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Market Research Company Blog
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How Social Listening Can Maximize Your Market Research Strategy
Posted at: 2/23/2023 1:30 PM
Have you ever looked on social media before purchasing a product or service? If so, you’re like 75% of internet users who use social media to research products and services before buying. This figure is why many brands are starting to include social media listening in their market research efforts. It helps tell a full story of consumer awareness and perception of a brand, product, or service, outside of the data collected in an online survey. In this blog, we’ll discuss more about what so
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Reduce Employee Attrition with These 9 Strategies
Posted at: 2/22/2023 1:30 PM
Employee attrition refers to staff members who leave a company. Retaining staff has become an ongoing issue in recent years, with more than 3.98 million workers quitting their jobs each month. In this blog post, Drive Research dives into what causes employee attrition, how to reduce employee turnover and absenteeism, and strategies to help. Article Contents 📝 Click the title below to navigate to a section you are most interested in or just continue reading. What causes poor employee attr
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![Blog: What is Response Bias? + [Examples & Ways to Minimize It]](/media/5166/bias-word-from-wooden-block.png)
What is Response Bias? + [Examples & Ways to Minimize It]
Posted at: 2/21/2023 1:30 PM
Bias exists everywhere and it can affect anything and anyone. It impacts many things such as, how we view others, make decisions, or live our lives. It's why response bias is extremely common in market research. The researcher and respondent each have a role to play to ensure honest data collection. Let’s discuss what response bias is, different types of bias in market research, and how it can be avoided. Article Contents What is response bias? Types of response bias Response bias exam
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What is Evaluation Research? + [Methods & Examples]
Posted at: 2/20/2023 1:30 PM
Every business and organization has goals. But, how do you know if the time, money, and resources spent on strategies to achieve these goals are working? Or, if they’re even worth it? Evaluation research is a great way to answer these common questions as it measures how effective a specific program or strategy is. In this post, we’ll cover what evaluation research is, how to conduct it, the benefits of doing so, and more. Article Contents Definition of evaluation research The purpose of p
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AI in Content Marketing: Should You Add It To Your 2023 Strategy?
Posted at: 2/19/2023 1:30 PM
Many businesses and organizations are embracing AI in content marketing for its cost efficiency, scalability, and ease of production. There’s just one problem… Google is taking a hard stance against it, confirming AI-generated content is spam. Additionally, there are other serious drawbacks and issues organizations should understand before adding it to their content strategy in 2023. In this blog, I’ll dive more into the pros and cons of AI in content marketing, Google’s opinion on the mat
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Improve Employee Retention in Healthcare with 5 Strategies
Posted at: 2/18/2023 1:30 PM
Healthcare is one of the top ten industries with the highest quit rate among employees. In fact, from April 2022 to August 2022, the healthcare and social assistance industry saw monthly average quit levels of 520,800 with an average quit rate of 2.52% per month. In hopes of improving employee retention in healthcare, many HR professionals are looking for actionable strategies to engage and keep healthcare professionals satisfied. And for good reason. The process of onboarding new healthca
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Customer Pain Points: How to Identify Issues & Fix Them
Posted at: 2/17/2023 1:30 PM
Even if you're not familiar with the term "pain point," if you've been a customer, you've had them. Customer pain points explain themselves. The term refers to an issue/complaint a customer faces during their shopping journey. Problems during the shopping experience can occur at any point in the buying stage. Therefore, identifying where customer pain points exist during the buying journey makes it that much easier to solve them. In this blog post, we'll cover: What are customer pain poin
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Examples of Bad Market Research: Where It Goes Wrong
Posted at: 2/16/2023 1:30 PM
As our Vice President of Strategy recently stated on social media, market research is easy if you know what you're doing, but there's a good chance you have no idea what you're doing. Or something along those lines. He stated you could mow your lawn, replace your roof, or paint your house, but if you use a professional, chances are they'll get it done better in less time and it will last longer. Unfortunately, there are far too many examples of bad market research that come to mind. Here’s
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Reasons Why New Products Fail (& How to Avoid It)
Posted at: 2/15/2023 1:30 PM
The idea of launching a new product is exciting – and equally terrifying. There are a lot of unknowns that come with developing a concept. And unfortunately making decisions based on assumptions and best guesses to those unknowns is why new products fail. With up to 95 percent of all new products introduced each year failing, it’s important to beat the odds and make data-driven decisions early on. In this blog post, we’ll share common reasons causing new product failure and how market resea
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How to Increase Employee Retention for a Thriving Workplace
Posted at: 2/12/2023 1:30 PM
To have a successful business, companies don’t just need loyal customers. More importantly, they need engaged and satisfied employees that are committed to the organization. From the employees’ perspective, many times this means finding the best employer who prioritizes their happiness and growth. From the employers’ perspective, this means increasing employee retention by delivering on their team's unique wants and needs. And with 87% of human resources leaders placing their employee reten
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Tired of Following Marketing Trends? How to Start Them Instead
Posted at: 2/11/2023 1:30 PM
Marketing trends can be tricky for even the most experienced professional. Where they start, how they catch on, why they go up in smoke – it may seem like there’s no rhyme or reason to it at all. It’s clear that trends are cyclical to an extent, but it's possible to get more specific with the right tools. For instance, relying on market research to create data-driven marketing strategies is a foolproof way to allocate your budget to the right channels. Below, our market research company wi
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Starbucks Market Research Strategy: What It Is & Why It Works
Posted at: 2/10/2023 1:30 PM
There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o