Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • GPS Exit Surveys Eliminate the Need for In-Person Intercepts | Market Research Firm

    One thing is for sure, if your national brand wants to embark on an in-person intercept survey project at many of your locations, it will likely take a lot of time and will prove costly. To staff interviewers for in-person intercepts and travel to specific retail locations to collect feedback, logistics becomes a challenge. For example, our intercept survey firm conducted a college football project for a sports marketing company a few years back — this involved staffing interviewers with tablet

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  • Case Study: New York Based Museum Uses Surveys to Increase Membership

    Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project

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  • 2019 Halloween Statistics | Tricks and Treats by the Numbers

    Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo

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  • The Top 3 Advantages of Geofencing in Market Research

    The Top 3 Advantages of Geofencing in Market Research

    GPS and mobile devices have unlocked a whole new level of targeting for market researchers. Before location tracking on smartphones, we could only tell if someone visited a location by seeing it with our own eyes or capturing a photo. We now have the technology to push online surveys to people remotely the second they enter specific coordinates across the world. This methodology in market research is known as geofencing or geotargeting. In a nutshell, researchers designate an area or areas on

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  • What is Executive Interviewing? | How to Survey Hard-to-Reach B2B Professionals

    Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing B2B and B2C audiences, however, corporate B2B customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the biggest challenge when conducting in-depth

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  • How to Survey Non-Customers

    It should be a customary practice for all businesses to measure satisfaction of their cliental through customer surveys. However, it is equally important and beneficial to survey non-customers. While our market research firm believes organizations should have a regular customer satisfaction program in place, we understand that conducting research on members of the general community or those who make up your target demographic can be much more challenging. With customer satisfaction surveys orga

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  • Meeting Space in Syracuse, NY | Conference Room Rental

    Finding meeting spaces in Syracuse, NY can prove to be a difficult task. Depending on your needs some spaces may not offer the capabilities you need for the meeting or the location may not be convenient. It may take countless hours of research and calls to find a spot that meets your specifications. Find a meeting space in Syracuse, NY that is convenient, affordable, cutting-edge, and offers everything you need. Here are 14 benefits and amenities of the Drive Research meeting and conference

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  • Recruit Participants With Facebook Not a Panel | Facebook logo

    Why Sourcing Research Participants Through Facebook is Better Than a Panel

    That’s right, our market research recruitment company will come right out and say it – using Facebook to source research participants is better than using members of a research panel. Drive Research specializes in qualitative and quantitative market research services and have relied on both Facebook and panel lists through our hunt to recruit qualified participants. While using a research panel has its own advantages and disadvantages, it simply does not provide the same quality of participants

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  • what is RIM weighting | scale

    What is RIM Weighting? | The Benefits of Weighing Survey Data

    RIM weighting stands for Random Iterative Method. RIM weighting is a form of survey weighting the data supplied by market research respondents. It is a technique commonly used to weigh market research data to certain demographics such as age, gender, geography, income, etc. RIM weighting becomes more challenging and complex when weighing several different demographics, rather than just one. This blog post will cover why market research analysts use RIM weighting, the benefits of this type of s

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  • 3 ways to get more google reviews | google logo | five stars

    3 Simple Ways to Get More Google Reviews for Your Business

    When someone is in the market for a certain product or service, where do they typically go to find it? Google. When someone has never heard of a company before, where do they go to find more information? Google. Upon searching your company or the product and services you offer, potential buyers are also presented with customer Google reviews. Customer reviews in which you have no control over. Customer reviews in which could be the deciding factor into whether or not potential buyers give you t

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  • Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    4 Successful Ways to Find Market Research Participants as Told By a Recruitment Firm

    Who better to share insider tips of how to find quality participants for a market research project than a qualitative and quantitative recruitment firm? Watch as I explain common recruitment practices by Drive Research. This includes: Using a screener survey Creating a sense of urgency Offering a reward Partnering with a recruitment firm More of a reader than a listener? Scroll down past the video to find a full blog post explaining each of the recruitment tactics mentioned above in greater

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  • gather more effective customer insights | man and woman with percentage signs

    5 Tips for Gathering More Effective Customer Insights to Drive Marketing Strategies

    Market research is an important tool when it comes to understanding your customers better. By using market research methods, businesses can capture customer insights and understand their consumers’ ever changing opinions and emotions. Customer insight research is beneficial to companies in developing their communication and marketing strategies. By conducting customer insight research, your business will be able to better meet your customers' wants and needs, which forge positive relationships

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