Online Reputation Management

  • Blog: 6 Easy Ways to Increase Google Reviews (+1 Secret Hack)

    7 Easy Ways to Increase Google Reviews (+1 Secret Hack)

    Is your business suffering from a low Google rating? Or are you frustrated with your few Google My Business (GMB) reviews, and are left wondering how your competitors have 10X the reviews? You have come to the right place. Now more than ever, it is imperative your business creates a plan to manage and increase Google reviews. For context, 92% of B2B buyers are more likely to purchase after reading a trusted review. This article discusses 6 simple tips to add more visibility, traction, and

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  • Blog: Measuring Brand Equity in 5 Steps (With Examples)

    Measuring Brand Equity in 5 Steps (With Examples)

    It’s obvious that customers tend to buy a product or service they recognize and trust. So, ask yourself: Is your brand the first that comes to mind with consumers? By measuring brand equity, your organization can rely on data-driven insights to improve awareness, perception, and usage. And with, 77% of B2C consumers making purchasing decisions based solely on the brand name, you can’t afford not to. In this blog, we’ll discuss the importance of measuring brand equity, key metrics to focus

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  • How Social Listening Can Maximize Your Market Research Strategy

    Have you ever looked on social media before purchasing a product or service? If so, you’re like 75% of internet users who use social media to research products and services before buying. This figure is why many brands are starting to include social media listening in their market research efforts. It helps tell a full story of consumer awareness and perception of a brand, product, or service, outside of the data collected in an online survey. In this blog, we’ll discuss more about what so

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  • Blog: Would Customers Recommend You? How to Find Out

    Would Customers Recommend You? How to Find Out

    No matter how technology advances, word of mouth remains to be the best and cheapest marketing tool for any business. With so many companies competing for attention in the business world, a recommendation from a satisfied customer can take your business to the next level. If you’re reading this, you probably know how valuable customer referral is. But how can you tell if your customer would recommend your business to a friend, family member, or co-worker? Let’s explore further the value of

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  • blog: 5 Ways a Dental Practice Can Improve Online Reviews

    5 Ways a Dental Practice Can Improve Google Ratings

    There’s more to a dental practice than pearly whites. Okay, that’s the main part–but in order to keep those pearly whites coming, positive reviews of your practice are essential. To say Google reviews matter is an understatement. Recent research shows that a whopping 84% of consumers will trust patient reviews as much as they would from an in-person recommendation. If you’re wanting to increase Google reviews for your dentistry, there are some important things you need to implement. Thankfu

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  • Blog: Improving Online Guest Reviews for My Hotel or Resort

    Improving Online Guest Reviews for My Hotel or Resort

    The travel and tourism industry relies on online guest reviews to encourage new visitors to book a reservation. With 81% of people always reading reviews before booking a hotel, it is crucial to invest in a reputation management strategy. Here's how to get more quality guest reviews to increase bookings and reservations. That means the quality and quantity of guest reviews for your hotel or resort matter. That’s why establishing an online reputation management (ORM) strategy is so important

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  • online-reputation-improve-customer-rating-business-tips-04222019

    What is Online Reputation Management? How to Improve Customer Reviews

    How many times have you gone online to make a purchase or research a brand and reviewed company ratings? Often right? You are no different than your potential customers who are actively researching and forming opinions about your brand before they even contact you. We call them stealth customers. You know they are researching you. Yet, they have not reached out to your organization through a contact form, phone call, email, or simply came to your retail location. That's because, before maki

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  • Blog: 4 Tips to Improve Google Ratings at Your Auto Dealership

    4 Tips to Improve Google Ratings at Your Auto Dealership

    Buckle up, it’s time to boost those Google ratings. If you own an auto dealership and are noticing your Google reviews and ratings are not where you want them to be, our market research company has some tips and tricks up our sleeve. When you want to improve Google ratings, you need to focus on one key aspect of your brand: reputation. Recent research shows that 67% of local businesses keep up at least a 4-star review. There’s no reason why you can’t be part of that club! When you work on

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  • 4 Tips to Improve Google Ratings for My Law Office

    Chances are if you’re reading this right now you’re a.) a lawyer and b.) wanting a better way to improve Google ratings for your practice. If you haven’t guessed it already, our legal market research company has answers for you. While law is a specialized field, gaining positive feedback for your practice is no different than any other business. Recent research found that 60% of consumers will look at reviews on Google My Business. More specifically, 75% of the individuals who were looking

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  • stars representing online reputation

    What Are the Best Strategies to Manage Online Reputation?

    In today's digital world, a few negative reviews can have massive ramifications on a company. Loss of customers (therefore a loss in revenue) and a poor online reputation are two of the biggest impacts a less-than-pleasant review can have. But don’t freak out yet, because we have an answer for companies struggling with the impact of negative reviews. It's called online reputation management and it's the best strategy for gaining a steady stream of 4 or 5-star ratings. The main goal of onli

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  • Blog: How to Remove a Google Review (& What To Do When It Doesn't Work)

    How to Remove a Google Review (& What To Do When It Doesn't Work)

    Although we’d like to think our customers enjoyed every part of their journey with us, that is not always the case. Mistakes happen and issues are not always resolved in the privacy of internal emails and phone calls. Instead, some customers take to Google to leave a public review of their less than stellar experience. We also know that their commentary can be exaggerated and not an actual portrayal of what happened – but our prospective customers don’t know that. For this reason, many bra

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  • market-research-reputation-management-05172019

    Why You Should Use a Market Research Firm for Online Reputation Management (ORM)

    Online reputation management (ORM) allows businesses to take control of the online conversation surrounding their brand, products, and services. ORM involves combating negative reviews all while promoting positive customer feedback on popular rating platforms such as Google and Yelp. While the process of online reputation management is not a foreign concept to most marketers, it is often a difficult and tedious task to one, collect a steady stream of positive reviews, and two, constantly moder

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