Consumer Behavior

  • Blog: 4 Famous Brands That Depend on Market Research

    6 Famous Brands That Depend on Market Research

    What do Starbucks, Apple, McDonald’s, LEGO, Dove, and Zappos all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help organizations achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishing t

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  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: Measuring the Effectiveness of Advertising

    Finding success in the highly competitive beauty industry is becoming increasingly difficult as consumers continue to evolve. Beauty market research is helpful in understanding target consumers and measuring the effectiveness of advertising. Conducting market research for beauty products answers key questions before launching an advertising campaign including: Wondering what ad makes customers most likely to try your product or service? Wondering what offer is most appealing to customers? Wo

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  • Point-of-Purchase (POP) Market Research for Grocery Stores

    Point-of-Purchase (POP) Market Research for Grocery Stores

    One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. When it comes to market research for grocery stores, the options are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person foc

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  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers never solely relied on online food delivery services, but more so used it as a luxury or out of convenience. However, as a result of more people needing to order delivery out of necessity and public safety,y man saw how convenient the process really was. Now, 60% of U.S. consumers order delivery or takeout once a week -- and 31% say they use these third-party delivery services at least twice a week (Upserve). Many restaurants and food delivery apps are left w

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  • Blog: Marketing Budget Planning for 2021: How to Prepare for the Unpredictable

    What Must-Have Items to Include in Your 2022 Marketing Budget

    When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark

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  • Blog: What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?

    What's Stopping Syracuse Car Drivers from Buying Electric Vehicles?

    Across the globe, automakers everywhere are embracing the adoption of electric vehicles. But what about car buyers? Our national market research company based in Syracuse, New York posed this same question in a recent survey. Below we share survey findings where we compare opinions and preferences of Syracuse car drivers to a national audience. If you are interested in taking a closer look at nationally representative results, read Are Electric Vehicles the Future? Survey Reveals More Than Ha

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  • Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Bank and Credit Union Marketing Tips & Ideas to Use Right Now

    The promise of returning to a pre-COVID world is becoming less likely by the day. Nearly every industry had to transform its business model to succeed in a digital world. Bank and credit unions were and are no exception. In fact, the financial sector is at the forefront of innovation, leaving permanent fingerprints on how they promote and deliver banking experiences for years to come. As a result, it's time to adapt bank and credit union marketing strategies to these new trends and techniqu

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  • 3 CPG Market Research Options for Excellent Consumer Insights

    6 CPG Market Research Options for Excellent Consumer Insights

    With a plethora of products to choose from on a shelf or website, it is key to understand how consumers will make their decision. This is where consumer packaged goods (CPG) market research makes all the difference. From what colors are most attractive to what type of sales are most enticing to buyers, market research provides CPG brands with valuable insights that set products apart from competitors. In this blog post, Drive Research will discuss 6 types of CPG market research. These method

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  • Blog: Revenge Spending: 7 Statistics That Prove Changing Shopping Trends Among Consumers

    Revenge Spending: 7 Statistics That Prove Changing Shopping Trends Among Consumers

    With most state guidelines lifting mask mandates and COVID-19 restrictions, consumers are eager to get back to life before the pandemic. This of course includes shopping. Many Americans spent quarantine saving more money than ever before. However, now that quarantine is over many are choosing to use that money for something other than loungewear. Recently, the term “revenge spending” has been coined to define shoppers using money to make up for the lost time. Is revenge shopping real? Our m

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  • Blog:

    Brand Awareness Trackers: How to Measure Brand Recognition Over Time

    This blog post covers what brand awareness trackers are, what the objectives and approach might be, and the results you can expect to receive. Pop quiz! Do you know what percent of your target audience is aware of your brand, products, or services? It's okay, not many people do. After all, this metric can look like a stock’s value on Wall Street that constantly rises and falls for most brands. However, it’s still critical to measure the awareness of your brand- especially at regular interva

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  • Blog: Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Brand Health Tracker Surveys: Creating a Baseline for Awareness

    Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan

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  • Blog: Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study

    Eye-Tracking Market Research: How to Execute a Successful Shelf Testing Study

    Today, shelf testing studies used to test the appeal of packaging design in real-time (either virtually or in-person) to get customer’s opinions. As a result, more and more brands are leveraging eye-tracking market research. Why? The use of eye-tracking in conjunction with other biometric devices provides an objective measure of product packaging performance. In this blog post, our CPG market research company discusses how eye-tracking works, tips for designing a proper shelf test with eye-tr

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