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Learn more about market research basics, tricks, trends, and ideas. Grab a coffee. There's so much to read and learn about. You'll thank yourself.

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often.

January 31, 2019

It's important to be aware of the group bias effect when performing market research. This bias can negatively impact a person's answers when taking part in qualitative research studies. Keep reading to learn more about the group bias effect, including wha...

January 21, 2019

Consumer suggestions and feedback are essential to brand success. In many cases, it is through customer feedback that significant issues with products and services are effectively resolved. For many brands, though, they fail to take into account the Frien...

April 18, 2018

Bias. The word sends shivers down a market research professional's spine!

Bias in market research can be lurking in many places. The most common types of bias in market research can be found in the methodology, lack of using a third-party, research invitat...

June 1, 2017

When it comes to bias in market research, it's hard to keep track of the number of variables and influencers which could impact your results positively or negatively. Bias wears many faces. It's everywhere. Bias finds it way into every step of the market...

November 28, 2016

Although I am all for television commercials that embrace and build awareness for marketing research among the general public, I do take particular offense with the new Chevrolet campaign. The television commercials are designed to entertain in an effort...

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