Consumer Behavior
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Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April
Posted at: 12/18/2020 1:30 PM
As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha
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How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans
Posted at: 12/17/2020 9:32 PM
On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w
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Consumer Surveys: Definition, Process, and Sample Questions
Posted at: 11/23/2020 9:17 PM
Wondering what consumer surveys are? The truth is, this a broad term that can refer to testing a variety of topics such as: Unaided awareness Aided awareness Perception Price Purchase history In this blog post, our consumer research company will dive into the details of this methodology. We will review the definition, process, sample questions, and a case study for consumer research surveys. If you are looking to conduct a consumer survey with a market research company, Drive Research is rea
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7 Psychological Strategies to Influence Consumer Spending
Posted at: 11/19/2020 2:10 PM
Psychology is not typically top of mind when people think about marketing and advertising, but the truth is, successful marketing includes an essential psychological component. Market research involves systematically gathering data and then analyzing the data, with the objective of gaining knowledge about a company’s ideal customer and target market wants, needs, and preferences. In other words, it defines psychological strategies to influence consumer spending. Understanding persuasive strate
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Beauty Market Research: Measuring the Effectiveness of Advertising
Posted at: 11/17/2020 1:30 PM
Finding success in the highly competitive beauty industry is becoming increasingly difficult as consumers continue to evolve. Beauty market research is helpful in understanding target consumers and measuring the effectiveness of advertising. Beauty market research answers key questions before launching an advertising campaign including: Wondering what ad makes customers most likely to try your product or service? Wondering what offer is most appealing to customers? Wondering what resonates wit
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Marketing Budget Planning for 2021: How to Prepare for the Unpredictable
Posted at: 11/4/2020 4:41 PM
With the New Year right around the corner, many of us have been tasked with creating a marketing budget or plan for 2021. It's time to think outside the box. When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2021 marketing budget – especially after a year of uncertainty – try and think outside of the box. In other
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How to Conduct Shelf Testing Market Research | CPG Research Firm
Posted at: 10/19/2020 12:30 PM
As consumers’ preferences and purchasing behaviors continue to rapidly evolve, the need for consumer packaged goods (CPG) market research has never been more relevant. A great methodology to consider is in-person or in-store shelf testing. Our CPG research firm recently completed a qualitative recruitment project for a client involving in-person shelf-research at their facility. We had to navigate several unique obstacles that came with onsite research in the midst of COVID-19. Below are the p
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Brand Awareness Surveys: Process and Example Questions | Drive Research
Posted at: 10/15/2020 1:14 PM
One of the best ways to gauge how recognizable and distinguished an organization is among a target market is through brand awareness surveys. Every successful brand reaches that threshold where it starts becoming top-of-mind among its target audience. Your products or services are defined, your reputation is expanding, and there is a strong foundation for your business. Once you feel like you have an established brand, where do you go from there? If one of your goals is continued growth, your
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How to Conduct a Brand Analysis with Online Surveys | Market Research Firm
Posted at: 9/21/2020 12:30 PM
The most effective way to conduct a brand analysis is with market research. Specifically, an online survey among potential clients can equip your business with the knowledge it needs to excel in the market. A market analysis allows organizations to use data-driven insights to determine brand names, slogans, digital advertisements, and other key factors. This type of exclusive research helps brands regain market share even in the most competitive industries. For instance, our market research fi
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How Target Used Data Analytics to Predict Pregnancies
Posted at: 7/16/2020 12:27 PM
As crazy as that title may seem, the case study is absolutely true. Using big data and predictive analytics can tell a frighteningly accurate story. It explains how Target used modeling and data analytics to identify women as being pregnant before those same women tell their closest friends and family members. This Target story may be something you've seen or read over the years online or in Charles Duhigg's book on The Power of Habit but it's worth recapping. It was also featured in the New Y
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10 of the Best Market Research Quotes
Posted at: 6/16/2020 3:22 PM
This article includes 10 of the best market research quotes from influencers, authors, and some of the most well-known historical figures in the world. They provide context to help us understand the world of market research and analytics. Not here for quotations but rather a market research price quote, estimate, or proposal? Drive Research can help. Contact us here, email us at info@driveresearch.com, or call us at 888-725-DATA. Our full-service market research company consults with brands co
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3 CPG Market Research Options for Excellent Consumer Insights
Posted at: 5/26/2020 12:30 PM
The volatility of the COVID-19 (coronavirus) crisis has impacted business across all consumer-facing industries. Consumer attitudes and behaviors have shifted for at least the near future and most likely years to come. Because this decision-making has been in a constant state of evolution, market research is more valuable than ever for consumer packaged goods (CPG) brands. In this blog post, Drive Research will discuss three effective options for helping those working in the CPG industry to st