Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • blog: What is a Public Opinion Survey? | PR Polling Market Research Company

    What is a Public Opinion Survey?

    Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r

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  • what is an ihut

    Ultimate Guide to IHUTs in 2021 | In-Home Usage Test Research Company

    Preferences for contactless research is on the rise, but organizations still need to test concepts, products, and services before fully launching them into the market. Traditionally, this type of research was done in-person. In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. Bonus: IHUTs can be completed using remote and online methods only if needed! If your brand is on the brink of entering a full-fledged product launch, consider a

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  • Blog: 6 Signs You Need to Conduct a Customer Survey

    6 Signs You Need to Conduct a Customer Satisfaction Survey

    Attempting to understand your customers’ satisfaction level may seem like a daunting task. Fortunately for you and your company, this could not be further from the truth! A customer satisfaction survey is a great way to find out just how satisfied your customers are with your product or service. In this article, our market research company discusses six unique signs that may indicate the need for customer satisfaction research, how this research can offer insights on each given situation, and

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    The Ultimate Guide to Custom PR Surveys in 2021 | PR Polling Company

    Updated on January 4th, 2021 If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we have got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to read a chapter): Chapter One: The Definition of PR Polling Chapter Two: The Process of Conducting Custom Su

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  • Blog: How to Conduct an Online Survey for a Retail Store | Market Research Company

    How to Conduct an Online Survey for a Retail Store

    Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Interested in conducting an online survey for your re

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  • Blog: Telemedicine Perception Questionnaire Tips

    4 Tips for Conducting a Telemedicine Perception Questionnaire

    Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual appoint

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  • Blog: How to Write an Employee Satisfaction Survey Report

    How to Write an Employee Satisfaction Survey Report

    With any market research study, one of the most important stages in writing the report. An employee satisfaction survey report is certainly no exception. It is important to write a clear, yet thorough document for all stakeholders to understand key findings and how to act on them. The main reason your employees provide their feedback in the form of a survey is that they expect something to be done with the results. An employee satisfaction survey report is the framework for making this change.

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  • Blog: Product Prototype Surveys: What Are They and Why Do They Matter?

    Product Prototype Surveys: What Are They and Why Do They Matter?

    With any new product idea, it is crucial to determine the potential value your product may have and the impact it could have on the market before launching. This can easily be identified with product prototype surveys. There is a good chance that you have already conducted initial research on the product landscape. And, you have probably conducted extensive research throughout the development process for your product. That’s a lot of research! But don’t forget one of the most important steps

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  • sign you should invest market research

    9 Signs You Should Invest in Market Research

    Market research. Do I need to invest in it? Why do I need it? What can it answer for me? What will I get for ROI? How do I know if I need it? So many questions. You are not alone. Unlike marketing or advertising, market research is a very specialized and niche service offered by very few firms in local and regional markets. Because so many small and mid-size businesses use it infrequently, it's hard to determine when you should use it and when you shouldn't. Well, our national market research

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  • conduct-market-research-doctor-11292018

    Tips to Conduct Market Research with Doctors and Physicians

    Thinking about conducting market research doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set up for

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  • Blog: The Long-term Impact of COVID-19: How Have Consumer Perceptions Changed

    Long-Term Impact of COVID-19: New Survey Shows How Perceptions Have Changed Since April

    As we approach the end of 2020, we are still living in what seems to be a never-ending pandemic. There is no doubt that consumer behavior has changed as a result of COVID-19, but our market research company wanted to better understand if consumer perceptions have changed for better or for worse since April. In April of 2020, Drive Research conducted an online survey about the COVID-19 pandemic. We measured how Coronavirus shifted consumer perceptions, attitudes, concerns, and purchasing beha

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  • Blog Image: How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    How Many People Plan to Get the COVID-19 Vaccine? New Survey Reveals 1 in 2 Americans

    On December 14, 2020, Sandra Lindsay was the first to receive the COVID-19 vaccine outside a clinical trial. As the week went on more and more healthcare professionals across the country were vaccinated in hopes of stopping the spread. This begs the question, as the injection becomes readily available in the coming months, how many people plan to get the COVID-19 vaccine? Our market research company conducted a survey with over 1,000 United States residents to measure the level of concern w

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