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Market Research Company Blog
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Telemedicine Perception Questionnaires: Tips & Example Questions
Posted at: 5/24/2024 12:30 PM
Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual appoi
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Conducting Fashion Market Research For Brands
Posted at: 5/22/2024 12:30 PM
Fashion market research is an essential tool that sharpens brands' understanding of the ever-evolving trends and consumer behaviors in the industry. In our work, we've seen fashion businesses, from startups to well-established brands, leverage market research to stay ahead. That's because, analyzing data and details gives insights into the preferences of target markets, the strategies of competitors, and the overall direction of the industry. Companies looking to grow or maintain relevance
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What Is Employee Wellbeing? The Secret To A Great Workplace
Posted at: 5/15/2024 12:30 PM
In today's workplace climate, 73% of employees would consider leaving their jobs for the right offer. How can businesses combat this high number? Ensuring employee wellbeing is one way to go about it. Employee wellbeing encompasses many different areas of their experience. This includes everything from having a positive culture to promoting work-life balance. Keep reading to learn how organizations can measure and improve this essential element. What is Wellbeing at Work? Wellbeing at w
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Target Market Analysis: How to Find Your Target Audience
Posted at: 5/10/2024 12:30 PM
Do you know who your target market is? Do you “know” your target market? What are their demographics, preferences, and buying behaviors? Without a clear understanding of this, it can be challenging to create products and marketing strategies that resonate with customers. In today's ever changing business environment, it is more important than ever to know who your target market is and how to reach them effectively. This blog will explore what a target market analysis is, why it's important,
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Reduce Employee Attrition with These 10 Strategies
Posted at: 5/9/2024 4:41 PM
Employee attrition refers to staff members who leave a company. Retaining staff has become an ongoing issue in recent years, with more than 3.98 million workers quitting their jobs each month. In this blog post, Drive Research dives into what causes employee attrition, how to reduce employee turnover and absenteeism, and strategies to help. What Causes Poor Employee Attrition Typically, when human resources (HR) leaders talk about this employee attrition, they are referring to those who
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![Blog: Conducting New Hire Employee Surveys [+ Example Questions]](/media/4991/newly-hired-employee-at-her-desk-1.png)
Conducting Employee Onboarding Surveys [+ Best Example Questions]
Posted at: 5/9/2024 3:41 PM
Over the past few years, there has been a major effort to attract new talent and increase employee retention rates. Since 2021, we’ve gone from “the great resignation” to “quiet quitting” to “quiet hiring”. These changes have left hiring managers and human resources professionals feeling the pressure to keep strong efforts on employee recruitment and attrition. Sure, employee surveys are a great way to keep the pulse on satisfaction and engagement. But, new hire employee surveys are specif
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Conducting Customer Satisfaction Surveys: Questions & Expert Tips
Posted at: 5/9/2024 12:30 PM
Of all of the different types of market research projects an organization can pursue, conducting customer satisfaction surveys is the most common. Why? At its core, customer satisfaction is the essence of market research. It involves formally reaching out to customers, asking for feedback, and taking action with the results. The process is simple, informative, and offers a high return on investment. In this guide, we’ll cover everything from the benefits of measuring customer satisfaction to
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Employee Exit Interview Surveys: Questions & Benefits
Posted at: 5/8/2024 12:30 PM
Employee turnover can be a significant pain point. With staff turnover reaching 57%, it is seemingly a costly and disruptive issue for businesses everywhere. While some degree of turnover is inevitable, companies can take steps to minimize it by understanding why employees leave and addressing any underlying issues. One effective tool for gaining insights into staff departures is employee exit surveys. By the end of our blog post, you will have a better understanding of how to use exit surv
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How to Conduct Patient Market Research
Posted at: 5/7/2024 7:07 PM
Understanding your target audience is essential for any healthcare-related venture, be it a medical practice, pharmaceutical company, or healthcare startup. In the dynamic landscape of healthcare, patient preferences, needs, and behaviors play a pivotal role in shaping decisions. Conducting thorough patient market research is the compass that guides these decisions, offering valuable insights that can drive innovation, improve patient care, and ultimately, lead to better outcomes. In this c
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Conducting Corporate Image Studies in 2023
Posted at: 5/6/2024 12:30 PM
A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corporat
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How To Send Email Surveys [+ Benefits & Best Practices]
Posted at: 5/3/2024 12:30 PM
Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete
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Advertising Effectiveness: Reasons to Measure & How To
Posted at: 5/1/2024 12:30 PM
Advertisements are a main source of revenue for many businesses. We see brands focusing on creating ad campaigns every day to increase reach, generate leads, and make more sales. But, on the contrary, many consumers are opting out of advertising they don’t want to see. So, with this challenge coming up, you need to ask yourself one question; ‘How do I determine if my ways of marketing are working or not?’ This is where measuring advertising effectiveness comes into play. You need to ensure