User Experience (UX)

  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

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  • How to Improve User Experience (UX) For Your Website | UX Research Company

    How to Improve User Experience (UX) For Your Website | UX Research Company

    Providing the ultimate user experience (UX) is crucial in 2020. Consumers intuitively rely on websites and apps to guide their purchasing decisions. If your digital platform is not easy to navigate and cannot deliver quick results, many site users will bounce off your website and go to a competitor. In order to improve or measure user experience for your website, app, or digital platforms, it is important to rely on direct feedback from your site visitors. This is often done by conducting UX r

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  • Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory? | Drive Research

    Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory?

    Do you remember the last 5 websites you visited? I recently attended a webinar entitled When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. During this webinar Netquest explained this market research methodology versus methodology study putting observed online behavioral data up against self-reported online survey data. Long story short, it was no contest. It turns out people are not that great at recalling their online activities from as

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  • Case Study: User Experience (UX) Interviews for a Leading Media Agency

    Case Study: User Experience (UX) Interviews for a Leading Media Agency

    Nothing today stands as more important than providing a quality user experience (UX). When it comes to the success of a digital platform, a website must be easy to navigate, interactive, unique, and ultimately meets a visitor’s expectations for coming to the site. User experience (UX) research is essential for any organization directing traffic to a website, platform, e-commerce site, or app. For this reason, our full-service market research company recommended this methodology to one of the co

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  • market-research-online-diary-07172018

    User Experience (UX) Market Research Firm | Online Diary and Ethnography

    This blog post is a recap of an example user experience (UX) recruitment project in 3 cities across the United States. Although Drive Research is a full-service market research company and often manages all facets of the project including moderating and reporting, for some projects our team is tasked with executing only the recruit. This outlines an example of this where Drive Research was responsible for the recruit-only in a 2-phased market research study with a national organization. Drive R

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  • Recruitment-firm-user-market-research-06122018

    Recruitment Firm for User Experience (UX) Market Research

    Using real participants to test a website or software can offer a lot of value to an organization. As a designer we all have our own opinions on what looks good and what paths we expect users to take on a site. However, as we always talk about: Better is the opinion of the buyer or user of a product, not the seller or designer. Here is an example of how Drive Research can help your organization recruit participants for your next user experience (UX) project. This is an outline of a potential st

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  • Creating a Website | Use Market Research to Ensure Success

    Creating a Website? | Use Market Research to Ensure Success

    Creating a website or redesigning a website can be a monumental task for a business. Regardless of whether you decide to take on this task yourself or use a third-party consultant, it will require a lot of your time and attention. Websites have become a must-have for any business or organization. With access to WiFi, mobile devices, and tablets, visiting a company website for more information is at everyone's fingertips. A website adds credibility to a business, gives potential customers more i

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  • website usability market research

    Website Usability Market Research Company | 101 Crash Course

    We all spend time online these days. In fact, according to Nielsen a few years back, a resident in the Syracuse DMA spends an average of 20 hours per week on the internet. That's an average too, so it includes all of the older age groups who may be online for only a few hours or not at all. With all of us spending so much time online, your customers are likely doing the same. Whether it is social media, e-commerce with the holidays coming, or reading news and information, websites are a critica

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  • user experience ux interviews market research

    How Do User Experience (UX) Interviews Work? | UX Market Research Firm

    One of my favorite all-time quotes I heard through some SEO training and UX colleagues is "you don't hire an interior designer to build your house and you don't hire a building contractor to design your living room.' This rings very true in the world of user experience (UX). UX supports the belief of path to least resistance. Teachings tell UX analysts to understand the main goals of a website, software, or platform, and make it as easy as possible for a user to get there. In as little, click

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  • best web analytics tips

    6 of the Best Web Analytics Quotes

    Over the past few months I've come across quite a bit of content online regarding tips for web analytics, data analysis, and big data. One of the biggest changes in data analysis over the past decade has been a shift from primary research to one with more involvement in web analytics. Big data needs to be integrated into your data analysis approach. The shift is from "finding enough data" to "not being overwhelmed by the amount of data." Although the analysis process and techniques can prove to

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