Mystery Shopping
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Healthcare Mystery Shopping: Improving Patient Experience (PX)
Posted at: 3/6/2020 1:30 PM
As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is likely your top priority. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actionable feedback to empower strategic decision making. In a highly competitive space, healthcare market re
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Should You Use a Third-Party Research Company for Mystery Shopping?
Posted at: 2/5/2020 1:30 PM
If you are interested in conducting mystery shops for your business, it may seem straightforward enough to conduct on your own. Mystery shopping is a market research methodology in which information is collected from a business by undercover researchers posing as consumers. This is often done to assess a competitor’s company or even your own company to gain a more accurate perspective on customer experience. Here’s a quick video describing four key benefits of mystery shopping. You might as w
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How to Execute a Mystery Shopping Program for a Franchise
Posted at: 11/18/2019 7:07 PM
There is a great deal of trust involved in franchising a business. Many franchise locations operate largely independent of the franchisor. With such a variety of locations and franchisees, how do you know if your customers are receiving a consistent, high-quality experience? One valuable way to become more informed is through mystery shopping. Mystery shopping is a market research methodology in which mystery “shoppers” pose as customers to evaluate a process or gather data about a product or s
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How to Overcome Challenges in Retail with Mystery Shopping
Posted at: 10/9/2019 6:15 PM
Retail is a more competitive space than ever before. Brick and mortar stores are suffering from declining foot traffic. Online retailers are struggling to differentiate from competition. As a result, executing an informed customer strategy is critical for any retail business. What is mystery shopping? Mystery shopping market research (or secret shopping) is one effective way to help tackle these challenges faced within the retail sector. This market research practice involves a "mystery shoppe
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The Value of Mystery Shopping and How to Plan for Success
Posted at: 9/21/2018 7:05 PM
How do clients obtain information about a competitor or other company of interest without walking through the door or placing an online order themselves? The answer is the methodology known as mystery shopping. Researchers employ mystery shopping when there is a desire to understand the details of a process or experience first-hand. Mystery shopping can be conducted in-person, online, or over the phone, depending on the objectives. Mystery Shopping is an effective way to understand the custom
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What is Mystery Shopping? | Market Research Buffalo NY
Posted at: 1/9/2017 9:03 PM
There are many unique and engaging marketing research methodologies in the industry. One which rises to the top of the list of investigative approaches is mystery shopping. Another term for mystery shopping is secret shopping. Care to learn more about what mystery shopping involves and how the process works? You've come to the right place. What is mystery shopping? This is a methodology which uses a secret shopper to act as a true customer to evaluate the customer experience in-person, over