Public Relations Surveys
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How to Conduct a PR Crisis Survey | Market Research Company
Posted at: 10/6/2020 12:30 PM
Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su
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Public Relations for Real Estate Companies | PR Surveys, Marketing Strategy & Media Relations
Posted at: 8/27/2020 5:10 PM
As a real estate company, you and your team have many goals... Getting property listing in front of potential clients 👪 Understanding what amenities tenants look for when looking for a luxury apartment 🌆 Or maybe it's simply to generate brand awareness 🎯 No matter the goal, there's no denying that public relations and marketing are essential components to being successful in an industry as massive and competitive as real estate. What if I told you that there’s a creative way for your rea
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The Importance of Earning Press Coverage in 2020 | PR Market Research Company
Posted at: 8/18/2020 12:30 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. In this blog post, Drive Research, a PR market research company, will dive into how we strategically earn media attention from top-tier news outlets through the use of PR surveys. What’s Earned Media? Earned media refers t
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PR Surveys for Travel and Tourism | Process, Benefits, & Sample Questions
Posted at: 8/5/2020 8:06 PM
Whether your company is a travel agency, hotel chain, rental car service, tour company, or some other travel, tourism, or hospitality business, chances are you’ve seen the effects of the COVID-19 crisis firsthand. For companies in the travel industry, COVID-19 is a chance to explore new marketing strategies, create brand awareness, and generate revenue in creative ways. During this unprecedented period of the unknown, there is no better time to invest in a market research PR survey than right
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PR Surveys for Financial Services | Process, Examples, & Sample Questions
Posted at: 7/1/2020 12:30 PM
Public relations surveys are a unique way for banks and credit unions to garner media attention and grow brand awareness. In this blog post, our market research company will cover (click each title to skip ahead): What is PR market research? What are the benefits of a PR survey for banks and credit unions? Examples of bank and credit union market research in the media. What is involved in a PR research study for financial institutions? What type of questions should I include in my bank or cr
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What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm
Posted at: 6/24/2020 12:30 PM
COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the United States economy as a whole, there is very little on the effect the pandemic has had on specific B2C or B2B industries. While there is so much data on how Co
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The PR Pros Guide to Public Relations Surveys in 2020
Posted at: 5/22/2020 12:30 PM
Market research was always thought of as anonymous, confidential, and proprietary. "Don't share the results." "Make sure the data says in-house." In the past, these were common phrases uttered in board rooms across America. Data and market research were always thought of as in-house, built for strategy, and built to inform and make decisions internally. The results are often used to drive internal decisions, measure success, or prepare a product for a market launch. It follows a very prec
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The Ultimate Guide to Custom PR Surveys in 2020 | PR Polling Company
Posted at: 5/5/2020 1:24 PM
If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we’ve got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to read a chapter): 1. The Definition of PR Polling 2. The Process of Conducting Custom Surveys 3. Example of a PR Polling Survey Question