Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Brand Perception Surveys: Definition, Process, and Sample Questions
Posted at: 10/7/2020 12:30 PM
Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to utilize customer data and feedback. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, understanding your bran
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How to Conduct a PR Crisis Survey | Market Research Company
Posted at: 10/6/2020 12:30 PM
Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su
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5 Components of an Apartment Feasibility Study | Market Research Company
Posted at: 10/5/2020 1:22 PM
A feasibility study or market assessment study is a fairly popular form of market research. As the growth of urbanization and downtown living continues, many developers are conducting apartment feasibility studies to understand market demand. This is driven by a multitude of factors. For example, there is a rise in young professionals wanting to work and live in cultural centers – while baby boomers look to downsize space and reverse flight back to the suburbs. In this blog post, our market re
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The Ultimate Guide to Online Focus Groups in 2020 | Remote Focus Groups Company
Posted at: 10/2/2020 7:37 PM
With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Online focus groups can provide the same qualitative in-depth feedback as a traditional focus
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How Much Does an Online Survey Cost? | Market Research Company
Posted at: 10/1/2020 1:41 PM
If you don't conduct market research frequently you'll have questions about price. Like how much does an online survey cost? Although the scope and price of the most common types of market research vary a great deal, it can be broken down into several core components. These five components help you understand what goes into the cost of an online survey. Every online survey proposal can be broken down into the following five cost categories: Project management Survey design, programming, and
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4 Famous Brands That Depend on Market Research
Posted at: 9/30/2020 12:30 PM
What do Starbucks, Apple, McDonald’s, and LEGO all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help brands achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishing the effectiveness of mar
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What are Prospect Surveys? | Online Survey Company
Posted at: 9/28/2020 12:30 PM
So how does one go about entering a new market? Research, of course! A great place to start is with a prospect survey. Utilizing prospect surveys among target non-customers is beneficial before taking the plunge into a new demographic, geography, or industry. They are also helpful in widening the net of people who are already a part of your target audience but have not converted to a paying customer or client. Chances are your business has aspirations to expand its footprint and reach new cus
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6 Things About Conducting Market Research Your Boss Wants to Know
Posted at: 9/25/2020 12:30 PM
So, you’ve decided to explore market research as a possibility for your company, but you’re not so sure how to get your boss on board? To be honest, there’s a lot to consider when deciding to conduct research and deciding which market research company to work with. In this blog post, Drive Research, a full-service market research firm, will explain the six things about conducting market research your boss wants to know. We’ll break down the cost of market research, the market research process
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4 Red Herring Question Examples to Improve Research Quality
Posted at: 9/24/2020 1:05 PM
There is no such thing as a stupid question, right? Well, when it comes to market research methodologies such as online surveys, asking the silly questions can lead to a higher quality of data. A red herring or trap question is an often-underutilized market research tactic in which a survey company includes odd questions mixed into a strand of normal questions. This allows data analysts to easily recognize survey respondents who fully read and remained engaged throughout the survey and those wh
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How Does an Online Survey Project Work? | Market Research Company
Posted at: 9/23/2020 2:21 PM
Not all online survey projects are the same, but each shares similar process characteristics. For the most part, our online survey company follows a related process flowchart of kickoff to design to fieldwork to reporting. However, you might find that each new online survey project provides new challenges and hiccups that force you to adjust your process on the fly. Working with a market research company that is flexible and responsive like Drive Research is essential. Having an idea about the
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Black Friday 2020: Survey of 2,000 U.S. Consumers Predicts 44% Decline for In-Person Shopping
Posted at: 9/22/2020 4:55 PM
Drive Research surveyed 2,000 U.S. consumers to discover how people plan to participate in Black Friday 2020. Many plan to stay home due to health and safety concerns. As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. Our market research company conducted an online survey with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. Key findings from the Black Friday 2020 Survey included: Only 1
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How to Conduct a Brand Analysis with Online Surveys | Market Research Firm
Posted at: 9/21/2020 12:30 PM
The most effective way to conduct a brand analysis is with market research. Specifically, an online survey among potential clients can equip your business with the knowledge it needs to excel in the market. A market analysis allows organizations to use data-driven insights to determine brand names, slogans, digital advertisements, and other key factors. This type of exclusive research helps brands regain market share even in the most competitive industries. For instance, our market research fi