Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog : Stated Importance Versus Derived Importance: What’s the Difference?

    Stated Importance Versus Derived Importance: What’s the Difference?

    Directly asking respondents about how important factors are is formally referred to as stated importance. Whereas derived importance is the indirect way of measuring which factors matter the most to respondents by using other answers from the survey. In this blog post, our market research company provides an overview of both approaches as well as which one is better to use. But wait...why do we need stated or derived importance in market research? Researchers trust respondents to provide the

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  • Blog: 8 Steps to Conducting Distance Learning Surveys | Market Research Company

    8 Steps to Conducting Distance Learning Surveys

    The COVID-19 pandemic has forced schools and universities to rethink their education models. As a result, many institutions are turning to distance learning surveys to address students' and parents' concerns about the effectiveness of remote schooling. To relieve some of the anxiety education decision-makers have regarding remote learning, Drive Research has written a blog post to demonstrate the benefits and process of conducting distance learning surveys. Plus, our education market resear

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  • Blog: What Does the End of Third-Party Cookies Mean for Market Research?

    What Does the End of Third-Party Cookies Mean for Market Research?

    As consumers become increasingly aware of their information online, user privacy will continue to be a pressing issue in the United States. For example, big tech companies like Facebook and Google have been expanding their user settings to promote transparency and limit data collection at the user’s request. Part of this movement has also included a focus on the negative consumer views toward third-party cookies. It’s clear this will have a significant effect on the marketing industry, but wh

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  • tips to build a better email survey invitation

    10 Tips to Build a Better Email Survey Invitation

    You can write the best survey in the world, but if your initial email invitation doesn't get opened, it was seemingly for nothing. For this reason, emailing survey invitations has become a marketing and persuasion tactic to help increase response rates. Your analysis and insights can only be as good as the sample size that backs your findings. So if you bore, confuse, or discourage potential respondents in any way from clicking the survey link and taking your survey, you're setting yourself u

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  • Blog: 5 Market Research Options for Home Improvement Companies

    5 Market Research Options for Home Improvement Companies

    Options. Everybody loves them. And lucky for home improvement companies looking to conduct market research, you have plenty of them. In this blog post, our market research company discusses five market research methodologies we'd suggest for companies working in the home services industry. Option #1: Customer Surveys When brands think of market research, customer satisfaction surveys are often the first thing that comes to mind. And for a good reason. This type of market research method

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  • guide-methodologies-market-research-data-04122019

    10 Types of Market Research to Consider in 2021 | Market Research Company

    Today’s business decision-maker has an abundance of marketing research methods available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. In this ultimate guide, our market research company will discuss 10 types of market research as well as their pros and cons. Online Surveys Phone Surveys Omnibus Surveys Mail Surveys Intercept Surveys Mystery Shopping Shop-Alongs Focus

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  • Market Research to Build Your Inbound Marketing Strategy

    Market Research to Build Your Inbound Marketing Strategy

    A strategic inbound content strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. The key to a lasting inbound marketing strategy is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or brand be that solution for them? With these answers, you can create thought-provoking content so that when customers are ready to buy, you are first on their list (or…search query

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  • ethical-practices-market-research-10082018

    What are Ethical Practices in Market Research?

    Anywhere in business, ethics play an important role. Ethical practices are what help establish trust between parties and provide structure for dealings. The market research industry is no exception to these ethical practices. Market research ethics are moral principles that guide the responsibility to conduct and analyze research without deception to ensure authenticity. At every step of a market research effort, a market research company takes measures to ensure both participants and clien

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  • components of market research proposal

    7 Components of a Market Research Proposal

    You can tell a lot about a market research company from its proposal. A market research proposal is the first and most critical step with your project or choosing a market research consultant. It gives you all of the information you need on the process, approach, and most importantly: the cost 💸💸. Before you sign on the dotted line read this post about market research request for proposals. It will teach you what to look for, what the process looks like, and the key components of an RFP d

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  • write market research rfp

    How to Write a Market Research Request for Proposal [+ Free Template]

    Writing a market research request for proposal (RFP) can seem like a daunting and overwhelming task. The RFP process involves a lot of time, energy, and information gathering. This of course is all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits your needs. But that's a little down the road for

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  • Blog: Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan

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  • market research RFP template_thumbnail

    Market Research Request For Proposal Free Template

    Are you on the hunt for a proposal, quote, or estimate from a qualified market research company – but, don’t know how to properly request this information? We’ve got you covered with our free market research RFP template. Market research is a broad term that covers many types of methodologies, therefore it is helpful to clearly identify project goals, objectives, and specifications when requesting the help of a third-party research firm. This free market research request for proposal (RFP)

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