Mystery Shopping
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5 Factors to Examine When Conducting a Brand Competitive Audit
Posted at: 8/12/2020 1:45 PM
Trying to outperform your competition? In order to do just that, companies should conduct competitive audits to position themselves ahead of competitors. Competitive assessments apply to both new and well-established businesses. The more you know about your competition with any business, the easier it is to pinpoint what you should benchmark and what you should avoid. Our market research company considers these five critical components when conducting a brand competitive audit for our clients.
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The Comprehensive Guide to Conducting a Shop-Along in 2020
Posted at: 7/13/2020 12:50 PM
Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service over the competition. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. A great market research option for collecting this type o
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How Much Does a Mystery Shopping Project Cost?
Posted at: 6/24/2020 12:30 PM
If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. What is a mystery shop? Before we dive into the line items, I want to take a moment to explain what exactly mystery shopping is. This market research methodology is the process of using undercover “shoppers” to gather information about a product, service, or experience. Mystery shoppers are individuals train
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Mystery Shopping for a Bank or Credit Union
Posted at: 4/13/2020 4:17 PM
It is often difficult to truly understand the customer experience (CX) at a bank or credit union. With so many different touchpoints and contacts, management teams often find it challenging to spotlight issues with a process, representative breaking protocol, or places in the customer journey that are sub-standard. Surveys can provide some insight into these areas, such as how was the customer service with a branch teller, loan officer, or call center representative. However, they fall short
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Healthcare Mystery Shopping: Improving Patient Experience (PX)
Posted at: 3/6/2020 1:30 PM
As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is likely your top priority. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actionable feedback to empower strategic decision making. In a highly competitive space, healthcare market re
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Should You Use a Third-Party Research Company for Mystery Shopping?
Posted at: 2/5/2020 1:30 PM
If you are interested in conducting mystery shops for your business, it may seem straightforward enough to conduct on your own. Mystery shopping is a market research methodology in which information is collected from a business by undercover researchers posing as consumers. This is often done to assess a competitor’s company or even your own company to gain a more accurate perspective on customer experience. Here’s a quick video describing four key benefits of mystery shopping. You might as w
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How to Execute a Mystery Shopping Program for a Franchise
Posted at: 11/18/2019 7:07 PM
There is a great deal of trust involved in franchising a business. Many franchise locations operate largely independent of the franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is through mystery shopping. Mystery shopping is a market research methodology in which mystery “shoppers” pose as customers to evaluate a process or gather data about a product or s
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How to Overcome Challenges in Retail with Mystery Shopping
Posted at: 10/9/2019 6:15 PM
Retail is a more competitive space than ever before. Brick and mortar stores are suffering from declining foot traffic. Online retailers are struggling to differentiate from competition. As a result, executing an informed customer strategy is critical for any retail business. What is mystery shopping? Mystery shopping market research (or secret shopping) is one effective way to help tackle these challenges faced within the retail sector. This market research practice involves a "mystery shoppe
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The Value of Mystery Shopping and How to Plan for Success
Posted at: 9/21/2018 7:05 PM
How do clients obtain information about a competitor or other company of interest without walking through the door or placing an online order themselves? The answer is the methodology known as mystery shopping. Researchers employ mystery shopping when there is a desire to understand the details of a process or experience first-hand. Mystery shopping can be conducted in-person, online, or over the phone, depending on the objectives. Mystery Shopping is an effective way to understand the custom
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What is Mystery Shopping? | Market Research Buffalo NY
Posted at: 1/9/2017 9:03 PM
There are many unique and engaging marketing research methodologies in the industry. One which rises to the top of the list of investigative approaches is mystery shopping. Another term for mystery shopping is secret shopping. Care to learn more about what mystery shopping involves and how the process works? You've come to the right place. What is mystery shopping? This is a methodology which uses a secret shopper to act as a true customer to evaluate the customer experience in-person, over