Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Conducting A/B Testing? Use an Online Survey for Better Insights.

    How to Use a Survey to Conduct A/B Testing for Ads

    As a marketer, you’re likely no stranger to A/B testing an advertisement. For those who need a reminder, it is when a brand launches two advertisements at once. Each ad has a component that is slightly different from the other, such as a different color scheme or different ad copy. After a day or two, the brand looks at key analytics to determine which ad is offering the better return. This is the traditional, more common way of A/B testing in marketing. However, there is a newer, more data

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  • what is unaided and aided awareness in market research

    What is Unaided and Aided Awareness in Market Research?

    One of the most common and sought-after metrics in market research is unaided and aided awareness. Whether it is awareness of a product, awareness of a brand, or awareness of advertising, businesses spend an exorbitant amount of money on understanding customers' familiarity. This is because in a consumer's path to purchase, awareness is the first step of an often long decision-making process. If customers are not at least semi-familiar with your product or service, they obviously cannot buy

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  • Blog: How to Conduct Customer Segmentation in 6 Easy Steps

    How to Conduct Customer Segmentation in 6 Easy Steps

    Catering to your entire target market the same way isn’t the most effective. It’s a bit like giving a one-size-fits-all t-shirt to people of all shapes and sizes. At the same time, identifying the unique needs of every individual is an impossible task. It’s not like you can just send a personalized message to every potential customer (unless you have infinite time and resources). What many businesses need is something in between for targeting their audience. This is when you should conduct

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  • calculator measuring costs

    How Much Does Recruitment for Qualitative Research Cost?

    Unsurprisingly, one of the most common questions our qualitative recruitment firm receives is, “How much does recruitment for qualitative research cost?” This question is not always answered with one finite cost because in all reality, market research is not a one price fits all scenario. Drive Research works with a variety of organizations to recruit their most hard-to-find target participants, cost-effectively. However, the cost of doing so differs from project to project. To appropriatel

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  • reasons to conside facebook online surveys market research

    5 Reasons to Consider Facebook Ads for Online Surveys

    Digital marketing on Facebook (particularly mobile) has grown leaps and bounds over the past few years. In fact, Facebook accounts for around 10% of the global ad revenue, set to rise even further this year by reaching $135.94 in 2022. Although platforms like Tik Tok and Instagram have shown accelerated growth over the past year or so, they still do not compete with the number of daily active users (DAUs) and monthly active users (MAUs) offered by Facebook as a whole. Advertising agencies a

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  • Point-of-Purchase (POP) Market Research for Grocery Stores

    Point-of-Purchase (POP) Market Research for Grocery Stores

    One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. When it comes to market research for grocery stores, the options are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person foc

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  • benefits-market-research-04042018

    What are the Benefits of Market Research?

    What are the benefits of market research? There are plenty. Put simply, the advantages of conducting marketing research center around 3 key areas: Strategic benefits Marketing benefits Operational benefits Market research is typically used to address at least one of and sometimes all three of these outcomes. Choose to complete market research and you should expect a standing ovation from all of your colleagues. It's that good of a decision. What Types of Businesses Use Market Research?

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  • what is nps in market research net promoter score

    Calculating Your Net Promoter Score (NPS) in 2022 [Ultimate Guide]

    If you’re intimidated by the term “net promoter score,” (or NPS for short) don’t be. In fact, we’ll treat you to an early definition: an NPS simply refers to how likely someone is to recommend a brand/service/product to someone else. See? That wasn’t so bad. Now, for the fun part –- calculating your net promoter score. In this ultimate guide, our online survey company thoroughly explains everything you need to know about this widely used metric. Article Contents What is NPS? How is NPS ca

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  • Blog: How to Conduct an Annual Employee Survey

    How to Conduct an Annual Employee Survey

    With so many changes to the workforce throughout the past few years, conducting an annual employee survey is becoming increasingly important. Challenges among the current workforce stem from retention, engagement/dealing with change, and compensation. However, surveying employees will give your organization a better understanding of your unique challenges and areas for improvement. And we’re not the only ones recommending this approach to increasing employee retention. For instance, Gallup’

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  • Blog: How to Survey Content Creators, Bloggers, & Influencers (Oh My!)

    How to Survey Content Creators, Bloggers, & Influencers (Oh My!)

    In recent years, we’ve seen the influencer marketing space explode. It’s no longer limited to household-named celebrities but is now saturated with thousands of social media personalities with varying niches. If you’ve done research on influencer marketing before, you know that there is a lot of conflicting information regarding best practices, impacts of brand partnerships, costs, and more. Because of these differing opinions, we recommend going straight to the source and surveying content

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  • Blog: 5 Important Steps to Reduce Employee Turnover in Staffing

    5 Important Steps to Reduce Employee Turnover in Staffing

    Let’s admit it: this is a fear many companies are facing right now, not just staffing agencies. Each year, businesses will see roughly 18% of workplace turnover. Don’t worry, we’re not trying to stress you out–there are ways to combat this workplace issue. However, in order to reduce employee turnover in staffing, you have to know why your staff is leaving. While this isn’t the only way to boost staff retention, running employee surveys can uncover contributors to them leaving your business

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  • how to survey lost customers with Drive Research

    How to Survey Lost Customers [+ Ask These 6 Questions]

    Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a breakup. You are left wondering what went wrong and how you can get them back. Why not take the time to survey former customers to understand why they’ve taken their business elsewhere? In this blog post, our market research company defines a lost custom survey and shares 6 questions to include for the best results. Ready to

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