Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • what is secondary research market research firm syracuse ny

    What is Secondary Research? [+ Examples and Types]

    Organizations and researchers are constantly seeking ways to explore and understand the vast array of topics that pique their interest. One invaluable tool at their disposal is secondary research also, known as desk research. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. While primary research involves collecting data firsthand, secondary research harnesses the w

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  • BLOG: Employee Spot Surveys: Definition, Benefits, & Sample Questions

    Employee Spot Surveys: Definition, Benefits, & Sample Questions

    Employee spot surveys make it simple to assess and address the overall sentiment and satisfaction of team members in your organization. When you take the results of a survey and readjust your processes, it becomes possible to improve the employee satisfaction of your company. Even better, a positive work environment can lead to stellar customer service and higher revenue levels. It’s a win-win. 🎉🎉 For now, let's take a look at employee spot surveys, including how they work, their benefit

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  • Blog: Goodbye 9-5: 56% of U.S. Employees Want a 4-Day, 40-Hour Workweek

    26 Popular 4 Day Work Week Statistics [2023]: Facts, Trends, and Projections

    The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour

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  • voc questions market research tips

    53 Must-Have Voice of Customer (VoC) Survey Questions

    Your Voice of Customer (VoC) market research program and outcomes are only as good as the instrument and questions you ask in your survey. Wouldn't we all love to ask our customers 100 questions? Unfortunately, they do not have the time, and most aren't willing to spend more than about 3 to 5 minutes answering a survey. Therefore, it is crucial to make sure the 15 questions you choose to ask are the right ones. The VoC questions you choose depend on a number of factors: Your line of busin

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  • Blog: Five Market Research Options for EdTech Companies

    6 EdTech Market Research Options to Consider

    EdTech (Educational Technology) has become a booming industry, offering innovative solutions to enhance the educational experience. It revolutionized the way the educational system learns and teaches. However, for EdTech companies to succeed, it is crucial to conduct comprehensive market research. In this blog post, we will explore 6 essential EdTech market research options. Any of these methodologies will allow your team to gather valuable insights, refine your product or service offering,

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  • market-research-process-04032018

    Explaining the Market Research Process [With Examples]

    In today's rapidly evolving business landscape, staying ahead of the competition requires more than just a great product or service. It demands a deep understanding of the market, consumer behavior, and emerging trends. This is where the market research process becomes invaluable. In this blog post, we will delve more into market research and explore its significance in driving business success. We will also walk you through each step of the market research process, offering practical examp

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  • Blog: How (and Why) Organizations Should Improve Employee Wellbeing

    Improve Employee Wellbeing With These 7 Strategies

    To improve employee wellbeing, you really have to know what makes staff tick–both in positive and negative ways. Staff burnout and lack of engagement are (unfortunately) commonplace now more than ever. For instance, recent research shows that 75% of employees have dealt with burnout at some point – with 40% of them stating it’s gotten worse in recent years. It takes dedicated employers to reverse these issues. To improve employee health and wellbeing, consider the following strategies: Co

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  • Blog: 3 Alternatives to Focus Groups in Market Research

    4 Focus Group Alternatives in Market Research

    Market research plays a pivotal role in guiding businesses toward informed decision-making and success. Traditionally, focus groups have been a reliable method for gathering valuable consumer insights. However, the evolving landscape of technology, changing consumer behaviors, and rising expenses have spurred the need for innovative approaches that go beyond the conventional focus group setup. In this blog post, we share the best focus group alternatives in market research that still provid

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  • How to Improve User Experience (UX) Design with an Online Survey

    How to Conduct User Experience (UX) Surveys [+ Example Questions]

    In today's digital landscape, creating exceptional user experiences has become a paramount goal for businesses and organizations alike. Understanding how users interact with a product or service is essential for designing intuitive interfaces, improving functionality, and fostering customer satisfaction. This is where user experience (UX) surveys play a vital role. In this article, we will dive deeper into user experience surveys, exploring why they are instrumental in user research, how to

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  • Primary Market Research: What Is It and Why Is It Important?

    In today's highly competitive business landscape, companies need to stay ahead of the curve to succeed. One of the best ways to do this is by conducting primary market research. Primary market research involves gathering first-hand data from potential customers, clients, and stakeholders to better understand their needs, preferences, and behaviors. By doing so, companies can identify new opportunities, mitigate risks, and make more informed decisions. Read on to find out what primary market

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  • Blog: Measuring Fan Experience with Season Ticket Holder Surveys

    Season Ticket Holder Surveys: How to Measure Fan Experience

    Season ticket holders are some of the most loyal fans a sports franchise can have. Their significant financial commitment emphasizes their love and dedication to the team. Therefore, decisions should not be made without their input. A recent study found that 75% of Americans are either casual or avid sports fans. With that great of a figure, the US sports industry has much insight to gain. Conducting season ticket holder surveys can provide you with valuable insights from the heart of your

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  • Blog Post: Pricing Sensitivity Surveys

    Pricing Sensitivity Surveys: How to Price Your Products & Services

    Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. While logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. In this blog po

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