Consumer Behavior
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10 Famous Brands That Depend on Market Research
Posted at: 6/18/2024 12:24 PM
What do Starbucks, Apple, McDonald’s, LEGO, Dove, and Zappos all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help organizations achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishi
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What Is a Consumer Survey? [+ Types & Sample Questions]
Posted at: 6/10/2024 12:30 PM
Consumer surveys are a great way to tap into the general market of consumers in order to find out more information about your business. From a simple customer survey to something like concept testing, companies have much they can learn from consumers and their feedback. Consumer surveys are not just one simple type of survey however. The truth is, this a broad term that can refer to testing a variety of topics such as: Unaided awareness Aided awareness Perception Price Purchase history
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Beauty Market Research: How To Conduct It (From The Pros)
Posted at: 3/14/2024 12:09 PM
In the ever-evolving beauty industry, staying ahead of trends and understanding consumer preferences is key to success. Conducting thorough beauty market research is essential for businesses looking to innovate, differentiate, and thrive in this competitive landscape. In this blog post, we'll delve into the intricacies of conducting effective beauty market research, exploring methodologies, insights, and strategies used by our market research experts. What is Beauty Market Research? Beauty
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Brand Awareness Surveys: Best Questions To Ask + Examples
Posted at: 2/23/2024 6:05 PM
Brand recognition isn't built in a day. It can take a lot of time, marketing dollars, and strategic decision-making to become a household name. It’s important to know where in the process companies are with their brand It's why many organizations conduct brand awareness surveys. Brand surveys effectively track a company's progress to identify what’s working and what’s a waste of money. In this article, we'll share an in-depth overview of brand awareness surveys including how to conduct them,
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How to Measure Brand Loyalty with Market Research
Posted at: 8/31/2023 12:30 PM
Measuring brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term cu
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9 Retail Market Research Options for Increased Sales
Posted at: 6/16/2023 10:28 PM
It’s no secret that retail is a crowded and competitive industry. Consumers are presented with a large array of options, allowing them to choose where they want to spend their money. For this reason, it is crucial brands explore retail market research options to learn about target shoppers - their preferences, habits, behaviors, relationship with competitors, and more. By surveying or speaking with consumers, your retail store (whether it be online, in-person, or hybrid) will be able to bett
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How to Measure Cannabis Consumer Buying Habits
Posted at: 4/4/2023 12:46 PM
As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer buying habits. With many unknowns facing the cannabis and marijuana industry, conducting different types of market research can be a great place to start for brands, dispensaries, cultivators, and marketing agencies. Measuring cannabis consumer buying behaviors includes reviewing factors such as: Frequency of purchasing and us
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![CPG Market Research [Options, Benefits, & Examples]](/media/5332/female-consumer-in-grocery-store.png)
Conducting CPG Market Research [+ Benefits & Examples]
Posted at: 3/28/2023 12:30 PM
With a plethora of products to choose from on a shelf or online, it is vital to understand how consumers will make their purchasing decisions. Luckily, there are several consumer packaged goods (CPG) market research options perfect for identifying these buyer habits and preferences. From what label design is most attractive to what price point is best, market research provides CPG brands with valuable insights that set their products apart from competitors. In this ultimate guide, our CPG mar
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Tired of Following Marketing Trends? How to Start Them Instead
Posted at: 2/11/2023 1:30 PM
Marketing trends can be tricky for even the most experienced professional. Where they start, how they catch on, why they go up in smoke – it may seem like there’s no rhyme or reason to it at all. It’s clear that trends are cyclical to an extent, but it's possible to get more specific with the right tools. For instance, relying on market research to create data-driven marketing strategies is a foolproof way to allocate your budget to the right channels. Below, our market research company wi
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How Target Used Data Analytics to Predict Pregnancies
Posted at: 1/8/2023 1:30 PM
As crazy as that title may seem, the case study is absolutely true. Using big data and predictive analytics can tell a frighteningly accurate story. It also explains how the beloved retailer, Target, used modeling and data analytics to identify women as being pregnant before those same women tell their closest friends and family members. In this case, the brand used data analytics to predict pregnancies to determine purchasing habits of those who were expecting. This Target story may be som
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Measuring Consumer Shopping Preferences: Why Do They Buy?
Posted at: 12/13/2022 1:30 PM
Consumer shopping preferences are constantly changing. A million different factors play a role in making someone buy a certain product. We’re all consumers of something. What makes you buy a product? Is it the packaging material? A snazzy tagline? A sleek design? For instance, 67% of consumers prefer paper/cardboard packaging to other popular materials. Details like this are important to take into account when studying consumer buying patterns. This and related factors are key elements that
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Point-of-Purchase (POP) Market Research for Grocery Stores
Posted at: 7/15/2022 12:30 PM
One of my favorite industries for market research is the grocery store. I’ve always enjoyed marketing and impulse buying, which comes with the consumer packaged goods (CPG) industry. The psychology of the shopper is never more exciting or complex than with consumers in the grocery store. When it comes to market research for grocery stores, the options are endless, from both a qualitative and quantitative perspective. You are probably well aware of the standard online survey and in-person focus