Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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2020 Retrospective: 20 Statistics That Show the Good from This Crazy Year
Posted at: 12/15/2020 1:30 PM
The year 2020 did not go as anyone expected. With the new decade came some of the most unprecedented events this world has ever seen. It sucked. It may be hard for most people to look back at 2020 and take a retrospective view that is positive. But we are going to try and showcase the good that happened from this crazy year. This is not meant to diminish the challenges many are still facing today, but to highlight the silver linings and some lighter statistics in a harsh reality. From the wid
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What Are Ad Recall Surveys? | Market Research Company
Posted at: 12/14/2020 3:04 PM
Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall market research enters the fold. Article Contents Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most intereste
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Campaign Evaluation Surveys | How Today’s Marketers Are Measuring Advertising Efforts
Posted at: 12/11/2020 2:54 PM
Campaign evaluation surveys provide brands and agencies with a 360-degree view of how marketing campaigns affect brand impact. Start measuring changes in brand awareness, perception, likelihood to purchase, and much more. Today’s marketers are faced with a number of different analytics to test the success of a marketing or advertising campaign. Particularly with the growth of digital marketing in the past decade. How many link clicks did your Facebook ad achieve? 🤔 How many prospects filled
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Airport Community Surveys: Process, Example Questions, and Benefits
Posted at: 12/10/2020 1:30 PM
Airport community surveys are an effective way to accurately measure awareness, perception, satisfaction, and other key performance indicators among a target market. The insights garnered from airport market research create a data-driven marketing and sales strategy to increase the number of travelers. Our travel and tourism market research company recently conducted an airport community survey. This blog post will share our process, example questions, and best practices to ensure your survey
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How to Leverage Surveys and Desk Research for Lead Generation
Posted at: 12/9/2020 1:30 PM
Did you know market research techniques such as surveys and desk research can be leveraged to build leads for your organization? It’s true, some studies have the end goal of identifying potential customers as well as the best ways to reach them. Results don’t get more actionable than that! Foundational methodologies like surveys and desk research can be used to gather information about prospects with a process not unlike your typical customer study. Contact information may be found in public
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How to Conduct a Physicians Survey
Posted at: 12/8/2020 1:30 PM
The greatest way our telemedicine market research company can explain how to conduct a physicians survey is by showcasing a real-world example. This blog post shares a recent market research study conducted by our team. We will share each step of our process including: Determining the Physicians Survey Objectives Writing Physicians Survey Questions Finding Respondents for the Physicians Survey Fielding the Physicians Survey Reporting Results of a Physicians Survey Ready to conduct a market r
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Telemedicine Satisfaction Questionnaire: 10 Questions You Should Be Asking
Posted at: 12/7/2020 1:30 PM
More insurance companies have begun to cover telemedicine visits, which means more patients and healthcare providers are skipping the in-office experience for virtual visits. Even after the Coronavirus pandemic, more healthcare providers will continue to offer telehealth as an option, which means patients’ are sure to have their opinions about telemedicine. Telemedicine satisfaction surveys are essential in understanding and improving the provider-patient relationship, especially as technology
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How to Conduct a Traveler Survey
Posted at: 12/4/2020 1:30 PM
With ever-changing traveling trends and habits, it is challenging for airlines and airports to provide the best passenger experience. For this reason, traveler surveys have become more popular in the aviation industry. Insights from a traveler survey identify consumer preferences, expectations, and factors of choice when flying. This type of data helps create data-driven marketing, business, and sales strategies. The best way to learn the process for conducting a traveler survey is by learning
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How to Conduct a Telehealth Satisfaction Survey
Posted at: 12/3/2020 1:30 PM
At a time where 86% of people are concerned about their health, it is critical to measure and improve the patient experience with telehealth satisfaction surveys. Over the past decade, telehealth has slowly evolved into healthcare facilities across the world. However, it was not until the COVID-19 pandemic that telemedicine became more widespread. A survey by our healthcare market research firm shows 64% of respondents are more likely to consider using telemedicine or digital healthcare sinc
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Strategies to Increase B2B Sales | 5 Theories Based on Research
Posted at: 12/2/2020 3:26 PM
There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing approaches taken must be catered to each audience separately. In the same regard, there are different strategies to increase B2B sales than to do the same for a B2C brand. Why? Because the relationship with the customer is different. Research shows B2B purchases are based more on logic, while B2C is based more on emotion. With B2B purchases there are o
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How to Conduct an Employee Credit Union Member Survey | Market Research Firm
Posted at: 12/1/2020 4:39 PM
As an employee credit union, chances are your members interact with your financial institution daily. From online banking, ATMs, call centers, buying groceries, financing large purchases, and everything else in between, your credit union plays a role. A credit union member survey can be used to better understand a variety of research objectives as part of an effort to improve relationships with members, offer more personalized financial products and services, improve marketing strategies, and
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Public Relations Surveys for Car Brands | Automotive Market Research Company
Posted at: 11/30/2020 7:21 PM
Public relations (PR) surveys are the greatest asset to a data-driven marketing strategy. Unlike most market research studies, the data collected from PR surveys are meant to be shared with the public. Car brands such as Toyota and Ford famously utilize public relations surveys to generate brand awareness and increase the return on investment of their market research. Our automotive market research company recently conducted a public relations survey for a car brand. In this blog post, we outl