Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Season Ticket Holder Surveys: How to Measure Fan Experience
Posted at: 5/12/2023 12:30 PM
Season ticket holders are some of the most loyal fans a sports franchise can have. Their significant financial commitment emphasizes their love and dedication to the team. Therefore, decisions should not be made without their input. A recent study found that 75% of Americans are either casual or avid sports fans. With that great of a figure, the US sports industry has much insight to gain. Conducting season ticket holder surveys can provide you with valuable insights from the heart of your
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Pricing Sensitivity Surveys: How to Price Your Products & Services
Posted at: 5/11/2023 12:30 PM
Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. While logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. In this blog po
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Conducting Online Pricing Surveys [+ Example Questions]
Posted at: 5/10/2023 12:20 PM
Determining a fair price for your product or service is easier said than done. Why? Because there are several internal and external factors that can influence your decision. And on top of that, you always need to be thinking of pricing from the consumer’s point of view. Take the concept of extra costs at checkout for online shoppers. This issue, for example, causes 48% of cart abandonment in online stores. Fortunately, conducting an online pricing survey can help you determine a precise ran
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7 Components of a Market Research Proposal
Posted at: 5/9/2023 12:30 PM
A market research proposal is the first and most critical step in your project or choosing a market research consultant. It gives you all of the information you need on the process, approach, and most importantly: the cost 💸💸. You can also tell a lot about a market research company from the interactions you have before signing on the dotted line. In this article, our market research company shares everything you need to know about market research requests for proposals. It will teach you
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7 Easy Ways to Increase Google Reviews (+1 Secret Hack)
Posted at: 5/8/2023 12:58 PM
Is your business feeling the sting of a low Google rating? Or maybe you're scratching your head over why your Google My Business (GMB) reviews are few and far between, while your competitors seem to have them in droves? Don't worry, you're in good hands. Now's the time to get proactive about managing and increasing your Google reviews. For context, 92% of B2B buyers are more likely to purchase after reading a trusted review. In this article, we'll chat about seven fool proof ways to impro
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Factor Analysis: Definition, Types, and Examples
Posted at: 5/5/2023 7:30 PM
Factor analysis is a statistical method used to uncover underlying dimensions, or factors, in a dataset. By examining patterns of correlation between variables, factor analysis helps to identify groups of variables that are highly interrelated and can be used to explain a common underlying theme. In this blog, we will explore the different types of factor analysis, their benefits, and examples of when to use them. What is Factor Analysis? Factor analysis is a commonly used data reduction s
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Explaining Semantic Differential Scales [+ Example Questions]
Posted at: 5/4/2023 12:30 PM
Semantic differential scales are a popular type of survey question used in market research to measure attitudes toward a particular concept or object. This type of scale uses a series of bipolar adjectives or phrases to evaluate the respondent's perception and evaluation of a concept or object. In this blog post, our market research company explains what semantic differential scales are, how they work, and provide examples of different types of questions to help you understand how to use them in
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What is a Loaded Question in Surveys? [+ Examples]
Posted at: 5/3/2023 12:30 PM
Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. One of the most common issues with surveys is the presence of loaded questions. In this article, our market research company explores what loaded questions are, how they differ from leading questions, and provide examples of loaded survey questions to help you recognize (and avoid writing) them. What is a Loaded Question in a Surv
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Pros and Cons of Online Market Research Panels
Posted at: 5/2/2023 12:26 PM
In order to recruit participants or respondents for a market research study, researchers often turn to online panels. An online research panel includes a group of pre-recruited participants who have signed up to participate in future market research studies such as online surveys, focus groups, and in-depth interviews. Before choosing a panel vendor as a sampling source, learn more about the advantages and disadvantages below! What is an Online Research Panel? Online research panels are
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How to Survey Lost Customers [+ Example Questions]
Posted at: 5/1/2023 12:30 PM
Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a breakup. You are left wondering what went wrong and how you can get them back. Why not take the time to survey former customers to understand why they’ve taken their business elsewhere? In this blog post, our market research company defines a lost custom survey and shares example questions to include for the best results. Rea
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How Much Does a Focus Group Cost?
Posted at: 4/28/2023 12:30 PM
How much does a focus group cost with the help of a third party? The cost of a focus group depends on several factors, but as a general rule, the average cost of a standard focus group project can range from $4,000 to $12,000. As a form of qualitative research, focus groups can be customized to cater to most budgets, therefore it is hard to give one tried and true cost. Factors that impact the cost of focus groups include: Number of participants Number of focus groups Length of the focus g
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Grocery Store Statistics: Where, When, & How Much People Grocery Shop
Posted at: 4/27/2023 12:30 PM
Across the U.S., there are 63,328 supermarkets and grocery store businesses. Each day they are filled with different types of people who have unique needs, preferences, budgets, and other buyer characteristics. As consumer buying behaviors evolve, it’s important to stay up to date on where, when, and how much they grocery shop. To help, we surveyed over 1,100 consumers across the U.S. to look at the current landscape of grocery shoppers and identify underlying consumer segments. Keep readin