Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How Has Market Research Changed Over the Years?
Posted at: 11/17/2022 1:30 PM
At its core, market research is a simple concept to grasp– if you’re going to try to sell a product or service to as many people as possible, it makes sense to research the wants and needs of your customer base. Surprisingly, this wasn’t always the standard. In the past 100 years, market research has changed and revolutionized how companies use these methods to gather crucial insights. Even in the past few decades, technology has changed exponentially. As a result, common types of market re
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Surveying Neurologists: 6 Steps to Get Feedback from Neurosurgeons
Posted at: 11/16/2022 1:30 PM
In a rapidly growing field like neurology, products and devices are ever-changing. A way to perfect those products and devices is through in-depth market research with the ones who hold all the answers: the neurology specialists themselves. Surveying neurologists or neurosurgeons for product information can be tricky if it's not navigated properly. Being in such a highly specialized (and often highly stressful) field of medicine, those in neurology won't have much time to take a survey the
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2023 Grocery Shopping Trends, Statistics, and Outlook
Posted at: 11/15/2022 1:30 PM
There may be no industry that must adapt more to shopper preferences, behaviors, and attitudes than grocery stores and supermarkets. Alongside these shifting attitudes, grocers are also challenged with battling economic downfalls that result in higher food prices and shortages. It then becomes extremely important for grocery store managers and marketers to stay up-to-date on the latest grocery shopping trends. To help predict these trends for 2023, our CPG market research company recently c
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![Blog: Choosing the Best Product Label Design [With Data - Not Assumptions]](/media/4754/paper-bags-and-cup-for-coffee-on-table-outdoors.png)
Choosing the Best Product Label Design [With Data - Not Assumptions]
Posted at: 11/14/2022 5:02 PM
More than anything, customers are drawn to products with attractive packaging. Therefore, choosing the best product label design can be a direct correlation to a product’s success. Take Tropicana for example. In 2009, they were the best-selling juice brand on the market, earning more than 700 million dollars a year. That was until they invested 35 million dollars in new packaging and advertising. After introducing the new design to the market, sales dropped by 20% forcing Tropicana to return
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How to Measure the Impact of a PR Crisis on Brand Perception
Posted at: 11/9/2022 1:30 PM
When a PR crisis emerges for your organization, it can prove to be a stressful time. Trying to manage communication internally and externally is challenging and will keep you working around the clock 24/7. No one wishes a public relations disaster on anyone, but things happen. One of the ways to get a read on the reaction of external audiences and the general public is through a PR crisis survey. Although it may be easier to manage how the crisis is communicated and handled internally, exte
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Healthcare Mystery Shopping: Improving Patient Experience (PX)
Posted at: 11/8/2022 1:30 PM
As a healthcare facility, you open your doors to many new faces. Whether you are currently working for a hospital, surgical center, doctor’s office, or urgent care clinic, providing a safe and healthy patient experience (PX) is your top priority. That’s where methodologies such as patient satisfaction surveys and healthcare mystery shopping come in. Market research for medical organizations helps keep the pulse on all types of healthcare facilities. It provides high-quality data and actiona
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Black Friday in Rochester: Where & How Much People Are Spending
Posted at: 11/7/2022 5:21 PM
The biggest holiday shopping weekend is quickly upon us. Whether it be Eastview Mall, the Waterloo Outlets, or skipping the lines and shopping online, there are many ways Rochester consumers will take part in Cyber Week 2022 (Black Friday, Small Business Saturday, Cyber Monday). Our Upstate New York market research company conducted an online survey with nearly 500 Rochester residents to learn more about their shopping habits, preferences, and attitudes surrounding Thanksgiving weekend – and
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[OLD] Struggling to Get More Survey Responses? Use These 9 Tips
Posted at: 11/4/2022 12:30 PM
Wondering why you are not seeing many responses to your survey? This is a common challenge our online survey company hears from prospective clients. The top culprits of low response survey response rates are often related to things like... Issues with the survey writing Setting too narrow of an audience Not using a credible resource for survey respondents Not offering an incentive that motivates the respondents you are trying to reach to fully complete the survey Ultimately, it’s helpfu
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What are Ethical Practices in Market Research?
Posted at: 11/3/2022 12:30 PM
Anywhere in business, ethics play an important role. Ethical practices are what help establish trust between parties and provide structure for dealings. The market research industry is no exception to these ethical practices. Ethical practices in market research are moral principles that guide the responsibility to conduct and analyze research without deception to ensure authenticity. At every step of a market research effort, the organization takes measures to ensure both participants and
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How to Survey Dentists and Orthodontists
Posted at: 11/1/2022 12:30 PM
It’s safe to say that consumers will gravitate toward healthcare products that are backed by a professional in the field. This is just as true for oral care products and services–if not more so. As product growth in the dental market begins to rise, it's in the best interest of oral health brands to turn to research with those in the industry. For dental health companies that want to understand how to survey dentists for useful product feedback, they must learn how to navigate research with
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Online Survey Testing: What to Look for Before Hitting Send
Posted at: 10/28/2022 12:30 PM
Your online survey is written, programmed, and ready to go - but before sending it into fieldwork, have you properly tested it? Just like there is a science behind survey writing, there is a method to the madness of online survey programming. Simple mistakes can impact data quality and respondent experience, which means the decisions you make based on the results will suffer as well. Take the time to thoroughly pre-test your survey - we promise you won't regret it! The steps to successfull
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Benefits of Using a Third-Party Market Research Firm
Posted at: 10/27/2022 12:30 PM
So, you’ve made the decision–you want to dive into market research to help boost your business somehow. When it comes to conducting market research, your organization has two choices: Conduct the study through DIY market research Conduct the study using a third-party market research firm I suppose a third choice exists of not doing the market research at all, but we wouldn't recommend this. Each of the first two options provides its own unique advantages and disadvantages. As a third-par