Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Defining Ad Tracking Research (& All The Ways To Measure It)
Posted at: 7/30/2021 12:30 PM
When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research
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How to Increase Olympics Viewership? Get Your Boss to Compete in Gymnastics
Posted at: 7/29/2021 12:30 PM
While still among the most viewed television events, the 2020 Olympic Games in Tokyo are experiencing record low ratings. LA Times reports the first night of competition on Saturday averaged 15.9 million viewers, down 32% from the opening night of the 2016 Summer Games. In the wise words of Harry Styles, “Just stop your crying. It's a sign of the times.” Though, not all hope is lost for the changing TV landscape. Drive Research surveyed over 1,000 Americans to learn how the Olympics can inc
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What is Journey Mapping in Market Research?
Posted at: 7/28/2021 4:06 PM
Market researchers can be creative. No really! We can be. Even today, people still think about market research professionals as statisticians, math people, or numbers-gurus. We still hold those associations close to heart, but our job involves so much more than just numbers. For example, journey mapping is another growing trend in market research that plays on the creative side of the fence. Although journey maps are based on data and statistics behind a path to purchase, the actual map itse
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7 Steps to Implement a Mystery Shopping Program for Hotels
Posted at: 7/27/2021 12:30 PM
If you’re new to the world of market research, the concept of mystery shopping may not be the clearest. Are we going shopping for crime novels? Is it an activity for family game night? While both are good guesses, mystery shopping is a type of market research where a shopper reports on all aspects of their shopping experience. The customer service representatives where the individual shops do not know the shopper is there for research purposes, hence the mystery aspect! But wait...what can y
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13 Types of Advanced Qualitative Market Research Techniques
Posted at: 7/26/2021 12:30 PM
As market research continues to evolve, so do the best practices used to obtain quality feedback from participants. Today, there are various advanced qualitative market research techniques growing in popularity. When implemented, participants for focus groups, in-depth interviews, and other types of qualitative research provide more authentic insights. To help get you thinking outside the box, our market research company discusses several different techniques as well as the benefits of using
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How to Conduct an Online Survey as a Local Non-Profit Organization
Posted at: 7/23/2021 12:30 PM
As a local non-profit organization, conducting an online survey can provide valuable data that helps improve volunteer participation and engagement within the community. For instance, our market research firm recently worked with a local non-profit organization in the Syracuse, New York area. This post will discuss the objectives, approach, questions, and results of the survey we created and executed. Keep reading to learn about how we came up with our survey and how the results will be used
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3 Survey Analysis Techniques for Ad Concept Testing
Posted at: 7/22/2021 12:30 PM
Ad concept testing is a critical part of any serious marketing campaign. If you’re going to make a big investment to run new ads, consider a much smaller investment in marketing and advertising research first. Doing so ensures confidence in your marketing strategy. While conducting marketing research is important, the survey analysis is just as critical to ensuring you are relying on quality data. In this post, I’ll cover three excellent techniques for ad concept testing analysis. Each of the
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How to Recruit for Focus Groups in 5 Steps
Posted at: 7/21/2021 12:30 PM
The process to recruit for focus groups is similar to many other types of qualitative market research. Qualitative research is an excellent way to explore mindsets, perceptions, and the decision-making process of participants. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research is the best type of methodology compared to common forms of quantitative research. However, these projects are only as good as the people you find to p
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5 Tips to Conduct Successful Airport Intercept Surveys
Posted at: 7/20/2021 12:30 PM
Work in the transportation sector? Then I think you’ll agree that the opportunity to learn how to improve your service from target consumers is critical. In the airport and aviation industry, the need for this type of research is amplified. Typical questions airport decision-makers might have include: What’s the NPS score for our airport?” “What other destinations should be offered?” "How does our airport compare to competitors? These questions and more can be addressed through airport int
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The Cost of Outsourcing an Employee Survey
Posted at: 7/19/2021 12:30 PM
When a company decides to measure employee engagement, one of the first things up for discussion is using a third party for employee surveys vs. conducting the study in-house. While there are many factors that assist a company in choosing in-house or outsourced market research, the cost of outsourcing an employee survey is normally the top determining factor. The cost of an employee survey depends on different components such as survey length and estimated number of responses. Speaking more g
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The PR Pros Guide to Public Relations Surveys in 2021
Posted at: 7/16/2021 12:30 PM
Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets, social media, and much more. As a result, public relations surveys eliminate the boundaries of how to ask questions. In fact, the way to ask questions is more loosely defined since the results are used to drive eyeballs and attention. Headlines. We need headlines! And that is what custom PR surveys get. As a result, your organization is able to increase brand awareness, ba
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Bank and Credit Union Marketing in 2021: Tips, Ideas, & Techniques to Use Right Now
Posted at: 7/15/2021 12:30 PM
The promise of returning to a pre-COVID world is becoming less likely by the day. Nearly every industry had to transform its business model to succeed in a digital world. Bank and credit unions were and are no exception. In fact, the financial sector is at the forefront of innovation, leaving permanent fingerprints on how they promote and deliver banking experiences for years to come. As a result, it's time to adapt bank and credit union marketing strategies to these new trends and techniqu