Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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![Conducting Brand Tracking Studies [2024 Guide]](/media/5498/track-1.jpg)
Brand Tracking Studies [2024 Ultimate Guide]
Posted at: 10/30/2023 12:30 PM
Sometimes it feels as though there is no rhyme or reason as to why our business is performing well or why it is not hitting revenue goals. Brand tracking can help measure this type of uncertainty. Brand tracking research provides real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and prospects of an organization. The study helps you keep a true and continual pulse of the consumer. Knowing them so well through the data you collect that you can begin to
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What is Customer Engagement? [From Market Research Experts]
Posted at: 10/27/2023 12:30 PM
Customer engagement is the ongoing interaction and relationship-building between a business and its customers, characterized by personalized communication, exceptional service, and efforts to provide value beyond transactions. Brands that place importance on the shopping experience of their customers will almost always see high levels of customer engagement. In this blog post, our market research company dives into what customer engagement is, how to measure it, and the importance of improvi
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Airline Market Research: Options to Consider in 2024
Posted at: 10/25/2023 12:30 PM
Investing in airline market research is the move to make in 2024. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases, the need for airlines to be efficient will be the key to su
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Banking Customer Retention Strategies to Implement in 2024
Posted at: 10/24/2023 12:30 PM
Customer retention is the backbone of a successful banking institution. That's because, in an ever-evolving financial landscape, banks must prioritize retaining their existing customers to foster long-term profitability and growth. While attracting new customers is essential, it is equally vital to nurture and retain the relationships with the ones already in the fold. This blog post delves into powerful banking customer retention strategies to implement in 2024. They are proven tactics that
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Surveying Physicians: Process, Tips & Examples
Posted at: 10/23/2023 12:30 PM
In the rapidly evolving landscape of healthcare, understanding the perspectives of physicians is invaluable. Surveying physicians can offer crucial insights into their experiences, challenges, and preferences, ultimately leading to improved patient care and more effective healthcare systems. Whether you're a healthcare administrator, researcher, or simply someone passionate about enhancing medical practices, conducting a physician survey can be a powerful tool in your arsenal. In this blog
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Conducting Online Focus Groups [2024 Ultimate Guide]
Posted at: 10/20/2023 5:03 PM
With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Therefore, it is no surprise that this methodology has taken the market research industry by
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PR Market Research: Why & How to Conduct It
Posted at: 10/19/2023 12:30 PM
Any public relations professional knows that gaining media coverage requires more than just effective messaging. It calls for exclusive content that is relevant and tells a story that has never been told before. That's where PR market research steps into the limelight. In this blog post, we'll unravel the essence of public relations market research - what they are, why they are valuable in today's media landscape, and how to craft and conduct them effectively. From earning media coverage to
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13 Types of Market Research (+ Pros & Cons)
Posted at: 10/18/2023 12:30 PM
Today’s business decision-maker has an abundance of marketing research services available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. There are 13 types of market research, each with their own pros and cons: Online Surveys Phone Surveys Customer Surveys Omnibus Surveys Mail Surveys Intercept Surveys Ad Concept Testing PR Surveys Mystery Shopping Shop-Alongs Focus G
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12 Cannabis Marketing Strategies for 2024
Posted at: 10/16/2023 12:30 PM
There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis marketing strategies has become more important than ever. However, that is not without challenges for cannabis businesses: As the cannabis field becomes more crowded, businesses have to do more to stand out better within their specific niche of the industry. Here are the top cannabis marketing strategies to better grow your business in 2024 - click to skip ahead: Know you
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How to Conduct Audience Research [Types & Examples]
Posted at: 10/13/2023 12:30 PM
As we all know, a brand is nothing without a solid understanding of its target audience! For businesses to see increased sales and continued growth, it's important they know who they're actually selling to. Believe it or not, 42% of marketers don't have a grasp on who their audience is. This is risky, as catering to the wrong market = wasted money and time. Who wants that? Hereinlies the importance of audience research. What is Audience Research? Audience research refers to the process
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Why Market Research Should be in Your 2024 Budget
Posted at: 10/12/2023 12:30 PM
Believe it or not, the new year is right around the corner - and that means it's time to start planning your 2024 budget (if you haven’t already). With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making it the best year yet? By adding market research to your 2024 budget. In doing so, businesses can be assured they are taking a step in the right direction. Types of market research metho
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How to Recruit B2B Participants for Market Research
Posted at: 10/11/2023 7:01 PM
Every business, from startups to Fortune 50 organizations, deserves intelligent, relatable, and thorough market research to help them make decisions. Unfortunately, not all market research is cut from the same cloth. Customer surveys? Easy. Trying to recruit B2B professionals for 90-minute interviews? Challenging. Running a short survey with your customers or sending out an employee survey is simple. However, if you came across this post because you’re struggling to… Recruit B2B participan