Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Surveying Oncologists: How to Gather Physician Feedback
Posted at: 12/19/2022 9:04 PM
Surveying oncologists allows relevant healthcare brands to successfully market products. For instance, a brand may have a cutting-edge device that will help cancer patients. Getting feedback from doctors in that field will strengthen the brand's message. But how is this done? Below, our healthcare market research company will cover how to conduct research with oncologists. Benefits of Surveying Oncologists As cancer prevention efforts grow, healthcare brands continue to produce relevant
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Restaurant Feasibility Study: Definition, Benefits, and Process
Posted at: 12/16/2022 1:30 PM
New restaurants and new restaurant locations are popping up every day, making it one of the most competitive industries. It requires more than good food and marketing to make a new eatery successful. That's why our market research company often encourages new establishments or those opening a new location to conduct a restaurant feasibility study. This is also referred to as a "market analysis." The insight and data gathered from restaurant feasibility studies will predict how likely the eat
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Influencer Partnerships: 7 Ideas for Collaborating with Creators
Posted at: 12/15/2022 1:30 PM
Social media is one of, if not the most influential inventions of the last decade. Whether it be Facebook, Instagram, or TikTok, nearly half of the world’s population is active on some kind of social media site. It once started as a way for people to connect with family and friends. But, social media has since turned into a profitable avenue for brands to promote their products and services. Although, as more users became inundated with ads the less impact they had. It’s why influencer part
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What is Correlation Analysis? [& How to Conduct It]
Posted at: 12/14/2022 1:30 PM
Correlation analysis is a tremendous tool to use when identifying improvement areas. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. Take customer experience, for example. Let's say you have the overall customer satisfaction score you need. But then, you want to know how that correlates with other aspects of the customer experience. This is where correlation stats are especially helpful
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Measuring Consumer Shopping Preferences: Why Do They Buy?
Posted at: 12/13/2022 1:30 PM
Consumer shopping preferences are constantly changing. A million different factors play a role in making someone buy a certain product. We’re all consumers of something. What makes you buy a product? Is it the packaging material? A snazzy tagline? A sleek design? For instance, 67% of consumers prefer paper/cardboard packaging to other popular materials. Details like this are important to take into account when studying consumer buying patterns. This and related factors are key elements that
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Mental Health in the Workplace: 5 Tips for Happier Employees
Posted at: 12/12/2022 8:34 PM
When you emphasize mental health in the workplace, all other aspects of your business will thrive. Employees who feel acknowledged at their job will naturally gravitate toward producing quality work. They will want to stay with the company longer and are less likely to look for a new job. All of these lead to a successful business! While there are plenty of satisfied employees happily going to work, there are just as many (if not more) who dread each workday. Recent research found that rou
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Opening a Liquor Store? Here’s How to Choose the Right Location
Posted at: 12/9/2022 1:30 PM
There’s a reason most people are familiar with the saying, ‘location, location, location.’ It can truly make or break the success of a new business. For this reason, when opening a liquor store, choosing the right location is one of the most important business decisions you’ll make. Questions you have to ask yourself include… Are there enough potential buyers in the area? Who will be my main competitors? What will foot traffic look like? What is the cost of rent? The mistake some business
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Improving Customer Service: Tips for Winning Big with Customers
Posted at: 12/8/2022 1:30 PM
It should go without saying, but if your business doesn't have excellent customer service, your business won't be open for long. Okay, maybe that's a little dramatic. But it's kind of true. Why? Because customer service is the foundation of your company. If you're not prioritizing improving customer service, then your retention rates will also suffer. And with repeat customers reportedly spending an average of 67% more than new customers, you're leaving a lot of money on the table. What's
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6 Unique Benefits of Ad Concept Testing with Surveys
Posted at: 12/7/2022 9:14 PM
In this competitive B2B and B2C marketing landscape, many brands make substantial investments in concept testing. Why? While there are many benefits of ad concept testing with surveys, perhaps the most influential is it's ability to deliver resounding success and increase return-on-investment. As one of the greatest market research services for advertising and marketing efforts, concept testing is a mission-critical growth method for most organizations. Below, Drive Research reviews the ben
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Ultimate Guide to Brand Tracking in 2023
Posted at: 12/6/2022 1:30 PM
Sometimes it feels as though there is no rhyme or reason as to why our business is performing well or why it is not hitting revenue goals. Brand tracking can help measure this type of uncertainty. Brand tracking research provides real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and prospects of an organization. These types of surveys are a popular approach in market research with consumer packaged goods brands. The study helps you keep a true and c
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Secret Hack to Getting More Press Coverage in 2023
Posted at: 12/5/2022 10:09 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. It's probably why the PR agency industry grew an average of 30% over the last five years. In this blog post, Drive Research, a PR market research company, will dive into how to get more press coverage from top-tier news outle
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How to Enhance Your eBank’s User Experience
Posted at: 12/2/2022 1:02 PM
It’s no secret that technology usage has been growing and is now engrained virtually everywhere in our society. From ordering groceries online to booking travel reservations, the way Americans do business is through the internet. Using internet-only banks, or “eBanks,” is no exception! By measuring and enhancing user experience for eBanks, these growing institutions can measure how their websites can serve clients well. And that’s more important now than ever. In the following sections, w