Feasibility Studies

  • How market research could have saved these failed celebrity businesses | Kim Kardashian | Drive Research

    How Market Research Could Have Saved These Failed Celebrity Businesses

    Just because they’ve made hundreds of thousands of dollars, doesn’t always mean celebrities are smart with how they spend their money. Outside of acting, singing, or whatever it is that makes someone ~famous~ many celebrities have tried to amplify their success by introducing a new business to the market. And while there is no real research behind the percentage of celebrity businesses that fail, we’ll just say A LOT. Market research can be conducted in many phases when launching or have alrea

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  • higher-education-market-research-11272018

    Higher Education Program Feasibility Market Research

    What makes a new program at a college or university successful? Doing market research first. Colleges and universities want to offer programs students are interested in, but these programs also need to provide opportunities for success. Wondering how colleges and universities know what students are interested in? Market research. Wondering how colleges and universities know if a program will create a successful career path? Market research. Below is an inside look at the three components of

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  • senior-housing-study-market-research-07092018

    3 Components of a Senior Housing Feasibility Study

    Housing developers and financial lending institutions often partner with Drive Research on market research studies. Several of these studies center around assessing the feasibility of senior housing or senior market-rate apartments in a specific geographical area. The client is often interested in understanding: (1) demographic shifts in the target market area and changes in elderly populations impacting success of the concept, (2) competitive senior apartment offerings, rates, amenities, and o

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  • components market research study tips

    4 Key Components of a Market Research Feasibility Study

    Although the driving force behind each feasibility study may be different, the scope and methodologies used to address the objectives follow a similar path. The objective of a feasibility study is to define the viability and success of a new venture. What better way to do this than with reliable data to create evidence-based and fact-based decisions? Despite the fact that your venture may be a new product launch, a new service launch, a new location for your organization, another type of expansi

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  • 6 Tips for Predictive Analytics | Feasibility Study Company Syracuse NY

    6 Tips for Predictive Analytics | Feasibility Study Company Syracuse, NY

    Predictive analytics is fun. No really, it is. The predictive part of analytics in research has always been of interest to me. It's like placing a bet or forecasting the stock market. Statistical modeling and algorithms are nothing new to market research but with the recent big data push and more attention from big money businesses being paid to analytics, this structured form of ROI-like decision-making is growing in the industry. Much of this is driven by the sheer amount of data at our finger

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