Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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6 Famous Brands That Depend on Market Research
Posted at: 9/14/2022 12:30 PM
What do Starbucks, Apple, McDonald’s, LEGO, Dove, and Zappos all have in common? Well, I’ll tell you. These famous brands all depend on market research. These household names use the data to their advantage to win over their customers and challenge their competitors. Market research can help organizations achieve: Strengths reputation and credibility Enhances brand awareness Understanding market segments and trends in the marketplace Obtaining feedback on customer preferences Establishi
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Measuring Appeal and Demand for New Healthcare Product
Posted at: 9/13/2022 6:26 PM
When it comes to launching a new product in healthcare, research is everything - not only from the potential clinical side with patients but also among prescribing doctors. Therefore, if you're testing a new healthcare product concept, it is essential to collect feedback from physicians on new product offerings to understand their opinion, potential barriers to prescribing, potential demand, and other critical factors. Our healthcare market research company recently partnered with a brand to
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How to Determine Opportunity Size When Expanding into New Markets
Posted at: 9/12/2022 12:30 PM
It’s safe to assume you’ve stumbled on this blog post because your organization has been brainstorming on a new product or service idea. Perhaps you’re planning on commercializing this new concept, but are unsure if it will result in a significant ROI. The costs needed to develop new product expansions are rarely minimal. Therefore, to make smart, informed decisions you want to determine the potential opportunity size for entering a new market. To measure the appeal of a new product concept
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Supervisor Evaluation Surveys: How to Measure Management Satisfaction
Posted at: 9/9/2022 12:30 PM
Most employees, across several levels of an organization, work with a supervisory figure. Supervisors train, collaborate, and evaluate the employees working underneath them. Beyond that, they’re often the first person an employee talks to when they start the day and the person they go to for support or guidance. Needless to say, this relationship heavily influences the experience an employee has at a company. You probably have heard the saying that “people don’t leave companies, they leave m
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How to Ask Employees to Take a Staff Satisfaction Survey
Posted at: 9/7/2022 12:30 PM
So, you’ve got the plan together – you want to have your staff take an employee survey. You know the topics you want to cover, perhaps you have a third-party market research team to help you, and you’re looking forward to making your workplace better. But how do you actually get them to take it? Running an employee survey relies solely on staff feedback. No feedback = no data to help improve job satisfaction. In order for your employees to answer your questions, they need to be aware and m
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Using Surveys to Improve Student Attrition and Graduation Rates
Posted at: 9/6/2022 12:30 PM
Student attrition and graduation rates can be a major pain point for educational institutions across the U.S. Disruptions to the classroom environment from the COVID-19 pandemic, in particular, have thrown a wrench into the capacity to keep students enrolled. Many schools are left asking what they could have done differently to prevent students from leaving for another institution or dropping out of school entirely. It’s an issue that probably looks a little different for every educational i
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15 Market Research Trends to Watch Out For in 2023
Posted at: 9/1/2022 12:30 PM
Recently, the Drive Research team attended the Quirks event in NYC for market research and insights professionals! The event shares insight on best practices and future market research trends, as well as in-person networking opportunities. As you’ll soon see, the key points covered at the event range from diversity and inclusion to consumer psychology to branding techniques. We’ve included brief overviews of the 10 sessions we went to and a few important takeaways from each. Below are the t
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How to Conduct Market Research with Gastroenterologists
Posted at: 8/31/2022 12:30 PM
Market research comes in all shapes and sizes. Oftentimes, the structure of a research project is dependent on the type of respondent or participant brands want to gather feedback on. For example, conducting market research with gastroenterologists is much different than surveying anyone who shops at Target. It requires different best practices and processes to accomplish a successful study with doctors who are constantly on the move. Luckily, we can share some insight into this audience. L
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How to Find the Strengths and Weaknesses of Your Competition
Posted at: 8/30/2022 12:30 PM
Whether you’re a marketing manager or a business owner, you’re going to be thinking about your competitors in terms of their strengths and weaknesses. Identifying their advantages allows you to decide if you want to compete or concede to their superiority in certain areas, and discovering their weaknesses can help you exploit their vulnerabilities. It’s tough out there, and the strengths and weaknesses of the competition are never-ending. Organizations routinely look to out-do and out-class
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Patient Loyalty Surveys: How (& Why) to Run Them
Posted at: 8/29/2022 12:30 PM
Market research and healthcare seem to go hand-in-hand these days. That's because healthcare market research such as patient loyalty surveys provides healthcare practices with a better understanding of similarities and differences among their patients. Healthcare practices often want to better understand the patient experience and levels of satisfaction. The results from these studies are often broken down by several different factors such as: Level of insurance Insurance carrier Primar
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Recruiting Consumers for In-Store Research: Step-By-Step Process
Posted at: 8/26/2022 2:52 PM
When one leading U.S. supermarket chain decided to conduct in-store research on their shelf displays in the coffee aisle, Drive Research was contracted for the study. Though there are many ways to replicate a shelf display or aisle, some studies require in-store research. Lucky for them, there are many market research options for grocery stores. One of the biggest industries worth over $800 billion, supermarkets are constantly changing due to consumer demand. And we couldn’t think of a bett
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How to Increase Your Employee Survey Response Rates
Posted at: 8/25/2022 2:02 PM
There may be nothing worse than spending weeks writing, programming, and sending a survey to employees just to see a 2% response rate. First and foremost, I want to commend you for even taking interest in gathering team feedback. But, as an employee survey company, we understand that it’s frustrating to not be rewarded with an influx of actionable data as expected. Want to know how to increase the response rate of your employee survey? You’ve come to the right place. Recently, Drive Researc