Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • 5-Times-Customer-Feedback-Surveys-Made-us-Laugh-market-research

    5 Times Customer Feedback Surveys Made Us Laugh

    Sending a customer feedback survey on a regular basis is never a bad idea. A customer satisfaction survey offers valuable insight into what drives customer happiness and frustrations, allowing organizations to consistently improve it’s business practices. With the help of a well-constructed customer satisfaction survey, businesses are able to segment and prioritize areas of improvement. The data in turn can support your future marketing strategies through evidence-based insights. Even without

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  • methods-increase-mail-survey-response-rate-business-tips-market-research

    4 Methods to Increase Mail Survey Response Rates

    In a world of digital mail, postal mail still prevails as a preferred form of communication. Shocking, right? Think of it this way. According to Campaign Monitor on average, 124.5 billion emails were sent everyday in 2018. It has become so easy for emails to get lost in a feed, especially if being sent from an unknown source. What does this mean for businesses? It means that a mail survey as a market research methodology is an excellent way to garner valuable customer data. While less physical

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  • approached-analyzing-open-ended-survey-response

    4 Approaches to Analyzing Open-Ended Survey Responses

    You can always learn something interesting when you include an open-ended question in an online survey. They are most beneficial when there is any uncertainty about the answers a respondent might provide to your question. With an open-ended question, researches can give respondents a text box and let them speak their mind. However, the first time you look at all the responses together in the data file, you might have an important question of your own: What is the best approach to analyzing all

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  • focus-group-recruitment-hosting-facility-case-study

    Case Study: Focus Group Recruitment and Hosting Facility

    Our market research company in Syracuse, NY gets this question a lot, "Can Drive Research help recruit for a focus group?" We also get this question a lot, "Can I learn more about the Drive Research focus group facility?" Safe to say the answer to both questions are YES! Recently, a research company reached out to Drive Research to help recruit for a focus group project and use the our focus group facility. Learn more about this project and outcomes for this focus group study! Drive Resear

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  • market-research-tips-benchmarks-video

    Market Research Tips 4 Benchmarks to Measure in Market Research | Market Research Video

    Your company earned a 64% customer satisfaction score. Is this a good score or a bad score? How does this 64% customer satisfaction score compare to peers and competitors? How does this score compare to your industry overall? Conducting market research of any kind is critical in moving your business forward. However, what good can it do if you don’t know how to measure or compare the results? There are 4 important benchmarks to measure in market research. This includes areas such as: Yourself

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  • increase-phone-survey-response-rate-market-research

    5 Ways to Increase Phone Survey Response Rates

    When conducting phone surveys, it is important to look at the survey from the research participant’s perspective. Imagine you've just sat down for dinner and your phone rings. You answer and it's an interviewer on behalf of a phone survey company. Your initial response is to probably hang up or give a polite "No thank you, I'm not interested in taking the survey." Even if you do decide to participate in the survey by phone, you may find yourself getting asked questions that pry just a bit too d

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  • best-types-questions-market-research

    What are the Best Types of Questions for Quantitative Market Research?

    For qualitative research, data collection options can seem endless. As a creative research method, there are a variety of options readily available. These can include: open-ended survey questions, focus groups, one-on-one interviews, intercept interviews, and the list goes on and on. But, what about quantitative research methods? Since this type of data is numerical and scientific, rather than interpretive, your options may initially appear to be boring and limiting. However, there are a varie

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  • Case-Study-Airport-Uses-Intercept-Surveys-Mobility-Analytics-Create-Customer-Personas

    Case Study: Airport Uses Intercept Surveys and Mobility Analytics to Create Customer Personas

    The airport and airline industry is faced with many unique challenges when it comes to marketing their location or service. Oftentimes, consumers choose which airport to use based on convenience and proximity to where they are traveling from or traveling to. Another key factor for travelers choosing an airline is the cost of airfare in comparison to other area airports. The caveat here is the cost of airfare is not controlled by the airport. With the cost of airfare out of their control, how do

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  • cost-intercept-survey-market-research

    What is the Cost of an Intercept Survey? | Intercept Survey Company

    In recent years, businesses in North America have seen an increase in new email laws and powerful spam filters, impacting the delivery rate of emails being received by their customers and prospective clients. It is no wonder these organizations are finding it more challenging to collect important feedback regarding customer experience (CX) and drivers of satisfaction or dissatisfaction. As the reliability of email survey responses decline, there has been a resurgence of businesses using interce

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  • benefits-focus-groups-market-research-video

    4 Benefits of Focus Groups | Market Research Video

    A qualitative type of market research, focus groups involve a small group of participants (usually no more than 12) discussing their thoughts, opinions, and needs of a particular brand, product, or service. The group discussion is led by a qualified, trained moderator to keep the conversation on track and moving along. A focus group is unlike most other marketing research methodologies. It offers many benefits and value to all types of businesses. Watch as our focus group company outlines 4 key

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  • market-survey-research-benefits-process

    What is Market Survey Research? | Defining the Benefits and Process of a Market Survey

    Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the success of a new con

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  • do-i-need-market-research

    Do I Need Market Research? | Why Neglecting Marketing Research is Bad For Business

    Do you need oxygen to live? Okay, I’ll spare the dramatics – but, yes! Every organization needs market research, whether you are a small startup, testing a new concept, or rebranding your business. Marketing research is an integral step in reaching out to your target audience, gaining a competitive edge, and exceeding sales goals. Think of it this way, there are more than 28 million businesses existing in the United States today. All with similar product or service offerings to a number of comp

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