Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Market Research With Tech Pros: How to Recruit Them?

    Market Research With Tech Pros: How to Recruit Them?

    In the fast-paced world of technology, staying ahead of the curve is essential for businesses looking to thrive in competitive markets. Market research plays a pivotal role in this pursuit, providing valuable insights into consumer preferences, industry trends, and emerging opportunities. In this blog post, we delve into the importance of recruiting tech professionals for market research endeavors. From leveraging their expertise to accessing cutting-edge tools and methodologies, we explore

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  • Blog: What Is Brand Research? (& How To Do It Like Experts)

    What Is Brand Research? (& How To Do It Like Experts)

    Brand market research is a crucial tool for businesses aiming to understand their brand's position within the market, consumer perception, and competitive landscape. Insights drawn from brand research guide strategic decisions across product development, marketing strategies, and customer engagement to enhance brand equity and loyalty. Effective brand market research utilizes both quantitative and qualitative data to paint a comprehensive picture of a brand's reach and resonance. Understand

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  • idis-interview-market-research-02152018

    In-Depth Interviews (IDIs) in Market Research [2024 Guide]

    Wish you could have a detailed conversation with key customers or target prospects to gather feedback about your brand, products, or services? In-depth interviews (IDIs) are an excellent type of market research to accomplish this goal as they are often used to gather detailed and comprehensive information from individuals or small groups. In this guide, our market research company explores the advantages and disadvantages of using in-depth interviews in market research, how they differ from ph

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  • Blog: Explaining Key Opinion Leader (KOL) Market Research in Healthcare

    Explaining Key Opinion Leader (KOL) Market Research in Healthcare

    Businesses that choose against market research are like ships that set sail without a navigation system, hoping to reach an unknown destination by following their gut. You might catch a lucky gust of wind now and then, but chances are you'll find yourself lost at sea, wondering why you didn't invest in a reliable map and a compass. Understanding target audiences and stakeholders is essential in healthcare for new product development, roadmaps, operations, training, marketing, and strategy.

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  • Blog: Best Patient Satisfaction Survey Questions To Ask (From Experts)

    Best Patient Satisfaction Survey Questions To Ask (From Experts)

    In the healthcare industry, prioritizing patient satisfaction has become synonymous with providing quality care. Healthcare practices use patient satisfaction surveys to gain valuable insights into patient experiences. These surveys are a powerful tool that allows them to gauge performance, identify areas for improvement, and understand preferences. In this article, we uncover the intricacies of patient satisfaction surveys and the benefits they bring to healthcare practices. What Is a Pa

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  • Blog: Demographic Segmentation: What Is It & How To Do It

    Demographic Segmentation: What Is It & How To Do It

    These days in business, a one-size-fits-all approach to customers often just doesn’t cut it. It may appear cost-effective on the surface, but it neglects all the nuances of customer segments with varying needs and wants. Once you identify the need for customer segmentation, the next step is to decide how deep to go. Another type of segmentation is demographic segmentation, which allows you to identify a new layer of meaningful differences. This post will cover what demographic segmentation

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  • Conducting Employee Retention Surveys [+ Example Questions]

    Happy employees stay at their company – it's that simple! When employees feel valued by their organization, they're also far more likely to be productive and enthusiastic about their work. Thankfully, this leads to healthy employee retention within a company. To ensure staff members will continue to stay within an organization, employee retention surveys are the way to go. In this post, we'll review the definition of these surveys, their benefits, how they're conducted, and common questions

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  • Blog: March Madness Statistics: Numbers Of The NCAA Tournament

    March Madness Statistics: Numbers Of The NCAA Tournament

    It's the most wonderful time of the year...for college basketball fans! As March unfolds, the sports world braces itself for one of the most exhilarating and unpredictable events of the year: March Madness. This annual NCAA basketball tournament captivates millions of fans with its thrilling matchups, unexpected upsets, and Cinderella stories that defy the odds. While the drama on the court keeps us on the edge of our seats, behind the scenes are hundreds of statistics and facts that would in

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  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: How To Conduct It (From The Pros)

    In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. Looking to conduct a custom beauty mark

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  • Blog: How to Conduct Alumni Surveys [+ Example Questions]

    How to Conduct Alumni Surveys [+ Example Questions]

    Gathering insights from alumni provides many benefits for higher education institutions. To discover the best quality insights, we suggest running alumni surveys. These surveys, often conducted online, are sent out to alumni groups to gather feedback about their experience attending the institution. With this information, colleges and universities can improve alumni engagement and outreach methods. Below, we'll discuss the benefits of alumni market research and how it's conducted. Looking t

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  • Blog: Brand Awareness: How To Measure & Improve It [2024 Guide]

    Brand Awareness: How To Measure & Improve It [2024 Guide]

    Brand awareness is a fundamental aspect of marketing that references consumer recognition of a brand and its products or services. It serves as a foundation for constructing a brand's identity and its market presence. Establishing strong brand awareness is often the first stage in the consumer's purchase process (from research, social proof, and more). Without awareness, potential customers are less likely to consider a brand when making purchasing decisions. In this guide, we’ll go over ever

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  • Blog: Market Demographics: How to Use & Analyze

    Market Demographics: How to Use & Analyze

    The demographic makeup of populations is everchanging. However, knowing how these changes can be measured or how they will change in the future can be difficult to gather. Knowing the market demographics on a base level allows you to see how it could impact your organization. For example, market demographics could help an organization determine what percentage of its target market is Gen Z. Are there more men or women? How does the urbanicity break out? These are only just some of the que

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