Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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What is a Constant Sum Scale in Market Research?
Posted at: 7/10/2020 1:02 PM
A constant sum scale is a type of question used in a market research survey in which respondents are required to divide a specific number of points or percents as part of a total sum. The allocation of points are divided to detail the variance and weight of each category. Constant sum scales are a less frequently used question in surveys when compared to basic likert scales, single radio responses, or checklists (i.e. multiple response options). They are an excellent way to create variance amon
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6 Common Survey Writing Mistakes to Avoid | Market Research Company
Posted at: 7/9/2020 1:21 PM
Survey writing. It is something everyone might think they can do, but it takes a professional to do it correctly. There are several common mistakes amateur survey writers unknowingly make. Without a background in survey design and programming, they are easy to overlook. You wouldn't hire an amateur to work on your vehicle. You wouldn’t ask a first-year med student to perform open-heart surgery. And, you wouldn’t try to fly a plane without any training. Yes, I know these are extreme cases – bu
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Market Research for Events | How to Measure Image and Awareness
Posted at: 7/8/2020 12:30 PM
Annual events like summertime fairs, concerts, and festivals stand to gain incredible value from market research. By speaking with target audiences for the event, stakeholders can build an understanding of what needs to be done to increase attendance and visitor satisfaction. Event market research can answer questions such as: How many people are aware of the fair? What sentiment do they associate with the fair? What ultimately drives them to attend? These are the kinds of questions we rec
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2020 Business & Innovation GRIT Report Key Findings
Posted at: 7/7/2020 12:30 PM
The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k
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Creating a Concept Testing Survey for a New Business Service
Posted at: 7/6/2020 12:30 PM
It can be exciting when your business discovers a great idea for a new product or service. You may have finally identified an opportunity in the market to provide some fresh value! What’s next? Well, you don’t want to invest too much into the idea until you have some assurances. Ask yourself... Is there really a market for it? Is it feasible for your business? What does the competition look like? You can learn the answers to these questions by conducting market research. This is what our ma
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What it is like Participating in a Market Research Study
Posted at: 7/2/2020 12:30 PM
Working for a market research company, I generally am not given the opportunity to participate in research studies. Although my role at Drive Research is heavily focused on executing inbound and outbound marketing strategies, it is common for those working in the research industry to not be selected to join a study. To my surprise, I was qualified and asked to participate in a market research study with Facebook! In this blog post, I will outline the exact process from start to finish. Intere
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PR Surveys for Financial Services | Process, Examples, & Sample Questions
Posted at: 7/1/2020 12:30 PM
Public relations surveys are a unique way for banks and credit unions to garner media attention and grow brand awareness. In this blog post, our market research company will cover (click each title to skip ahead): What is PR market research? What are the benefits of a PR survey for banks and credit unions? Examples of bank and credit union market research in the media. What is involved in a PR research study for financial institutions? What type of questions should I include in my bank or cr
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How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company
Posted at: 6/30/2020 12:30 PM
A patient satisfaction survey, or sometimes referred to as a patient affinity survey, is a common methodology in healthcare market research. A patient affinity survey answers the following questions: How satisfied are patients? Do patients trust their primary care physician (PCP)? How likely are patients to switch physicians? Why? How likely are patients to switch medical practices? Why? How can the medical practice improve patient satisfaction? Our healthcare market research firm recently co
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What is Included in a Market Research Executive Summary?
Posted at: 6/29/2020 3:06 PM
No good market research study is complete without a report. Not all reports have to be 100 to 200 page PowerPoint documents. It seems like management is more stretched than ever before when it comes to time, so reading a long report could prove very burdensome. This has resulted in the growth of more digestible reports such as executive summaries, toplines, infographics, and bullet point takeaways. The secret to executive summaries is all in the name. What you are viewing should be concise and
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7 Market Research Options for Retail | Market Research Company
Posted at: 6/26/2020 12:30 PM
It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. Market research in the retail industry is more important now than ever. By speaking with consumers, your retail store will be able to better understand your target market and make better business decisions. Why should a retail store conduct market research? Market research is valuable in hel
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How to Write a Market Research Request for Proposal (RFP)
Posted at: 6/25/2020 2:06 PM
Any RFP process can seem like a daunting and overwhelming task regardless of whether it is written for market research or any number of industries. Request for proposals involves a lot of time, energy, and information gathering. This of course all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits y
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What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm
Posted at: 6/24/2020 12:30 PM
COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the United States economy as a whole, there is very little on the effect the pandemic has had on specific B2C or B2B industries. While there is so much data on how Co