Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • How to Improve User Experience (UX) Design with an Online Survey

    How to Improve User Experience (UX) Design with an Online Survey

    User experience (UX) design is a common process used by developers to create or improve upon products in order to provide positive experiences to users. There are many elements or thought processes that go into the design of a website, app, program, etc. Market research for new product development in the technology sector often focuses on UX design. This involves testing branding, usability, function, and more. Our user experience research company recommends online surveys to gather relevant

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  • 3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    3 Best Practices When Recruiting for Online Focus Groups | Market Research Company

    So, you’ve decided you want to conduct online focus groups! Now, you’re left to find participants who are a good fit for the study. I’m sure you have a lot of questions. How do I find research participants for remote focus groups?  How do I make sure they’re qualified?  How do I know if they fit my screening criteria?  How do I make sure they will actually show up on the day of the online focus group? Regardless of what type of qualitative research you are conducting (online focus groups, web

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  • 4 Market Research Tips to Boost Online Sales During COVID-19

    4 Market Research Tips to Boost Online Sales During COVID-19

    As the times change, and more and more customers visit websites to purchase products and services, market research can set you up for success. It’s likely each day, each week, and each month your website is drawing more and more customers in for online sales as customers become more and more comfortable with making purchases from your website. In some cases, like COVID-19, consumers may not have any choice. When it comes to purchasing behavior, the more you know about the customer, the better c

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  • 3 Advantages of Conducting an IHUT | Market Research Company

    3 Advantages of Conducting an IHUT | Market Research Company

    An in-home usage test, or IHUT for short, is a popular methodology for consumer product research. In short, IHUT market research allows participants to use food, product, or service in the environment in which the product is intended to be used. For example, Windex may choose to conduct an IHUT research study where participants are given a bottle of Windex to use on their windows at home. Once they’ve done their given tasks, they share their feedback for what they liked (or didn’t like) about t

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  • Competitive Analysis Market Research Company | New York

    Competitive Analysis Market Research Company | New York

    You know the saying, “keep your friends close and your enemies closer.” Perhaps no other statement can be more reflective of the need for a strategic competitive analysis from a market research company. Competitive intelligence or CI is a growing need among companies and brands to help organizations understand how they compare on key components such as websites, service offerings, pricing, marketing approaches, and social media. All of this can be answered as part of a competitive analysis mar

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  • Conducting Market Research? How to Choose the Best Methodology

    Conducting Market Research? How to Choose the Best Methodology

    Thanks to the Internet and its widespread use across the entire globe, conducting market research has certainly evolved from traditional methodologies. With the simple click of a button, you can send out thousands of surveys instantly to recipients all over the world. It is important to note, however, that online methodologies aren’t the only way to conduct secondary research. There are other useful ways to collect data. Our market research company always recommends taking a close look at your

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  • Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Progress Bars: Do they Help or Hurt Respondent Experience in Surveys?

    Have you ever taken an online survey? Did you ever notice a little bar at the bottom of the screen filling up as you answer questions? That is a progress bar. Progress bars are designed to help respondents understand the amount of the survey they have completed. Or, if you are anything like me, it gives respondents an indication of how much of the survey is left. When conducting an online survey, the respondent experience should always come first. Does adding a progress bar help or hurt com

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  • 4 Market Research Methodologies to Consider During the COVID-19 Outbreak

    4 Market Research Methodologies to Consider During the COVID-19 Outbreak

    Colleges are suspending in-person classes, large events such as Coachella and the New York International Auto Show have been rescheduled, and the media is flooded with the latest COVID-19 news. The world is in panic mode while trying to prepare for and control the outbreak of the new virus. COVID-19, commonly known as the coronavirus, will certainly put a pause to in-person qualitative research methods for the meantime. However, there are a number of market research methodologies we can explore

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  • Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    Restaurant Feasibility Study: Explaining the Definition, Benefits, and Process

    New restaurants and new restaurant locations are popping up every day. For this reason, the restaurant industry may be the most competitive. It requires more than good food and marketing to make a new eatery successful. Our restaurant market research company often recommends encourages new establishments or those opening a new location to conduct a feasibility study. The insight and data gathered from restaurant feasibility studies will predict how likely the eatery is to be successful based o

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  • How Market Research Will Change Your Digital Marketing Strategy for Good

    How Digital Marketing Research Will Change Your Advertising Strategy for Good

    It’s just a blog. It’s just a Facebook post. It’s just a link click. While most professionals understand digital marketing is necessary in this era, it can be difficult to truly show the impact it has on bringing in new business. Digital marketing is shaping the future of all advertising efforts and can catapult your business ahead of the competition. However, it is not always as simple as spending money on Facebook or Google Ads to see a strong return on investment. The best digital marketing

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  • Case Study:  How to Conduct an Online Survey for an Airport

    Case Study: How to Conduct an Online Survey for an Airport

    Airport and airline market research is one of our specialty areas at Drive Research. Typical projects include community surveys and intercept surveys. The goals and objectives of the study usually include providing data to guide the next steps with operations and business strategy. Another important part of airport market research is to understand what drives customers to choose one airport over another and what can be done to influence their decision-making process. These questions can be answ

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  • How to Improve User Experience (UX) For Your Website | UX Research Company

    How to Improve User Experience (UX) For Your Website | UX Research Company

    Providing the ultimate user experience (UX) is crucial in 2020. Consumers intuitively rely on websites and apps to guide their purchasing decisions. If your digital platform is not easy to navigate and cannot deliver quick results, many site users will bounce off your website and go to a competitor. In order to improve or measure user experience for your website, app, or digital platforms, it is important to rely on direct feedback from your site visitors. This is often done by conducting UX r

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