Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: 10 Market Research Trends to Watch Out For in 2023

    15 Market Research Trends to Watch Out For in 2023

    Recently, the Drive Research team attended the Quirks event in NYC for market research and insights professionals! The event shares insight on best practices and future market research trends, as well as in-person networking opportunities. As you’ll soon see, the key points covered at the event range from diversity and inclusion to consumer psychology to branding techniques. We’ve included brief overviews of the 10 sessions we went to and a few important takeaways from each. Below are the t

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  • Blog: How to Conduct Market Research with Gastroenterologists | Healthcare Market Research Firm

    How to Conduct Market Research with Gastroenterologists

    Market research comes in all shapes and sizes. Oftentimes, the structure of a research project is dependent on the type of respondent or participant brands want to gather feedback on. For example, conducting market research with gastroenterologists is much different than surveying anyone who shops at Target. It requires different best practices and processes to accomplish a successful study with doctors who are constantly on the move. Luckily, we can share some insight into this audience. L

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  • Blog: How to Find the Strengths and Weaknesses of The Competition

    How to Find the Strengths and Weaknesses of Your Competition

    Whether you’re a marketing manager or a business owner, you’re going to be thinking about your competitors in terms of their strengths and weaknesses. Identifying their advantages allows you to decide if you want to compete or concede to their superiority in certain areas, and discovering their weaknesses can help you exploit their vulnerabilities. It’s tough out there, and the strengths and weaknesses of the competition are never-ending. Organizations routinely look to out-do and out-class

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  • How to Conduct a Patient Loyalty Survey | Medicare Patient Survey Results

    Patient Loyalty Surveys: How (& Why) to Run Them

    Market research and healthcare seem to go hand-in-hand these days. That's because healthcare market research such as patient loyalty surveys provides healthcare practices with a better understanding of similarities and differences among their patients. Healthcare practices often want to better understand the patient experience and levels of satisfaction. The results from these studies are often broken down by several different factors such as: Level of insurance  Insurance carrier Primary

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  • Recruiting Consumers for In-Store Research: Step-By-Step Process

    When one leading U.S. supermarket chain decided to conduct in-store research on their shelf displays in the coffee aisle, Drive Research was contracted for the study. Though there are many ways to replicate a shelf display or aisle, some studies require in-store research. Lucky for them, there are many market research options for grocery stores. One of the biggest industries worth over $800 billion, supermarkets are constantly changing due to consumer demand. And we couldn’t think of a bett

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  • Blog: How to Increase Your Employee Survey Response Rates

    How to Increase Your Employee Survey Response Rates

    There may be nothing worse than spending weeks writing, programming, and sending a survey to employees just to see a 2% response rate. First and foremost, I want to commend you for even taking interest in gathering team feedback. But, as an employee survey company, we understand that it’s frustrating to not be rewarded with an influx of actionable data as expected. Want to know how to increase the response rate of your employee survey? You’ve come to the right place. Recently, Drive Researc

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  • Blog: 9 Ways to Get More White Hat Backlinks for Your Website

    9 Ways to Get More Backlinks for Your Website (100% White Hat)

    Link building is essential when it comes to improving your website’s search rankings and domain authority. Quality backlinks to your website are a trust signal to search engines because they show that others value and recommend your content to their readers. In fact, 53% of SEO experts believe that backlinking will one day be just as important as search. Yet, despite their importance, 94% of content on the internet never gets backlinked. That’s because unless you’re ranked #1 on Google or h

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  • Blog: What’s Causing the Pilot Shortage and How to Solve It

    What’s Causing the Pilot Shortage and How to Solve It

    It’s no secret that the current pilot shortage is affecting far more than just airlines. The shortage doesn't have any singular cause, but many contributing factors that come together to create the perfect storm. From retirement numbers to plane manufacturers, this is an issue with many moving parts. Below, we'll cover some of the top reasons why the shortage is happening, and how employee surveys can help. What’s Causing the Shortage? So, why is there a pilot shortage? While some fligh

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  • Blog: How to Boost Nurse Retention Rates: 5 Effective Strategies

    How to Boost Nurse Retention Rates: 5 Effective Strategies

    If you work at a healthcare facility and are concerned about nurse retention rates, you’re not alone. Recently, research found that a massive 1.1 million nurses were needed to fill the gap in the current nursing shortage. In a time where healthcare workers are stressed and overloaded with duties, medical facilities need to think of ways they can retain their nurses, and hopefully gain more. Below are five strategies to ensure your healthcare staff is happy. Strategy #1: Ask Questions If

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  • How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    Patient Satisfaction Surveys: How Strategies Equal Solutions

    Patient satisfaction surveys, sometimes referred to as patient affinity surveys, are a common methodology in healthcare market research. A patient affinity survey answers the following questions: How satisfied are patients? Do patients trust their primary care physician (PCP)? How likely are patients to switch physicians? Why? How likely are patients to switch medical practices? Why? How can the medical practice improve patient satisfaction? Our healthcare market research firm recently cond

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  • How to Conduct a Survey with Nurses

    Last year, it was found that enrollment in nursing programs rose by over 3%. This came at a welcome time, as it was unclear how COVID-19 would affect the future of nursing. This post will discuss conducting online surveys with nurses by outlining a case study of a project completed by our healthcare market research company. The main focus is not simply on nursing as a career, but on factors surrounding nursing education. Market research is an excellent way to provide your team with statistic

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  • Blog: How to Conduct Market Research with Military Veterans

    How to Conduct Market Research with Military Veterans

    While almost everyone knows a military veteran, this audience can be tricky to reach and recruit for market research. Especially on a large scale! Luckily for one client who contacted Drive Research, our team has experience with this audience and knows just how to reach them. This case study outlines the step-by-step process for our most recent veteran recruitment project. Step 1: The Kickoff Once a signed contract is in place, our market research firm held a 30-minute kickoff meeting to

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