Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • How to Conduct a Patient Loyalty Survey | Medicare Patient Survey Results

    How to Conduct a Patient Loyalty Survey | Medicare Patient Survey Results

    Market research and healthcare seem to go hand-in-hand these days. Healthcare market research such as patient loyalty surveys provides healthcare practices with a better understanding of similarities and differences among their patients. Healthcare practices often want to better understand the patient experience and levels of satisfaction. The results from these studies are often broken down by several different factors such as: Level of insurance  Insurance carrier Primary care physician O

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  • Should I Share My Project Budget with a Market Research Company?

    Should I Share My Project Budget with a Market Research Company?

    Yes. The end! Okay, okay. Our market research company will expand on why you should share your project budget when inquiring about a research study. The more information you can initially provide with a potential research partner, the better. This includes your specific project objectives, audience, timeline, and yes – budget (even if it is just an estimated amount). There are a number of different factors that impact the final cost of market research. By understanding what your budget looks l

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  • 3 Market Research Options for Wineries and Vineyards

    3 Market Research Options for Wineries and Vineyards

    With an abundance of market research methodologies for wineries and vineyards to choose from, it can be overwhelming. What makes the most sense for your establishment? What research study is most closely aligned for the objectives and goals you’ve set forth for your winery? Our winery and vineyard market research company can help! We chose our top three research studies that would be beneficial to those in the winery industry. Watch this 60-second video below. For more information regarding th

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  • What is Net Brand Advocacy (NBA) in Market Research?

    What is Net Brand Advocacy (NBA) in Market Research?

    Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l

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  • Market Research Vermont | Key Statistics, Data, and Demographics

    Market Research Vermont | Key Statistics, Data, and Demographics

    Is your next market research project in Vermont? Before you get started, it would be helpful to understand the key statistics and demographics of this area to determine various components of the project such as: The feasibility of the market research Determine your research budget Develop strategies that could help you reach your target audience effectively Our national market research company often works with organizations based in Vermont or clients who are researching those who live in th

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  • Quality Online Survey Respondents | Survey Sample

    Quality Online Survey Respondents | Survey Sample

    Although Drive Research is a full-service market research company, we also work with clients coast-to-coast on specific parts of projects. In some cases, our team consults with a client to design a survey or write unbiased and actionable questions. In other cases, our clients hire us to take a database of 1,000 survey responses and run advanced analysis and create PowerPoint slides for a presentation. And in many cases, clients hire our company to help them fulfill quality online survey respo

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  • 3 Reasons Every Company Should Have a Customer Experience Program in Place

    3 Reasons Every Company Should Have a Customer Experience Program in Place

    More and more companies are developing formal customer experience (CX) programs to help provide their organization with strategic insights they need to expand their book of business. Before we get into why your company should have a formal CX program in place, let’s quickly discuss the what. What is customer experience market research? CX research measures a customer’s journey through multiple touchpoints. It is more than measuring a single transaction or relationship. A customer experience p

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  • Defeating Writers Block: How One Survey Can Deliver Fresh and Lead Generating Content

    Defeating Writers Block: How One Survey Can Deliver Fresh and Lead Generating Content

    A common struggle for marketers is thinking of new and creative ways to promote their brand, product, or services with content. Content marketers are tasked with writing appealing sales material, SEO focused website content, thought leadership blog posts, actionable emails – the list goes on and on. The challenge with creating so much valuable content is eventually marketers run out of things to say, or how to position their material in a way that has not been done before. Enter every content m

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  • Good Participants Versus Good Research: There’s a Difference

    Good Participants Versus Good Research: There’s a Difference

    Working in market research for the past 15 years, I can tell you this. At the end of every qualitative market research project, we want to be afforded the chance to put together a killer report. No questions there. Those of you who work in qualitative research know what I am talking about. A report that includes a boatload of articulate quotes, and pages upon pages of insights from your conversations. All driven by the perfect pool of participants recruited for your focus groups. A series of fo

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  • 3 Ways to Use Market Research to Beat Your Competition

    3 Ways to Use Market Research to Beat Your Competition

    Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? With the help of market research. Market research provides organizations with an in-depth analysis of the many business and marketing strategies executed by the competition. It is the most effective way to learn how your company compares to competitors on several factors such as customer service, quality of product/service, prici

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  • Market Research New Hampshire| Key Statistics, Data, and Demographics

    Market Research New Hampshire | Key Statistics, Data, and Demographics

    Looking to conduct market research in New Hampshire? First, you’ll have to dive deeper into some key statistics and demographic information to determine the feasibility and budget for your research. When Drive Research, a full-service market research company, executes research studies throughout the country, we like to dive a little deeper into the demographics and other key variables that represent the specific geographic area. How do we do this? Our national research company uses an in-house

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  • 3 Reasons Your Credit Union Needs to Survey Non-Members

    3 Reasons Your Credit Union Needs to Survey Non-Members

    A credit union has plenty of market research options dedicated to solving common challenges of a financial institution. Many financial market research studies center around new, current, and past members, such as new account surveys, member satisfaction surveys, and closed account surveys. While these three surveys are great resources for banks or credit unions, there is a study that often goes overlooked: non-member community surveys. Our bank and credit union market research company shares t

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