Being a diverse and inclusive organization means employing people with various demographics and characteristics.
It is extremely important for every business to achieve a broader perspective in their culture and hiring processes.
In fact, 57% of employees want to see their company increase diversity. What’s stopping you?
Measuring employee diversity and equality, while important, is a challenge for most organizations. It is a sensitive topic that must be handled appropriately.
As a result, many companies are turning to third-party market research companies to conduct diversity and inclusion surveys.
In this blog post, our employee survey company defines diversity and inclusion surveys, their benefits, and sample questions to include.
What is a Diversity and Inclusion Survey?
A diversity and inclusion survey is a type of Voice of Employee (VoE) market research study that measures how different groups of employees experience your company culture.
This includes people of different genders, ethnicities, ages, and more.
A diversity and inclusion study offers insight into hard-to-measure constructs such as:
It’s important to note although your organization may consist of diverse groups of people, it does not mean employees believe it to be inclusive.
Most commonly the diversity and inclusion survey is conducted online via an email invitation link.
However, there are other types of market research available such as phone surveys and mail surveys.
The Benefits of Conducting a Diversity and Inclusion Survey
Conducting an employee survey to measure beliefs around diversity and inclusion help bring clarifying data to a complex, yet critical topic.
With the employee experience being far from equal, it is time companies take action to create more inclusive work environments.
The first step in achieving this goal is by conducting an employee survey that focuses on diversity and inclusion sentiments.
Here are a few benefit and statistics that support the importance of conducting a diversity and inclusion survey:
- Companies with females in the top management sector saw greater returns. More specifically, diverse management boosts revenue by 19%.
- Diversity and inclusion surveys are a safe space and avenue for employees to share feedback about company culture.
- Companies with racial and ethnic diversity are 35% more likely to perform at a higher level.
- More inclusive organizations create a better space for innovation and forward-thinking.
- Companies employing an equal number of men and women manage to produce up to 41% higher revenue.
- More inclusive organizations are more engaged, creative, and successful.
- Highly inclusive companies are more likely to hit their financial target goals by up to 120%.
The Process of Conducting a Diversity and Inclusion Survey
The process of conducting a diversity and inclusion survey is very similar to an employee engagement study.
For a detailed explanation of what this project entails, I recommend reading our ultimate guide on Using a Third-Party for Employee Surveys.
For a high-level explanation of what this project entails, keep reading below. This is the employee survey process followed by our team of senior market research executives.
Receive a Market Research Proposal
For any market research project, our clients will receive a proposal or quote. Depending on your needs, this can be an extensive PDF or an email summary of the timeline, costs, and logistics.
Conduct a Kick-off Meeting
Once the proposal is signed, Drive Research schedules a kick-off meeting to greater discuss the employee survey objectives and specifications.
Understanding the client’s clear objectives helps our team draft unique diversity and inclusion survey questions.
Draft the Survey Questions
With the client’s objectives in mind, our employee survey company begins drafting the survey. To begin, we use a Google Doc. Our team makes comments and edits until it is perfect.
After finalizing the survey draft, the document is sent to our client for review. This is their opportunity to make any necessary changes.
Both parties should be 100% satisfied with the employee survey questions.
Program the Survey Questions
Next up, programming. Drive Research recreates the survey document into an online survey programming software.
It is the backend of what the employees will eventually see when completing the survey. In this step, we work on general programming areas such as routing logic and answer sequences.
After the survey is programmed and passes our quality checks, a testing link is sent to the client.
Doing so provides HR or leadership teams with the foresight of how the survey will appear in the eyes of their employees.
Send the Diversity and Inclusion Survey to Employees
Before sending the questionnaire, our employee survey company recommends a team member from HR or leadership sends a company-wide email first.
This should simply state that employees can expect an email from Drive Research that will include a link to a survey.
Taking this first step not only helps with response rates but reinforces the notion of full confidentiality.
In other words, because the survey is conducted with a third-party, responses will not be tied to specific employees. They should feel comfortable providing 100% truthful answers.
Here are four tips to build a better email survey.
Analyze and Report the Results
After fieldwork for the employee survey is complete, it is time to start analyzing and reporting on their feedback.
While our market research reports consist of an executive summary, snapshot of key results, infographics, and breakdown of question-by-question results, we like to think our reports stand out due to the consultative element we like to incorporate.
Our employee survey market research reports include expert recommendations for how to take action with the findings.
An employee survey is only as beneficial as how you rely on team feedback to make positive changes. Drive Research helps make that possible.
Conduct a Project Debrief Meeting
Lastly, our team holds a project debrief meeting with key stakeholders of your organization.
During this meeting, we review the report page by page to assure no question is left unanswered.
Example Diversity and Inclusion Survey Questions
When measuring employee attitudes and beliefs, it is helpful to use agreement scale questions.
The survey would include a series of statements and employees would have to rate how much they agree with each statement on a scale of strongly disagree to strongly agree.
Here are a few example statement questions regarding diversity and inclusion.
- I see strong leadership support for [INSERT COMPANY NAME]’s value of diversity and inclusion.
- Employees who are different from most others are treated fairly within [INSERT COMPANY NAME].
- Racial, ethnic, and gender-based jokes are not tolerated at [INSERT COMPANY NAME].
- [INSERT COMPANY NAME] provides an environment for the free and open expression of ideas, opinions, and beliefs.
- I feel included and respected within [INSERT COMPANY NAME].
- My manager handles diversity matters appropriately and demonstrates a commitment to diversity and inclusion.
- [INSERT COMPANY NAME] vouches to take strict action against discrimination.
Drive Research is a national employee survey company located in Upstate New York. Our team partners with organizations across the country to deliver critical team insights to help increase employee retention and satisfaction.
Interested in conducting a diversity and inclusion survey with Drive Research?
Contact our team through your preferred channel below.
- Message us on our website
- Email us at firstname.lastname@example.org
- Call us at 888-725-DATA
- Text us at 315-303-2040
A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research as the Marketing Coordinator. She has earned certificates for both Google Analytics and Google AdWords.
Learn more about Emily, here.