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Market Research Company Blog
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What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm
Posted at: 6/24/2020 12:30 PM
COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the United States economy as a whole, there is very little on the effect the pandemic has had on specific B2C or B2B industries. While there is so much data on how Co
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How Much Does a Mystery Shopping Project Cost?
Posted at: 6/24/2020 12:30 PM
If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. What is a mystery shop? Before we dive into the line items, I want to take a moment to explain what exactly mystery shopping is. This market research methodology is the process of using undercover “shoppers” to gather information about a product, service, or experience. Mystery shoppers are individuals train
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How Colleges and Universities Can Measure Student Experience in the Pandemic Era
Posted at: 6/22/2020 12:30 PM
We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt
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How to Conduct Student Focus Groups | Market Research Company for Nonprofits
Posted at: 6/19/2020 12:30 PM
Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y
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4 Signs It's Time to Switch Market Research Companies
Posted at: 6/18/2020 12:30 PM
If your team has built a relationship and trust with a market research company, it’s hard to say goodbye. However, if you clicked on this article this thought is probably already lingering in your head. At the end of the day, your organization is choosing to allocate budget to conducting market research. It’s important that you are receiving high quality, reliable data to drive business forward – otherwise, you will never earn a return on your investment. Here are 4 signs it’s time to break up
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What is NPS in Market Research? | Net Promoter Score
Posted at: 6/17/2020 7:17 PM
Net promoter score (NPS) has become a commonly used metric in market research surveys. NPS has now become a staple in customer satisfaction (CSAT) surveys across the globe. It provides an analyst with several benefits beyond the standard likert scaling question and is fairly easy to understand. Our market research company recently created a short video on this exact topic. Prefer to read? Navigate to each section of this blog post by clicking the titles below. What is NPS? How is NPS calc
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10 of the Best Market Research Quotes
Posted at: 6/16/2020 3:22 PM
This article includes 10 of the best market research quotes from influencers, authors, and some of the most well-known historical figures in the world. They provide context to help us understand the world of market research and analytics. Not here for quotations but rather a market research price quote, estimate, or proposal? Drive Research can help. Contact us here, email us at info@driveresearch.com, or call us at 888-725-DATA. Our full-service market research company consults with brands co
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3 Market Research Trends to Watch in 2020
Posted at: 6/15/2020 12:30 PM
As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke
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4 Excellent Strategies for Improving Customer Retention in 2020
Posted at: 6/12/2020 12:30 PM
Year after year, improving customer retention is consistently a common goal is businesses across the country. Why? It takes more money to acquire a new customer than it does to keep the same audience coming back for more. No, really…it does. It is more fiscally responsible and smart for organizations to focus their efforts on improving customer satisfaction than it is to beef up new customer acquisition strategies. To help get the ball rolling, our Voice of Customer (VoC) research firm will p
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What is Monadic Testing and Sequential Monadic Testing in Market Research?
Posted at: 6/11/2020 12:30 PM
Want to test a new product, concept, or service? Two common methods used in market research are: Monadic testing Sequential monadic testing While these two tests sound similar, there is an important difference that stems from whether one new product or concept is shown vs. multiple. Learn more about monadic testing, sequential monadic testing, how it works, and the pros and cons of using each. What is monadic testing in market research? For a name that seems complicated, monadic testi
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What is a Market Research Panel?
Posted at: 6/10/2020 8:00 PM
In the market research industry, panels are growing in popularity each day. As we start shifting away from telephone surveys and into the online and digital world, market research survey methodologies and techniques have evolved. Having access to an in-house panel, Drive Research has in-depth expertise with the process, benefits, and drawbacks to using a panel for both quantitative and qualitative research studies. Here is what we'll answer in this blog post (click a title to jump ahead to a
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Ultimate Guide to IHUTs in 2020 | In-Home Usage Test Research Company
Posted at: 6/9/2020 7:58 PM
Preferences for contactless research is on the rise, but organizations still need to test concepts, products, and services before fully launching them into the market. Traditionally, this type of research was done in-person. In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. Bonus: IHUTs can be completed using remote and online methods only if needed! If your brand is on the brink of entering a full-fledged product launch, consider a