Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • 4 Tips to Improve Google Ratings for My Law Office

    Chances are if you’re reading this right now you’re a.) a lawyer and b.) wanting a better way to improve Google ratings for your practice. If you haven’t guessed it already, our legal market research company has answers for you. While law is a specialized field, gaining positive feedback for your practice is no different than any other business. Recent research found that 60% of consumers will look at reviews on Google My Business. More specifically, 75% of the individuals who were looking

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    What is Market Survey Research? | Defining the Benefits and Process of a Market Survey

    Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs or brands need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the succes

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  • hands holding the world

    How to Increase Community Awareness for a Local Cause

    The COVID-19 pandemic had a significant impact on nonprofit organizations. For context, the community development sector of the Federal Reserve System administered a COVID-19 community impact survey and discovered that the demand for nonprofit services increased by more than 70% during the pandemic. However, with so many people in need of support and resources, nonprofits are challenged with the task of identifying the prevalence and magnitude of issues among their local populations. This c

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  • Blog: a phone in a block of ice - cold calling

    What are the Challenges of Cold-Calling Recruitment?

    Cold-calling is an old-school market research technique to reach potential participants. At a first glance, it seems simple enough. You find a contact’s phone number, call them, and recruit them for your project. However, as telemarketing and scam calls have increased over time–along with everyone’s annoyance with them–cold-calling has become a challenge for market research recruitment. Continue reading this blog to learn more about the challenges of cold-calling recruitment in market resea

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  • shop-alongs in market research

    The Comprehensive Guide to Conducting a Shop-Along in 2022

    Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service to beat their competitors. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. With roughly 70% of consumer shopping contributing

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  • Guest Satisfaction Surveys: How To Improve The Traveler Experience

    Data-driven decision-making is essential to businesses in all industry verticals, with the hospitality industry as no exception. And for hotels across the globe, some of the best data can be captured directly from the guests themselves with guest satisfaction surveys. This method of data collection is unparalleled in the world of hospitality, and it can provide organizations with countless insights into the guest experience. In this article, our hotel and hospitality market research company

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  • Blog: Digital PR Strategies to Get Higher Search Rankings (That Actually Work)

    Digital PR Strategies to Get Higher Search Rankings (& Actually Work)

    There are a lot of marketing buzzwords that come and go. I’m sure you can think of many new trends that promised to be the next big thing, only to never be talked about again. I can assure you digital PR is not an example of a marketing fad, but one that has proven to be extremely impactful for search engine optimization (SEO). It’s heavily due to the fact that most people discover businesses and brands through the online landscape. Think Google search, Instagram, blogs, podcasts, and more.

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  • a male teacher presenting to his class

    5 Ways to Reduce Teacher Turnover Rates at Your School

    Unfortunately, it’s no surprise that teacher turnover is happening at a very high rate. In fact, a recent statistic showed that 54% of teachers said they will likely leave their job in the next couple of years. That’s a lot of teachers –and a lot of students lacking guidance in the classroom! 54% of teachers said they will likely leave their job in the next couple of years. Utilize these 5 strategies to help reduce teacher turnover rates at your school. Why is teacher turnover so high? Two

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    How Can Market Research Help a Business?

    Market research can help a business in a number of ways. It works as a true investment for an organization. Conducting market research ensures a higher chance of business success, reduces risk in your strategy and helps your product and services match the needs of your customers or potential customers. However, there are still a number of businesses and organizations who decide not to use it. They feel as though they know the answers, their perspective is the only one that matters, or they

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  • someone holding a magnet as it generates new leads - drive research

    How to Use Surveys for Lead Generation Content

    Lead generation is a process that nearly every company uses to attract prospects with the end goal of converting them into a customer. It ranges from cold sales calls, networking at events, and our personal favorite: content marketing. More and more marketers are seeing the value of lead generation content, with 82% of marketers reporting actively using content marketing in 2021. That percentage is up 70% from 2020. It is likely due to the fact that 47% of buyers view three to five pieces o

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  • demographics market research survey drive research

    18 Example Demographic Survey Questions for Better Segmentation

    Demographic questions can be thought of as the backbone of a market research study. Ultimately, these demographic survey questions help researchers: Conduct surveys Ensure they reach the right audiences Better understand how to profile audiences To craft survey questions for better segmentation, you need to have an awareness of who you’re gearing your research towards. Keep reading to learn more about collecting respondent demographic information, where questions should be placed in a su

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  • Blog: How Do You Run A Competitive Analysis in Marketing?

    How Do You Run A Competitive Analysis in Marketing?

    All companies envision their organization as providing the best products and services. Sure, you may offer good services, have a great brand strategy, and an ultra-trendy Instagram. But watch out, because just beneath the surface an even better company could be lurking, Jaws-style. That’s where marketing competitive analysis comes in to keep you top of mind and thriving. This must-have tool provides businesses with all the best information they need to beat out rival companies or stay on th

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