Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • Using Research to Perfect Your Credit Union Marketing

    Using Research to Perfect Your Credit Union Marketing

    Market research may not be on the radar of many credit unions across the country. Some may even know only a little about what market research is. Others may be aware but question what the value of research is for their marketing initiatives. So, is budgeting for research not worth the time and investment? Or is it a best-kept secret for all credit unions? I could make the argument there is a beneficial market research study for every credit union, no matter the budget. It all depends on the ob

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  • Is Aided or Unaided Awareness Better in Market Research?

    Is Aided or Unaided Awareness Better in Market Research?

    Measuring brand awareness of an organization, product, or service can be tricky. It is one of those instances where it is better to overthink and overanalyze the choice of methodology. This is often why our market research company is commonly asked, “Is it better to measure aided or unaided awareness?” by our clients. So much so, we decided to dedicate a blog to answering just that. In this post, we’ll share the definition of both aided and unaided awareness, as well as explain which type of a

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  • Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third-party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a B

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  • Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    Stop Wasting Money on Purchased Email Customer Lists. Do This Instead.

    “How can my organization find new leads or customers to increase sales?” This may be one of the most common questions across all different types of organizations. In fact, when turning to Google with this question, I am presented with 280,000,000 different articles for “tips” and “the best ways” to generate qualified sales leads. I’ll save you the time of skimming these articles and share the most common answers. Use social media Get referrals from current customers Attend a networking even

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  • Food and Beverage Consumer Focus Groups | How Does the Process Work?

    Food and Beverage Consumer Focus Groups | How Does the Process Work?

    Focus groups are one of the most effective ways food and beverage (F&B) companies can analyze consumer opinions, emotions, and feedback regarding their products. The insights derived from F&B focus groups can help determine critical marketing decisions such as shelf product placement, packaging, best sources of advertising, etc. Not only do consumer focus groups provide the most in-depth insight compared to surveys or other quantitative research studies, but this type of qualitative project ca

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  • Mobile Ethnography Study: What Does Gen Z Think of School Provided Lunches?

    How does your child feel about school provided cafeteria lunches? Our client, a multi-generational research company, set out to gather opinions from Gen Z middle schoolers to answer this exact question. According to this article, Gen Z influences $600 billion in spending annually, makes up 40% of our consumer base, and spends $44 billion each year. That’s a lot of consumer power. Generation Z makes up those who are 6th through 9th graders (typically aged 11 to 14) which can pose a challenge to

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  • What is an Employee Net Promoter Score (eNPS)?

    What is an Employee Net Promoter Score (eNPS)?

    Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS below! Our employee engagement research firm explains what eNPS is, how to measure it, and how to use the data to create a b

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  • Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI

    Is Your Law Firm Advertising Working? | How Online Surveys Can Improve Marketing ROI

    Just like any other business, law firms have plenty to gain by conducting market research. A common objective in legal market research studies is understanding how to acquire more clients. While this can be driven by a number of factors including demand, awareness, and competition, one of the biggest factors is often perception. With the abundance of personal attorney advertisements across all forms of media, it is critical to understand how consumers perceive marketing by law firms. It is impo

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  • Case Study: Phone Interviews with Distillery Decision-Makers to Improve a Digital Platform

    Case Study: How to Conduct Phone Interviews with Distillery Decision-Makers

    In market research, there are a variety of methodologies used to gain feedback from purchasing decision-makers. When selecting a study (phone, online, in-person), it is important to take into account your target audience, how many questions you want to ask, the level of feedback required to answer key business questions, and your budget. A market research company, like Drive Research, will take these factors into account before recommending their approach for interviewing a specific demographic

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  • Case Study: How to Recruit a Representative Sample for Qualitative Research

    Case Study: How to Use Segmentation in Qualitative Recruiting

    The insight collected from qualitative and quantitative market research is only as valuable as the sample of people recruited to participate. In other words, if you are conducting market research to improve a product, service, or brand then participants must closely align with your target audience. For example, if you are a manufacturer of winter coats and you would like to use consumer feedback to generate new ideas for next year’s line of jackets, then it would not be wise to survey people li

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  • Should You Use a Third-Party Research Company for Mystery Shopping?

    Should You Use a Third-Party Research Company for Mystery Shopping?

    If you are interested in conducting mystery shops for your business, it may seem straightforward enough to conduct on your own. Mystery shopping is a market research methodology in which information is collected from a business by undercover researchers posing as consumers. This is often done to assess a competitor’s company or even your own company to gain a more accurate perspective on customer experience. Here’s a quick video describing four key benefits of mystery shopping. You might as w

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  • Market Research Milwaukee | Key Statistics, Data, and Demographics

    Market Research Milwaukee | Key Statistics, Data, and Demographics

    Looking to conduct market research in Milwaukee, WI? Before Drive Research gets started with any market research project, we always analyze the key statistics and demographics to determine the feasibility of the market research, develop strategies, and create a budget. Although based in Upstate New York, our market research firm serves organizations in Milwaukee and surrounding areas. We are not just one phone call away. Our team member, Tim Gell lives in Milwaukee and can meet in-person to dis

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