Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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![Blog: Conducting Qualitative Research in Healthcare [With Examples]](/media/5522/healthcare-and-medical-concept.jpg)
Qualitative Research in Healthcare [Types, Examples, & Challenges]
Posted at: 6/8/2023 12:30 PM
In the dynamic landscape of healthcare, understanding the intricate nuances of patient or doctor experiences, perceptions, and behaviors is crucial. While quantitative research provides valuable measurable data, it often falls short of capturing the depth and complexity of these aspects. This is where qualitative research in healthcare emerges as a powerful tool. It offers deeper feedback that can inform decision-making, improve service delivery, and enhance patient-centered care. In this b
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7 Steps to Conducting Online Surveys [+ Examples]
Posted at: 6/7/2023 12:30 PM
Online surveys have revolutionized the way data is collected and insights are gathered in today's digital world. Whether you're a researcher, business owner, or marketer, the ability to reach a diverse audience and gather valuable feedback through the convenience of the Internet is invaluable. In this blog post, our market research company discusses the essential steps of conducting effective online surveys. We'll begin by exploring what online surveys are and the different types they can t
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Survey Logistics Managers With These 5 Steps
Posted at: 6/5/2023 12:30 PM
Logistics is a major, growing market making it a perfect audience for research. The market is estimated to increase by $319.65 million from 2022 to 2027. Some of the key topics in logistics revolve around the use of new technology to make processes more effective (i.e., automation, artificial intelligence (AI), robots), lack of labor force participation, and seeking ways to boost sustainability/green initiatives. Wondering how logistics managers plan to navigate the next year or their though
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What is Secondary Research? [+ Examples and Types]
Posted at: 6/2/2023 12:30 PM
Organizations and researchers are constantly seeking ways to explore and understand the vast array of topics that pique their interest. One invaluable tool at their disposal is secondary research also, known as desk research. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. While primary research involves collecting data firsthand, secondary research harnesses the w
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Employee Spot Surveys: Definition, Benefits, & Sample Questions
Posted at: 6/1/2023 12:30 PM
Employee spot surveys make it simple to assess and address the overall sentiment and satisfaction of team members in your organization. When you take the results of a survey and readjust your processes, it becomes possible to improve the employee satisfaction of your company. Even better, a positive work environment can lead to stellar customer service and higher revenue levels. It’s a win-win. 🎉🎉 For now, let's take a look at employee spot surveys, including how they work, their benefit
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26 Popular 4 Day Work Week Statistics [2023]: Facts, Trends, and Projections
Posted at: 5/31/2023 12:30 PM
The concept of a traditional five-day workweek continues to be challenged as more companies and policymakers recognize the potential benefits of reducing work hours. There has been a noticeable shift towards prioritizing employee well-being, productivity, and work-life balance. Knowing that we’ve gathered all of the latest and most essential 4-day work week statistics. According to our research: 33% of organizations offer 4-day, 40-hour work weeks 56% of employees would rather work a 40-hour w
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53 Must-Have Voice of Customer (VoC) Survey Questions
Posted at: 5/25/2023 12:30 PM
Your Voice of Customer (VoC) market research program and outcomes are only as good as the instrument and questions you ask in your survey. Wouldn't we all love to ask our customers 100 questions? Unfortunately, they do not have the time, and most aren't willing to spend more than about 3 to 5 minutes answering a survey. Therefore, it is crucial to make sure the 15 questions you choose to ask are the right ones. The VoC questions you choose depend on a number of factors: Your line of busin
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6 EdTech Market Research Options to Consider
Posted at: 5/23/2023 12:30 PM
EdTech (Educational Technology) has become a booming industry, offering innovative solutions to enhance the educational experience. It revolutionized the way the educational system learns and teaches. However, for EdTech companies to succeed, it is crucial to conduct comprehensive market research. In this blog post, we will explore 6 essential EdTech market research options. Any of these methodologies will allow your team to gather valuable insights, refine your product or service offering,
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Explaining the Market Research Process [With Examples]
Posted at: 5/23/2023 12:30 PM
In today's rapidly evolving business landscape, staying ahead of the competition requires more than just a great product or service. It demands a deep understanding of the market, consumer behavior, and emerging trends. This is where the market research process becomes invaluable. In this blog post, we will delve more into market research and explore its significance in driving business success. We will also walk you through each step of the market research process, offering practical examp
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4 Focus Group Alternatives in Market Research
Posted at: 5/18/2023 12:30 PM
Market research plays a pivotal role in guiding businesses toward informed decision-making and success. Traditionally, focus groups have been a reliable method for gathering valuable consumer insights. However, the evolving landscape of technology, changing consumer behaviors, and rising expenses have spurred the need for innovative approaches that go beyond the conventional focus group setup. In this blog post, we share the best focus group alternatives in market research that still provid
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How to Conduct User Experience (UX) Surveys [+ Example Questions]
Posted at: 5/17/2023 12:30 PM
In today's digital landscape, creating exceptional user experiences has become a paramount goal for businesses and organizations alike. Understanding how users interact with a product or service is essential for designing intuitive interfaces, improving functionality, and fostering customer satisfaction. This is where user experience (UX) surveys play a vital role. In this article, we will dive deeper into user experience surveys, exploring why they are instrumental in user research, how to
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Primary Market Research: What Is It and Why Is It Important?
Posted at: 5/15/2023 12:15 PM
In today's highly competitive business landscape, companies need to stay ahead of the curve to succeed. One of the best ways to do this is by conducting primary market research. Primary market research involves gathering first-hand data from potential customers, clients, and stakeholders to better understand their needs, preferences, and behaviors. By doing so, companies can identify new opportunities, mitigate risks, and make more informed decisions. Read on to find out what primary market