Patients feel more empowered than ever in choosing where and from whom to access healthcare services.
The healthcare consumer is making decisions on healthcare options using a similar process as they would if they were buying a home, buying a vehicle, or booking a trip.
Drive Research understands providing quality care to your patients is a top priority for all hospitals and healthcare organizations alike. Providing the healthcare industry with high-quality data and actionable feedback is ours.
Healthcare Organizations Choose Us for Market Research
Healthcare Market Research Services
With a full-service healthcare and hospital research company, like Drive Research, we create custom research projects to bring your organization's strategy and marketing back to life. This will create insights and strategic takeaways for decision-making but also be compliant with HIPAA or any other government-mandated regulations.
Our healthcare market research services include:
Patient Satisfaction Surveys
With patient satisfaction surveys, your healthcare organization is able to offer an open dialogue with your patients to let them know you value their opinions.
This in turn provides statistically reliable data for informed decision making.
Plus, with Drive Research, all aspects of your survey are covered. We handle survey design, programming, fieldwork, and analysis so your team can stay focused on other priority tasks.
In-Depth Interviews (IDIs)
In-depth interviews, whether in person or over the phone, offer explanatory data to various patient touchpoints.
This type of healthcare market research allows moderators to establish a rapport with patients or healthcare professionals and make them feel more comfortable when discussing sensitive topics.
Our healthcare market research company has experience recruiting, scheduling, and interviewing participants so all aspects of the study can be accomplished under one roof.
Competitive Rate Analysis
Community surveys serve as vital tools for healthcare organizations, yielding crucial insights into community awareness, image, and perception.
It is imperative to engage a third-party healthcare market research company capable of implementing a blinded study, effectively distancing your brand from the process.
This ensures unbiased and accurate data, enabling organizations to make informed decisions based on comprehensive community feedback.
New Product Development
Product testing is valuable when looking to refine your offerings and understand patient or healthcare professional preferences.
With our process, healthcare manufacturers can identify potential improvements, ensure seamless customer experiences, and ultimately enhance satisfaction. We accomplish this by gathering feedback directly from your unique target audience through surveys and focus groups.
Then, our market research company makes actionable recommendations that lead to more effective and competitive medical products and services in the market.
Focus Groups
Focus groups for healthcare organizations can serve a multitude of purposes.
Healthcare focus groups allow for a greater understanding of the experiences, attitudes, and behaviors of not just patients but employees and the general public.
Our focus groups are full-service. From recruiting and scheduling participants to hosting and moderating focus groups to reporting and recommending actionable next steps, we have you covered.
Gain valuable insights into patients’ and physicians’ experiences for smarter decision-making by conducting custom healthcare market research.
Request a Quote
Our Healthcare Respondents and Groups We Have Access To
Targeting the correct audience allows for a more accurate assessment of patient or medical professional needs, preferences, and pain points, which in turn informs product development, marketing strategies, and service improvements. Here are just a few examples of audiences we’ve conducted research with on behalf of our healthcare clients.
Patients
Healthcare patients encompass a wide spectrum, from Medicare enrollees to those with specific conditions like inflammatory bowel disease (IBD) or post-hysterectomy. Their experiences include managing health, treatment decisions, and exploring alternative medicine. With our specialized expertise, we employ tailored approaches such as online surveys or phone interviews to effectively gather insights from these unique patient demographics.
Doctors
Conducting market research with medical professionals is crucial for various stakeholders in the healthcare industry. Pharmaceutical companies, medical device manufacturers, healthcare organizations, and policymakers all benefit from understanding the perspectives and preferences of this audience.
Luckily, our healthcare market research company has experience targeting specific types of healthcare professionals such as physicians, cardiologists, pharmacists, psychiatrists, gastroenterologists, urologists, and others.
Nurses and Medical Assistants
Our market research company also has expertise in surveying Registered Nurses (RN), Physician Assistants (PA), Nurse Practitioners (NP), and medical assistants. This specialized experience equips us to deliver tailored, invaluable insights for healthcare organizations seeking to understand and cater to these unique groups.
Healthcare Staff and Employees
Conducting an employee survey is vital for healthcare organizations as it fosters a culture of open communication, employee engagement, and organizational improvement. But more importantly, working with a third party for employee surveys ensures impartiality and confidentiality, creating a safe space for staff to express their opinions without fear of reprisal.
Additionally, our external perspective brings expertise in survey design, data analysis, and benchmarking, enabling healthcare organizations to gain valuable insights and implement effective improvements based on objective, reliable data.
Healthcare Employee Experience Case Study
Why Choose Drive Research For Healthcare Market Research
Custom-Designed Studies
We understand that one-size-fits-all solutions often fall short in the healthcare industry. Our market research company prides itself on tailoring every project to the unique needs and objectives of hospitals and healthcare brands.
By offering a fully customized approach, we ensure that our research is finely tuned to address specific challenges, uncover targeted insights, and deliver actionable recommendations.
80+ Years of Combined Experience
With a collective experience of 80 years in the healthcare services sector, our team brings a deep understanding of the industry's intricacies and challenges.
This extensive background allows us to navigate the nuances and privacy of the healthcare field, enabling us to craft research methodologies and interpret results with unparalleled expertise. Our wealth of knowledge ensures that our research is not only comprehensive but also highly relevant to the unique dynamics of your organization.
We Go Beyond Charts and Graphs
Unlike many research firms, we don't just provide data in the form of charts and graphs. We offer a full consultative approach, meaning we go beyond the numbers to provide meaningful insights and recommendations.
We understand that our clients need more than just data; they need actionable insights that drive informed decision-making. Our team takes pride in offering in-depth analysis and strategic guidance based on the research findings, ensuring our clients gain a clear path forward.
One-Stop Shop for Healthcare Market Research
We are a full-service market research company, offering a wide range of services tailored to any unique needs or objectives. From surveys and focus groups to in-depth interviews and product testing, we are equipped to handle all aspects of your research needs.
This streamlines the process for our clients, eliminating the need to coordinate multiple vendors. With us, you have a trusted partner who can deliver end-to-end research solutions, saving you time and ensuring seamless execution from start to finish.
What Clients Are Saying About Our Market Research Company
Companies in the healthcare industry employing market research with Drive Research remain a step ahead in a highly competitive industry. It’s why we’ve earned hundreds of 5-star Google ratings. Don’t just take our word for it. Here is why our clients love working with us.
Frequently Asked Questions About Healthcare Market Research
What is market research in healthcare?
Market research in healthcare involves the systematic gathering, analysis, and interpretation of data related to the healthcare industry. It aims to understand trends, preferences, and behaviors of various stakeholders, including patients, healthcare professionals, and organizations, to inform strategic decision-making and improve healthcare services and products.
What is an example of market research in healthcare?
An example of market research in healthcare could be a pharmaceutical company conducting a study to assess the effectiveness and acceptance of a new medication for a specific medical condition. This research may involve clinical trials, surveys, and interviews with healthcare professionals and patients to gather data on the drug's efficacy, safety, and patient satisfaction.
How do you conduct market research for healthcare?
To conduct market research for healthcare, start by defining the research objectives and identifying the target audience, which could include patients, healthcare professionals, or specific segments of the healthcare industry. Data collection methods such as surveys, interviews, focus groups, and data analysis of existing healthcare databases are employed. Additionally, utilizing specialized market research firms with expertise in healthcare can provide valuable insights and ensure the research is conducted effectively and ethically.
Request a Quote for Healthcare Market Research
Real Stories. Real Results.
We are passionate about the achievement and success of our clients. Our research studies provide organizations with actionable, data-driven insights - and this is demonstrated through our case studies.