Focus Groups
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5 Must-Have Features of an Observation Room for Focus Groups
Posted at: 6/12/2023 12:57 PM
If you are conducting qualitative market research that involves an observation room, you have probably done your research on a few different focus group facilities to host your study. How do you know what market research facility is best for you? What focus group facility will best accommodate your specific observational needs? Here are 5 things to consider when you are evaluating your options. Some are more basic than others but all provide value-adds in your choice of facility for your marke
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4 Focus Group Alternatives in Market Research
Posted at: 5/18/2023 12:30 PM
Market research plays a pivotal role in guiding businesses toward informed decision-making and success. Traditionally, focus groups have been a reliable method for gathering valuable consumer insights. However, the evolving landscape of technology, changing consumer behaviors, and rising expenses have spurred the need for innovative approaches that go beyond the conventional focus group setup. In this blog post, we share the best focus group alternatives in market research that still provid
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How Much Does a Focus Group Cost?
Posted at: 4/28/2023 12:30 PM
How much does a focus group cost with the help of a third party? The cost of a focus group depends on several factors, but as a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. Factors that impact the cost of focus groups include: Number of participants Number of focus groups Length of the focus
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How to Recruit for Focus Groups in 5 Steps
Posted at: 4/21/2023 12:30 PM
The process to recruit for focus groups is similar to many other types of qualitative market research. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research describes exploratory methodologies that explore the mindsets, perceptions, and decision-making processes of participants. However, these projects are only as good as the people you find to participate in them. In this blog post, our market research recruitment agency detail
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11 Virtual Focus Group Best Practices
Posted at: 3/19/2023 12:30 PM
With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting virtual focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our focus group company shares insider tips and
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![What is Group Effect? [Examples & How to Avoid It]](/media/5223/man-talking-in-a-focus-group.png)
What is Group Effect? [Examples & How to Prevent It]
Posted at: 3/4/2023 1:30 PM
It's important to be aware of group effect when performing market research. This bias can negatively impact a person's answers when taking part in qualitative research studies. Keep reading to learn more about the group effect, including what it is and how to prevent it from occurring when conducting focus group studies for market research. What is Group Effect? Group effect is a type of bias that primarily affects focus groups. It is also referred to as group bias. It can occur during
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Conducting Online Focus Groups [2023 Ultimate Guide]
Posted at: 1/10/2023 1:30 PM
With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Therefore, it is no surprise that this methodology has taken the market research industry by
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What are Text Focus Groups? (& Why They're Beneficial)
Posted at: 9/29/2022 12:30 PM
Between the ongoing major shift to digital, long-distance communication, and the rapid advancement of the technology we use to connect in our daily lives, smartphones and texting has become second nature for many of us. So, hosting text focus groups for research discussions seems like a no-brainer, right? Surprisingly, it’s an area little-explored in the world of market research. But the reason for it couldn’t be more timely. According to Pew Research, 97% of Americans 18 and older own cell
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When is the Best Time to Host a Focus Group?
Posted at: 5/31/2022 12:30 PM
Wondering if there is a "right" time to hold a focus group? Our focus group company can help you find the best time to host these sessions! Market research focus groups typically come with a lot of variables such as: Deciding the number of focus groups to hold Deciding how many participants are needed for each focus group Finding a place to host the focus groups Finding a focus group moderator Keep on reading to learn about the best time to host a focus group. Or, read our insider's guid
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Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move
Posted at: 1/19/2022 1:30 PM
Why choose Syracuse, New York as the destination for your next focus group project? Anecdotally, our focus group company loves Syracuse for its accessibility, great outdoor attractions, and access to amazing coffee and food scenes. But, it’s not all about the coffee beans and sports. Three factors are important to consider when debating whether to make Upstate New York the location for focus groups. A great mix of demographics Cost-effective Access to the latest and greatest technology
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Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research
Posted at: 11/24/2021 1:30 PM
DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a
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Traditional Focus Groups or Online Focus Groups: The Choice is Yours
Posted at: 5/12/2021 2:33 PM
A focus group is a common methodology used in market research. A traditional focus group involves a small group of people coming together at a location to share needs, preferences, opinions, and experiences about a specific product or service. The facilitator of the discussion, called the moderator, leads the discussion. The goal is often gaining insight for the company through spoken feedback of consumers and potentially B2B professionals. Typically focus groups are held at a brick and mor