Public Relations Surveys
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Getting More Press Coverage in 2023 (Our Secret Hack)
Posted at: 5/19/2023 12:30 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. It's probably why the PR agency industry grew an average of 30% over the last five years. In this blog post, Drive Research, a PR market research company, will dive into how to get more press coverage from top-tier news outle
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10 White Hat Link Building Strategies That Google Rewards
Posted at: 3/23/2023 12:30 PM
White hat link building is essential when it comes to improving your website’s search rankings and domain authority. Quality backlinks to your website are a trust signal to search engines because they show that others value and recommend your content to their readers. Yet, despite their importance, 94% of content on the internet never gets backlinked. That’s because unless you’re ranked #1 on Google or have a high domain rating, they’re very hard to come by organically. It’s why some brands
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How to Measure the Impact of a PR Crisis on Brand Perception
Posted at: 11/9/2022 1:30 PM
When a PR crisis emerges for your organization, it can prove to be a stressful time. Trying to manage communication internally and externally is challenging and will keep you working around the clock 24/7. No one wishes a public relations disaster on anyone, but things happen. One of the ways to get a read on the reaction of external audiences and the general public is through a PR crisis survey. Although it may be easier to manage how the crisis is communicated and handled internally, exte
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The PR Pros Guide to Public Relations Surveys in 2023
Posted at: 9/28/2022 12:30 PM
Press coverage. We need to earn more press coverage! But how? Every day, journalists and news directors receive hundreds of pitches from brands hoping to share their stories. To stand out against the masses, your pitch needs to include information that is relevant, unique, and compelling. And that is the type of insight and value custom public relations surveys can provide. Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets
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The Ultimate Guide to Custom PR Surveys in 2023
Posted at: 9/16/2022 12:30 PM
If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we have got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to skip ahead): Chapter One: What is a PR Survey? Chapter Two: Why are Surveys Important for PR? Chapter Three: The Process of Conducting
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How to Increase Community Awareness for a Local Cause
Posted at: 3/31/2022 12:30 PM
The COVID-19 pandemic had a significant impact on nonprofit organizations. For context, the community development sector of the Federal Reserve System administered a COVID-19 community impact survey and discovered that the demand for nonprofit services increased by more than 70% during the pandemic. However, with so many people in need of support and resources, nonprofits are challenged with the task of identifying the prevalence and magnitude of issues among their local populations. This c
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Digital PR Strategies to Get Higher Search Rankings (& Actually Work)
Posted at: 3/25/2022 12:30 PM
There are a lot of marketing buzzwords that come and go. I’m sure you can think of many new trends that promised to be the next big thing, only to never be talked about again. I can assure you digital PR is not an example of a marketing fad, but one that has proven to be extremely impactful for search engine optimization (SEO). It’s heavily due to the fact that most people discover businesses and brands through the online landscape. Think Google search, Instagram, blogs, podcasts, and more.
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5 Tips to Maximize Public Relations Survey Results
Posted at: 3/8/2022 1:30 PM
Public relations pros are experts at taking a topic, client, or product and slicing and dicing it into many different story angles. A tried and true tactic is using public relations survey results to help generate media coverage. However, just commissioning a survey does not guarantee results…you have to be smart about it. There are many benefits of public relations surveys–findings can be used for not only the actual press release but also for: Blog content White papers eBooks Data visu
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8 Expert Tips for Press Releases to Earn Maximum Distribution
Posted at: 8/10/2021 12:30 PM
One of the most significant components of any public relations strategy is to think of opportunities to reach audiences you care about - including customers, prospects, and of course, reporters. It all starts with writing press releases that will attract eyeballs and media interest. Easier said than done, right? To earn maximum distribution for your public relations strategy, you must write press releases that will attract eyeballs and media interest. Easier said than done, right? Utilize the
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5 Factors to Finding the Best PR Survey Company
Posted at: 7/13/2021 12:30 PM
The most effective way to find the best PR survey company is to know exactly what you're looking for. Not all PR survey companies are created equal. When looking for the best of the best, consider these five factors. Doing so ensures your team receives high-quality data to fuel press releases and other marketing efforts. And to understand what you're looking for, you first need to know what a PR survey company is, what they do, and how they do it. We cover each of these components in the blog
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4 Benefits of Public Relations Surveys
Posted at: 7/12/2021 12:30 PM
As a marketer, you may have wondered how a custom public relations (PR) survey could benefit your company. Look no further than this blog post written by our PR survey market research company. Below, we'll review the top benefits of this type of market research, which show why it's one of the most effective public relations strategies. PR Surveys Benefit #1: Share Exclusive Research Conducting a PR survey can be tricky to get started without the proper guidance. Figuring out expectatio
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Benefits of Working with a PR Polling Company
Posted at: 7/2/2021 12:30 PM
The benefits of working with a PR polling company are sometimes underestimated. Through this, you gain access to databases of consumers and business professionals who help fuel your business's success. You can also add legitimacy and reliability to your company at the same time when releasing public relations survey results to the media. In this blog, you will learn more about the many advantages of working with a PR market research company. What Is PR Polling? PR polling is meant to dr
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