Consumer Behavior
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How to Conduct a Brand Analysis with Online Surveys | Market Research Firm
Posted at: 9/21/2020 12:30 PM
The most effective way to conduct a brand analysis is with market research. Specifically, an online survey among potential clients can equip your business with the knowledge it needs to excel in the market. A market analysis allows organizations to use data-driven insights to determine brand names, slogans, digital advertisements, and other key factors. This type of exclusive research helps brands regain market share even in the most competitive industries. For instance, our market research fi
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What are Brand Awareness Surveys? | Market Research Company
Posted at: 9/16/2020 12:30 PM
One of the best ways to gauge how recognizable and distinguished an organization is among a target market is through brand awareness surveys. Every successful brand reaches that threshold where it starts becoming top-of-mind among its target audience. Your products or services are defined, your reputation is expanding, and there is a strong foundation for your business. Once you feel like you have an established brand, where do you go from there? If one of your goals is continued growth, your
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How Target Used Data Analytics to Predict Pregnancies
Posted at: 7/16/2020 12:27 PM
As crazy as that title may seem, the case study is absolutely true. Using big data and predictive analytics can tell a frighteningly accurate story. It explains how Target used modeling and data analytics to identify women as being pregnant before those same women tell their closest friends and family members. This Target story may be something you've seen or read over the years online or in Charles Duhigg's book on The Power of Habit but it's worth recapping. It was also featured in the New Y
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10 of the Best Market Research Quotes
Posted at: 6/16/2020 3:22 PM
This article includes 10 of the best market research quotes from influencers, authors, and some of the most well-known historical figures in the world. They provide context to help us understand the world of market research and analytics. Not here for quotations but rather a market research price quote, estimate, or proposal? Drive Research can help. Contact us here, email us at info@driveresearch.com, or call us at 888-725-DATA. Our full-service market research company consults with brands co
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3 CPG Market Research Options for Excellent Consumer Insights
Posted at: 5/26/2020 12:30 PM
The volatility of the COVID-19 (coronavirus) crisis has impacted business across all consumer-facing industries. Consumer attitudes and behaviors have shifted for at least the near future and most likely years to come. Because this decision-making has been in a constant state of evolution, market research is more valuable than ever for consumer packaged goods (CPG) brands. In this blog post, Drive Research will discuss three effective options for helping those working in the CPG industry to st
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How Will COVID-19 Impact New York Travel and Tourism in 2020?
Posted at: 5/14/2020 12:30 PM
As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is
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57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?
Posted at: 5/7/2020 12:00 PM
In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,
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Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now
Posted at: 5/6/2020 12:30 PM
Attention banks and credit unions! Changes in what members and customers want and need from their financial institutions are coming. That’s why our bank and credit union research company has compiled a list of marketing ideas financial institutions can and should use for 2020. The Impact of COVID-19 on the Financial Industry Before COVID-19, interest in fully optimized and easy to use mobile and online banking was already increasing. Now, with the demand for limited person-to-person contact
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The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?
Posted at: 4/28/2020 12:30 PM
To say COVID-19 has turned our world upside down would be an understatement. Consumers everywhere have been forced to completely readjust where they are spending their time, money, and resources. As the extent of the pandemic continues to evolve, many communities and small businesses are scrambling to measure the economic impact of COVID-19. Our market research company recently partnered with Advance Local to better understand the consumer audience during these times and help businesses better
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How to Succeed in Fast-Moving Consumer Goods (FMCG) Through Data and Analytics
Posted at: 4/24/2020 12:30 PM
Trends of grocery shopping in the United States continue to evolve each year. As a fast-moving consumer goods (FMCG) company, it is important to stay up to date on shopper’s habits, preferences, perceptions, and more. An easy way to collect unique, market data as it relates to your industry and brand is conducting regular market research. Consumer goods market research will help you stay competitive and identify trends before they come to fruition. Recently, our consumer behavior research comp
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Online Food Delivery: Using Data to Measure and Improve Customer Service Experience
Posted at: 4/23/2020 12:30 PM
Before COVID-19, many consumers didn’t heavily rely on online food delivery services - but more so used it as a luxury or out of convenience. Now more people are ordering delivery out of necessity and public safety. Groceries, takeout, snacks, meal subscription kits - all forms of food can and will be delivered to doorsteps across America at a skyrocketed pace. On the one hand, there is an increased business for these companies. However, this also comes with more stress on delivery services th
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Future of Banking Technology: Is Your Bank or Credit Union Prepared?
Posted at: 4/15/2020 1:30 PM
When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)
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