In 2020, creating a strategic and impactful strategy for online reputation management (ORM) is essential for businesses everywhere.
A negative customer or client review can be a dealbreaker for whether a new prospect chooses to use your products and services.
If you are looking to create an ORM process for your organization, but don’t know where to get started, our online reputation management company is here to help.
We’ve compiled 7 videos from experts from all over the country on this exact topic. Use this blog post as a resource guide to becoming an ORM expert in 2020.
What is Online Reputation Management (Long)
Video duration: about 20 minutes
This video is by Miles Beckler, a digital marketing expert who is known for sharing the tactics and strategies he used to grow a multi-million-dollar website from scratch.
While his core focus and YouTube channel generally showcase content marketing strategies, this video is perfect two types of businesses:
- Local businesses who deal with review sites (retail stores, service businesses, and restaurants)
- Digital media businesses focused on content creators, bloggers, YouTubers, etc.
In this video, Beckler shares his 3-step process to manage and maintain your reputation online whether you’re a small business, a local business, or growing your personal brand.
He also provides a few tools to help streamline this process.
What is Online Reputation Management (Short)
Video duration: 1 minute
Don’t have 20 minutes spare to learn about reputation management? We get it.
That’s why our ORM experts created a 60-second video to answer high-level questions such as:
- What is ORM?
- How does the process work?
- What are the benefits?
Drive Research, an online reputation management company works hand in hand with businesses to create an automated customer exchange on a regular basis – such as once a week, month, quarter, etc.
In short, the process is outlined as:
- Step 1: Create and execute a regular customer satisfaction survey.
- Step 2: Only those who have reported a positive experience are directed to an online rating site to share a review of your organization.
- Step 3: Those who have expressed dissatisfied comments remain on the survey to answer additional questions. They are never directed to an online review website.
- Step 4: These cases are sent to your team to review and act on accordingly.
Tools for Online Reputation Management
Video duration: about 8 minutes
Now that you have a better understanding of the importance of ORM for your brand or organization, let’s review some helpful tools that will streamline this process.
This video was created by Samantha Cunningham Zawilinski, VP of Account Services at POTRATZ. Each week she shares new videos to help viewers build their marketing strategies and “up their business game.”
In the video below she shares her top 5 tools for online reputation management. Her recommendations include:
- Brand Watch
Because I am a strong believer in confiding with a market research company to execute an ORM program, I can’t confidently back any of these platforms. However, I’ve learned from Zawilinski through her other video content and trust her recommendations.
Online Reputation Management for Small Businesses
Video duration: about 4 minutes
Perhaps you don’t have the bandwidth or budget to subscribe to any of the ORM tools referenced above – that’s okay too! Regardless of the size of your organization, it is still critical to have a process in place for reviewing your online reputation.
And I have the data to prove it!
According to igniyte, 97% of consumers search online for local businesses – with 12% of consumers doing it daily.
Additionally, 75% of businesses say online reviews, comments, and forum posts are important to the financial and reputational status of their business.
How to Earn More Online Reviews
Video duration: about 11 minutes
Perhaps the only thing worse than a business with several poor online reviews is one with no reviews at all. A brand with only 1 or 2 reviews regarding their product or service means not many customers loved it enough to recommend it to others.
Consumers are smart, and they will recognize this. Chances are they will choose a competitor with more online testimonials.
However, if you are looking for another perspective, Ranking Academy has a great video on this exact topic.
How to Respond to Positive & Negative Online Reviews
Video duration: about 4 minutes
Earning more online reviews means you will need a process or plan to respond to customers who share both positive and negative experiences when working with your team.
How you choose to publicly respond to customers will play a role in new business coming in. For example, if a customer shares a negative review and your response is dismissive or combative, this reflects poor customer service and is a big red flag for many consumers.
Vendasta is a white-label platform built to help B2B companies provide marketing solutions to local businesses. They created a great 4-minute video that will show you the best way to respond to online reviews, both good or bad.
Plus, they share an easy-to-follow 4-step formula.
How to Use Online Reviews in Marketing Materials
Video duration: about 5 minutes
Lastly, creating an ORM process to obtain more online reviews is not only good for bringing in new business, but for your marketing materials as well!
Google specifically has created a tool for business owners to be able to leverage their reviews for marketing materials.
This video by Recon Media, Inc. will show you how to select the reviews you want, the style you want, and how to download them.
Drive Research is an online reputation management (ORM) company located in New York. We work with organizations across the country to set up regular ORM programs to filter and publish high scores on sites like Google, Yelp, and others.
Interested in taking advantage of our ORM services? Contact our team for a proposal.
- Message us on our website
- Email us at firstname.lastname@example.org
- Call us at 888-725-DATA
- Text us at 315-303-2040
A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research as the Marketing Coordinator. She has earned certificates for both Google Analytics and Google AdWords.
Learn more about Emily, here.