What Are White Label Surveys? [+ Pros & Cons]

white label survey concept

White label surveys are a valuable market research tool that businesses can use to gather quality feedback from various audiences. 

Offering unique customization options, these surveys are useful for brands that want to maintain consistency throughout their materials. 

As a result of this, respondents are likely to have an increased trust in the survey. This not only results in quality responses but can also increase survey completion rates. 

In this post, we'll discuss what white label surveys are, their advantages, and their disadvantages.

What is a White Label Survey? 

A useful market research method, white label surveys are provided by one organization and then rebranded to look as if they were provided by another organization. 

Conducting white label market research allows businesses to run surveys with their branding, personalizing the questionnaire. Because of this, the survey maintains brand consistency and recognition. 

An added benefit of this tool is that respondents may feel more comfortable sharing valuable feedback since the branding is specific to a company. 

White label survey process

Example of a White Label Survey 

Let's say Company A, a market research firm, offers full-service online surveys.

Company B, a consulting firm, wants to conduct surveys as part of its services but doesn't have the resources to design, program, field, and analyze surveys.

Instead, they opt to use Company A's services but want to present it as their own to maintain brand consistency and professionalism.

In this case, Company A provides Company B with a white-label survey solution. Company B can then customize the survey with its branding, such as its logo, colors, and fonts, making it look like it's its proprietary survey tool.

When respondents interact with the survey, they see Company B's branding and do not indicate that Company A is behind the scenes providing the survey technology.

Overall, white-label surveys offer a seamless way for companies to leverage online surveys for their clients and gather data under their own brand umbrella.

Advantages of White Label Surveys


Since white label surveys are fully customizable, businesses can tailor them to include important details like brand identity.

The level of personalization included in a white label survey depends on the specific needs of the brand using it.

Cusomization level is always discussed at the start of the market research process, as part of the brand's main goals for the project. 


Maintaining brand consistency is a huge draw of running white label surveys.

Since brands can use their own logos, colors, messaging, and so on, this reinforces trust amongst respondents and can amplify brand awareness and loyalty in certain cases. 


Survey design and appearance matter. Using white label surveys adds to this, since the brand's imagery (logo, etc.) is included.

The key here is that this adds credibility to the survey, prompting respondents to take the time to answer it--and likely provide more thoughtful answers. 


Often providing plenty of flexibility, white label survey platforms have a number of customization options to choose from.

This allows businesses to create a survey that aligns with their main goals. Furthermore, this flexibility can also be used to meet the needs of the survey target audience. 

Client Engagement

Service providers can also benefit from using white label surveys. Enhancing client engagement, these surveys can help providers boost satisfaction.

Branded surveys with a seamless design will reflect well on their services, which can also help with awareness and related insights. 

Disadvantages of White Label Surveys 

Limitations in Customization

While white label surveys offer customization options, they still have their limitations. This is often due to the specific preferences and unique brand of some businesses.

For example, if a business wants a complex addition to the survey, this may be difficult to achieve. That said, these can be worked around with the help of an outsourced team. 

Brand Dilution Risk

We know that the goal of white label surveys is to maintain brand consistency. However, sometimes there's a risk of brand dilution if the process isn't executed correctly.

This issue typically arises when the survey design or implementation deviates from the brand image. 

Higher Costs

Costs associated with white label surveys can rise quickly, depending on the project. This is often because specialized software, customization services, or support to maintain branding may be required. 

Time-Consuming Implementation

Customizing and deploying white label surveys can be time-consuming, requiring dedicated resources for design, testing, and deployment, which may not be feasible for organizations with limited time or manpower.

white label survey pros and cons

Final Thoughts

Investing in white label surveys is a useful tool for businesses that wish to maintain brand integrity. 

Not only do they promote brand consistency, but they also add another layer of professionalism to a company's survey. T

his is a key aspect that shouldn't be overlooked, as respondents trust brands that promote professional market research services. 

From using the data to improve services to enhance overall customer satisfaction, white label surveys are a useful tool many businesses can benefit from. 

Contact Our White Label Survey Company

White label surveys allow businesses to successfully customize questionnaires, allowing for quality data collection. 

Drive Research is a market research company based in New York. Working to meet your specific objectives, our team will create the ideal white label survey to achieve your specific business needs. 

To learn more about our market research services, get in touch with us today! 

  1. Message us on our website
  2. Email us at [email protected]
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040


Lark Allen

As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.

Learn more about Lark, here.

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