Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Surveying Employees: 8 Steps to Improving Job Satisfaction

    Surveying Employees: 8 Steps to Improving Job Satisfaction

    Understanding the fundamentals of satisfaction and engagement among employees provides a plethora of useful information for your company. Therefore, taking the time to survey employees will have a direct correlation to retention and productivity. Implementing this type of survey is simple and well worth the time spent. In fact, highly engaged employers experience a 25 to 59% decrease in turnover. However, most employees don’t consider themselves “very engaged” at work -- and that comes at a ve

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  • Blog: How to Combat The Great Resignation with Employee Surveys

    Fighting the Great Resignation with Employee Surveys

    As of September 2021, 4.4 million Americans quit their jobs as the labor market continues to tumult. People are now referring to this ongoing trend of people leaving their jobs as the Great Resignation or the Big Quit. The Great Resignation is an important cultural phenomenon for every organization to become familiar with. As more opportunities change from in-office to remote work, employees have more positions and organizations to consider. We all know employers like to ask for references,

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  • website-intercept-survey-research-feedback-01152019

    Website Intercept Surveys: 5 Benefits to Collecting User Feedback

    Whether someone is online shopping or searching a brand’s website to learn about service offerings, their site experience matters. Website users are very observant. They notice everything from how quickly a page loads, to how available a customer service representative is, to how informative the site is. Studies show it only takes 0.05 seconds for visitors to form an opinion about your website – and that first impression determines whether they’ll stay or leave. For this reason, it is becom

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  • 5+ Market Research Trends to Expect in 2022

    5+ Market Research Trends to Expect in 2022

    The end of the year is a great time to look at market research trends we'll likely see in 2022. To make a solid business plan for the short term, it’s important to keep an eye on where your target customers' preferences, attitudes, and behaviors are heading in the long term. Adding market research to your 2022 budget will allow your team to make informed, data-driven decisions for improved marketing, sales, and operations strategies. In this article, I’ll be looking in more detail at specif

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  • Blog: How to Measure the Impact of a PR Crisis on Brand Perception

    How to Measure the Impact of a PR Crisis on Brand Perception

    A public relations (PR) crisis occurs when an unexpected problem puts a company or organization in the way of negative media attention. Whether it be local or national news, a PR crisis can have a direct impact on brand perception. Therefore, if left unaddressed, the "scandal" may permanently damage your business's reputation. The easiest way to measure what impact a company crisis has on consumers' perception of your brand is with a tracker study. The easiest way to measure what impact a c

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  • online-focus-groups-market-research-upstate-01082018

    Conducting Online Focus Groups in 2022 [Ultimate Guide]

    With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. It is no surprise that this methodology has taken the market research industry by storm in 2

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  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers never solely relied on online food delivery services, but more so used it as a luxury or out of convenience. However, as a result of more people needing to order delivery out of necessity and public safety,y man saw how convenient the process really was. Now, 60% of U.S. consumers order delivery or takeout once a week -- and 31% say they use these third-party delivery services at least twice a week (Upserve). Many restaurants and food delivery apps are left w

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  • how much does market research cost

    How Much Does Market Research Cost?

    The cost of market research depends on the size and scope of the project’s needs. For example, a simple online survey that collects 100 completes and includes an abbreviated report from a market research consultant will be less expensive than a phone survey that collects 1,000 completes with a comprehensive report. While there is no "average cost" for market research, it can be helpful to understand what impacts price. The main factors that affect the price of a market research project includ

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  • Online Survey with Pharmacists | Health Insurance Market Research

    Case Study: Online Survey with Pharmacists | Health Insurance Market Research

    No doubt about it: conducting market research with pharmacists and other medical professionals can be a challenge. This audience is exhausted and stressed out. Now more than ever healthcare professionals feel like there isn't enough time in the day to properly treat patients and enjoy a life outside the office -- much less take an online survey or participate in a focus group. However, that doesn't stop the desire to collect feedback from pharmacists and medical personnel. So how can you captu

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  • What is Original Research in Content Marketing from Drive Research

    What is Original Research in Content Marketing?

    Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource-type materials all makeup what it means to create content with the purpose of creating a data-driven marketing strategy. Above all else, there is one type of powerhouse, knowledge-based resource for content that is extre

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  • Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    Should You Use a Third-Party For Focus Groups? | The Dangers of DIY Qualitative Research

    DIY market research initially seems like a brilliant idea. The possibility of saving time, money, and getting the same, insightful results from a focus group without having to go through a third party seems like a no-brainer. However, DIY market research very rarely delivers this outcome. Our market research company often equates DIY market research to cutting your own hair. A task that seems so simple and easy. This feeling quickly fades once the process is complete. You realize, there is a

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  • Blog: What is Correlation Analysis in Market Research?

    What is Correlation Analysis in Market Research?

    Correlation analysis is a tremendous tool to use when identifying improvement areas. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. In this blog post, our market research company provides more insight into correlation analysis including its definition, benefits, ways to measure correlation, and more. What is Correlation Analysis? Correlation analysis in market research is a statisti

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