Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • State College Uses a Re-Branding Survey to Test New Name with Drive Research

    Case Study: State College Uses a Re-Branding Survey to Test New Name

    Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school. There are plenty of market research opportunities such as this for colleges and universities like program feasibility research, brand-equity research, website re-design research, and more. Program feasibility helps a college or university better understand the level of intere

    Read More

  • Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory? | Drive Research

    Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory?

    Do you remember the last 5 websites you visited? According to a new study comparing behavioral data and online surveys by Netquest, chances are your memory may fail you. I recently attended a webinar entitled When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. During this webinar Netquest explained this market research methodology versus methodology study putting observed online behavioral data up against self-reported online survey data.

    Read More

  • Market Research for a New Business with Drive Research

    How Can Market Research Help a New Business?

    Conducting market research early on is essential for startups and new businesses, especially when it comes to building a sturdy foundation. Market research can put your startup on an early road to success. Before launching a new business, it is important to consider the current state of the market you are looking to break into. Conducting market research for your business’ early stages can ensure you make the best decisions for your new business when it’s in its most vulnerable stages. In this

    Read More

  • Why Market Research Should be in Your 2020 Budget | Drive Research

    Why Market Research Should be in Your 2020 Budget

    Budget season is here and that means it’s time to start planning for 2020 if you haven’t already. With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making 2020 the best year yet? By setting aside a portion of budget dollars for market research, businesses can be assured they are taking a step in the right direction. Much like when planning for your 2020 budget, it is important to establish

    Read More

  • 4 Advantages of Conducting a Mobile Ethnographic Study Video with Drive Research

    4 Advantages of Conducting a Mobile Ethnographic Study | Smartphone Research Firm

    Mobile ethnography or smartphone research allows organizations to study research participants in their most natural setting. There are several benefits of conducting mobile ethnography studies as it is a progressive and natural way to collect feedback from a target market. This type of methodology usually involves a smartphone research firm sending research participants directions on actions they are instructed to take and an interview guide that includes questions participants are required to

    Read More

  • door to door interviewing with Drive Research

    What is Door-to-Door Interviewing? | Full-Service Market Research Company

    Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service

    Read More

  • GPS Exit Surveys Eliminate the Need for In-Person Intercepts | Market Research Firm

    One thing is for sure, if your national brand wants to embark on an in-person intercept survey project at many of your locations, it will likely take a lot of time and will prove costly. To staff interviewers for in-person intercepts and travel to specific retail locations to collect feedback, logistics becomes a challenge. For example, our intercept survey firm conducted a college football project for a sports marketing company a few years back — this involved staffing interviewers with tablet

    Read More

  • Case Study: New York Based Museum Uses Surveys to Increase Membership

    Wondering how market research can help organizations, business, and nonprofits improve? It gives businesses the tools to create fact-based strategies and next steps. In turn, this provides B2B and B2C organizations to enhance their return-on-investment (ROI) for new campaigns, strategies, events, initiatives, and more. Market research can be customized and tailored for any organization, based on the objectives and specifications of the project. Take our recent market and visitor survey project

    Read More

  • 2019 Halloween Statistics | Tricks and Treats by the Numbers

    Happy spooky season! Love Halloween and looking for fun stats? Our national market research company located in New York has your back! Truth be told, I love spooky season, Halloween, and fall. However, I get spooked very easily! (It's almost a love-hate relationship.) Ready for some Halloween stats? Ready. Set. Go! How many Americans plan to celebrate Halloween this year? First up, is celebrating Halloween popular? It is! In fact, seven out of ten Americans plan to participate in Hallo

    Read More

  • The Top 3 Advantages of Geofencing in Market Research

    The Top 3 Advantages of Geofencing in Market Research

    GPS and mobile devices have unlocked a whole new level of targeting for market researchers. Before location tracking on smartphones, we could only tell if someone visited a location by seeing it with our own eyes or capturing a photo. We now have the technology to push online surveys to people remotely the second they enter specific coordinates across the world. This methodology in market research is known as geofencing or geotargeting. In a nutshell, researchers designate an area or areas on

    Read More

  • What is Executive Interviewing? | How to Survey Hard-to-Reach B2B Professionals

    Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing B2B and B2C audiences, however, corporate B2B customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the biggest challenge when conducting in-depth

    Read More

  • How to Survey Non-Customers

    It should be a customary practice for all businesses to measure satisfaction of their cliental through customer surveys. However, it is equally important and beneficial to survey non-customers. While our market research firm believes organizations should have a regular customer satisfaction program in place, we understand that conducting research on members of the general community or those who make up your target demographic can be much more challenging. With customer satisfaction surveys orga

    Read More