Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • guide-methodologies-market-research-data-04122019

    12 Types of Market Research to Consider in 2023

    Today’s business decision-maker has an abundance of marketing research services available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. In this ultimate guide, our market research company will discuss 12 types of market research as well as their pros and cons. The most common types of market research include: Online Surveys Phone Surveys Omnibus Surveys Mail Surve

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  • How to Make Online Surveys More Engaging for Respondents

    How to Make Online Surveys More Engaging for Respondents

    "Yay another survey". Not said by everyone but said by a lot of people. As an online survey agency, this is a daily problem for us. Surveys can be fun, we promise - but they do often require 10 to 15 minutes out of someone's day. Our job in market research is largely about getting respondents to spend that time taking a survey rather than the other laundry list of tasks they have facing them. So, to improve data quality and earn more full completes, it's important to make online surveys fun

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  • CPG Market Research [Options, Benefits, & Examples]

    Conducting CPG Market Research [+ Benefits & Examples]

    With a plethora of products to choose from on a shelf or online, it is vital to understand how consumers will make their purchasing decisions. Luckily, there are several consumer packaged goods (CPG) market research options perfect for identifying these buyer habits and preferences. From what label design is most attractive to what price point is best, market research provides CPG brands with valuable insights that set their products apart from competitors. In this ultimate guide, our CPG m

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  • Blog: What is Data-Driven Decision Making? (And Why It's So Important)

    What is Data-Driven Decision Making? (And Why It's So Important)

    As human beings, we often make split-second decisions based on feeling and intuition, without taking the outcome or consequence into account. We can’t always help it, we are emotional and empathetic creatures after all! But, when it comes to making business decisions, it is crucial to take all external factors into account before taking any decisive action. Through the process of data-driven decision-making (DDDM), organizations can ensure that their business goals and objectives are guided

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  • Blog: What is Correlation Analysis in Market Research?

    What is Correlation Analysis? [Examples & How to Measure It]

    Correlation analysis is a tremendous tool to use in understanding how one variable affects another. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. Take customer experience, for example. Let's say you have the overall customer satisfaction score you need. But then, you want to know how that correlates with other aspects of the customer experience such as product price, shipping time, or

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  • business man playing chess against a competitor

    Best Types of Competitive Assessments (+ Pros & Cons)

    Whether you're Amazon, a local brick-and-mortar store, or an online Etsy shop, chances are you have competitors – and lots of them. Therefore, conducting a competitor analysis can be extremely influential in attracting and retaining customers. Luckily, there are many types of competitive assessments that can tackle your unique needs, big or small. In this post, we’ll cover the best options for competitor assessments including: Website competitor audits  Competitor product or service analy

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  • what is incidence rate market research firm syracuse ny

    What is Incidence Rate (IR) in Market Research?

    This article will give you a better understanding of incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is Incidence Rate (IR) in Market Research? Incidence rate (IR) in market research is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymous with the qualification rate. High incidence rate means a greater number of people qualify for the

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  • Blog: 9 Ways to Get More White Hat Backlinks for Your Website

    10 White Hat Link Building Strategies That Google Rewards

    White hat link building is essential when it comes to improving your website’s search rankings and domain authority. Quality backlinks to your website are a trust signal to search engines because they show that others value and recommend your content to their readers. Yet, despite their importance, 94% of content on the internet never gets backlinked. That’s because unless you’re ranked #1 on Google or have a high domain rating, they’re very hard to come by organically. It’s why some brands

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  • Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]

    Conducting In-Home Usage Tests (IHUTs) [2023 Ultimate Guide]

    In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. As part of the testing, your product is shipped to targeted audiences where they can use it in their home as they normally would in its natural environment. And with preferences for contactless research on the rise, IHUTs are an effective way for brands to remotely test concepts, products, and services before fully launching them into the market. In this ultimate guide, we'll cover e

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  • Blog: The Cost of Outsourcing an Employee Survey

    Cost of Outsourcing an Employee Survey: What Impacts Scope?

    When a company decides to measure employee engagement, one of the first things up for discussion is using a third party for employee surveys vs. conducting the study in-house. While there are many factors that assist a company in choosing in-house or outsourced market research, the cost of outsourcing an employee survey is normally the top determining factor. The cost of a full-service employee satisfaction survey ranges between $3,000 and $30,000. It is a large range because the price of a

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  • Blog: Dyads & Triads in Market Research: Definition, Benefits, and Processes

    Dyads & Triads in Market Research: What's the Difference?

    In this article, we'll walk you through an explanation of dyads and triads, examples of how they are used in market research, and their benefits over traditional qualitative methodologies. What are Dyads in Market Research? Dyads in market research are qualitative research discussions consisting of 2 participants together, led by a moderator. The two people selected for the dyad will either come as a pair who know one another, or two strangers that have never met. Common examples of dyads

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  • Blog: 8 Virtual Focus Group Best Practices

    11 Virtual Focus Group Best Practices

    With the rise of video conferencing tools, traditional, in-person focus groups have evolved into a methodology that can be completed remotely. As a result, conducting virtual focus groups has become increasingly popular among the market research community. If you are still new to this type of market research, it can be helpful to learn a few virtual focus group best practices to assure your project goes off without a hitch. In this blog post, our focus group company shares insider tips and

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