Market Research for Small Business

In the fast-paced landscape of small businesses, staying ahead of the curve is important, yet often challenging. This is where a full-service market research company, like Drive Research, can be a game-changer.

We understand small businesses frequently grapple with limited resources, making it difficult to allocate time and manpower to conduct thorough market research. But, by enlisting the services of a market research firm, you unlock a wealth of expertise and resources dedicated to understanding your industry, competitors, and customer base.

This invaluable insight empowers you to make informed decisions, streamline operations, and identify untapped opportunities for growth.

Why Work With Our Small Business Market Research Company 

As a market research company for small businesses, we work with our small and mid-size clients to create surveys, host focus groups, and more to handle the unique needs facing your organization.

Much of the grunt work is taken off your plate, so you can focus on the day-to-day activities.

As a small business ourselves, we also know the budget is always a concern so we strike a perfect balance between affordable, quality, and timely market research. Our market research packages can be catered to any size business.

Lastly, Drive Research works as your small business consultant. We just happen to use facts and data as our backbone to guide all decisions.

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Market Research Services for Small Businesses

As a small business looking to conduct market research, you’ll never be short of options. Our small business market research company will work with your team to define what you are looking to achieve with the data.

Each service is 100% customizable to be aligned with your specific business goals, industry, and target audience. We do this to tailor our research efforts to address your unique challenges and opportunities, ultimately leading to more effective decision-making and business growth.

Our dedicated market research services most popular for small businesses include:

Customer Satisfaction (CSAT) Surveys

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As a small business, you understand it is easier and cheaper to obtain happy customers than it is to acquire new ones.

With CSAT surveys, small businesses can easily maintain their customer base by understanding overall customer experience as well as specific factors such as store cleanliness, the wait time to speak with an employee, the quality of the product, and more.

Our full-service customer surveys include survey question design, programming, fielding, reporting, and consultations based on the results.


Market Surveys

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A market survey for a small business provides a comprehensive analysis of the market pertaining to a specific brand, product, or service.

By delving into their behaviors and preferences, this type of market research unveils valuable insights that empower businesses to tailor their offerings, messaging, and outreach efforts for maximum impact.

This process not only enhances customer satisfaction but also bolsters brand loyalty, ultimately driving sustainable growth and success for the small business.


Competitive Analysis

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This type of market research for small businesses evaluates the strengths and weaknesses of competitors, in comparison to yours.

Small businesses can use information discovered in a competitive assessment to their advantage by identifying the important needs of their target customers that no other organization is solving.

These are areas to ramp up in your marketing and advertising strategies.


In-Depth Interviews

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In-depth interviews offer a thorough understanding of customer needs, preferences, and pain points, providing insights that quantitative data alone may not capture.

These interviews also work to unveil hidden market opportunities and unique selling propositions that can give small businesses a competitive edge. 

Drive Research offers full-service capabilities, handling tasks from participant recruitment and scheduling to conducting interviews and comprehensive reporting on the findings, ensuring a seamless and efficient process.


Gain valuable insights into your customers' experiences and stay ahead of your competition by conducting custom small business market research.

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What Clients Are Saying About Our Market Research Company

Small businesses employing market research with Drive Research remain a step ahead in a highly challenging industry. It’s why we’ve earned hundreds of 5-star Google ratings. Don’t just take our word for it. Here is why our clients love working with us.


Frequently Asked Questions About Small Business Market Research

When should you use market research for a small business?

Market research is crucial for a small business at various stages. Initially, it helps in identifying the target audience, understanding their needs, and evaluating market viability. Ongoing research is vital for keeping up with industry trends, monitoring customer satisfaction, and making informed decisions for growth and innovation.

What are the best ways to do market research for a small business?

The best ways to conduct market research for a small business include utilizing online surveys, gathering feedback through social media channels, conducting competitor analysis, studying customer reviews, and leveraging data analytics tools. Additionally, direct customer interviews, focus groups, and observing consumer behavior can provide valuable qualitative insights.

What are the typical costs for small business market research?

The costs for small business market research can vary widely depending on the scope and methods employed. DIY approaches using free online tools and surveys may incur minimal expenses. However, if engaging professional market research firms or utilizing specialized software, costs can range from a few hundred to several thousand dollars. Customized studies and in-depth analyses may incur higher expenses, but the investment often yields valuable, actionable insights crucial for business success.

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