Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • 5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    5 Insider Tips for Focus Group Recruitment | Qualitative Recruiting Secrets

    When recruiting participants for focus groups, there are several factors organizations should pay special attention to. It is always important to keep participants in mind from the beginning stages of recruiting for the qualitative study to the end of the focus group lifecycle. As a focus group market research company, Drive Research follows a trusted and proven process for finding quality participants and meeting a near-perfect show rate. Our focus group marketing research firm believes the cl

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  • 7 Example Intercept Interview Questions | Intercept Survey Company

    7 Example Intercept Interview Questions | Intercept Survey Company

    Are you considering or ready to conduct an intercept survey for your organization? Intercept surveys can be an outstanding choice for market research when location plays an integral role in the growth and success of your business. There is plenty to learn by gathering feedback directly from customers who have recently shopped, ate, or walked into a brick and mortar location. Typically intercept surveys are conducted on-site by an interviewer with a tablet or clipboard, but can also be self-admi

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  • How to Measure Employee Experience (EX)

    Want to learn how to measure employee experience at your organization? The process starts by understanding why measuring employee experience is important. From here, organizations measure what defines each employees’ experience and better understand levels of satisfaction throughout the organization. After the data has been gathered, the crucial second step in employee experience research is to find ways to enhance employee feedback and measure the return on investment (ROI). Our employee exp

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  • Why You Need a Research Partner for Your Customer Satisfaction Surveys

    Why You Need a Research Partner for Your Customer Satisfaction Surveys

    Measuring if a customer is satisfied with a brand, product, or service goes beyond asking for their opinion. It is more important to analyze the feedback with best-practice metrics in order to really improve customer retention and loyalty. Customer satisfaction is market research in its purest form. For this reason, it is in an organization's best interest to avoid collecting customer feedback in-house or through an online survey platform. The value of partnering with a market research company

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  • Case Study: Restaurant Measures Consumer Confusion with Intercept Interviews

    Case Study: Restaurant Measures Consumer Confusion with Intercept Interviews

    In today’s world, competition is all around us. Consumers have their pick at many similar brands, products, and services. How can you be sure you stand out in a crowd? With customer confusion research. Customer or consumer confusion research is an effective methodology in answering this question that is asked by hundreds of organizations around the world. Whether you are a new or existing business, a consumer confusion study can help measure how your brand is recognized by your target audience.

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  • How to Create the Ultimate Participant Experience and Collect Better Quality Data

    How to Create the Ultimate Participant Experience and Collect Better Quality Data

    Whether conducting a 10-question online survey or a 60-minute focus group, the participant experience matters. The experience of a market research participant will always impact the quality of data earned from a study – both positively and negatively. With a greater participant experience comes better quality data. With better quality data comes more reliable data and insights to feed into decisions that move business’ forward. For this reason, it is important to always consider the point of v

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  • Market Research Maine | Key Statistics, Data, and Demographics

    Market Research Maine | Key Statistics, Data, and Demographics

    Maine is most commonly known for its long, beautiful shorelines and abundance of lobsters. However, there is much more to Maine than its beaches and its plethora of delicious seafood. Who are the residents of Maine?  Are there more males than females?  What age group makes up the majority of Maine’s population?  What are their opinions?  How do they prefer to purchase from businesses in Maine? Our market research company serving the Maine area set out to find these answers and more! We kno

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  • Case Study: How to Recruit B2B Professionals for Qualitative Market Research

    Case Study: How to Recruit B2B Professionals for Qualitative Market Research

    When recruiting participants for qualitative research, it is important to keep the intended audience in mind. Typically popular audiences are categorized by two major segments B2B (business to business) or B2C (business to consumer). B2B and B2C market research are very different. Each audience requires its own specifications in order to encourage participation in market research studies. Particularly when it comes to recruiting B2B professionals, market researchers are challenged to think outs

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  • Qualitative Recruiting Company Finds Qualified Focus Group Participants in One Week

    Case Study: Qualitative Recruiting Company Finds Qualified Focus Group Participants in One Week

    Drive Research, a national qualitative recruiting company, recently completed a focus group recruitment project for a renowned feminine hygiene product company. In under one week, the sponsor of the study partnered with our market research company to recruit women who met specific health conditions. Typically, our market research company who specializes in qualitative recruitment, recommends a two-week timeline when finding qualified participants for a focus group. However, because Drive Resear

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  • How Can I Survey Recent Visitors of My Store? | Retail Market Research Company

    Unless you have the widespread customer base of major national companies like Wal-Mart or Starbucks for your business, it may be a challenge to accurately survey those who visit your store. You likely won’t get very many qualified respondents by sending out a questionnaire to the general population. Don’t give up there, though! By partnering with a survey market research company, you can efficiently reach visitors and obtain high-quality data to support your business decisions and marketing eff

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  • Should I Survey My Customers, Non-Customers, or Both?

    Should I Survey My Customers, Non-Customers, or Both?

    When it comes to market research surveys, there are specific methodologies best conducted with customers and others for non-customers! Below are three survey project examples that reach either or both of these audiences. Option #1: Organizations may have objectives that are aligned with a customer satisfaction survey, which as you can probably guess focuses on customers.  Option #2: Organizations may have objectives that are aligned with a competitive assessment survey, which focuses on non-cu

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  • 2019 Year in Review Survey | What Trend Most Defined the End of the Decade?

    2019 Year in Review Survey | What Trend Most Defined the End of the Decade?

    There were many fashion, entertainment, sports, and technology trends of 2019 - but what were America's favorites? Drive Research, a national market research company, surveyed over 600 people through their in-house panel to find out. Panel participants ranged in ages, genders, and geographies. Here are the results of our 2019 Year in Review Survey! Overall Interest in 2019 Trends Below are the top categories our panel participants were most interested in: Movies (78%) TV (78%) Music (7

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