Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • benefits of using third party market research firm

    Benefits of Using a Third-Party Market Research Firm

    When it comes to conducting market research, your organization has two choices: Conduct the study in-house Conduct the study using a third-party market research firm I suppose a third choice exists of not doing the market research at all, but we wouldn't recommend this. Each of the first two options provides its own unique advantages and disadvantages. As a third-party market research company, it would be in our best interest to convince you why you should use an outside party for your marke

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  • Blog: Topline or Comprehensive Market Research Report: What’s the Difference?

    Topline or Comprehensive Market Research Report: What’s the Difference?

    Wondering the difference between a topline and a comprehensive market research report? Our market research company has your back! The main differences stem from the level of detail and the speed of executing the report. Ultimately, both can be developed to look polished and presentation-ready. With both a full comprehensive and a topline report, there is also an option to debrief after the market research is conducted. Drive Research typically schedules this debrief meeting via a conference ca

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  • testing-ad-concepts-market-research-03122019

    Ad Concept Testing: Benefits, Process, and Example Questions

    Ad concept testing is like taking a test drive before purchasing a car. This is a large investment, so it is important the vehicle will meet all your expectations. The same can be said for marketing and advertising campaigns. We have all been there. The light bulb goes off in your head. This is the golden idea for an advertisement about your company's newest offering. It is engaging, entertaining, and effective all at once. It sounds like a recipe for success! But wait…what if the message d

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  • customer persona market research rochester

    What is a Customer Persona? | Market Research Company

    When it comes to market research reports it's easy to get lost in charts and graphs. When market research companies like Drive Research work on reports, we balance comprehensiveness with brevity. It's important to provide the detail to the clients who want it but also provide highlights to the clients who want a quick overview of results. Our clients value the detail and comprehensiveness of our market research reports. This may include the question-by-question breakdown of each question, the

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  • Blog: Conducting Market Research in 2020: How to Leverage Consumer Insights for Marketing Strategies

    Conducting Market Research in 2020: How to Leverage Consumer Insights for Marketing Strategies

    Conducting market research in 2020 is different than ever before. This is not just a result of evolving trends in the industry, but the COVID-19 outbreak as well. All at once, the United States is experiencing a global pandemic, an economic crisis, a polarizing political climate, and a social justice movement. It’s no secret that these events have had a massive impact on consumers and businesses around the world. Conducting market research in 2020 will be different than ever before. Learn how

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  • conducting-market-research-12182018

    6 Steps to Conducting a Market Survey | Market Research Company

    Interested in conducting a market survey? Kudos to you for thinking outside of the box. Many organizations immediately jump to surveying customers when they think of market research but, what about the untapped market of non-customers? A market survey flips that notion on its head. A market survey is an excellent way to survey a general population or target market where you promote your products or services. In this blog post, our market research company will provide more insight into how to c

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  • voice of customer research manufacturers market

    Voice of Customer (VoC) Research for Manufacturers

    But first...what is VoC? Voice of customer (VoC) is the process of better understanding needs and wants of customers. It can be both qualitative and quantitative. Qualitative is typically the first step before any kind of measurement data is collected through quantitative research. VoC research for is critical in the manufacturing industry because much like many industries, understanding the needs of customers drives both product-level and service-level improvements within your company. Voic

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  • guide test markets research

    Top Test Market Cities for Research | 2020 Ultimate Guide

    Test marketing a product is exactly how it sounds. It is the process of testing the feasibility and success of a new product or service in an isolated area before unveiling the product or service through a full, national, or global launch. Test markets offer several advantages but also several concerns to think about as a business. Your brand has to determine if it is worth it. This ultimate guide to test markets will answer all of your questions on test markets and market research. The arti

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  • Blog: The Ultimate Guide to Conducting a Competitor Analysis in 2020 | Competitive Analysis Company

    The Ultimate Guide to Conducting a Competitor Analysis in 2020 | Competitive Analysis Company

    Competitors. Everyone has them - and whether you’d like to believe it or not, they are ready to steal your prospects and customers. How can you beat them to the punch? By conducting a competitor analysis. In this ultimate guide, our competitive analysis company will walk you through both the basics of this methodology and the common approaches we take with our clients to gain a leg up against their competitors. Already know what you need and want a proposal to partner with a competitive ana

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  • Blog: Emily Taylor Named  2020 40 Under 40 Winner | Syracuse, NY

    Emily Taylor Named 2020 40 Under 40 Winner | Syracuse, NY

    Our market research company is proud to announce, Emily Taylor has been named a 2020 40 Under 40 winner in Syracuse, NY. Learn more about Emily and her achievements within Drive Research and the local community. Business Accomplishments 🏆 Achievements, Special Projects, Business Affiliations Emily is a consummate professional in her field of market research. As a Senior Research Analyst at Drive Research, Emily manages major client accounts and research projects. Her clients describe her a

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  • in-house-outsourced-market-research-tips-04292019

    Market Research: Is In-House or Outsourced Better?

    Market research is one of the most crucial things a company can invest in as part of their marketing, sales, or overall business strategy. Various types of market research methodologies help an organization understand: Customer satisfaction Competition Pricing models Consumers habits Market trends Product or project feasibility Employee engagement Overall, quantitative and qualitative market research strategies help companies investigate and answer questions that influence their strategy an

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  • Blog-Employee Exit Surveys: Benefits, Approaches, and Sample Questions

    Employee Exit Surveys: Benefits, Approaches, and Sample Questions

    What are employee exit surveys? Well, employee exit surveys are not the same as a typical exit survey. An exit survey typically refers to intercept interviews being conducted as customers leave a store. If you were looking for information on intercept exit surveys, check out our ultimate guide to exit surveys. Employee exit surveys refer to gathering information from those who voluntarily choose to leave their position for one at another company. Turnover can be a significant pain point. Emp

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