Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Employee Pulse Surveys: Definition, Benefits, and Process
Posted at: 5/19/2020 12:30 PM
Customers typically get all the love and attention when it comes to market research, but there is another group of people that have valuable feedback, too. They exchange emails with you every day, greet you by the coffee maker, and are just as important to the success of your business. Sound familiar? Conducting formal research with your employees is something to seriously consider practicing if your organization is not already. An assumption that everything is going well with your employees
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The Pros and Cons of Responding to Negative Feedback from a Customer Survey
Posted at: 5/18/2020 12:30 PM
Can you follow up with unhappy customers when they respond to a survey? Probably. Should you? It depends. Market research is extremely important when it comes to understanding a customer’s experience with your brand. In most cases, customer experience (CX) research, such as satisfaction surveys, will uncover the good and the bad parts of your business. In this blog post, Drive Research, a customer satisfaction survey company, will detail the do'sand cons of following-up with dissatisfied cust
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46 Market Research Resources for Students in 2020 | A Complete List
Posted at: 5/15/2020 12:30 PM
Our market research firm knows 2 things. One, we love working with colleges and universities on market research projects, including student enrollment surveys, program feasibility work, admissions surveys, and student housing focus groups. Two, we love helping students and giving away all (well, at least most) of the tips and tricks of the trade our staff has learned over the years in this space. That's why we've compiled a list of 46 Market Research Resources for Students. Like to skip ah
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How Will COVID-19 Impact New York Travel and Tourism in 2020?
Posted at: 5/14/2020 12:30 PM
As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is
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What is a Red Herring? | Definition, Benefits, and Sample Questions
Posted at: 5/13/2020 12:30 PM
What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be
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Customer Retention Surveys: Definition, Benefits, Process and Sample Questions
Posted at: 5/12/2020 1:00 PM
Whether you are the biggest brand in the world, a small local firm, or somewhere in between – we all want to welcome new customers and keep them coming back for years to come. However, there is one thing to keep in mind. It’s more important to keep a customer than it is to acquire a new one. Why? Keeping the same base of customers will result in a greater return-on-investment (ROI) – not to mention, it’s cheaper. Customer retention surveys are a cost-effective and strategic way for businesses
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Snowball Sampling: The Dangerous Impact on Social Sharing Surveys
Posted at: 5/11/2020 12:30 PM
Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on. The pool gradually snowballs and grows larger. Sounds pretty great, right? Our market research company utilizes different techniques to collect survey responses for our clients - snowb
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Top 10 Findings From the Central New York Beer Survey | Drive Research
Posted at: 5/10/2020 12:30 PM
We always knew Central New Yorkers loved beer, but now we have the data to support it. Drive Research conducted a Central New York Beer Survey which asked important questions to area residents about their favorite brews. The online survey received 493 responses from those who live in the 7 county Syracuse designated market area (DMA). The survey was shared via Facebook postings and outreach to local members of the Drive Research survey panel. Drive Research fielded the survey from January 25 to
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Market Research Options for Museums | 3 Methodologies for the Arts and Culture Industry
Posted at: 5/9/2020 5:50 PM
Museums have their own challenges just like any other organization. Some struggle to increase attendance, while others may have difficulty with visitor engagement. Issues like these are often best addressed with a market research study. Proper research will equip a museum with data, insights, and a roadmap for improving their organization. If you work in the arts and culture industry, perhaps you have thought about market research in the past but written it off for one reason or another. Barri
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Using Market Research to Save Your Business Money AND Still Increase Profits
Posted at: 5/8/2020 12:30 PM
A question Drive Research hears a lot is, how can market research help my business save money – whether it be on marketing, operations, or strategy expenses. I sat down with our President and Founder, George Kuhn and Research Director, Chris Coville to answer this question and more. Prefer to read? Navigate to each question by clicking the titles below: The best market research study to conduct to find ways to save my business money> The recommendation for quantitative vs. qualitative The m
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57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?
Posted at: 5/7/2020 12:00 PM
In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,
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3 Ways to Create a Customer Experience Strategy
Posted at: 5/6/2020 1:22 PM
A customer who has a positive experience with a business is more likely to become a repeat and loyal customer. In fact, a Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. The study found that 86% of buyers will pay more for better customer experience. While this is likely not news to you, understanding a consumer’s buying pattern and creating an effective customer experience strategy around this behavior is a commo