Consumer Behavior
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How to Measure Cannabis Consumer Buying Habits
Posted at: 4/4/2023 12:46 PM
As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer buying habits. With many unknowns facing the cannabis and marijuana industry, conducting different types of market research can be a great place to start for brands, dispensaries, cultivators, and marketing agencies. Measuring cannabis consumer buying behaviors includes reviewing factors such as: Frequency of purchasing and us
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![CPG Market Research [Options, Benefits, & Examples]](/media/5332/female-consumer-in-grocery-store.png)
Conducting CPG Market Research [+ Benefits & Examples]
Posted at: 3/28/2023 12:30 PM
With a plethora of products to choose from on a shelf or online, it is vital to understand how consumers will make their purchasing decisions. Luckily, there are several consumer packaged goods (CPG) market research options perfect for identifying these buyer habits and preferences. From what label design is most attractive to what price point is best, market research provides CPG brands with valuable insights that set their products apart from competitors. In this ultimate guide, our CPG m
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9 Retail Market Research Options for Increased Sales
Posted at: 3/16/2023 12:30 PM
It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. For this reason, it is crucial brands explore retail market research options to learn about target shoppers - their preferences, habits, behaviors, relationship with competitors, and more. By surveying or speaking with consumers, your retail store (whether it be online, in-person, or hybrid) w
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Conducting Brand Awareness Surveys [Questions, Examples, & Process]
Posted at: 2/27/2023 1:30 PM
Brand recognition isn't built in a day. It can take a lot of time, marketing dollars, and strategic decision-making to become a household name. It's why many organizations conduct brand awareness surveys. Brand surveys effectively track a company's progress to identify what’s working and what’s a waste of money. In this article, we'll share an in-depth overview of brand awareness surveys including how to conduct them, questions to include, and a real-world example of brand surveys in action
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Tired of Following Marketing Trends? How to Start Them Instead
Posted at: 2/11/2023 1:30 PM
Marketing trends can be tricky for even the most experienced professional. Where they start, how they catch on, why they go up in smoke – it may seem like there’s no rhyme or reason to it at all. It’s clear that trends are cyclical to an extent, but it's possible to get more specific with the right tools. For instance, relying on market research to create data-driven marketing strategies is a foolproof way to allocate your budget to the right channels. Below, our market research company wi
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How Target Used Data Analytics to Predict Pregnancies
Posted at: 1/8/2023 1:30 PM
As crazy as that title may seem, the case study is absolutely true. Using big data and predictive analytics can tell a frighteningly accurate story. It also explains how the beloved retailer, Target, used modeling and data analytics to identify women as being pregnant before those same women tell their closest friends and family members. In this case, the brand used data analytics to predict pregnancies to determine purchasing habits of those who were expecting. This Target story may be som
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Measuring Consumer Shopping Preferences: Why Do They Buy?
Posted at: 12/13/2022 1:30 PM
Consumer shopping preferences are constantly changing. A million different factors play a role in making someone buy a certain product. We’re all consumers of something. What makes you buy a product? Is it the packaging material? A snazzy tagline? A sleek design? For instance, 67% of consumers prefer paper/cardboard packaging to other popular materials. Details like this are important to take into account when studying consumer buying patterns. This and related factors are key elements that
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6 Famous Brands That Depend on Market Research
Posted at: 9/14/2022 12:30 PM
What do Starbucks, Apple, McDonald’s, LEGO, Dove, and Zappos all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help organizations achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishi
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Beauty Market Research: Measuring the Effectiveness of Advertising
Posted at: 9/8/2022 12:30 PM
Finding success in the highly competitive beauty industry is becoming increasingly difficult as consumers continue to evolve. Beauty market research is helpful in understanding target consumers and measuring the effectiveness of advertising. Conducting market research for beauty products answers key questions before launching an advertising campaign including: Wondering what ad makes customers most likely to try your product or service? Wondering what offer is most appealing to customers?
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Point-of-Purchase (POP) Market Research for Grocery Stores
Posted at: 7/15/2022 12:30 PM
One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. When it comes to market research for grocery stores, the options are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person foc
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Online Food Delivery: Using Data to Measure and Improve Customer Service Experience
Posted at: 12/3/2021 1:30 PM
Before COVID-19, many consumers never solely relied on online food delivery services, but more so used it as a luxury or out of convenience. However, as a result of more people needing to order delivery out of necessity and public safety,y man saw how convenient the process really was. Now, 60% of U.S. consumers order delivery or takeout once a week -- and 31% say they use these third-party delivery services at least twice a week (Upserve). Many restaurants and food delivery apps are left w
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What Must-Have Items to Include in Your 2022 Marketing Budget
Posted at: 10/25/2021 4:28 PM
When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark