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Market Research Company Blog
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What are Gang Surveys in Market Research?
Posted at: 11/14/2019 5:27 PM
In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu
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Case Study: Ridesharing App Uses an Online Survey to Measure Market Saturation in Chile
Posted at: 11/13/2019 5:17 PM
A market survey is a great way for organizations to understand the general population or target market area of where they offer their products or services. A ridesharing app understood the benefit of this methodology by surveying their untapped market of non-customers in Santiago, Chile. By surveying not only customers but non-customers too, an organization is able to maximize their available business opportunities and expedite growth. A simple market survey can help answer exactly what a gener
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Budgeting for Employee Engagement in 2020 | Employee Survey Company
Posted at: 11/12/2019 5:07 PM
With 2019 coming to an end (gasp), consider ways to set your organization up for success in 2020. Using data is a great way to drive new initiatives for your organization, especially when it comes to employee engagement and satisfaction. Some organizations think they know exactly how employees feel and what needs to be done to increase satisfaction and engagement. Unfortunately, these assumptions are usually off-base. Alternatively, some organizations feel apprehensive about gathering feedback
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How Artificial Intelligence (AI) Will Impact the Future of Market Research
Posted at: 11/11/2019 4:34 PM
In the never-ending pursuit of business innovation, artificial intelligence (AI) is increasingly becoming a hot topic. The prospect of computers progressing automation further through machine learning has even the market research industry abuzz. If we’re being honest, every researcher could name a few tasks that they would gladly hand over to reliable AI technology to complete. Heck, while we’re at it, we’d gladly accept help with household chores and weekend errands. The good news is artifici
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How Much Does it Cost to Outsource an Online Survey?
Posted at: 11/8/2019 4:23 PM
The cost of outsourcing an online survey with a third-party market research firm is dependent on several impactful factors. The cost of surveys online vary because the objectives, project specifications, and research goals differ for each client or sponsor of the study. In this video, our online survey company will discuss four factors that impact the cost of outsourcing an online survey and how they can either reduce or increase the estimate provided in a market research proposal. The four va
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How a County Fair Can Use Event Surveys to Measure Attendee Experience and Feedback
Posted at: 11/7/2019 4:08 PM
Each summer, 46 state fairs take place in the United States, in addition to countless county and cultural fairs. Event surveys are a great market research methodology for county fairs to collect feedback and measure satisfaction among visitors. Similarly, Drive Research has conducted event surveys for The Great New York State Fair and can easily replicate this process for any county fair in the nation. The Great New York State Fair is a popular end of summer tradition for nearby residents as we
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Case Study: State College Uses a Re-Branding Survey to Test New Name
Posted at: 11/6/2019 3:59 PM
Drive Research, a higher education market research firm, recently conducted a re-branding survey for a State University of New York (SUNY) college looking to test the advantages and disadvantages of renaming their school. There are plenty of market research opportunities such as this for colleges and universities like program feasibility research, brand-equity research, website re-design research, and more. Program feasibility helps a college or university better understand the level of intere
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Behavioral Data vs. Online Surveys | How Good is a Respondent's Memory?
Posted at: 11/5/2019 3:52 PM
Do you remember the last 5 websites you visited? According to a new study comparing behavioral data and online surveys by Netquest, chances are your memory may fail you. I recently attended a webinar entitled When Should We Ask, When Should We Measure? Comparing Information from Passive and Active Data Collection. During this webinar Netquest explained this market research methodology versus methodology study putting observed online behavioral data up against self-reported online survey data.
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How Can Market Research Help a New Business?
Posted at: 11/4/2019 3:43 PM
Conducting market research early on is essential for startups and new businesses, especially when it comes to building a sturdy foundation. Market research can put your startup on an early road to success. Before launching a new business, it is important to consider the current state of the market you are looking to break into. Conducting market research for your business’ early stages can ensure you make the best decisions for your new business when it’s in its most vulnerable stages. In this
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Why Market Research Should be in Your 2020 Budget
Posted at: 11/1/2019 2:33 PM
Budget season is here and that means it’s time to start planning for 2020 if you haven’t already. With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making 2020 the best year yet? By setting aside a portion of budget dollars for market research, businesses can be assured they are taking a step in the right direction. Much like when planning for your 2020 budget, it is important to establish
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4 Advantages of Conducting a Mobile Ethnographic Study | Smartphone Research Firm
Posted at: 10/31/2019 2:02 PM
Mobile ethnography or smartphone research allows organizations to study research participants in their most natural setting. There are several benefits of conducting mobile ethnography studies as it is a progressive and natural way to collect feedback from a target market. This type of methodology usually involves a smartphone research firm sending research participants directions on actions they are instructed to take and an interview guide that includes questions participants are required to
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What is Door-to-Door Interviewing? | Full-Service Market Research Company
Posted at: 10/30/2019 1:53 PM
Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service