There are many reasons to conduct online surveys and healthcare market research with dermatologists.
Some key reasons may be:
- Feedback on patient/practitioner relations
- Feedback on new healthcare product concepts
- Understanding common pain points
Regardless of your objectives, conducting market research with doctors is unlike any other audience. They are short on time and therefore need higher incentives to share their feedback.
Luckily, our healthcare market research company has experience surveying various types of physicians, cardiologists, nurses, and other medical professionals.
Below, we share our step-by-step process so you too can succeed in healthcare branding.
This could be the most essential step of them all.
Kickoff meetings are important in market research because they allow for an introduction between the client and the research team.
This step is arguably even more important when conducting research with dermatologists.
Why? Because doctors have a uniquely busy schedule. Being able to gather the key objectives for a dermatologist survey before they get too busy is a must.
Necessary insights will be gathered during this phase, including:
- Team introductions
- Client goals and objectives
These are all key elements of a kickoff call, and will mold the research team/client relationship. The conversations had in this meeting will guide survey design and reporting.
💡 The Key Takeaway: To craft thoughtful doctor survey questions, a kickoff meeting must be held. Kickoff meetings are a way for researchers and doctors to define objectives.
Writing the Dermatologists’ Survey
Our most important theme here? Keeping the survey short. We're talking for 5 to 10 minutes at the most. Got a 3-minute survey? Even better!
Dermatologists spend their days treating patients, often many in a day--they don't have time to sit down and take an in-depth survey. So, when our online survey company designs the questionnaire, we like to only include the essential aspects of the project.
Healthcare professionals are under a time crunch, as there aren't as many available. This is why it's crucial to keep their surveys as short as possible.
Here are some ways to ensure the survey stays short during the writing process:
- Does the survey cover key objectives?
- Can you combine survey questions without sacrificing data quality?
- Are there any repetitive/extraneous questions?
These are the things we like to consider when writing a survey for our healthcare clients.
💡 The Key Takeaway: Putting together a survey for dermatologists must be short. They're already busy and aren't likely to take a survey over 10 minutes long.
Now, this is where the fun begins.
Once the survey for dermatologists has gone through the design and programming process, it'll then go live. It's at this point that the doctors will be invited to take the survey.
Sending reminder emails for the survey is also a good idea, especially for those in the medical field. This can ramp up the number of responses.
That being said, we find that most surveys are completed within one to two days.
💡 The Key Takeaway: When understanding how to survey dermatologists, consider the importance of sending reminder emails to prompt them to take the survey.
Cleaning the Survey Data
Cleaning your dermatologist survey once it's closed is another step that can't be skipped.
To clean a survey means to make sure only the highest quality data is present. As we like to say "garbage in, garbage out."
While there are many ways to go about doing this, we'll tell you some of our favorites.
- Keep an eye out for duplicate entries: Only one completed survey by one dermatologist is valid. Multiple entries by the same person will not be counted. Look at duplicate IP addresses to identify these instances.
- Beware of fast completion times: For instance, those that took the survey in 10 minutes v. two. Since we're dealing with doctors here, this could be a bit harder to gauge since the survey is already quite short.
Do you still have some questions? Watch our video that covers online survey programming.
💡 The Key Takeaway: Cleaning your survey data is an essential step in research with dermatologists. It's important to understand their completion times will likely be quicker since the survey is shorter than average.
Analyzing and Reporting Feedback from Dermatologists
After cleaning a medical research survey comes this final step.
Once all the data has been checked, it gets packaged up in a crisp report for the client. There are many parts to a market research report, but the core values can be broken down into three parts.
- Recap of main objectives
- Review of key findings
- Next steps for the client
Again, conducting a medical survey project is unique when compared to standard projects--especially for specialty doctors like dermatologists.
Suggestions made in the report will need to be very detailed and tailored to the field of dermatology–this is one of our biggest tips to conducting market research with doctors and physicians.
Additionally, it's a good idea to familiarize yourself with certain jargon that's specific to whatever specialty the doctors are in. For example, doing some secondary research for key dermatologic terms will make writing the report that much easier.
💡 The Key Takeaway: To wrap up the dermatologist survey, crafting a thorough report is necessary. This will include a rundown of client goals and survey feedback.
If you were curious about how to survey dermatologists, now you know! Surveying specialty doctors is its own breed of research. With the right team of researchers, the process will be painless.
If you're curious about the rest of our market research services, get in touch with us today.
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.
Learn more about Lark, here.