Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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10 Benefits of Employee Surveys | National Company
Posted at: 8/31/2020 1:12 PM
Employee surveys are one of the most valuable yet underutilized market research tools on the market. These surveys can be conducted through a variety of methodologies from online surveys to traditional paper surveys. Even phone surveys if you want a third-party to reach out with a personal touch. No matter what methodology you choose, initiating an employee survey at your organization is a step in the right direction to understanding your employee needs. "Don't forget about the most important
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5 Videos to Help You Become an Expert in Online Surveys | Research Firm
Posted at: 8/28/2020 12:30 PM
In this day and age, anyone can become an expert at virtually anything, all thanks to the internet. In this blog post, Drive Research, an online survey company, will equip you with the tools you need to become an expert in online survey creation and preparation by watching five videos from experts in the field. We have even compiled a list of best survey platforms to use to help you collect the data you need. 1. How to Create an Effective Online Survey Video duration: about 3 minutes In
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Public Relations for Real Estate Companies | PR Surveys, Marketing Strategy & Media Relations
Posted at: 8/27/2020 5:10 PM
As a real estate company, you and your team have many goals... Getting property listing in front of potential clients 👪 Understanding what amenities tenants look for when looking for a luxury apartment 🌆 Or maybe it's simply to generate brand awareness 🎯 No matter the goal, there's no denying that public relations and marketing are essential components to being successful in an industry as massive and competitive as real estate. What if I told you that there’s a creative way for your rea
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Customer Motivation Surveys: Benefits, Process, and Sample Questions
Posted at: 8/26/2020 12:30 PM
Are you wondering what moves a customer from the initial awareness stages to becoming a life-long customer? Well, like most business questions and objectives - there is a market research study that can answer this quorum. A customer motivation survey is used by businesses to understand what motivates customers to move from awareness to interest to ultimately making a purchase. Understanding what motivates customers also helps set businesses up for success with customer satisfaction and loyalty
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How to Conduct a Customer Analysis in 4 Easy Steps
Posted at: 8/25/2020 12:30 PM
The needs of your customers and their expectations change daily. With an effective customer analysis plan in place, you will gain critical insight into customer motivations and purchasing behaviors. Using the results of the analysis, it becomes easier to ensure your organization provides the service its customers require. Keep reading to learn how to conduct a customer analysis in 4 easy steps. Step 1: Conduct a Customer Survey Begin the customer analysis with a customer survey. Make sur
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What is Incidence Rate or IR in Market Research?
Posted at: 8/24/2020 2:10 PM
Outside of the length of the survey, nothing impacts cost more than the incidence rate (IR) in market research. This article will give you a better understanding of the incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is the incidence rate (IR) in market research? The incidence rate is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymou
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What are New Product Demand Surveys? | Market Research Firm
Posted at: 8/21/2020 12:30 PM
Product development can be a tough process for many organizations and new business developers. Time is generally not on your side and nothing is guaranteed when taking a new product to the market. What’s worse, you may dedicate significant resources to developing a physical sample or prototype before you really know enough information. Next thing you know, you have a full-blown dud of a product that never really garnered interest in the first place. How product developers avoid this predicamen
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What is an Employee Net Promoter Score (eNPS)?
Posted at: 8/20/2020 1:02 PM
Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS in this short video. Prefer to read? Our employee engagement research firm explains what eNPS is, how to measure it, and how
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What is the Kano Model in Market Research?
Posted at: 8/19/2020 12:30 PM
When developing a new product most entrepreneurs ask themselves, “What product features will offer the most return on investment?” If you find yourself in this exact situation - our market research company suggests using the Kano model. The Kano model is used to help new product development teams identify what features to prioritize and exclude before entering the market. It measures customer satisfaction (i.e., appeal versus importance) and considers the cost of the investment for each featur
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The Importance of Earning Press Coverage in 2020 | PR Market Research Company
Posted at: 8/18/2020 12:30 PM
In the world of digital marketing, media is either paid, earned, shared, or owned (also known as, the PESO model). While each of these media types has its own strengths and weaknesses, earned media is considered to be the most credible, cost-effective, and long-lasting. In this blog post, Drive Research, a PR market research company, will dive into how we strategically earn media attention from top-tier news outlets through the use of PR surveys. What’s Earned Media? Earned media refers t
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36 Types of Online Survey Questions From Our Market Research Company
Posted at: 8/17/2020 1:31 PM
Searching for the best type of question to ask in your upcoming customer survey, market survey, or satisfaction survey? Guess what. You will not find it. Determining the best type of question to ask in a survey ultimately boils down to preference. You will likely have a preference, I will have a preference, and a market research company would have another preference. Choosing the right type of question depends on a number of variables including: The intended length of your survey The audien
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How to Create a Customer Journey Map to Improve Customer Experience (CX)
Posted at: 8/14/2020 12:30 PM
Not enough businesses take the time to audit the full customer experience for their products or services. Oftentimes, we make assumptions about customers, but we can’t truly understand their interactions with our organization without conducting some comprehensive market research. Customer journey mapping is the best way to document the thoughts, feelings, challenges, and successes throughout a customer process. These intricate studies typically require a multi-phase approach that seeks feedbac