Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog-Employee Exit Surveys: Benefits, Approaches, and Sample Questions

    Employee Exit Surveys: Benefits, Approaches, and Sample Questions

    Employee exit surveys are not the same as a typical exit survey. A traditional exit survey typically refers to intercept interviews being conducted as customers leave a store. Staff exit surveys refer to gathering information from those who voluntarily choose to leave their position for one at another company. Turnover can be a significant pain point. With employee turnover reaching past 57%, now is an ideal time to start implementing exit research methods. These surveys collect information

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  • small business owner smiling in front of restaurant

    Surveying SMB Owners and Decision-Makers

    With over 99% of America’s organizations operating as small businesses, it presents an exciting and lucrative opportunity for B2B marketers. However, despite this staggering number, most brands struggle to find and connect with small and medium-sized business (SMBs) owners and decision-makers. For this reason, it is helpful to work with a market research company to survey this audience and learn key factors of how they choose to partner with vendors. By surveying SMB owners and decision-mak

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  • Blog

    How Market Research Can Help College Enrollment Efforts

    There is no single issue of more concern to higher-education institutions in 2022 than enrollment. Schools throughout the U.S. have been seeing declines in enrollment over the past few years. A March 2022 article in The Washington Post reported that American colleges have lost five percent of their student headcount since 2019. While this news may be bleak, there are opportunities for colleges and universities to meet their enrollment goals. Continue reading to learn more about market resea

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  • Nonprofit Branding: How to Better Understand Your Audience

    Wondering what your target audience thinks about your nonprofit organization? Or how to grow community awareness for your local cause? Enter brand-equity studies can help answer these questions and maximize the efforts of your nonprofit branding. Typical goals and objectives for brand equity surveys include measuring the top of mind awareness, aided awareness, word association, perception, drivers to perception, and more. Learn more about how to approach nonprofit market research, example q

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  • online-reputation-improve-customer-rating-business-tips-04222019

    What is Online Reputation Management? How to Improve Customer Reviews

    How many times have you gone online to make a purchase or research a brand and reviewed company ratings? Often right? You are no different than your potential customers who are actively researching and forming opinions about your brand before they even contact you. We call them stealth customers. You know they are researching you. Yet, they have not reached out to your organization through a contact form, phone call, email, or simply came to your retail location. That's because, before maki

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  • blog: How to Calculate the ROI of Software/SaaS with Market Research

    How to Calculate the ROI of Software/SaaS with Market Research

    When companies are on the hunt for new software or SaaS, there are several boxes that must be checked before they move forward. However, perhaps the most influential deciding factor is the average return on investment (ROI) the solution provides its current customers. Being transparent about the return on investment of software/SaaS helps accelerate the buyer's journey. Here's how to easily calculate your platform's ROI and competitors with market research. Providing either a percentage incr

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  • Blog: How to Conduct a Leadership Feedback Survey | Employee Survey Company

    How to Conduct a Leadership Feedback Survey

    Leadership feedback surveys are an excellent methodology to assess the strengths and weaknesses of management. Establishing a benchmark, like an employee net promoter score (eNPS), is a great way to identify what employees are most and least satisfied with. This type of insight is proven to increase employee retention and improve engagement. Our employee survey company recently conducted a leadership effectiveness survey with a manufacturing company. This blog post will detail the objectives

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  • benefits-performance-measurement-tracking-market-research

    6 Benefits of Continuous Performance Measurement and Tracking

    Using market research to better understand performance, employees, sales, and customer satisfaction is a great first step in driving the success of your organization. But...there is something even better! Continuously measuring and tracking performance is the best way to understand progress and change. A market research company is often asked to measure awareness, perception, satisfaction, as well as other metrics. Measuring these metrics once helps organizations understand their placement i

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  • employee packing up belongings because he quit his job

    9 Strategies for Reducing Employee Attrition

    Employee attrition refers to staff members who leave a company. Typically, when human resources (HR) representatives talk about this topic, they are referring to those who leave the company to join a different employer, rather than those who simply retire or stop working. Retaining staff has become an ongoing issue in recent years, with more than 3.98 million workers quitting their jobs each month in 2021. When it comes to reducing employee attrition, certain factors must be in place to rev

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  • little red rocketship launching

    6 Factors to Consider Before a Product or Service Launch

    So, you have a product idea. Before you jump into manufacturing, there are a few factors to consider that could ultimately impact your sales when launching a new product. For context, studies have shown that the failure rate for new products is as high as 70 to 80%. Even the largest brands have a product miss from time to time -- we're looking at you Life Savers soda and Cheetos lip balm. Thankfully, there is something brands can do to avoid this… Market research! Teaming up with a third-

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  • Blog: 5 Reasons Why Employees Aren't Answering Your Survey

    5 Reasons Why Employees Aren't Answering Your Survey

    To have a successful business, it needs to be a well-oiled machine. And what makes that machine run? Your employees! Without happy employees, all you’ll get is a clunky, rusty machine. Who wants that? A fantastic way to see where your employees stand is with–you guessed it–employee surveys. This research method is most often run as online surveys, where your employees will receive it in their email inbox. Recent research found that staff can be up to 12% more effective at work when they’re

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  • Blog: 4 Tips to Improve Google Ratings at Your Auto Dealership

    4 Tips to Improve Google Ratings at Your Auto Dealership

    Buckle up, it’s time to boost those Google ratings. If you own an auto dealership and are noticing your Google reviews and ratings are not where you want them to be, our market research company has some tips and tricks up our sleeve. When you want to improve Google ratings, you need to focus on one key aspect of your brand: reputation. Recent research shows that 67% of local businesses keep up at least a 4-star review. There’s no reason why you can’t be part of that club! When you work on

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