Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: How to Analyze the Customer Journey

    How to Analyze the Customer Journey with Surveys

    Analyzing the customer journey is hugely important because it tells businesses how shoppers interact with their brand. This is why businesses need to prioritize the customer experience as a whole. Using secondary data, we can make accurate assumptions about this essential process. For instance, here are a few stats Google collected on online shopping behaviors: 87% of consumers said knowing they got a good deal is important when deciding which brand/retailer to purchase from 85% said produc

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  • Blog: Organizational Strategies for Promoting Work-Life Balance

    Organizational Strategies for Promoting Work-Life Balance

    We’ll say it before and we’ll say it again: employees are the reason any company exists or succeeds. For employees to be truly satisfied with their work, an organization must have a healthy work-life balance. This is where some of our favorite organizational strategies come into play. These strategies can come in many forms, which we’ll cover further down in this post. However, while each strategy is unique, they’ll all tell you how to improve workplace culture for better long-term employmen

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    The Ultimate Guide to Custom PR Surveys in 2023

    If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we have got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to skip ahead): Chapter One: What is a PR Survey? Chapter Two: Why are Surveys Important for PR? Chapter Three: The Process of Conducting Cu

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  • Bot on the internet

    How to Spot Poor Survey Respondents: Ask These Questions

    Data quality is always a hot topic when it comes to online surveys. It can feel defeating when a researcher meticulously designs a survey only to find poor data quality lurking in the responses. There are 4 types of online survey respondents that scare the $&#@ out of researchers. The speeder The professional The one who doesn’t read directions The tech wiz Keep reading to learn how to spot poor quality survey responses, what causes illegitimate data, and five unique survey questions to ask

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  • Blog: 4 Famous Brands That Depend on Market Research

    6 Famous Brands That Depend on Market Research

    What do Starbucks, Apple, McDonald’s, LEGO, Dove, and Zappos all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help organizations achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishing t

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  • Blog: Measuring Demand for New Healthcare Product with Doctors

    Measuring Appeal and Demand for New Healthcare Product

    When it comes to launching a new product in healthcare, research is everything - not only from the potential clinical side with patients but also among prescribing doctors. Therefore, if you're testing a new healthcare product concept, it is essential to collect feedback from physicians on new product offerings to understand their opinion, potential barriers to prescribing, potential demand, and other critical factors. Our healthcare market research company recently partnered with a brand to

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  • Blog: How to Determine Opportunity Size When Expanding into New Markets

    How to Determine Opportunity Size When Expanding into New Markets

    It’s safe to assume you’ve stumbled on this blog post because your organization has been brainstorming on a new product or service idea. Perhaps you’re planning on commercializing this new concept, but are unsure if it will result in a significant ROI. The costs needed to develop new product expansions are rarely minimal. Therefore, to make smart, informed decisions you want to determine the potential opportunity size for entering a new market. To measure the appeal of a new product concept

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  • Blog: Supervisor Evaluation Surveys: How to Measure Management Satisfaction

    Supervisor Evaluation Surveys: How to Measure Management Satisfaction

    Most employees, across several levels of an organization, work with a supervisory figure. Supervisors train, collaborate, and evaluate the employees working underneath them. Beyond that, they’re often the first person an employee talks to when they start the day and the person they go to for support or guidance. Needless to say, this relationship heavily influences the experience an employee has at a company. You probably have heard the saying that “people don’t leave companies, they leave m

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  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: Measuring the Effectiveness of Advertising

    Finding success in the highly competitive beauty industry is becoming increasingly difficult as consumers continue to evolve. Beauty market research is helpful in understanding target consumers and measuring the effectiveness of advertising. Conducting market research for beauty products answers key questions before launching an advertising campaign including: Wondering what ad makes customers most likely to try your product or service? Wondering what offer is most appealing to customers? Wo

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  • Blog: How to Ask Employees to Take a Staff Satisfaction Survey

    How to Ask Employees to Take a Staff Satisfaction Survey

    So, you’ve got the plan together – you want to have your staff take an employee survey. You know the topics you want to cover, perhaps you have a third-party market research team to help you, and you’re looking forward to making your workplace better. But how do you actually get them to take it? Running an employee survey relies solely on staff feedback. No feedback = no data to help improve job satisfaction. In order for your employees to answer your questions, they need to be aware and m

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  • Blog: Using Surveys to Improve Student Attrition and Graduation Rates

    Using Surveys to Improve Student Attrition and Graduation Rates

    Student attrition and graduation rates can be a major pain point for educational institutions across the U.S. Disruptions to the classroom environment from the COVID-19 pandemic, in particular, have thrown a wrench into the capacity to keep students enrolled. Many schools are left asking what they could have done differently to prevent students from leaving for another institution or dropping out of school entirely. It’s an issue that probably looks a little different for every educational i

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  • How to Improve User Experience (UX) For Your Website | UX Research Company

    How to Improve User Experience (UX) For Your Website

    Whether you're in a small business or a larger organization, we all want customers to engage more, buy more, and return to our websites more often. But, how do you get them there? The answer is simple: You need to improve your website's user experience (UX). Poor user experience is one of the biggest reasons customers abandon websites. And when your users experience bad UX, 91% don’t complain and just disappear without leaving feedback. And it gets worse. People form 75% of their judgment

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