Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    To say COVID-19 has turned our world upside down would be an understatement. Consumers everywhere have been forced to completely readjust where they are spending their time, money, and resources. As the extent of the pandemic continues to evolve, many communities and small businesses are scrambling to measure the economic impact of COVID-19. Our market research company recently partnered with Advance Local to better understand the consumer audience during these times and help businesses better

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  • How Does Text Analysis Work in Market Research?

    How Does Text Analysis Work in Market Research?

    One of the most time-intensive tasks in research is analyzing large amounts of open-ended data typed by research participants. If you’ve never done it, trust me on this one. Text analytics helps users better understand the results of open-ended text typed by survey participants, customers, or general consumers. Examples could include survey questions that have a text box for participants to type their answers, social media posts, and online reviews or ratings. The way researchers have tradit

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  • 10 tips for video focus groups

    10 Tips for Video Focus Groups | Company in NY

    Focus groups are a great way to bring consumers together to share insights on product or service offerings. While many people are familiar with focus groups examples conducted in-person, they can also be conducted online. Video focus groups are becoming a popular way to conduct qualitative research discussions. In fact, there are several advantages to conducting focus groups online including: Increased accessibility to participants Lower costs Quicker turnaround times Tip 1: Leverage Fam

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  • 2020 Census | Why Did the Census Move to Online Data Collection?

    2020 Census | Why Did the Census Move to Online Data Collection?

    The U.S. Census is upon us once again for 2020! I like to think of the Census as essentially a national market research study mandated by the U.S. Constitution. Demographic data is collected via a survey for every individual living in the country, similar to how our market research company finds survey respondents for a variety of businesses. You may have noticed this decade’s Census has an option to respond online. For those wondering, the 2020 Census will still accept mail responses to acc

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  • CPG NPS Benchmarks | Consumer Packaged Goods Market Research

    CPG NPS Benchmarks | Consumer Packaged Goods Market Research

    Before we specifically get into CPG NPS benchmarks in market research, here is a quick 101 crash course on net promoter score (NPS). It includes detail on what the score is, how it is calculated, examples of NPS calculations, and recommendations to add context to your CPG NPS benchmark. What is Net Promoter Score (NPS)? Net promoter score (NPS) in market research is one of, if not the most popular benchmarks from quantitative surveys. It is a score that ranges from -100 to +100 using a calc

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  • How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics

    How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics

    Trends of grocery shopping in the United States continue to evolve each year. As a fast-moving consumer goods (FMCG) company, it is important to stay up to date on shopper’s habits, preferences, perceptions, and more. An easy way to collect unique, market data as it relates to your industry and brand is conducting regular market research. Consumer goods market research will help you stay competitive and identify trends before they come to fruition. Recently, our consumer behavior research comp

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  • Food Product Development: The Best Way to Test Market a New Food Product

    Food Product Development: The Best Way to Test Market a New Food Product

    There are a lot of logistics that go into in-person research like focus groups, intercept surveys, and interviews. Oftentimes, consumer packaged goods (CPG) organizations forget about ways food product research can be conducted remotely. In fact, our market research company can argue that remote or in-home research can provide CPG companies with more realistic, and insightful data from their test markers. Of course, every project and company is different. There are pros and cons of doing resea

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  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers didn’t heavily rely on online food delivery services - but more so used it as a luxury or out of convenience. Now more people are ordering delivery out of necessity and public safety. Groceries, takeout, snacks, meal subscription kits - all forms of food can and will be delivered to doorsteps across America at a skyrocketed pace. On the one hand, there is an increased business for these companies. However, this also comes with more stress on delivery services th

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  • What is an Ideal Client Avatar (ICA)? | How to Build One Using Market Research

    What is an Ideal Client Avatar (ICA)? | How to Build One Using Market Research

    One of the growing trends in the marketing space is the creation of an Ideal Client Avatar (ICA). An ICA is a persona or description of your perfect client or customer: what they like, how they behave, loyalty to your brand, and how they conduct business with you. The concept is nothing new. An ICA is another version of what market research companies have been building on behalf of brands for years. ICAs of the past often go by names like personas, segmentation, and other forms of labeling diff

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  • How to Find Participants for Video In-Depth Interviews | Qualitative Recruiting Company

    How to Find Participants for Video In-Depth Interviews | Qualitative Recruiting Company

    Throughout the years, many brands have relied on in-person traditional focus groups to measure consumer feedback regarding their products, services, or new concepts. While our market research company enjoys hosting these types of group discussions at our New York focus group facility, we also know there are other remote methodologies brands can utilize if this is not possible. A great alternative to traditional focus groups is video in-depth interviews. In fact, our qualitative recruitment com

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  • How to Conduct a Non-Enrollment Survey  | Higher Education Market Research

    How to Conduct a Non-Enrollment Survey | Higher Education Market Research

    The higher education space can be extremely competitive for colleges and universities. This is especially true for niche programs with only a few key players in the market. How, though, does an institution separate itself from competitors in the eyes of prospective students? This is a question our higher education market research company aimed to answer for an Upstate New York college in a recent study. In this case, the best approach was to speak directly with individuals who expressed intere

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  • Market Research Options for Restaurants | 10 Methodologies for the Dining Industry

    Market Research Options for Restaurants | 10 Methodologies for the Dining Industry

    Whether your restaurant is well-established on merely a concept, market research can be extremely beneficial to its success. Drive Research, a full-service market research firm, has worked with restaurants across the country from fast-food to fine dining. Our restaurant market research company has found there is always room for new insights, increased customer satisfaction, and a competitive edge. Concept Testing Opening a new restaurant is a huge investment. That’s why before deciding to

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