Consumer Behavior

  • best market research quotes

    10 of the Best Market Research Quotes

    This article includes 10 of the best market research quotes from influencers, authors, and some of the most well-known historical figures in the world. They provide context to help us understand the world of market research and analytics. Not here for quotations but rather a market research price quote, estimate, or proposal? Drive Research can help. Contact us here, email us at info@driveresearch.com, or call us at 888-725-DATA. Our full-service market research company consults with brands co

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  • 3 CPG Market Research Options for Excellent Consumer Insights

    3 CPG Market Research Options for Excellent Consumer Insights

    The volatility of the COVID-19 (coronavirus) crisis has impacted business across all consumer-facing industries. Consumer attitudes and behaviors have shifted for at least the near future and most likely years to come. Because this decision-making has been in a constant state of evolution, market research is more valuable than ever for consumer packaged goods (CPG) brands. In this blog post, Drive Research will discuss three effective options for helping those working in the CPG industry to st

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  • How Will COVID-19 Impact New York Travel and Tourism in 2020?

    How Will COVID-19 Impact New York Travel and Tourism in 2020?

    As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is

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  • blog-post:57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,

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  • Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Attention banks and credit unions! Changes in what members and customers want and need from their financial institutions are coming. That’s why our bank and credit union research company has compiled a list of marketing ideas financial institutions can and should use for 2020. The Impact of COVID-19 on the Financial Industry Before COVID-19, interest in fully optimized and easy to use mobile and online banking was already increasing. Now, with the demand for limited person-to-person contact

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  • The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    To say COVID-19 has turned our world upside down would be an understatement. Consumers everywhere have been forced to completely readjust where they are spending their time, money, and resources. As the extent of the pandemic continues to evolve, many communities and small businesses are scrambling to measure the economic impact of COVID-19. Our market research company recently partnered with Advance Local to better understand the consumer audience during these times and help businesses better

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  • How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics

    How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics

    Trends of grocery shopping in the United States continue to evolve each year. As a fast-moving consumer goods (FMCG) company, it is important to stay up to date on shopper’s habits, preferences, perceptions, and more. An easy way to collect unique, market data as it relates to your industry and brand is conducting regular market research. Consumer goods market research will help you stay competitive and identify trends before they come to fruition. Recently, our consumer behavior research comp

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  • Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Online Food Delivery: Using Data to Measure and Improve Customer Service Experience

    Before COVID-19, many consumers didn’t heavily rely on online food delivery services - but more so used it as a luxury or out of convenience. Now more people are ordering delivery out of necessity and public safety. Groceries, takeout, snacks, meal subscription kits - all forms of food can and will be delivered to doorsteps across America at a skyrocketed pace. On the one hand, there is an increased business for these companies. However, this also comes with more stress on delivery services th

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  • Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)

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  • Recession-Proof Business: How to Succeed During and After an Economic Downturn

    Recession-Proof Business: How to Succeed During and After an Economic Downturn

    As the COVID-19 pandemic worsens, it’s likely that the world will face a slow recovery. Many businesses and consumers are already preparing for the next recession as key parts of the United States yield curve have started to reinvert. The COVID-19 crisis will serve as a reset moment for many consumers and companies; the need for fresh and new marketing, advertising, and insights is now even more vital than before. Now more than ever, it is important to make smart, fiscally sound business decis

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  • Point-of-Purchase (POP) Market Research for Grocery Stores

    Point-of-Purchase (POP) Market Research for Grocery Stores

    One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. The market research options for grocery stores are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person focus groups. These are

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  • 4 Benefits of Using Facebook for Market Research During Coronavirus

    4 Benefits of Using Facebook for Market Research During Coronavirus

    Due to rising economic concerns caused by the COVID-19 pandemic, many businesses have pulled back or completely stopped their advertising spend. On the contrary, social media users have never been higher. Facebook recently shared its own data, noting that time across all apps (Facebook Messenger, Instagram, WhatsApp) had grown 70% since the crisis came to fruition. Right now, there is a major opportunity to leverage Facebook Ads for market research. With little competition, ads can be shown to

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