10 Benefits of Employee Surveys | Market Research Upstate NY

Employee surveys are one of the most valuable yet underutilized market research tools on the market. These surveys can be conducted through a variety of methodologies from online surveys to traditional paper surveys. No matter what methodology you choose, initiating an employee survey at your organization is a step in the right direction to understanding your employee needs.

"Don't forget about the most important customers of all: your employees."

What's on your employees' minds? Find out with an employee survey.

The steps to conducting an employee survey are straightforward. It's very important to use a third-party market research company for this type of study. Using a third-party tells your employees their is an independent company receiving the results. It adds a very important layer in-between them and their managers. A third-party market research company in Upstate New York managing the survey ensures confidentiality and protects employee feedback. This assures the employee comments and feedback can be shared openly and honestly with no repercussions.

10 Benefits of Employee Surveys | Market Research Upstate NY

Here are 10 benefits of conducting an employee survey at your organization.


Benefit 1: A portal for feedback

Employee surveys provide a vehicle to collect feedback. The most cost-efficient way of conducting these surveys is done online through email. This is done through a simple list exchange of employee email contacts. Invitations are scheduled as well as reminders. Among all the types of surveys in market research, employee surveys often produce some of the highest response rates.


Benefit 2: Opportunity for follow-up and discussion

Surveys provide the management team with an opportunity to create follow-up meetings and dialogue with teams. Although this is not as confidential as an online study it serves as a follow-up action item to take next steps with the data. These follow-ups allow management to dig a little deeper into the survey findings.


Benefit 3: Measure levels of satisfaction

This is an obvious benefit but also crucial. By measuring satisfaction levels you'll understand where your scores sit relative to other like-companies. You can work with your market research vendor to purchase other employee survey data for similar companies in your industry to see how your organization stacks up. It also serves as a great metric to track year-over-year to see what improved and what did not.


Benefit 4: Understand key improvement areas

This vital benefit identifies those core areas and factors which are important to employees but also the ones they are less than satisfied with. These become priority action items for your management and human resources teams. It ensures post-survey, you'll be spending your time on the items that matter most to employees.


Benefit 5: Quantify drivers to overall satisfaction

Through regression analysis employee surveys can determine the key drivers which impact overall satisfaction. If loyalty is your main objective, your organization can determine which factors most impact loyalty. Essentially making a claim like if we improve A, B and C we'll improve loyalty by 10%.

Prioritize factors that impact employee satisfaction using regression analysis with Drive Research.


Benefit 6: Break down results by department

In addition to overall results, back-end segmentation allows you to slice and dice your employee survey data by department. This provides your organization with the opportunity to create department-level training items and tasks unique to their team. Drive Research partners with some of the best executive coaching and training companies in the Upstate New York area.


Benefit 7: Break down results by management team

This helps identify which managers are doing well and which are not, from the perspective of their subordinates. This type of data can also provide your organization with unique training items and follow-up criteria which is manager-specific.


Benefit 8: Improves communication

Employee surveys are a great step to opening the lines of communication with employees. Since everyone has a chance to reply, employees can share all of the good and the bad feedback about the company. All in all, it's better to be aware of what employees think and need, rather than assume. If you don't ask you'll never know.


Benefit 9: Show your employees you care

The simple act of reaching out and listening carries a lot of weight. It's a proactive approach showing you care. The tone is much different than reacting to employee complaints on a daily or monthly basis. All of this anecdotal feedback can be quantified through an online survey.


Benefit 10: A driver for change

Employee surveys are an excellent first step to changing the culture in an organization. Because the responses are anonymous, employees can freely share their thoughts. Oftentimes disgruntled employees do not share negative feedback with management. Before you know it they've left the organization, taking another role elsewhere. These surveys help you proactively identify and address common problems in an anonymous forum.


Bonus Benefit: Feature Results in Recruitment

Drive Research recommends featuring some of the key highest scoring criteria in your recruitment campaigns and marketing. If employees love your Friday lunches, flexible work schedule, and team attitude, these are all data points you can feature in your recruitment strategies. All from the voice of your employees.

Customer satisfaction starts from inside your organization. If your employees aren't satisfied you'll struggle to score high on customer satisfaction metrics including CSAT and NPS.


Find out what it takes to improve employee satisfaction at your company by identifying what's most important and what your employees need. Email us at info@driveresearch.com or call us at 315-303-2040.

Drive Research is an employee survey company located in Upstate, NY.

Employee Surveys