Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: B2B Market Research Questions [Examples & Best Practices]

    B2B Market Research Questions [Examples & Best Practices]

    If you're in the world of B2B business, you know how important it is to understand your market well. An effective way to do that is with B2B market research. It's like having a roadmap for making smart decisions. But guess what? The secret sauce lies in the B2B market research questions you ask. In this post, we're going to take a closer look at how to create the best questions, the importance of doing so, and real-world examples. What Is B2B Market Research? B2B market research refers t

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  • Blog: How To Measure Customer Satisfaction Without Surveys

    How To Measure Customer Satisfaction Without Surveys

    While there's no way to beat measuring customer satisfaction with surveys, businesses can still gather valuable insights without them. These methods include: Net promoter score (NPS)  Customer churn rate Calculating LTV Each method relays important insight into customer sentiment, allowing businesses to improve related strategies. This also leads to increased customer retention, as shoppers are happy to stay with businesses that meet their needs. Below, we’ll show you how to measure custom

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  • Blog: 20+ Popular Music Streaming Statistics and Facts [2023]

    20+ Popular Music Streaming Statistics and Facts [2023]

    As the digital realm becomes increasingly intertwined with musical experiences, the world of music streaming stands at the forefront of this transformation. Knowing that our market research company was curious to learn current statistics and facts surrounding music streaming. From the surge in subscription models to the artists that dominate the streaming charts, here is what we found. Top Music Streaming Statistics [Editor's Choice] The main reason users pay for streaming subscriptions is

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  • Blog: Conducting Market Research with Alternative Medicine Patients

    Market Research with Alternative Medicine Patients

    Alternative and complementary medicine is not that far out of the norm for the United States. In fact, studies show 38% of adults use some form of complementary and alternative medicine that's nearly half! With this on the rise, many healthcare professionals are looking to conduct market research with alternative medicine patients to learn more about their preferences, factors in choosing providers, and more. All with the intention of using the data to drive decision-making. For instance, ou

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  • Blog: Don't Use AI for Employee Surveys - Here's Why

    Don't Use AI for Employee Surveys - Here's Why

    The potential of AI has sparked discussions about its role in shaping various aspects of employee engagement and management. One area that often comes under scrutiny is the use of AI in crafting and conducting employee surveys. While technology undoubtedly offers new avenues for efficiency, it's important to carefully consider the implications of relying solely on AI for such a crucial task. To put it to the test, our employee survey company used AI for a test employee survey. Here's what happen

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  • Blog: We Used AI to Write a Survey - Here's What Happened

    We Used AI to Write a Survey - Here's What Happened

    As AI writing tools continue to evolve, our market research company set out to complete an intriguing experiment: using artificial intelligence to write a survey from scratch. The goal was to witness firsthand the potential of AI in shaping the very tools we use to gather insights. Without spoiling too much, there were clear drawbacks and limitations, but a few shining moments. Here are my thoughts. Example AI Written Survey Using the A.I. language model to write surveys for our clients at Driv

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  • what is customer effort score

    What is Customer Effort Score? [+ How to Calculate CES]

    In today's digital world, customers are interacting with your brand and product around the clock through apps, websites, 24-7 customer service, and e-commerce. They demand frictionless journeys, minimal hurdles, and effortless resolutions. This shift in customer expectations has led to the ascent of Customer Effort Score (CES) as a fundamental measurement, offering businesses a comprehensive insight into the quality of their customer support, product design, and overall user experience. In t

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  • higher-education-market-research-11272018

    Higher Education Program Feasibility Market Research

    Launching a new academic program in higher education is an endeavor that demands careful consideration and strategic planning. Before diving into the creation of a new educational offering, universities and colleges must conduct a comprehensive program feasibility study to assess its potential success. In this blog post, we will explore the essential role of program feasibility studies in the realm of higher education, and uncover the benefits they bring to institutions and stakeholders alik

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  • Blog: Culture Assessments [Types, Benefits, & Sample Questions]

    Culture Assessments: Types, Benefits, & Sample Questions

    Understanding and nurturing the culture within an organization is crucial for its success and long-term sustainability. In fact, companies with good corporate culture report 4X higher revenues. In this blog post, we will delve into the various types of culture assessments that can shed light on your organization's values, work environment, and employee experiences. Plus, to help you get started, we will also provide a range of sample questions that can guide you in gathering valuable insight

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  • What is Syndicated Research? Explaining the Pros and Cons

    What is Syndicated Data? [Examples + Pros, & Cons]

    If you find yourself in a situation where you don’t have the funds or time to complete a custom market research study, syndicated data is a great alternative. It is a form of secondary research that allows organizations to find insights into products, services, industries, competitors, and markets through existing information and sources. In this article, we’re going to explain what syndicated data is, how it works, and share some examples of it in practice. Syndicated Research: Definition

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  • what is RIM weighting | scale

    What is RIM Weighting? [+ Benefits of Weighing Survey Data]

    RIM weighting stands for Random Iterative Method. RIM weighting is a form of survey weighting the data supplied by market research respondents. It is a technique commonly used to weigh market research data to certain demographics such as age, gender, geography, income, etc. RIM weighting becomes more challenging and complex when weighing several different demographics, rather than just one. This blog post will cover why market research analysts use RIM weighting, the benefits of this type of

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  • desk-researcher-how-use-02142019

    Desk Research: What It Is and How You Can Use It

    Access to reliable and relevant information is crucial for making informed decisions and staying ahead of the competition. This is where desk research, also known as secondary research or library research, proves to be an indispensable tool. By harnessing existing sources of data, from published reports and academic papers to market studies and industry analyses, desk research empowers individuals and organizations to delve into a wealth of knowledge without the need for expensive and time-con

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