How to use Market Research to Improve SEO and Paid Social Media

In today’s market, optimizing SEO and paid social media strategies are major strengths to businesses.

What is SEO? SEO stands for search engine optimization. Businesses use search engine optimization to promote their brand, products or services to current and potential customers. 

Every business is unique. In fact, the method of promoting a business using SEO can depend on several factors such as the target audience, business goals, and objectives. 

With this information, our market research company can execute the best study and provide unique market data to enhance SEO and get a leg-up against competitors.

Your business may gain the most interest, new business, and repeat business from marketing strategies that use Instagram, Facebook, and Google. Market research can inform businesses what methods will get the most return for their spending. 

How to use Market Research to Improve SEO and Paid Social Media

Build an effective, strategic digital marketing and SEO strategy by speaking to what customers really want will win every time. How is this possible? With market research.


Instagram

According to the Omnicore Agency, there are roughly 500 million people on Instagram daily with over 25 million businesses promoting their products. Instagram is known best for reaching younger audiences. 

Market research may include ad concept testing, which can tell businesses what content is most engaging, when to post, the best way to target messaging, etc. 

If spending a portion of your advertising budget on social media platforms such as Instagram, it is crucial not to make assumptions about what your target audience will find most appealing. Why waste money on A/B testing, when you can pre-test what advertisement will most increase conversions and sales

Market research can make this possible! With market research studies such as online surveys or focus groups, our experts can ask your target demographic exactly what you need to know to win their business.

A quick tip: Your Instagram account should be set as a business profile. It should include your address, email address, and phone number. In addition, it should include a link to your Facebook page or website. 


Facebook

Facebook is another amazing way to reach current and potential customers. It’s one of the earliest forms of social media and there are billions of people on Facebook every day. It’s also a great way to reach specific audiences. 

Similar to Instagram, ad testing can be used to tell businesses what content is most engaging, what graphics are most appealing, the best way to target messaging, etc. Together, this information will set your paid social media campaigns up for success, rather than advertising blind and not seeing as much return.

Our market research company often utilizes Facebook to find respondents or participants for our research studies. It is the best social media platform to engage with real consumers that are most like your target customer.

Organic and paid social media is a different way to find market research participants for a variety of studies. Use these quick tips before getting started.


Google

On an average day, Google receives over 63,000 searches per second. This translates into 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

With these kinds of numbers, it’s hard to argue against creating an impactful SEO strategy for your business. As opposed to paid social media platforms where customers are interrupted by an ad, your business can show up when a customer is searching for a solution to a challenge or problem. 

Google is a great way to use market research to help promote your business. Market research can dive into your business market and tell you exactly what your clients are searching for to find your product or service. 

Market research can also provide insight into a plethora of key customer touchpoints that will increase your chances of a sale or a form fill. This includes:

  • Writing the best meta title and meta description to rank on Google 
  • The layout of a landing page or blog post
  • Where to place a contact form fill 

Using data to drive your SEO and digital marketing strategy is the best way to earn your share of the market in even the most competitive of spaces.


Contact Drive Research

Drive Research is a market research company that specializes in research-driven marketing insights. We work closely with organizations that are looking to use market research to drive content and digital marketing strategies.

Questions about how we can help? Want to talk about a project? Reach out through any of the four ways below.

  1. Message us on our website
  2. Email us at info@driveresearch.com
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040

 

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