Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is a Confidence Level? (+ How to Interpret It)
Posted at: 8/15/2024 12:30 PM
Understanding the confidence level is crucial for interpreting the reliability of online surveys. In this blog, we'll explore the concept of confidence levels and how they indicate the accuracy of market research results. Defining Confidence Level Confidence level in market research is defined as the amount of certainty that the true values of the data lie within the stated number in your market research study. The industry standard for confidence level in market research is typically 95%
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What is an Image & Awareness (I&A) Survey?
Posted at: 8/14/2024 12:30 PM
I&A surveys are a great way for businesses to gather data and insights on how to improve their brand strategy. The survey data will reveal how the public views the brand, what kind of associations they have with it, and much more. Using this information, brands will not only improve their public perception, but their brand equity as well. In this post, we'll dive into the details of I&A surveys, their benefits, and a list of commonly included questions. What Is an I&A Survey? I&A surveys
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What is a Quota in Market Research?
Posted at: 8/14/2024 12:30 PM
Understanding quotas is crucial for effective market research project management. Whether it's a broad survey or segmented study, quotas help streamline participant recruitment and data accuracy. Learn more in our blog post below. What Is a Quota? A quota stipulates the targeted number of interviews or complete survey responses that must be obtained through recruitment or fieldwork. It is a common project management term that is commonly used in both qualitative and quantitative market res
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Customer Demographics: How to Collect and Use
Posted at: 8/13/2024 12:30 PM
Having a “one size fits all” approach to marketing may seem like the easiest path, but your consumer audience isn’t homogenous. Gaining a better understanding of your own customer demographics paints a finer picture of who your audience is, and how their characteristics could influence their interests. As a result of this, you’ll be able to better market to these audiences based on their unique preferences. Examples of this include targeted marketing campaigns, messaging tactics, product off
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![Blog: How to Find Your Target Market [With Data]](/media/6290/how-to-find-your-target-market-with-data-1.jpg)
How to Find Your Target Market [With Data]
Posted at: 8/13/2024 12:30 PM
Finding a target market is a critical step for all organizations to take. Locating the proper target market greatly increases the likelihood of long-term success and frequent customers. Once a target market is established, organizations can then cater to this group with tailored marketing strategies, offerings, and so on. To properly identify a target market, market research is essential. This becomes even more important as a business grows and further develops its offerings. In this post,
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How to Measure Brand Value & How It Affects Your Brand
Posted at: 8/12/2024 12:30 PM
Measuring brand value is like understanding the hidden treasure of a company: it tells us how much a brand is really worth. In our experience working with brands firsthand, we know that the value of a brand has a big impact on businesses as a whole. Companies that know their brand's value can make smarter decisions about how to grow their brands and how to talk to their customers. However, measuring a brand's value isn't just about seeing how much money it brings in. It's about discovering t
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Ethnography in Research: Benefits & Examples
Posted at: 8/12/2024 12:30 PM
In most forms of market research, we take the participant's word as all we need to know for our data. Who knows their opinions and beliefs better than themselves, right? However, there are cases in which a market research participant has more to offer than what they simply say. This is the main idea behind ethnographic market research. Ethnography in research is looking at the world from the subject's point of view. Frequently, this means observing a participant to see how they subconsciousl
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Explaining Microsurveys: Benefits, Drawbacks, & More
Posted at: 8/9/2024 12:30 PM
Microsurveys are an effective market research method used to gather data in a short period of time. These surveys are a win-win for both researchers and respondents: they don't take long to create and they don't take long to complete. But don't mistake their brief nature for not gathering enough quality data. In fact, it's quite the opposite. Microsurveys are designed to take little time and still yield high-quality feedback. Keep on reading to become a microsurvey expert. What Is a Micr
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How to Use Segmentation to Improve Your Marketing Strategy
Posted at: 8/8/2024 12:30 PM
A product’s success depends on many factors, including a stellar marketing strategy that resonates with the target audience. The trouble is that one product can mean different things to different customers. This is where marketing efforts alone become ineffective with a one-size-fits-all approach. It's why many organizations are turning to customer segmentation research. This is a market research technique that is used to assign customers into groups where members are alike but the groups a
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Our Top Employee Survey Vendors: Picks & Recommendations
Posted at: 8/7/2024 12:30 PM
Choosing the best employee survey vendor is key if you want quality, actionable feedback. As with any market research study, the goal here is to use the data to enact lasting change within your culture and organization. Using staff feedback, management teams can begin making improvements, often resulting in higher employee satisfaction levels. But, to achieve this, finding the right third-party employee survey company is crucial. To help, we’ve identified the top vendors who are industry lead
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How to Choose The Best Market Research Methodology
Posted at: 8/6/2024 12:30 PM
When diving into the world of market research, one of the most critical decisions you’ll face is selecting the right methodology. It’s a choice that can shape the direction of your insights, influencing everything from product development to marketing strategies. At its core, market research can be divided into two fundamental approaches: qualitative (exploratory) and quantitative (measurement). In this blog, our market research company dives into several different methodologies, exploring t
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B2B Market Research Companies: The 20 Best Firms To Use
Posted at: 8/5/2024 12:30 PM
Market research in the B2B landscape is one of the best ways for companies to collect data to use for business decisions. Some of the important things it can help with is getting direct data on customers, a target audience, competitors, and more. With many different methodologies and projects, companies can access more information that can help them answer specific questions they have about their brand. To have successful projects means that you’ll want to work with a B2B market research comp