Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • blog-post:57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,

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  • customer-experience-strategy-market-research-05022019

    3 Ways to Create a Customer Experience Strategy

    A customer who has a positive experience with a business is more likely to become a repeat and loyal customer. In fact, a Walker study found that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. The study found that 86% of buyers will pay more for better customer experience. While this is likely not news to you, understanding a consumer’s buying pattern and creating an effective customer experience strategy around this behavior is a commo

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  • Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Bank and Credit Union Marketing in 2020: Tips, Ideas, & Techniques to Use Right Now

    Attention banks and credit unions! Changes in what members and customers want and need from their financial institutions are coming. That’s why our bank and credit union research company has compiled a list of marketing ideas financial institutions can and should use for 2020. The Impact of COVID-19 on the Financial Industry Before COVID-19, interest in fully optimized and easy to use mobile and online banking was already increasing. Now, with the demand for limited person-to-person contact

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    The Ultimate Guide to Custom PR Surveys in 2020 | PR Polling Company

    If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we’ve got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to read a chapter): 1. The Definition of PR Polling 2. The Process of Conducting Custom Surveys 3. Example of a PR Polling Survey Question

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  • Corporate Image Study | Market Research Firm

    Corporate Image Study | Market Research Firm

    Very similar to a brand equity study, it is important to set up a process to measure key performance indicators (KPIs) through a corporate image study. The corporate image is something that impacts all aspects of your business with consumers or business decision-makers. It is made up of many different features of corporate image and it is important to define exactly what those are. A corporate image survey can provide your company with the following: Features: Find out exactly what defines y

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  • 2020 U.S. Census | What Impact Does Census Data Have on Market Research?

    2020 U.S. Census | What Impact Does Census Data Have on Market Research?

    The 2020 Census is the most significant market research conducted by the federal government this year. The goal is to gather demographic information for every individual living in the United States once a decade. Data from the Census is ultimately used to determine congressional representation, help allocate federal dollars, and act as a resource for business owners. Did you also know the United States Census has implications for the market research industry as a whole? The resulting data fr

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  • 10 Lessons I’ve Learned as a Market Research Analyst

    10 Lessons I’ve Learned as a Market Research Analyst

    At the time of this blog post, I have been a Research Analyst at a market research company known as Drive Research for a little over a year and a half. By making the jump from an assistant to an analyst after a few years in the industry, I’ve experienced more of the methodologies and practices within market research. As you can imagine, I didn’t pick up on all the nuances overnight. Fortunately, each misstep is an opportunity to learn something new and improve. Below are the top ten lessons,

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  • How to use Market Research to Improve SEO and Paid Social Media

    How to use Market Research to Improve SEO and Paid Social Media

    In today’s market, optimizing SEO and paid social media strategies are major strengths to businesses. What is SEO? SEO stands for search engine optimization. Businesses use search engine optimization to promote their brand, products or services to current and potential customers. Every business is unique. In fact, the method of promoting a business using SEO can depend on several factors such as the target audience, business goals, and objectives. With this information, our market research co

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  • How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    How to Recruit Consumers for Shop-Alongs? | Grocery Market Research Company

    There are a variety of market research options for grocery stores. Grocery research studies may include shop-alongs, mobile ethnography, intercept surveys, and mystery shopping. Each of these methodologies offers valuable and data-driven insights for the retail industry. In fact, our grocery market research company could make a case for why one of these options is better than the next. In order to select the best market research study for your supermarket, it is important to take a close look

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  • Sample Customer Satisfaction Survey Questions You Need to Be Asking

    Sample Customer Satisfaction Survey Questions You Need to Be Asking

    Experts from our market research company recently recorded a video to walk through sample customer satisfaction survey questions and why they are so important to ask. These are the same questions we’ve used to help our clients measure high areas of satisfaction and critical areas of improvement. Prefer to read? Here are examples of the most important questions to ask in a customer survey. Importance and Satisfaction Rating Scales Emily Taylor, Senior Research Analyst Importance and sati

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  • DIY Research to Consider During a Pandemic | 3 In-house Methodologies for COVID-19

    DIY Research to Consider During a Pandemic | 3 In-house Methodologies for COVID-19

    Due to rising economic concerns, third-party market research may no longer be within your budget. This does not mean you should completely forgo all plans to conduct research because of COVID-19. In this blog post, our market research company will share three valuable do-it-yourself or DIY research options that are still available to you and your team. Is outsourced market research currently not an option due to COVID-19? See if any of these three DIY research approaches can help. Continu

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  • The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    The Economic Impact of COVID-19: Where are Consumers Spending Time and Money?

    To say COVID-19 has turned our world upside down would be an understatement. Consumers everywhere have been forced to completely readjust where they are spending their time, money, and resources. As the extent of the pandemic continues to evolve, many communities and small businesses are scrambling to measure the economic impact of COVID-19. Our market research company recently partnered with Advance Local to better understand the consumer audience during these times and help businesses better

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