Why Market Research for Small Businesses?
Custom market research is essential for small businesses. However, it is hard to make time to conduct market research while having your hand in many other aspects of your business. One thing is for sure: the value, strategies, and action items you receive for your small business through market research will far outweigh the minimal cost.
Our Small Business Market Research Company
As a market research company for small businesses, we work with our small and mid-size clients to create surveys to handle the unique needs facing your organization. Much of the grunt work is taken off your plate, so you can focus on the day-to-day activities.
As a small business ourselves, we also know the budget is always a concern so we strike a perfect balance between affordable, quality, and timely market research. Our market research packages can be catered to any size business.
Drive Research works as your small business consultant. We just happen to use facts and data as our backbone to guide all decisions.
Small Business Market Research Services
As a small business looking to conduct market research, you’ll never be short of options. Our small business market research company will work with your team to define what you are looking to achieve with the data.
Our dedicated market research services most popular for small business include:
- Customer Satisfaction (CSAT) Surveys: As a small business, you understand it is easier and cheaper to obtain happy customers than it is to acquire new ones. With CSAT surveys, small businesses can easily maintain their customer base by understanding overall customer experience as well as specific factors such as store cleanliness, the wait time to speak with an employee, quality of the product, and more.
- Market Surveys: A market survey for a small business offers an analysis into the market for a certain brand, product, or service. This type of small business market research works as a tool to improve your targeting and create a marketing strategy that has an impact on your key audience by identifying their behaviors and preferences.
- Competitive Analysis: This type of market research for small businesses evaluates the strengths and weaknesses of competitors, in comparison to yours. Small businesses can use information discovered in a competitive assessment to their advantage by identifying the important needs of your target customers that no other organization is solving. These are areas to ramp up in your marketing and advertising strategies.
- New Product Development: No business, big or small, should introduce a product to the market before conducting new product development research. The main objective is to showcase the general needs of the market and identify new service or product opportunities for your small business.
These are just a few of the small business market research services provided by Drive Research. To learn more about our services, contact us today!