Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Have a New Banking Product Concept? Here’s How to Measure Demand.
Posted at: 10/4/2022 6:29 PM
The financial industry is changing fast, which means banks and credit union decision-makers need to introduce new products and service offerings even faster. For instance, digital banking usage is at an all-time high. It is estimated that 65% of people use online banking features, with digital transaction volume also growing by 10% in 2022. As the transition of people managing their finances online continues to grow, many institutions are looking to introduce new banking product concepts. A
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How to Conduct User Experience For Airline Websites and Apps
Posted at: 10/3/2022 12:30 PM
Over the past several years, the airline industry has been challenged from several angles. From the pandemic to pilot shortages, the industry is in flux - and many airlines are struggling to adapt. Flight delays and cancellations have been plentiful over the past year. In fact, it was reported that more than 88,000 domestic flights were canceled from January to May 2022 alone - putting a dent into the “Great Travel Rebound.” Economic conditions such as rising fuel prices and inflation have
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Surveying Families: How to Recruit Parents & Kids for Market Research
Posted at: 9/30/2022 12:30 PM
After working in recruitment for so many years, I’m no stranger to challenging audiences. There used to be one audience that would make my stomach drop: parents. And that's because parents and kids come with many factors that may dissuade them from participating. However, that was before I learned a few tips and tricks for surveying families, which I’ll outline below. Continue reading this blog to learn more about the challenges of recruiting parents and kids, and suggestions on what you sh
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What are Text Focus Groups? (& Why They're Beneficial)
Posted at: 9/29/2022 12:30 PM
Between the ongoing major shift to digital, long-distance communication, and the rapid advancement of the technology we use to connect in our daily lives, smartphones and texting has become second nature for many of us. So, hosting text focus groups for research discussions seems like a no-brainer, right? Surprisingly, it’s an area little-explored in the world of market research. But the reason for it couldn’t be more timely. According to Pew Research, 97% of Americans 18 and older own cell
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How to Increase Summer Camp Registrations and Attract Families
Posted at: 9/27/2022 12:30 PM
What better way to improve your summer program than to rely on direct feedback from your campers and their parents or guardians? While there are several different ways to get their opinions and understand areas of improvement, online surveys have proven to be an effective outlet for gathering this information. Take for example a recent project our market research company completed for a daycare and learning center in Portland, Oregon. Below we share our easy-to-follow process for conducting
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How to Conduct a Telehealth Satisfaction Survey
Posted at: 9/26/2022 3:25 PM
Over the past decade, telehealth has slowly evolved into healthcare facilities across the world. However, it was not until more recently that telemedicine became more widespread. A survey by our healthcare market research firm shows that 64% of people are more likely to consider using telemedicine or digital healthcare since COVID-19 hit. For this reason, many healthcare institutions are conducting telehealth satisfaction surveys with their patients to measure how they feel about this new ag
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Surveying Gynecologists: 6 Steps of Obstetrician Market Research
Posted at: 9/23/2022 12:30 PM
Just as medicine has various specialties, so does market research. In today's post, we'll be covering how to survey gynecologists through the use of online healthcare market research. Surveying obstetricians can reveal key data that will work to improve medical treatments, products and other important factors. This allows healthcare and wellness brands to perfect their services. Keep reading to learn how to create a survey for gynecologists. Benefits of Conducting Market Research with Gy
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Website Analytics: Guide to Measuring and Improving (+ Free Checklist)
Posted at: 9/22/2022 12:30 PM
Imagine this. You launch a landing page and see that it’s generating hundreds of page views, but people are leaving the page after a few seconds. Why is that? In the same scenario, you have published a series of blog posts that are generating contact form fills but you can’t tell which post is driving the most conversions. Or, which post is providing very little traffic, and why that is? To truly understand your website users and how well it performs, you need data. And that’s why reviewing
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How to Survey Dermatologists: Key Steps to Consider
Posted at: 9/21/2022 12:30 PM
There are many reasons to conduct online surveys and healthcare market research with dermatologists. Some key reasons may be: Feedback on patient/practitioner relations Feedback on new healthcare product concepts Understanding common pain points Regardless of your objectives, conducting market research with doctors is unlike any other audience. They are short on time and therefore need higher incentives to share their feedback. Luckily, our healthcare market research company has experien
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How to Analyze the Customer Journey with Surveys
Posted at: 9/20/2022 1:48 PM
Analyzing the customer journey is hugely important because it tells businesses how shoppers interact with their brand. This is why businesses need to prioritize the customer experience as a whole. Using secondary data, we can make accurate assumptions about this essential process. For instance, here are a few stats Google collected on online shopping behaviors: 87% of consumers said knowing they got a good deal is important when deciding which brand/retailer to purchase from 85% said produ
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Organizational Strategies for Promoting Work-Life Balance
Posted at: 9/19/2022 12:30 PM
We’ll say it before and we’ll say it again: employees are the reason any company exists or succeeds. For employees to be truly satisfied with their work, an organization must have a healthy work-life balance. This is where some of our favorite organizational strategies come into play. These strategies can come in many forms, which we’ll cover further down in this post. However, while each strategy is unique, they’ll all tell you how to improve workplace culture for better long-term employmen
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How to Spot Poor Survey Respondents: Ask These Questions
Posted at: 9/15/2022 12:30 PM
Data quality is always a hot topic when it comes to online surveys. It can feel defeating when a researcher meticulously designs a survey only to find poor data quality lurking in the responses. There are 4 types of online survey respondents that scare the $&#@ out of researchers. The speeder The professional The one who doesn’t read directions The tech wiz Keep reading to learn how to spot poor quality survey responses, what causes illegitimate data, and five unique survey questions to