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Market Research Company Blog
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Looking For an Online Survey Company? | 5 Things to Consider When Choosing a Research Firm
Posted at: 11/22/2019 6:29 PM
When searching for the best online survey company, there are a variety of factors one should consider before deciding on a third-party market research firm. This includes (1) recruitment services, (2) experts in your industry or sector, (3) survey optimization and cleaning, (4) a variety of reporting options available, and (5) offering recommendations or next steps for your organization based on the results. An online survey company can be more than a vendor who provides basic question style te
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How to Engage Generation Z in Market Research | Gen Z Market Research Company
Posted at: 11/21/2019 6:38 PM
Generation Z, or more commonly referred to as Gen Z, is transforming the way organizations are marketing their brand, products, and services. Many B2C businesses are being forced to throw away traditional marketing campaigns and think outside of the box for how to attract this new generation. As a result, organizations have turned to Gen Z market research companies to collect feedback and data directly from Gen Zers in order to understand how they make their purchasing decisions. Market resear
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How B2B Organizations Can Use Net Promoter Score (NPS) More Effectively
Posted at: 11/20/2019 6:47 PM
Net Promoter Score, or NPS, is used to measure customer loyalty. For this reason, NPS is a commonly used metric in various market research surveys for business-to-business (B2B) organizations. It is calculated by asking respondents one simple question: “How likely is it that you would recommend us to a friend or colleague?” The respondent then selects a number on a scale from 0 to 10. Based on the selected value, customers can be placed into one of three categories: promoters, passives, or detr
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Case Study: How to Run a Brand Equity Study for a Community Credit Union
Posted at: 11/19/2019 7:17 PM
Wondering why credit unions use market research and if it is necessary for your branch? Credit union market research assists financial institutions fuel marketing and strategies, learn more about member/potential member needs, understand member/potential member personas, and find new members. Getting started with credit union market research may seem like a daunting task. It can be helpful to partner with a bank and credit union market research company to assist with implementing a study specif
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How to Execute a Mystery Shopping Program for a Franchise
Posted at: 11/18/2019 7:07 PM
There is a great deal of trust involved in franchising a business. Many franchise locations operate largely independent of the franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is through mystery shopping. Mystery shopping is a market research methodology in which mystery “shoppers” pose as customers to evaluate a process or gather data about a product or s
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How a Third-Party Can Improve Your Content Strategy in 2020 with Original Research
Posted at: 11/15/2019 5:47 PM
As we draw closer to the new decade, what goals can we set forth to improve our businesses and reach new territory? I’m guessing because you stumbled across this post, creating an effective content strategy is part of your 2020 objectives. You are not alone. As an industry, content marketing is pushing toward a worth of over $400 billion from both the investment and confidence organizations have put into content. With this growing market your business cannot afford to be left behind. Have you
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What are Gang Surveys in Market Research?
Posted at: 11/14/2019 5:27 PM
In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu
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Case Study: Ridesharing App Uses an Online Survey to Measure Market Saturation in Chile
Posted at: 11/13/2019 5:17 PM
A market survey is a great way for organizations to understand the general population or target market area of where they offer their products or services. A ridesharing app understood the benefit of this methodology by surveying their untapped market of non-customers in Santiago, Chile. By surveying not only customers but non-customers too, an organization is able to maximize their available business opportunities and expedite growth. A simple market survey can help answer exactly what a gener
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Budgeting for Employee Engagement in 2020 | Employee Survey Company
Posted at: 11/12/2019 5:07 PM
With 2019 coming to an end (gasp), consider ways to set your organization up for success in 2020. Using data is a great way to drive new initiatives for your organization, especially when it comes to employee engagement and satisfaction. Some organizations think they know exactly how employees feel and what needs to be done to increase satisfaction and engagement. Unfortunately, these assumptions are usually off-base. Alternatively, some organizations feel apprehensive about gathering feedback
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How Artificial Intelligence (AI) Will Impact the Future of Market Research
Posted at: 11/11/2019 4:34 PM
In the never-ending pursuit of business innovation, artificial intelligence (AI) is increasingly becoming a hot topic. The prospect of computers progressing automation further through machine learning has even the market research industry abuzz. If we’re being honest, every researcher could name a few tasks that they would gladly hand over to reliable AI technology to complete. Heck, while we’re at it, we’d gladly accept help with household chores and weekend errands. The good news is artifici
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How Much Does it Cost to Outsource an Online Survey?
Posted at: 11/8/2019 4:23 PM
The cost of outsourcing an online survey with a third-party market research firm is dependent on several impactful factors. The cost of surveys online vary because the objectives, project specifications, and research goals differ for each client or sponsor of the study. In this video, our online survey company will discuss four factors that impact the cost of outsourcing an online survey and how they can either reduce or increase the estimate provided in a market research proposal. The four va
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How a County Fair Can Use Event Surveys to Measure Attendee Experience and Feedback
Posted at: 11/7/2019 4:08 PM
Each summer, 46 state fairs take place in the United States, in addition to countless county and cultural fairs. Event surveys are a great market research methodology for county fairs to collect feedback and measure satisfaction among visitors. Similarly, Drive Research has conducted event surveys for The Great New York State Fair and can easily replicate this process for any county fair in the nation. The Great New York State Fair is a popular end of summer tradition for nearby residents as we