Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
-
4 Ways Hotels Can Reduce Employee and Staff Turnover
Posted at: 5/12/2022 12:30 PM
There’s a lot more to a hotel than Insta-worthy shots and amazing service. In order to compete in the industry, hotels need to have proper staffing to meet customer demands. Unfortunately, employee turnover in the hospitality industry isn’t a new dilemma. Over 73% of hotels and motels are experiencing staff turnover. So, how can you reduce employee turnover at your hotel? We’ve got a hunch. Here’s what you can do: Invest in Voice of Employee (VoE) market research Communicate with employee
-
Measuring Fan Experience with Season Ticket Holder Surveys
Posted at: 5/11/2022 12:30 PM
Season ticket holders are some of the most loyal fans a sports franchise can have. Their significant financial commitment emphasizes their love and dedication to the team. Therefore, decisions should not be made without their input. A study from March of this year found that 65% of Americans are either casual or avid sports fans. With that great a figure, the US sports industry has much insight to gain. Conducting season ticket holder surveys with Drive Research can provide you with valuabl
-
Difference Between Qualitative and Quantitative Market Research
Posted at: 5/10/2022 12:30 PM
Market research comes in many shapes and sizes. The most popular way to compare and contrast different methodologies is by explaining the difference between qualitative and quantitative market research. There are a few key differences between these two approaches in the industry. Ultimately, the direction you choose should be guided by your objectives and goals. Each type offers its own unique set of pros and cons. It often helps to receive advice from a professional market research company
-
5 Ways a Dental Practice Can Improve Google Ratings
Posted at: 5/9/2022 12:30 PM
There’s more to a dental practice than pearly whites. Okay, that’s the main part–but in order to keep those pearly whites coming, positive reviews of your practice are essential. To say Google reviews matter is an understatement. Recent research shows that a whopping 84% of consumers will trust patient reviews as much as they would from an in-person recommendation. If you’re wanting to increase Google reviews for your dentistry, there are some important things you need to implement. Thankfu
-
How to Test a New Healthcare Product Concept with Doctors
Posted at: 5/6/2022 12:30 PM
There are several new technologies and innovations being introduced to the healthcare field right now. More specifically, as with many industries, medical professionals are looking for ways to adapt to digital. Major areas of interest include virtual health, cloud-based technologies, AI, collaboration, and VR. However, when introducing a new healthcare product concept, there are many uncertainties. Is there a need for the product/service? What is an appropriate price? What are the best mark
-
7 Ways to Improve Show Rates For Your Qualitative Research
Posted at: 5/5/2022 12:30 PM
We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled to find qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work. With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard to reach. Plus! This process helps with getting our dream participan
-
Customer Perception Survey: What Is It & Why It’s So Important
Posted at: 5/4/2022 12:30 PM
The way a customer perceives your company is one of the most important factors in increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this b
-
4 Ways to Increase Employee Retention in the Tech Industry
Posted at: 5/3/2022 12:30 PM
The tech industry isn’t going anywhere. However, due to its ever-evolving and demanding nature, this industry is both an ideal and difficult field to work in. Because of the competitive nature, tech companies are always on the lookout for highly-qualified employees. This can also mean increased employee turnover. For instance, in 2021, there were a staggering 3.6 million tech-related job postings in the US. Widely known as being fantastic workplaces, companies can likely continue to increa
-
Raising the Awareness of a Nonprofit Business [With Examples]
Posted at: 5/2/2022 12:16 PM
Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde
-
How to Create Effective Supermarket and Grocery Store Ads
Posted at: 4/29/2022 12:30 PM
Supermarkets and grocery stores receive a large amount of in-person foot traffic. And with over 60% of in-store shoppers open to buying a new brand, it makes them a prime audience for an effective advertising campaign. That being said, there are many moving parts to creating successful supermarket and grocery store ads. Compelling ad copy, purposeful imagery, and a well-designed layout all play a role in capturing consumers’ attention. To assure all elements of your marketing campaign work
-
eCommerce User Experience: How to Increase Online Traffic & Sales
Posted at: 4/28/2022 12:30 PM
Everyone knows the saying, "don't judge a book by its cover." Unfortunately, this is not the case for websites, apps, and other platforms. Users make snap judgments when they visit an online site as soon as a page loads. In fact, it takes about 0.05 seconds for users to form an opinion about your website that determines whether they'll stay or leave. And 88% of users are less likely to return to a website after a bad user experience. The bottom line: eCommerce sites need to invest more mone
-
Improving Online Guest Reviews for My Hotel or Resort
Posted at: 4/27/2022 12:30 PM
The travel and tourism industry relies on online guest reviews to encourage new visitors to book a reservation. With 81% of people always reading reviews before booking a hotel, it is crucial to invest in a reputation management strategy. Here's how to get more quality guest reviews to increase bookings and reservations. That means the quality and quantity of guest reviews for your hotel or resort matter. That’s why establishing an online reputation management (ORM) strategy is so important