Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: How to Conduct a Beverage Development Market Research Study

    How to Conduct a Beverage Development Market Research Study

    With consumer trends constantly evolving, brands need to adjust their strategy and their products to keep up. Market research is a valuable tool for brands to ensure they are staying relevant in the ever-changing market. For example, one leading manufacturer of carbonated soft drinks partnered with our research firm to conduct a two-part taste testing market research study of a new product. In this case study, Drive Research outlines details of the beverage development market research study in

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  • how geofencing is used

    How Geofencing is Used for Market Research Surveys

    As market research methodologies continue to evolve, geofencing has undoubtfully taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real-time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. As research methodologies cont

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  • Blog: Conducting A/B Testing? Use an Online Survey for Better Insights.

    How to Use a Survey to Conduct an A/B Image Test

    As a marketer, you’re likely no stranger to A/B testing an advertisement. For those who need a reminder, it is when a brand launches two advertisements at once. Each ad has a component that is slightly different from the other, such as a different color scheme or different ad copy. After a day or two, the brand looks at key analytics to determine which ad is offering the better return. This is the traditional, more common way of A/B testing in marketing. However, there is a newer, more data-d

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  • How to Use Online Surveys for Better Content Marketing | Market Research Company

    Understanding content marketing in this new era will be critical for businesses everywhere. What type of content is most appealing to my target audience? What distribution channels are best to reach my target audience? These are the questions that are asked in marketing meetings every day -- and for good reason. Fortunately, there is a proven process to answer these quandaries. Online surveys are the greatest, yet underutilized tool in most marketer's tool belts. Conducting content marke

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  • market-research-reputation-management-05172019

    Why You Should Use a Market Research Firm for Online Reputation Management (ORM)

    Online reputation management (ORM) allows businesses to take control of the online conversation surrounding their brand, products, and services. ORM involves combating negative reviews all while promoting positive customer feedback on popular rating platforms such as Google and Yelp. While the process of online reputation management is not a foreign concept to most marketers, it is often a difficult and tedious task to one, collect a steady stream of positive reviews, and two, constantly moder

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  • Blog: 8 Expert Tips for Writing Press Releases to Earn Maximum Distribution

    8 Expert Tips for Press Releases to Earn Maximum Distribution

    One of the most significant components of any public relations strategy is to think of opportunities to reach audiences you care about - including customers, prospects, and of course, reporters. It all starts with writing press releases that will attract eyeballs and media interest. Easier said than done, right? To earn maximum distribution for your public relations strategy, you must write press releases that will attract eyeballs and media interest. Easier said than done, right? Utilize the

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  • Blog: 6 Steps to Conducting Visitor Intercept Surveys | Travel & Tourism Market Research

    6 Steps to Conducting Visitor Intercept Surveys | Travel & Tourism Market Research

    Have you ever wondered what visitors are thinking as they leave your destination? Have you wished you could ask them questions about their visit, but aren’t sure how to contact them after they’ve departed? With visitor intercept surveys, now you can! This type of market research methodology can provide you with invaluable insights as data is collected on the spot from individuals as they leave your destination. In this article, we’ll discuss the basics regarding visitor intercept surveys as

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  • Blog: Are Electric Vehicles the Future? Survey Reveals More Than Half of the Country Says No

    Are Electric Vehicles the Future? Survey Reveals More Than Half of the Country Says No

    Choosing a new car is challenging. Today's car buyer is presented with hundreds of options, each with its own pros and cons. Perhaps the biggest debate is deciding between an electric vehicle (EV) or a traditional gas-powered car. While driving past gas stations and reducing your carbon footprint is intriguing, it's not enough of a draw for most Americans. A survey conducted by Drive Research shows 51% of respondents will not even consider purchasing an electric car for their next purchase. H

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  • Blog: Market Research vs. Marketing Research: What’s the Difference?

    Market Research vs. Marketing Research: What’s the Difference?

    The two terms we will discuss today seem interchangeable at first glance. It’s only a difference of 3 letters, they can’t be that different right? Well actually, there are many differences between market and marketing research. To put it more simply, market research pertains to events that occur in and around markets. Marketing research refers to the research tasks related to marketing. I know, it’s still a bit confusing. Throughout this blog post, we will discuss both market and marketing re

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  • Blog: Customer Perception Survey: What Is It & Why It’s So Important

    Customer Perception Survey: What Is It & Why It’s So Important

    The way a customer perceives your company is one of the most important factors of increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this blo

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  • perception-score-market-research-08022018

    What is Perception Score?

    Businesses often measure perception among customers and non-customers for their products and services to remain competitive. It tells brands how their organization is viewed and how this may differ from internal stakeholders. A result of gathering this insight is a perception score. To reap the most benefits of this calculation is to measure it over time and compared to key competitors. Looking for more? Find details on what perception score is, how to ask perception in a survey, how to calcul

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  • 4 Market Research Options for the Travel & Tourism Industry

    After hitting the pause button, the American travel and tourism industry appears to be revving back up. For instance, our studies show that while 44% of respondents have not traveled domestically in the past 6 months, 75% plan to travel outside state lines within the next 6 months. With screenings at airports across the country hitting a high spot since the beginning of the pandemic, people are ready to hit the road and climb the skies. And as people begin to plan their revenge travel, now is

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