Mystery Shopping
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What is Mystery Shopping in Market Research?
Posted at: 10/21/2021 12:30 PM
There are several unique and engaging types of market research methodologies to choose from. One that rises to the top of the list of investigative approaches is mystery shopping. In this blog post, our mystery shopping company discusses everything you need to know about the study including its definition, benefits, process, examples, and more. What is Mystery Shopping in Market Research? First things first, let’s start this article off with a basic definition. Defining Mystery Shopping
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7 Steps to Implement a Mystery Shopping Program for Hotels
Posted at: 7/27/2021 12:30 PM
If you’re new to the world of market research, the concept of mystery shopping may not be the clearest. Are we going shopping for crime novels? Is it an activity for family game night? While both are good guesses, mystery shopping is a type of market research where a shopper reports on all aspects of their shopping experience. The customer service representatives where the individual shops do not know the shopper is there for research purposes, hence the mystery aspect! But wait...what can y
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Healthcare Mystery Shopping: Improving Patient Experience (PX)
Posted at: 6/7/2021 12:30 PM
As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is likely your top priority. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actionable feedback to empower strategic decision making. In a highly competitive space, healthcare market re
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How to Execute a Mystery Shopping Program for a Franchise
Posted at: 4/29/2021 12:30 PM
There is a great deal of trust involved in franchising a business. Many stores, restaurants, or other retail locations operate independently from the main franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is by executing a mystery shopping program. What is mystery shopping? Mystery shopping is a market research methodology in which mystery “shoppers” po
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What to Look For in a Mystery Shopping Research Company
Posted at: 4/16/2021 7:16 PM
At our national mystery shopping company, mystery shopping is just one of the many methodologies we have to help your company reach its goals! Mystery shopping is a type of market research methodology that can help businesses evaluate a particular area of their business and provide excellent insights. In this blog post, we will discuss what mystery shopping is, what to look for in a mystery shopping research company, and the benefits of utilizing a third-party market research firm! To conduct
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How Much Does a Mystery Shopping Project Cost?
Posted at: 4/1/2021 2:09 PM
If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. Like most types of market research, it's hard to give one clear cut price. It's dependent on various factors such as project management, length of mystery shops, time of mystery shops, and more. In this blog post, our market research company will discuss these components in detail to give you a better idea of ho
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3 Alternative Market Research Options for Mystery Shopping
Posted at: 11/10/2020 1:30 PM
Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/
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5 Factors to Examine When Conducting a Brand Competitive Audit
Posted at: 8/12/2020 1:45 PM
Trying to outperform your competition? In order to do just that, companies should conduct competitive audits to position themselves ahead of competitors. Competitive assessments apply to both new and well-established businesses. The more you know about your competition with any business, the easier it is to pinpoint what you should benchmark and what you should avoid. Our market research company considers these five critical components when conducting a brand competitive audit for our clients.
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The Comprehensive Guide to Conducting a Shop-Along in 2020
Posted at: 7/13/2020 12:50 PM
Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service over the competition. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. A great market research option for collecting this type o
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Mystery Shopping for a Bank or Credit Union
Posted at: 4/13/2020 4:17 PM
It is often difficult to truly understand the customer experience (CX) at a bank or credit union. With so many different touchpoints and contacts, management teams often find it challenging to spotlight issues with a process, representative breaking protocol, or places in the customer journey that are sub-standard. Surveys can provide some insight into these areas, such as how was the customer service with a branch teller, loan officer, or call center representative. However, they fall short
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Should You Use a Third-Party Research Company for Mystery Shopping?
Posted at: 2/5/2020 1:30 PM
If you are interested in conducting mystery shops for your business, it may seem straightforward enough to conduct on your own. Mystery shopping is a market research methodology in which information is collected from a business by undercover researchers posing as consumers. This is often done to assess a competitor’s company or even your own company to gain a more accurate perspective on customer experience. Here’s a quick video describing four key benefits of mystery shopping. You might as w
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How to Overcome Challenges in Retail with Mystery Shopping
Posted at: 10/9/2019 6:15 PM
Retail is a more competitive space than ever before. Brick and mortar stores are suffering from declining foot traffic. Online retailers are struggling to differentiate from competition. As a result, executing an informed customer strategy is critical for any retail business. What is mystery shopping? Mystery shopping market research (or secret shopping) is one effective way to help tackle these challenges faced within the retail sector. This market research practice involves a "mystery shoppe
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