, hosting text focus groups for research discussions seems like a no-brainer, right? Surprisingly, it’s an area little-explored in the world of market research. But the reason for it couldn’t be more timely. According to Pew Research, 97% of Americans 18 and older own cell

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  • how much does a focus group cost

    How Much Does a Focus Group Cost?

    How much does a focus group cost with the help of a third party? You may not like this answer, but it truly depends. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. If you're not satisfied with our answer for the cost of a focus group, here's our market research company's take. As a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. A traditional

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  • best-time-host-focus-group-market-research-08032018

    When is the Best Time to Host a Focus Group?

    Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions! Market research focus groups typically come with a lot of variables such as: Deciding the number of focus groups to hold Deciding how many participants are needed for each focus group Finding a place to host the focus groups Finding a focus group moderator Keep on reading to learn about the best time to host a focus group. Or, read our insider's guide t

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  • Blog: Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

    Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

    Why choose Syracuse, New York as the destination for your next focus group project? Anecdotally, our focus group company loves Syracuse for its accessibility, great outdoor attractions, and access to amazing coffee and food scenes. But, it’s not all about the coffee beans and sports. Three factors are important to consider when debating whether to make Upstate New York the location for focus groups. A great mix of demographics Cost-effective Access to the latest and greatest technology Le

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  • Blog: 8 Virtual Focus Group Best Practices

    8 Virtual Focus Group Best Practices

    With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting online focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our market research company shares our insider ti

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  • Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a

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  • features-observation-focus-group-facility-research-tips-05162019

    5 Must-Have Features of an Observation Room | Focus Group Facility

    An observation room, oftentimes referred to as a viewing room, is used in a focus group facility for purposes of qualitative market research. Observation rooms allow researchers and clients to sit and watch focus groups or in-depth interviews through a one-way mirror. If you are conducting qualitative market research that involves a viewing room, you have probably done your research on a few different focus group facilities to host your study. How do you know what market research facility is

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  • choice-traditional-focus-group-08282018

    Traditional Focus Groups or Online Focus Groups: The Choice is Yours

    A focus group is a common methodology used in market research. A traditional focus group involves a small group of people coming together at a location to share needs, preferences, opinions, and experiences about a specific product or service. The facilitator of the discussion, called the moderator, leads the discussion. The goal is often gaining insight for the company through spoken feedback of consumers and potentially B2B professionals. Typically focus groups are held at a brick and mor

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  • Blog: How to Conduct Parent Focus Groups | Education Market Research Company

    How to Conduct Parent Focus Groups

    With the transition to distance learning and reopening schools, parent focus groups have grown in popularity. School decision-makers are turning to parents of students to understand how their classes, programs, and other logistics should be executed based on our “new normal.” For instance, a private school in California contacted our education market research company to conduct parent focus groups online. In this blog post, Drive Research shares our step-by-step process for those interested i

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  • Blog: 4 Quick Tips for Better Virtual Focus Groups | Market Research Company

    4 Quick Tips for Better Virtual Focus Groups

    Virtual focus groups are growing in popularity -- I’m pretty sure we all know why. While traditional, in-person focus groups will have their comeback, online focus groups will likely be more popular for a while longer. To help ease the transition, our focus groups market research company shares 4 quick tips for better virtual focus groups below. Need help recruiting, moderating, or hosting a virtual focus group? Drive Research can provide one or all of these services. Contact our team by emai

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  • questions-ask-customer-focus-group-market-research-08072018

    Questions to Ask in a Customer Focus Group

    A customer focus group can help an organization dive deep and explore customer feedback beyond the quantitative measurable data acquired through a survey. As with any good qualitative market research, the questions you ask in a customer focus group should be focused on exploring topics. These include thought-provoking questions and open-ended questions to generate discussion and dialogue. The topic of this blog post is to help you choose or think about questions to ask in a customer focus gro

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