Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Benefits of Measuring Patient Satisfaction with Surveys
Posted at: 10/26/2022 12:35 PM
If you're reading this, you probably know how important happy patients are. But how can you truly know how happy patients are and what drives their satisfaction? Patient satisfaction surveys, that's how. With up to 82% of patients prioritizing good customer service in medical practices, their voice needs to be validated more than ever. Seeing as patients are the glue of any healthcare organization, they are your customers, in a sense. That said, the difference between other industries and m
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Alternatives to Intercept Surveys: 5 Other Market Research Options
Posted at: 10/24/2022 4:27 PM
When it comes to market research, there are more data collection methods available than you could ever imagine. It makes finding alternative solutions easier if the methodology you were originally interested in isn’t panning out. For instance, in-person exit surveys are becoming less popular. Whether it be the shift to online shopping, limited market research budgets, or the need for heightened safety and health protocols for people to speak with interviewers, it is understandable that brand
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eCommerce User Experience Research: Improving UX for Online Shoppers
Posted at: 10/21/2022 12:30 PM
We've all gotten frustrated while trying to navigate an outdated, clunky website or app. Finally, we end up angrily exiting the page and finding another website that offers similar products or services. These shared experiences are why an eCommerce website and app user experience (UX) strategy is imperative for online businesses and stores. In fact, a recent study by Amazon Web Services shows that eCommerce businesses lose out on 35% of sales due to bad user experience. For context, this equ
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Black Friday Statistics, Trends, & Facts [2023]
Posted at: 10/20/2022 12:30 PM
Cyber Week includes some of the biggest holiday shopping events of the year. From Black Friday to Small Business Saturday to Cyber Monday, many stores offer huge discounts that draw in thousands of customers all Thanksgiving weekend long. Recently, our market research company launched our 4th annual Black Friday survey. We polled over 1,000 consumers across the U.S. to learn more about their holiday shopping habits, preferences, and attitudes surrounding Cyber Week 2023 – plus how it compares t
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Using a Conjoint Choice-Based Model to Determine Product Cost
Posted at: 10/19/2022 12:30 PM
Nailing the pricing of a product or service is not easy. Therefore, when businesses use market research, asking how to best price their product or service is always a common request. Feedback on pricing through market research can help a business feel more confident that they are providing an optimal price point for their customers. Unfortunately, there is no easy way to tackle price in a survey. A pricing market research project will present several sophisticated models and approaches to
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Should I Hire a Market Research Firm? Absolutely.
Posted at: 10/14/2022 12:30 PM
Let me start off by saying: I get it. I completely understand the importance of research results. I’ve directly witnessed large, international companies make major changes based on research I played a part in. I have witnessed products pulled from shelves, actors fired from movies, or a complete rebranding of entire organizations based on feedback collected on projects I played a role. Your market research results matter. A lot. It can be hard to take a step back and hire a market research
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Measuring Your Bank or Credit Union's NPS
Posted at: 10/14/2022 12:30 PM
How likely are customers or members willing to recommend your financial institution? It's an extremely important question - but one that only a few banks or credit unions seek the answer to. Net promoter score (NPS) is a powerful tool used by many brands across industries to measure customer satisfaction and identify their happy clients and the not-so-happy ones. Undoubtedly, calculating NPS is beneficial for those in the financial sector as it quickly identifies areas that need improvement
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What is Executive Interviewing? Surveying Hard-to-Find B2B Leaders
Posted at: 10/13/2022 12:30 PM
Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing the differences between B2B and B2C audiences, corporate B2B professionals and customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the bigges
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Surveying Pediatricians: How to Collect Data from Children’s Doctors
Posted at: 10/12/2022 12:30 PM
In a field as fast-paced as medicine, healthcare brands are consistently pumping out new, innovative products. In addition to the added competition, the process of purchasing and selling medical technologies is constantly evolving. Our healthcare market research company could argue that pediatric services and products are some of the fastest items to evolve on the market. Parent demands are high, as is the need for keeping their children healthy. To remain competitive, it is important to ea
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4 Market Research Options for the Hotel and Hospitality Industry
Posted at: 10/11/2022 12:30 PM
The hospitality industry is massive. For context, the hotel market is made up of over 4 million rooms worldwide. In addition to the growing competition in this sector, it is also one that is constantly changing. That's largely due to the fact that the behaviors, preferences, attributes, and purchasing decisions of travelers are always evolving. To keep up, many hotels, resorts, motels, inns, and other tourism destinations have turned to different types of market research. Whether it be usin
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45% of People Admit to Texting and Driving (+ Other Car Driver Stats)
Posted at: 10/7/2022 12:30 PM
No one is a perfect driver every time they get on the road. From going over the speed limit to sending a text message while driving, most people have exuded bad driving behavior before. However, a survey conducted by our market research company, shows that some generations and genders are more guilty than others. Drive Research surveyed over 1,800 people across the U.S. to learn what bad driving habits they are guilty of. Key statistics from the national driving survey included: 63% of peo
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Survey Shows What Hygiene Products People Share
Posted at: 10/6/2022 12:30 PM
Is sharing caring when it comes to personal care items and hygiene products like toothbrushes, deodorant, and chapstick? According to experts, these personal hygiene items should not be shared - but in most instances, it's inevitable. Our market research company, Drive Research surveyed 1,813 Americans on what they considered the most critical hygiene habits. From sharing a toothbrush every day to never letting anyone else use their chapstick, our respondents had some very different opinion