Public Relations Surveys
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How to Increase Community Awareness for a Local Cause
Posted at: 3/31/2022 12:30 PM
The COVID-19 pandemic had a significant impact on nonprofit organizations. For context, the community development sector of the Federal Reserve System administered a COVID-19 community impact survey and discovered that the demand for nonprofit services increased by more than 70% during the pandemic. However, with so many people in need of support and resources, nonprofits are challenged with the task of identifying the prevalence and magnitude of issues among their local populations. This c
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Digital PR Strategies to Get Higher Search Rankings (& Actually Work)
Posted at: 3/25/2022 12:30 PM
There are a lot of marketing buzzwords that come and go. I’m sure you can think of many new trends that promised to be the next big thing, only to never be talked about again. I can assure you digital PR is not an example of a marketing fad, but one that has proven to be extremely impactful for search engine optimization (SEO). It’s heavily due to the fact that most people discover businesses and brands through the online landscape. Think Google search, Instagram, blogs, podcasts, and more.
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5 Tips to Maximize Public Relations Survey Results
Posted at: 3/8/2022 1:30 PM
Public relations pros are experts at taking a topic, client, or product and slicing and dicing it into many different story angles. A tried and true tactic is using public relations survey results to help generate media coverage. However, just commissioning a survey does not guarantee results…you have to be smart about it. There are many benefits of public relations surveys–findings can be used for not only the actual press release but also for: Blog content White papers eBooks Data visu
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How to Earn More Press Coverage in 2022
Posted at: 3/2/2022 1:30 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. It's probably why the PR agency industry grew an average of 30% over the last five years. In this blog post, Drive Research, a PR market research company, will dive into how we strategically earn media attention from top-tier
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8 Expert Tips for Press Releases to Earn Maximum Distribution
Posted at: 8/10/2021 12:30 PM
One of the most significant components of any public relations strategy is to think of opportunities to reach audiences you care about - including customers, prospects, and of course, reporters. It all starts with writing press releases that will attract eyeballs and media interest. Easier said than done, right? To earn maximum distribution for your public relations strategy, you must write press releases that will attract eyeballs and media interest. Easier said than done, right? Utilize the
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The PR Pros Guide to Public Relations Surveys in 2021
Posted at: 7/16/2021 12:30 PM
Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets, social media, and much more. As a result, public relations surveys eliminate the boundaries of how to ask questions. In fact, the way to ask questions is more loosely defined since the results are used to drive eyeballs and attention. Headlines. We need headlines! And that is what custom PR surveys get. As a result, your organization is able to increase brand awareness, ba
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5 Factors to Finding the Best PR Survey Company
Posted at: 7/13/2021 12:30 PM
The most effective way to find the best PR survey company is to know exactly what you're looking for. Not all PR survey companies are created equal. When looking for the best of the best, consider these five factors. Doing so ensures your team receives high-quality data to fuel press releases and other marketing efforts. And to understand what you're looking for, you first need to know what a PR survey company is, what they do, and how they do it. We cover each of these components in the blog
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4 Benefits of Public Relations Surveys
Posted at: 7/12/2021 12:30 PM
As a marketer, you may have wondered how a custom public relations (PR) survey could benefit your company. Look no further than this blog post written by our PR survey market research company. Below, we'll review the top benefits of this type of market research, which show why it's one of the most effective public relations strategies. PR Surveys Benefit #1: Share Exclusive Research Conducting a PR survey can be tricky to get started without the proper guidance. Figuring out expectatio
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Benefits of Working with a PR Polling Company
Posted at: 7/2/2021 12:30 PM
The benefits of working with a PR polling company are sometimes underestimated. Through this, you gain access to databases of consumers and business professionals who help fuel your business's success. You can also add legitimacy and reliability to your company at the same time when releasing public relations survey results to the media. In this blog, you will learn more about the many advantages of working with a PR market research company. What Is PR Polling? PR polling is meant to dr
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The Cost of a Public Relations (PR) Survey with a Third Party
Posted at: 6/2/2021 12:30 PM
Are you wondering how much it costs to conduct a public relations survey with a third-party market research company? Join the club. The short answer is: it depends. The cost of a public relations (PR) survey with a third-party is dependent on your unique project details. In this blog post, our market research firm details what factors can impact pricing for custom PR surveys. Think back to the last time someone told you they were planning a vacation. Were they staying at an all-inclusive
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5 Steps to Conducting a PR Survey | Marketing Research Firm
Posted at: 4/21/2021 12:30 PM
Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu
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What is a Public Opinion Survey?
Posted at: 1/8/2021 1:30 PM
Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r
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