User Experience (UX)

  • Blog: How to Enhance Your eBank’s User Experience

    How to Enhance Your eBank’s User Experience

    It’s no secret that technology usage has been growing and is now engrained virtually everywhere in our society. From ordering groceries online to booking travel reservations, the way Americans do business is through the internet. Using internet-only banks, or “eBanks,” is no exception! By measuring and enhancing user experience for eBanks, these growing institutions can measure how their websites can serve clients well. And that’s more important now than ever. In the following sections, w

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  • Blog: eCommerce User Experience Market Research: How to Improve UX for Online Shoppers

    eCommerce User Experience Research: Improving UX for Online Shoppers

    We've all gotten frustrated while trying to navigate an outdated, clunky website or app. Finally, we end up angrily exiting the page and finding another website that offers similar products or services. These shared experiences are why an eCommerce website and app user experience (UX) strategy is imperative for online businesses and stores. In fact, a recent study by Amazon Web Services shows that eCommerce businesses lose out on 35% of sales due to bad user experience. For context, this equ

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  • Blog: How to Conduct User Experience For Airline Websites and Apps

    How to Conduct User Experience For Airline Websites and Apps

    Over the past several years, the airline industry has been challenged from several angles. From the pandemic to pilot shortages, the industry is in flux - and many airlines are struggling to adapt. Flight delays and cancellations have been plentiful over the past year. In fact, it was reported that more than 88,000 domestic flights were canceled from January to May 2022 alone - putting a dent into the “Great Travel Rebound.” Economic conditions such as rising fuel prices and inflation have

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  • How to Improve User Experience (UX) For Your Website | UX Research Company

    How to Improve User Experience (UX) For Your Website

    Whether you're in a small business or a larger organization, we all want customers to engage more, buy more, and return to our websites more often. But, how do you get them there? The answer is simple: You need to improve your website's user experience (UX). Poor user experience is one of the biggest reasons customers abandon websites. And when your users experience bad UX, 91% don’t complain and just disappear without leaving feedback. And it gets worse. People form 75% of their judgment

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  • Blog: eCommerce User Experience: How to Increase Online Traffic & Sales

    eCommerce User Experience: How to Increase Online Traffic & Sales

    Everyone knows the saying, "don't judge a book by its cover." Unfortunately, this is not the case for websites, apps, and other platforms. Users make snap judgments when they visit an online site as soon as a page loads. In fact, it takes about 0.05 seconds for users to form an opinion about your website that determines whether they'll stay or leave. And 88% of users are less likely to return to a website after a bad user experience. The bottom line: eCommerce sites need to invest more mone

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  • Unmoderated Research: Step By Step Process for How to Conduct It

    Unmoderated research is an excellent tool to gain insights on products, concepts, features, platforms, and many other things. In addition, it’s a great way to measure customer satisfaction–an important factor for any brand or service. In fact, over two-thirds of businesses compete on customer experience alone. Recently, we partnered with a leading social media network that wanted to learn more about how influencers and bloggers used different features on their platform. We also tested the u

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  • website-intercept-survey-research-feedback-01152019

    Website Intercept Surveys: 5 Benefits to Collecting User Feedback

    Whether someone is online shopping or searching a brand’s website to learn about service offerings, their site experience matters. Website users are very observant. They notice everything from how quickly a page loads, to how available a customer service representative is, to how informative the site is. Studies show it only takes 0.05 seconds for visitors to form an opinion about your website – and that first impression determines whether they’ll stay or leave. For this reason, it is becom

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  • website user experience interviews

    The What, How, and Why of Website User Experience (UX) Interviews

    User experience (UX) is one of those trendy terms that's grown a lot in popularity in recent years. This trajectory is to no one's surprise as more and more experiences are had online than ever before. Combined with desktops, laptops, tablets, and smartphones, the digital world is at everyone's fingertips for the better part of 24 hours a day and 7 days a week. As a result, website user experience interviews now play a critical role in determining how your website, mobile apps, and digital ex

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  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

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  • Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory? | Drive Research

    Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory?

    Do you remember the last 5 websites you visited? I recently attended a webinar entitled When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. During this webinar Netquest explained this market research methodology versus methodology study putting observed online behavioral data up against self-reported online survey data. Long story short, it was no contest. It turns out people are not that great at recalling their online activities from as

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  • Case Study: User Experience (UX) Interviews for a Leading Media Agency

    Case Study: User Experience (UX) Interviews for a Leading Media Agency

    Nothing today stands as more important than providing a quality user experience (UX). When it comes to the success of a digital platform, a website must be easy to navigate, interactive, unique, and ultimately meets a visitor’s expectations for coming to the site. User experience (UX) research is essential for any organization directing traffic to a website, platform, e-commerce site, or app. For this reason, our full-service market research company recommended this methodology to one of the co

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  • market-research-online-diary-07172018

    User Experience (UX) Market Research Firm | Online Diary and Ethnography

    This blog post is a recap of an example user experience (UX) recruitment project in 3 cities across the United States. Although Drive Research is a full-service market research company and often manages all facets of the project including moderating and reporting, for some projects our team is tasked with executing only the recruit. This outlines an example of this where Drive Research was responsible for the recruit-only in a 2-phased market research study with a national organization. Drive R

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